Town & Country Housing

What Town & Country Housing does

Town & Country Housing is a privately-held factory-built home retailer operating as a wholly-owned subsidiary of Hoeft Builders from a single sales center at 4285 South Prairie View Rd. in Chippewa Falls, Wisconsin. Founded in 1976, the company has sold over 5,000 homes and positions itself as the largest supplier of factory-built housing in Northwestern Wisconsin for nearly 40 years. Its product portfolio comprises single-wide and double-wide manufactured homes built to the National Manufactured Home Code (HUD standard), modular homes built to the Wisconsin Uniform Dwelling Code on permanent foundations, and pre-owned mobile homes, with new unit prices ranging from approximately $81,900 (single-wide entry) to $329,900 (modular) and pre-owned homes from $19,900. Standard technical features across the product line include 6-inch walls, Northern Insulation packages, energy-efficient windows, and Low-to-Zero VOC finishes; the factory-built process reportedly generates approximately 90% less material waste than site-built construction.

Name

Town & Country Housing

Legal name

Town Country Mobile Homes Inc.

Website

https://www.townandcountryhousing.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Town & Country Housing, founded 1976 in Chippewa Falls, WI, is a privately-held factory-built home retailer selling modular, manufactured, and pre-owned homes to individual homebuyers across Northwestern Wisconsin through its single model home center and in-house setup services.

Ownership category

akta.pro rank

Product category

Manufactured Housing

NAICS

Manufactured (Mobile) Home Dealers (459930)

SIC

Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Residential Modular & Prefabricated Home Construction (IMAFABAF)

akta.pro secondary industries

Manufactured Housing / Mobile Home Park Management (BPAJAFAG), Residential Manufactured Housing Setup & Installation (IMAFABAG)

Keywords

• Factory-built housing
• Manufactured homes
• Modular homes
• Home sales and setup
• Affordable housing

Headquarters

HQ city

Chippewa Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Direct sale of manufactured and modular homes to consumers. Homes are sold with customizable features and floor plans. Revenue is generated from the upfront purchase price of the home, which can vary significantly based on size, model, and customization options.
2. Setup & Site Services: Professional setup and site preparation services including foundation contractors, plumbers, electricians, and heating & cooling contractors. The company employs their own professional service and setup department.
3. General Contracting Services: Building permit process coordination and general contracting services when purchasing a home. Office Manager Tracy assists in coordinating service and contracting needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Town & Country Housing sells factory-built manufactured and modular homes directly to consumers from its model home center in Chippewa Falls, Wisconsin. The product lineup includes single-wide manufactured homes, double-wide (slab) manufactured homes, modular (basement) homes, pre-owned homes, and move-in ready homes placed in manufactured housing communities. The company also provides in-house setup, site preparation, permit coordination, and general contracting services to deliver turnkey home purchases.

Product overview

Town & Country Housing operates as a factory-built housing provider offering a portfolio of manufactured and modular homes. The core product line includes Single Wide and Double Wide Manufactured Homes built to National Manufactured Home Code, and Modular Homes built to State Uniform Dwelling Code. Supporting offerings include Pre-Owned Homes, Move-In Ready Homes, and Lot Model Savings for discounted inventory. The company operates Cavco Nappanee and Cavco Dorchester Design Centers providing interactive visualization tools for home customization. The Cove Estates represents a private community offering. Setup and Service is provided in-house with general contracting capabilities. Homes feature 6" walls, Northern Insulation packages, and energy-efficient windows as standard features across the product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Wide Manufactured Homes Factory-built single-section manufactured homes constructed to National Manufactured Home Code (HUD) on a permanent steel frame, available in sizes from 687 to 1,165+ sq ft with 2-3 bedrooms and 1-2 bathrooms, sold to individual homebuyers.
• Double Wide Manufactured Homes Multi-section factory-built manufactured homes (also called slab homes) constructed to National Manufactured Home Code in sizes from 960 to 1,795+ sq ft with 2-3+ bedrooms, sold to individual homebuyers.
• Modular Homes Factory-built modular homes constructed to State Uniform Dwelling Code (IRC) and placed on a permanent foundation such as a basement, qualifying for low-interest conventional mortgage programs and becoming real property, sold to individual homebuyers.
• Pre-Owned Homes Pre-owned manufactured and mobile homes available at the sales center, sold as-is to individual homebuyers with delivery, anchoring, and vinyl skirting included.
• Move-In Ready Homes Already established homes in local manufactured housing communities available for immediate move-in, including single-wide homes in communities such as The Cove Estates and London Aire Estates.
• Lot Model Savings Lot models available at reduced prices, ready for immediate purchase and delivery, sold to individual homebuyers.
• Setup & Service Professional in-house setup and general contracting services including building permit processing, foundation contractors, plumbers, electricians, and heating & cooling contractors, provided to home buyers purchasing manufactured or modular homes from the company.

Quantifiable outcome

• Homes are built with approximately 90% less waste than stick-built homes
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Cavco (Nappanee & Dorchester)coreTechnology or IntegrationDesign center partnership providing online customization tools including interior visualizers, exterior visualizers, and decor selection guides. Cavco Nappanee and Cavco Dorchester are manufacturers whose home models are featured at Town & Country Housing, with customers able to customize finishes, colors, and features using Cavco's digital design tools.
• Skyline HomescoreOEM/ Whitelabel/ Licensing PartnerMajor manufactured home manufacturer providing models such as The Prairie View, The Autumn Lodge, The Wood Manor, and The Lexington series. Town & Country has achieved Skyline Home Platinum Award status with 96% Customer Service Rating. Skyline provides decor guides and options catalogs for customer customization.
• Wisconsin HomescoreOEM/ Whitelabel/ Licensing PartnerWisconsin-based modular home manufacturer. Town & Country is a Wisconsin Home Dealer offering The Wisconsin modular model. Homes are built to State Uniform Dwelling Code on permanent foundations and qualify for conventional mortgage programs.
• The Cove EstatesminorChannel Partner/ Reseller/ DistributorPrivate manufactured home community where Town & Country sells move-in ready homes. Homes are placed on lots with associated lot rent ($450/month including garbage). Community offers single-wide homes with included garages in a residential setting.
• London Aire EstatesminorChannel Partner/ Reseller/ DistributorManufactured housing community located near I-94 where Town & Country sells pre-owned and move-in ready homes. Park approval required for residents. Lot rent is $460/month.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Clayton Homes: Berkshire Hathaway-owned manufactured and modular home builder and the largest U.S. factory-built housing retailer. Operates extensive dealer networks including manufactured home communities, competing directly with Town & Country for factory-built housing buyers nationwide.
• Champion Homes: Publicly traded manufactured home builder with manufactured, modular, and park model product lines. Operates direct retail and dealer networks, directly comparable in product mix to Town & Country's offerings.
• Fleetwood Homes: Manufactured home builder (originally part of Fleetwood Enterprises) selling single-section and multi-section manufactured homes through dealer networks across the Midwest and beyond. Comparable product line and distribution model to Town & Country's manufactured offerings.
• Palm Harbor Homes: Manufactured and modular home builder serving multiple U.S. regions through company-owned retail centers and independent dealers. Comparable in offering both manufactured and modular product lines to retail customers.

Direct peers

• Cavco Industries: Major manufacturer of manufactured, modular, and park model homes under brands including Cavco Nappanee and Cavco Dorchester—exactly the OEM partners Town & Country uses. Competes with Town & Country at the dealer level through its own retail footprint and sets wholesale supply terms for Town & Country's dealership.
• Skyline Homes: Manufactured and modular home manufacturer supplying Town & Country with its Prairie View, Autumn Lodge, Wood Manor, and Lexington series models. Skyline's Platinum Award program creates overlapping dealer competition in regional markets.
• Wisconsin Homes: Wisconsin-based modular home manufacturer whose products Town & Country retails. Competes for the same modular-on-permanent-foundation buyer segment and qualifies homes for conventional mortgage financing just like Town & Country's offerings.
• TRU Homes: Manufactured home brand owned by Clayton Homes producing factory-built housing including single-section and multi-section units. Town & Country lists TRU models (e.g., '2023 Clayton TRU') in its move-in-ready inventory, indicating direct product-line overlap.

Emerging players

• Deer Valley Homebuilders: Manufactured home builder focused on factory-built housing with regional dealer networks. Operates in a comparable product category and dealer-distribution model targeting affordable housing buyers.
• Solitaire Homes: Manufactured home builder offering single-wide and double-wide HUD-code homes through independent dealer networks. Comparable product category and dealer-distribution model targeting entry-level buyers in regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/embed/Tw4mWQoJkqY
• Facebookfacebook.com/TownandCountryHousingWI
• LinkedInlinkedin.com/company/town-and-country-housing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town & Country Housing