Professional Events Industry Association

What Professional Events Industry Association does

The Professional Events Industry Association is a Saudi Arabia-based professional trade association, as indicated by its domain (peia.org.sa). Its name suggests a body organized to represent and serve professionals, companies, and stakeholders operating in the events industry within Saudi Arabia — a sector that has expanded materially alongside the Kingdom's broader tourism, entertainment, and giga-project agenda (e.g., Riyadh Season, NEOM-related event activity). As a trade/industry association, its plausible functional roles include industry advocacy, member representation, professional standards or certification, training and education, and convening events for the sector.

The source material provided was extremely limited: the association's primary web presence rendered only a loading/verification screen rather than substantive content, and no product catalog, membership tiers, fee structure, governance documents, leadership roster, or programmatic details were captured. No information was available regarding the underlying technology platform, member portal, data assets, or distribution channels. Consequently, the association's specific go-to-market, revenue mechanics (most likely membership dues, event registration, training/certification fees, and possibly sponsorship), and competitive positioning relative to other regional events-industry bodies (e.g., MENA-focused event associations or international bodies with Saudi chapters) cannot be characterized from the supplied data.

For an investor audience, the principal observation is the data gap itself: a Saudi events-industry trade association operating in a market with strong secular tailwinds, but with effectively no verifiable public operating, financial, or governance information available through the sources accessed.

Name

Professional Events Industry Association

Website

https://peia.org.sa

Company type

Private

Founded year

2020

Headcount range

11–50 employees

Short description

The Professional Events Industry Association is a Saudi Arabia-based professional trade association (peia.org.sa) serving stakeholders in the events industry. Specific operating, financial, and membership details were not available in the source material.

Ownership category

akta.pro rank

Product category

Industry Trade Association

NAICS

Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Professional events industry
• Events industry association
• Event management association
• Trade association events
• Event industry membership

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Services

Core offering

Based on the entity name alone, Professional Events Industry Association is an industry trade association serving the professional events sector. The source page (http://peia.org.sa/) provided no substantive content — only a loading/verification screen — so no specific offerings or activities could be detailed.

Differentiator

Problem solved

Functional benefit

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Society of Incentive & Travel Executives (SITE): International association focused on the incentive, meetings, and travel industry, with a strong Middle East/Africa chapter presence. Comparable to PEIA in serving events-industry professionals with a regional chapter structure.
• International Congress and Convention Association (ICCA): Global association for the international meetings industry, with membership spanning suppliers, destinations, and convention bureaus. Comparable to PEIA as a membership body representing the professional meetings/events ecosystem.
• Professional Convention Management Association (PCMA): Association for business events and convention management professionals, offering education, certification (CMP-HC), and Convening Leaders conference. Comparable to PEIA in mission and member base.
• International Live Events Association (ILEA): Association for live events professionals (event planners, producers, designers), offering education and networking. Comparable to PEIA in targeting the professional events practitioner community.
• Events Industry Council (EIC): Umbrella organization for the events industry, known for the APEX standards and Accepted Practices Exchange. Comparable to PEIA as an industry-level body setting standards and serving event professionals.
• Meeting Professionals International (MPI): Global association for the meetings, events, and hospitality industry, offering certification (CMP), training, and chapter-based membership. Comparable to PEIA as a membership body serving event professionals, though MPI operates globally rather than regionally.
• International Association of Exhibitions and Events (IAEE): Trade association for the exhibitions and events industry, providing education, advocacy, and the CEM certification program. Directly comparable to PEIA as an industry-body serving exhibition and event professionals.

Regional players

• Saudi Entertainment Activities Company (SEVEN / سِڤن): Saudi entertainment company developing entertainment destinations and experiences as part of Vision 2030. Comparable to PEIA in operating within the Saudi events/entertainment ecosystem, though SEVEN is a commercial operator rather than an industry association.
• Asian Federation of Exhibition and Convention Associations (AFECA): Regional federation of exhibition and convention associations across Asia-Pacific. Comparable to PEIA as a regional-level events industry association model, though operating in Asia-Pacific rather than the Middle East.
• Saudi Conventions and Exhibitions General Authority (SCEGA / هيئة المعارض والمؤتمرات): Saudi government authority regulating and promoting the exhibitions, conferences, and events sector. Comparable to PEIA in serving the Saudi events ecosystem, though SCEGA is a government regulator rather than a private industry association.

Market position

Strengths3 records

Weaknesses3 records

Key risks2 records

Key highlights3 records

Customer concentration

• Xx.com/peiaksa
• Facebookfacebook.com/PEIAKSA
• LinkedInlinkedin.com/company/professional-events-industry-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Events Industry Association