What AcromaPro does

AcromaPro is an industrial wood finishing solutions brand owned by The Sherwin-Williams Company, headquartered in Cleveland, Ohio and serving manufacturers across the United States, Canada, and Mexico. Originally founded as Becker Acroma in 1884 with a 140-year European wood finishing heritage, the business was rebranded to AcromaPro in 2024 and now operates as part of Sherwin-Williams' Diversified Brands portfolio. The company formulates and distributes a comprehensive portfolio of industrial coating systems organized into five technology categories: waterborne, UV-curing, pre-catalyzed, post-catalyzed, and stains & glazes, supplemented by hybrid and polyurethane systems under proprietary product line names (Aqualight, Bernyl, Matador, FORTÉ, Akva Line, AccuStain, Aqua Chroma, Antik Tinktur, Laqva, Akvaboard, Care Seal, Amerivar, Stallion, Uniclear, Ultra Hide, and others). Its products include clear and pigmented sealers, primers, surfacers, topcoats, conversion varnishes, lacquers, stains, glazes, toners, and color concentrates, with notable technical differentiators including a monomer-free waterborne UV hybrid (Aqualight), formaldehyde-free pre-catalyzed and post-catalyzed systems (Bernyl FF line, UL Greenguard Gold certified), and a 2K acrylic polyurethane system (FORTÉ). Many products carry UL Greenguard Gold, KCMA, CKCA, AWI, and LEED certifications relevant to indoor air quality and architectural wood finishing specifications.

AcromaPro serves six primary industrial end markets: office furniture, home furniture, kitchen and bath, interior millwork, exterior millwork, and specialty wood products (including frames, blinds, gaming tables, and commercial displays). The company sells exclusively through an authorized distributor network with a public distributor locator on its website; pricing is quote-based for B2B customers and not publicly disclosed. Distribution is concentrated in North America, with no global footprint claim beyond the US, Canada, and Mexico. Marketing is primarily digital, leveraging a website structured by both technology category and end-use vertical, with content organized for industrial finishers and manufacturers browsing by chemistry or market application.

The business model is a straightforward industrial B2B coatings sale: one-time product purchase revenue from manufacturers and finishers, mediated by third-party distributors. AcromaPro's competitive position rests on its 140-year brand heritage, broad coating chemistry portfolio covering virtually every wood finishing technology, third-party certifications that anchor product specifications in regulated and high-end architectural projects, and Sherwin-Williams' parent-company infrastructure for manufacturing scale, logistics, and field reach. No API, software platform, AI capability, or technology-enabled revenue stream is part of the offering — the company is a pure-play industrial specialty chemicals business.

Name

AcromaPro

Legal name

AcromaPro

Website

https://acromapro.com

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

AcromaPro is an industrial wood finishing solutions brand owned by The Sherwin-Williams Company, offering UV-cure, waterborne, pre-catalyzed, post-catalyzed, polyurethane, and hybrid coating systems to office, home, kitchen/bath, millwork, and specialty wood product manufacturers across North America via an authorized distributor network.

Ownership category

akta.pro rank

Product category

Industrial Wood Coatings

NAICS

Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAHAF)

akta.pro secondary industry

Wood Coatings & Finishes (IMAEAGAG)

Keywords

• Industrial wood coatings
• Wood finishing products
• Conversion varnishes
• UV-cure coatings
• Pre-catalyzed lacquers

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Industrial Wood Coatings Sales: Sale of wood finishing products including lacquers, varnishes, sealers, stains, and coatings to industrial wood finishers, furniture manufacturers, and millwork companies

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AcromaPro manufactures and sells industrial wood finishing coatings, including waterborne, pre-catalyzed, post-catalyzed, UV-curing, polyurethane, and hybrid systems, along with stains, glazes, sealers, primers, and toners. Products are sold to industrial wood finishers, furniture manufacturers, kitchen and bath cabinet producers, and millwork companies through an authorized distributor network in North America. The brand combines a 140-year European wood finishing heritage with proprietary technologies such as Aqualight waterborne UV and Bernyl FF formaldehyde-free formulations.

Product overview

AcromaPro is a wood finishing solutions company that was formerly known as Becker Acroma. The company offers a comprehensive portfolio of industrial wood finishing products organized into five main technology categories: Waterborne products (including Akva Line, Laqva, Akvaboard, Akvatopp, and Akvasurf sub-brands), Pre-Catalyzed products (including Care Seal, Bernyl, and Ultra Hide sub-brands), Post-Catalyzed products (including Bernyl, Matador, FORTÉ, Amerivar, Ameristar, Uniclear, Care Seal, and Stallion sub-brands), Stains & Glazes (including AccuStain, Arti, Aqua Chroma, Aqualux, and Antik Tinktur product lines), and UV-Curing products (Aqualight brand). The product portfolio spans clear sealers, clear topcoats, pigmented primers, pigmented topcoats, conversion varnishes, polyurethane coatings, sanding sealers, stains, glazes, toners, and color concentrates. These products serve markets including office furniture, home furniture, kitchen and bath, interior millwork, exterior millwork, and specialty wood products.

Differentiator

Problem solved

Functional benefit

Products and services

• Aqualight Clear Waterborne UV Monomer-free combination of UV and water-based technologies delivering efficient application, quick flash-off time, scratch and chemical resistance, and clarity for stained and natural woods. Targeted at industrial wood finishers seeking durable UV-curing performance with simplified handling.
• Akvaboard Waterborne Primer Premium waterborne primer designed for spray, curtain coater, or vacuum applications over 100% UV sealers. Topcoatable with Aqualight waterborne UV and acid-cured finishes. Meets KCMA specifications when used under Laqva Top W/B Topcoat.
• Laqva Top White Waterborne Topcoat One-component water-based acrylic pigmented topcoat for interior wood applications. Formaldehyde-free and HAPs-free coating system meeting KCMA specifications. Targeted at manufacturers seeking sustainable waterborne finishes.
• Bernyl Intro Clear Pre-Catalyzed Topcoat One-component clear topcoat that enhances the natural beauty of interior wood with a lustrous appearance, easy application, self-sealing capability, and high solids formula. Meets AWI Precat Lacquer Transparent, KCMA, and CKCA standards.
• Bernyl FF Hi-Bild Pre-Cat Lacquer Formaldehyde-free high-performance pre-catalyzed clear topcoat for interior wood products with 4-month shelf-life after catalyzation. UL Greenguard Gold Certified for low chemical emissions.
• Bernyl Facett LV Clear Pre-Catalyzed Topcoat One-component self-sealing pre-catalyzed topcoat delivering a clear lustrous aesthetic with excellent build and depth for interior wood surfaces. HAPS-free formulation. UL Greenguard Gold Certified and meets KCMA and CKCA standards.
• Matador White Post-Catalyzed Topcoat Fast-drying post-catalyzed acid-cured conversion varnish with very high solids content for kitchen cabinets, bath vanities, and furniture. Meets AWI Conversion Varnish Opaque quality standard and KCMA and CKCA standards.
• FORTÉ White Polyurethane Topcoat High-performance 2K solvent acrylic polyurethane coating with fast dry times, good vertical hang, and excellent flow and leveling for interior wood products. Part of the FORTÉ polyurethane system with non-yellowing properties and scratch resistance.
• FORTÉ Clear Polyurethane Sealer High-performance two-component solvent-based acrylic polyurethane sealer with exceptional non-yellowing properties and built-in scratch resistance. Used as the foundation for FORTÉ polyurethane topcoat systems.
• AccuStain Stain System Combination of 16 high-strength alkyd colorants and 3 clear mixing bases providing a customizable stain platform with soft settling characteristics for color consistency. Designed for industrial wood finishers needing a versatile tinting system.
• Aqua Chroma Glaze Revolutionary waterborne glaze technology usable with waterborne systems and within solvent systems. Non-flammable with extremely low VOCs and qualifies for LEED points.
• Aqua Chroma Spray Stain Base Ready-to-use stain base achieving excellent grain definition with forgiving application characteristics. LEED compliant when properly tinted for industrial interior wood finishing applications.
• Stallion Primer White High-production catalyzed primer for interior wood products, pre-reduced with excellent filling on MDF and 24-hour pot-life after catalyzation. Targeted at manufacturers needing efficient high-throughput primer application.
• Care Seal FD Sealer Vinyl-modified nitrocellulose sealer with fast dry-to-sand and recoat times, usable catalyzed or uncatalyzed. Designed as a flexible sanding sealer for industrial wood finishing lines.
• Arti Tinting Concentrates Set of 9 pigmented concentrates formulated to develop color and create a variety of solventborne stains, sealers, and toners. Used by industrial wood finishers building custom color formulations.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• The Sherwin-Williams CompanycoreOthersAcromaPro is owned by The Sherwin-Williams Company, a major coatings manufacturer. The website copyright states '©The Sherwin-Williams Company, All Rights Reserved'. Sherwin-Williams acquired the Becker Acroma business which became AcromaPro. The company leverages Sherwin-Williams infrastructure while maintaining its specialized wood finishing focus.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RPM International: Holding company for specialty coatings and sealants brands including wood finishes (e.g., Rust-Oleum, TCI) serving industrial and consumer markets. Comparable as a broad incumbent with wood finishing exposure across multiple subsidiaries.
• AkzoNobel: Global paints and coatings major with industrial wood finishing offerings serving furniture, cabinet, and building products manufacturers. Comparable at the wood coatings category level as a broad incumbent with deeper geographic reach.
• Axalta Coating Systems: Global coatings company with industrial and refinish offerings including wood and specialty coatings for industrial OEMs. Comparable as a broad incumbent in industrial coatings with selective wood finishing overlap.
• PPG Industries: Global coatings giant with an industrial coatings segment that includes wood finishes for furniture, cabinetry, and building products. Comparable as a broad incumbent offering overlapping wood coating solutions within a much larger portfolio.
• BASF Coatings: Global chemical and coatings manufacturer supplying industrial coatings including wood finishes and resins to OEMs and converters. Comparable as a broad incumbent supplying coating chemistries into the same industrial wood finishing value chain.

Direct peers

• ICA Group: Italian manufacturer of wood coatings including lacquers, stains, and finishes for furniture, kitchens, doors, and millwork. Closely comparable as a European heritage industrial wood coatings specialist now serving global industrial customers.
• Hesse-Lignal: German-based industrial wood coatings manufacturer producing lacquers, oils, stains, and UV systems for furniture, parquet, and cabinet producers. Directly comparable technology portfolio and B2B industrial customer base.
• Renner Wood Coatings: Brazilian-headquartered global specialist in industrial wood coatings (waterborne, solventborne, UV-curing, stains, and finishes) serving furniture, cabinet, flooring, and door manufacturers worldwide. Directly comparable in product mix, end-markets, and channel model to AcromaPro.
• Milesi (IVM Group): Italian industrial wood coatings brand within IVM Group, specializing in lacquers, polyurethane, and UV-curing systems for furniture and cabinet manufacturers globally. Comparable as a focused wood coatings specialist with similar technology breadth.
• Gemini Coatings: US-based manufacturer of industrial wood coatings including conversion varnishes, lacquers, and stains serving cabinet, furniture, and millwork manufacturers. Closely comparable North American competitor with overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AcromaPro