Pin High Golftravel

What Pin High Golftravel does

Pin High Golftravel is a privately held Dutch golf tour operator founded in 1989 and headquartered in Haarlem, Netherlands, operating as the largest specialist golf tour operator in the Netherlands and Flanders (Belgium). The company curates and resells packaged golf holidays — bundling accommodation, green fees, and often flights, transfers, and ancillary services — to a catalog of 270 trip offerings across 24 countries and 475 partner golf courses worldwide. Its product portfolio is segmented into themed sub-brands (luxury 'Excellent', 'Culinair', social 'Let's Par Tee', budget 'Golf4Less', 'Pin High Eco'), trip types (round trips, combined trips, group trips, clinics, competition team packages), and promotional formats (early-bird, last-minute, Sunday specials, surprise trips), supported by add-on services including flight booking, taxi transfers (Snel een Taxi), golf club rental (ClubstoHire), and travel cover insurance.

The business runs on a direct-to-consumer, sales-led model through pinhigh.nl and a phone-based sales team, with distribution augmented by an ANWB Golf member benefits partnership, integrations with five airline carriers (Transavia, KLM, Turkish Airlines, Corendon, TUI Belgium), and industry association memberships with ANVR, SGR, Calamiteitenfonds, and IAGTO. Revenue is generated primarily through transaction-based margins on package sales, airline ticket commissions, affiliate referral fees from ClubstoHire (€70/week), and ancillary add-on fees (travel cover €99, €34.50 admin fee, €5 SGR contribution). Operational credibility is anchored by official partnership status with the Nederlandse Golf Federatie (NGF), PGA Holland, and Vlaamse Golffederatie, and a 4.8/5 Trustpilot customer rating.

The company employs 11–50 staff including a Directeur (Eric Bakker), an Operationeel Directeur (Matthijs Hermsen), sales and product managers, customer relations, accounting, and marketing personnel, all based in the Netherlands. The technology stack is described as an online booking platform with integrated flight search, hotel booking, and package customization — with no public API, no mobile app, and no AI/ML capabilities disclosed.

Name

Pin High Golftravel

Legal name

Pin High Golftravel

Website

https://pinhigh.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Pin High Golftravel is the largest specialist golf tour operator in the Netherlands and Flanders, curating packaged golf holidays — accommodation, green fees, flights, and transfers — across 24 countries and 475 courses for Dutch and Belgian golfers, distributed direct-to-consumer via pinhigh.nl and phone sales.

Ownership category

akta.pro rank

Product category

Golf Tourism Services

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Golf tour operator
• Golf vacation packages
• Golf travel booking
• Golf holiday packages
• Golf tourism services

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Holiday Packages: Bundled packages including accommodation, green fees, and optional flights. Customers can customize packages with different room types, number of green fees, and duration. Revenue generated from the margin between supplier costs and retail pricing.
2. Flight Booking: Commission from airline ticket sales through the platform. Customers can book flights from airlines like Transavia, KLM, Corendon Airlines, Turkish Airlines, and TUI.
3. Golf Club Rental: Partnership revenue from ClubstoHire referrals for golf club rental services at approximately €70 per week.
4. Add-on Services: Travel cover insurance (€99), taxi transfers, and other ancillary services during the booking process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Pin High Golftravel sells bundled golf vacation packages combining accommodation, green fees, and optional flights or transfers, supported by an online booking platform and dedicated travel advisors. The portfolio spans 270 trips to 24 countries, drawing on 475 partner golf courses and resorts. Add-on services include flight booking, golf club rental via ClubstoHire, airport taxi transfers, travel cover insurance, and gift vouchers.

Product overview

Pin High Golftravel operates a booking platform for golf travel vacations, functioning as the largest golf tour operator in the Netherlands and Flanders. The core product is packaged golf vacations (golfvakanties) offering accommodation, green fees, and optional transfers to 24 countries worldwide. The portfolio consists of themed sub-brands including luxury 'Excellent' packages, culinary-focused 'Culinair' trips, budget 'Golf4Less' options, and 'Let's Par Tee' social golf experiences. Supporting products include golf round trips (golfrondreizen), combined trips incorporating cycling or culture (combireizen), group travel packages (groepsreizen), golf clinics for instruction, and last-minute/early-bird promotions. The company also offers add-on services including flight booking, taxi transfers, golf club rental (via ClubstoHire), travel insurance (Pin High Travel Cover), and gift vouchers. Eco-certified hotels and courses are available under the Pin High Eco branding. All products are distributed through the company's website and two annual print/digital brochures.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Vacations (Golfvakanties)

Quantifiable outcome

• Trustpilot rating of 4.8 out of 5 stars

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ANWB GolfcoreGTM or Marketing PartnerANWB Golf member benefits partnership offering exclusive discounts and benefits to ANWB Golf members who book golf holidays through Pin High.
• ClubstoHirecoreGTM or Marketing PartnerPartnership for golf club rental services. Pin High customers can rent top clubs from TaylorMade starting at €70 per week. Clubs are delivered to the hotel.
• Snel een TaximinorGTM or Marketing PartnerTaxi service partnership for airport transfers. Pin High offers taxi booking service for convenient airport transportation.
• Trees for AllminorStrategic or Co-development PartnerSustainability partnership where Pin High plants one tree per booking through Trees for All, included in €34.50 administration fee.
• TransaviaminorGTM or Marketing PartnerAirline partnership offering flights from Rotterdam/The Hague starting from €120. Golf bag approximately €50 per return.
• KLMminorGTM or Marketing PartnerAirline partnership for flights from Amsterdam. Flying Golf members get 1 golf bag free of charge.
• Turkish AirlinesminorGTM or Marketing PartnerAirline partnership for Turkey flights. Golf bag up to 23kg included free of charge.
• Corendon AirlinesminorGTM or Marketing PartnerAirline partnership for Turkey flights. Golf bag approximately €90 per return, max 23kg.
• TUI BelgiumminorGTM or Marketing PartnerAirline partnership for flights from Brussels to Turkey. Golf bag approximately €80 per return, max 32kg.
• ANVRcoreOthersMembership in ANVR (Dutch travel industry association) ensuring compliance with travel industry standards and consumer protection.
• SGRcoreOthersMembership in SGR (Stichting Garantiefonds Reizen) providing financial protection for consumers in case of insolvency.
• IAGTOcoreOthersMembership in International Association of Golf Tour Operators, the global trade association for the golf tourism industry.
• CalamiteitenfondscoreOthersMembership providing additional consumer protection in case of emergencies during travel.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Club Med: Global all-inclusive resort operator with dedicated golf offerings at multiple properties. Comparable on the resort + golf package side, particularly to Pin High's luxury "Excellent" tier, but operates its own resorts rather than packaging third-party inventory.
• Booking.com: Largest online travel agency globally with broad accommodation and flight inventory. Represents the alternative channel that golfers can use to self-assemble golf trips, putting competitive pressure on package tour operators like Pin High.
• TUI Group: Major pan-European tour operator with broad leisure travel packages, including golf-friendly resort offerings in Turkey, Spain, and elsewhere. Overlaps with Pin High's destinations and partnerships (TUI Belgium is one of Pin High's airline partners), but is a broad incumbent rather than a golf specialist.
• Expedia Group: Major online travel platform offering flights, hotels, and package holidays worldwide. Comparable to Booking.com as a broad incumbent whose self-service model competes against the curated, sales-assisted approach used by specialist golf tour operators.

Direct peers

• Your Golf Travel: UK-based specialist golf tour operator offering packaged golf holidays to European and international destinations. Most direct comparable to Pin High in business model — bundling flights, accommodation, and tee times for golfers — but serves a broader UK customer base.
• Leadingcourses.com: Netherlands-based golf platform that helps golfers find and book tee times at thousands of courses across Europe. Strong overlap with Pin High's Dutch/Belgian customer base and a partial substitute that enables direct booking without a tour operator intermediary.
• Golfbreaks: One of the largest specialist golf tour operators in Europe, headquartered in the UK. Packages golf holidays across Europe and beyond; comparable to Pin High in curated golf package offering, scale of destinations, and reliance on a dedicated phone and web sales channel.
• The Golf Travel Group: UK specialist golf tour operator (parent of Golfbreaks, etc.). Closely comparable business model — golf-only holiday packages with sales-led and online booking; serves as a relevant benchmark for European golf tour operator economics and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7Zkx39TqJaqtB5QK7nPwxQ
• Facebookfacebook.com/PinHighGolftravel
• Instagraminstagram.com/pinhigh_golftravel
• Xx.com/pin_high
• LinkedInlinkedin.com/company/pinhigh-golftravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pin High Golftravel