RehaCare
- Company typePrivate
- Founded2014
- HeadquartersDural, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What RehaCare does
RehaCare (Rehacare Pty Ltd) is an Australian-headquartered medical device and rehabilitation product distributor operating across Australia and New Zealand from its headquarters at Unit 7C/256 New Line Road, Dural, New South Wales. The company's core business is the wholesale and e-commerce distribution of sports braces, orthopaedic supports, physiotherapy equipment, and FDA-cleared medical devices, including the exclusive ANZ distribution rights for the full Erchonia low-level laser therapy portfolio (Lunula for onychomycosis, EVRL and FX 405 for chronic pain, GVL handheld, and Emerald for fat reduction). RehaCare complements hardware distribution with adjacent categories such as Pillowise custom-fit orthopaedic pillows, ThermApparel cooling wearables, VeRelief Prime auricular vagus nerve stimulation, the MelMak Low-Intensity Pulsed Ultrasound fracture healing system, and the Marodyne LiV MD osteoporosis device.
RehaCare firmographics
Firmographics- Name
- RehaCare
- Legal name
- Rehacare Pty Ltd
- Website
- https://rehacare.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
RehaCare industry classification
Industry- Product category
- Medical Device Distribution
- NAICS
- Health and Personal Care Retailers (456), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
- akta.pro secondary industries
- Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ)
Keywords
Where RehaCare is headquartered
LocationHeadquarters
- HQ city
- Dural
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
RehaCare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Rehabilitation Equipment: One-time product sales of sports braces, supports, physiotherapy supplies, and medical rehabilitation equipment through e-commerce platform and wholesale program. Products include knee braces, ankle supports, wrist braces, hot/cold therapy devices, and exercise equipment.
- Laser Therapy Device Sales: Sale of high-value medical laser equipment including Lunula Laser for fungal nail treatment, EVRL for pain relief, GVL handheld lasers, and FX 405 lasers. Sales through wholesale to clinics and direct to practitioners.
- Laser Device Rental/Trial Program: Three-month trial program for Lunula laser at A$1,950/month + GST rental. Monthly rental payments are absorbed toward device purchase if customer decides to buy. Enables risk-free evaluation before capital commitment.
- Wholesale/Bulk Pricing: Exclusive bulk pricing for registered wholesale partners including clinics, medical suppliers, and healthcare practitioners. Competitive rates with priority support and streamlined ordering process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | VeRelief Prime nervous system recovery device |
| Unit Pricing | Pay-as-you-go | ThermApparel cooling products |
| Unit Pricing | Pay-as-you-go | Exercise and therapy equipment |
| Subscription | Monthly | Lunula Laser Trial Program |
| Other | Multi-year contract | Wholesale Partner Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
RehaCare product offering
Product offeringCore offering
RehaCare is a distributor of rehabilitation, sports braces, and therapy products operating across Australia and New Zealand. The company supplies medical devices — including Erchonia LLLT (cold) laser therapy devices — alongside braces, supports, and assorted wellness and healthcare products sold both at wholesale to clinics and direct to consumers via e-commerce.
Product overview
RehaCare is a distributor of rehabilitation, sports braces, and therapy products operating in Australia and New Zealand. The company offers a diverse portfolio of medical devices and healthcare products organized around several core categories: (1) Laser Therapy Devices including FDA-cleared Lunula Laser for fungal nail treatment, EVRL and FX 405 lasers for pain management, and GVL/Emerald lasers for various therapeutic applications; (2) Braces and Supports spanning multiple body areas including ankle, knee, back, wrist, and shoulder from brands like Neo G and IMAK; (3) Wellness devices including VeRelief Prime for nervous system recovery and Pillowise custom-fitted orthopaedic pillows; (4) Temperature management products from ThermApparel; and (5) Modalities including MelMak ultrasound fracture healing and Marodyne LiV MD for osteoporosis treatment. The company serves healthcare professionals including podiatrists, physiotherapists, chiropractors, and orthopaedic specialists through wholesale and retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Erchonia LLLT Laser Therapy Devices
Quantifiable outcome
- 89% of Lunula laser patients respond with significant clear nail increase; 67% treatment success rate; clinical cure rate of 70% and mycological cure rate of 95%
- +3 more outcomes
Companies that use RehaCare
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles2 records
RehaCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RehaCare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ErchoniacoreExclusive distribution partnership for Erchonia low-level laser therapy devices across Australia and New Zealand. RehaCare distributes the complete Erchonia portfolio including Lunula (fungal nail), EVRL (pain relief), FX 405/635 (pain management), GVL (handheld green/violet), and Emerald (fat reduction) lasers. Erchonia is a trusted leader in LLLT committed to clinical outcomes and continuous innovation.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
RehaCare competitors and assessment
Company assessmentBroad incumbents
- Medi: German manufacturer of medical compression, orthopedic braces, and foot care products distributed through clinical channels. Comparable product portfolio overlap in podiatry/physiotherapy supplies.
- DJO Global (Enovis): Global orthopedic and sports medicine company offering braces, supports, and physical therapy equipment. Comparable to RehaCare's rehabilitation/brace business across a much broader product portfolio and geographic footprint.
- Ossur: Public orthopedic device company producing braces, supports, and prosthetic products sold through clinician channels. Comparable in serving the same podiatry, sports medicine, and orthopedic specialist segments RehaCare targets.
- Chattanooga (DJO): DJO division manufacturing physical therapy modalities, rehab equipment, and pain management devices. Comparable product overlap in modalities like ultrasound (MelMak) and rehabilitation therapy devices.
Direct peers
- Multi Radiance Medical: Manufacturer of FDA-cleared low-level laser therapy devices targeting pain management and physical rehabilitation clinics. Directly competitive with Erchonia devices RehaCare distributes.
- LiteCure: US-based manufacturer of Class IV and LLLT devices for physical therapy, chiropractic, and veterinary use. Direct competitor to RehaCare's Erchonia LLLT portfolio in the practitioner market.
- Bauerfeind: German manufacturer of medical-grade orthopedic braces, compression stockings, and supports widely used by podiatrists, physiotherapists, and chiropractors. Direct competitor to RehaCare's Neo G / IMAK / Corflex brace range.
- THOR Photomedicine: UK-based LLLT manufacturer with FDA clearances for pain management and inflammation indications. Competes with Erchonia LLLT devices RehaCare distributes for clinic adoption.
- Aspen Medical Products: US manufacturer of orthopedic braces and spinal supports sold through practitioner and DME channels. Direct competitor in the clinical bracing segment RehaCare serves.
Regional players
- Device Technologies: Leading Australian distributor of specialty medical devices and capital equipment to hospitals, clinics, and specialists. Comparable ANZ medical equipment distribution model to RehaCare's wholesale operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
RehaCare social profiles
Digital presenceRehaCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
RehaCare leadership team
Management profileNumber of profiles
RehaCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RehaCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RehaCare
What does RehaCare do?
RehaCare is a distributor of rehabilitation, sports braces, and therapy products operating across Australia and New Zealand. The company supplies medical devices — including Erchonia LLLT (cold) laser therapy devices — alongside braces, supports, and assorted wellness and healthcare products sold both at wholesale to clinics and direct to consumers via e-commerce.
Is RehaCare a public or private company?
RehaCare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RehaCare founded?
RehaCare was founded in 2014. It employs 1 to 10 people.
Where is RehaCare based?
RehaCare is headquartered in Dural, Australia, in the Oceania region.
How does RehaCare make money?
Four revenue lines are on record. Product Sales - Rehabilitation Equipment is the primary driver. The others are laser Therapy Device Sales, laser Device Rental/Trial Program and wholesale/Bulk Pricing.
Who are RehaCare's main competitors?
Broad incumbents on record are Medi, DJO Global (Enovis), Ossur and Chattanooga (DJO). Direct peers are Multi Radiance Medical, LiteCure, Bauerfeind, THOR Photomedicine and Aspen Medical Products. Device Technologies is listed as a regional player.
Does RehaCare have an API?
No public API is recorded for RehaCare.
What industry is RehaCare in?
RehaCare's product category is Medical Device Distribution. Its primary akta.pro industry code is HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals, with a secondary code of CRAMADAF, Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping). Its NAICS code is 456 and its SIC code is 5047.