RehaCare

What RehaCare does

RehaCare (Rehacare Pty Ltd) is an Australian-headquartered medical device and rehabilitation product distributor operating across Australia and New Zealand from its headquarters at Unit 7C/256 New Line Road, Dural, New South Wales. The company's core business is the wholesale and e-commerce distribution of sports braces, orthopaedic supports, physiotherapy equipment, and FDA-cleared medical devices, including the exclusive ANZ distribution rights for the full Erchonia low-level laser therapy portfolio (Lunula for onychomycosis, EVRL and FX 405 for chronic pain, GVL handheld, and Emerald for fat reduction). RehaCare complements hardware distribution with adjacent categories such as Pillowise custom-fit orthopaedic pillows, ThermApparel cooling wearables, VeRelief Prime auricular vagus nerve stimulation, the MelMak Low-Intensity Pulsed Ultrasound fracture healing system, and the Marodyne LiV MD osteoporosis device.

Name

RehaCare

Legal name

Rehacare Pty Ltd

Website

https://rehacare.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Medical Device Distribution

NAICS

Health and Personal Care Retailers (456), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ)

Keywords

• Medical device distribution
• Rehabilitation equipment
• Sports braces and supports
• Low-level laser therapy
• Therapy product supply

Headquarters

HQ city

Dural

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Rehabilitation Equipment: One-time product sales of sports braces, supports, physiotherapy supplies, and medical rehabilitation equipment through e-commerce platform and wholesale program. Products include knee braces, ankle supports, wrist braces, hot/cold therapy devices, and exercise equipment.
2. Laser Therapy Device Sales: Sale of high-value medical laser equipment including Lunula Laser for fungal nail treatment, EVRL for pain relief, GVL handheld lasers, and FX 405 lasers. Sales through wholesale to clinics and direct to practitioners.
3. Laser Device Rental/Trial Program: Three-month trial program for Lunula laser at A$1,950/month + GST rental. Monthly rental payments are absorbed toward device purchase if customer decides to buy. Enables risk-free evaluation before capital commitment.
4. Wholesale/Bulk Pricing: Exclusive bulk pricing for registered wholesale partners including clinics, medical suppliers, and healthcare practitioners. Competitive rates with priority support and streamlined ordering process.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

RehaCare is a distributor of rehabilitation, sports braces, and therapy products operating across Australia and New Zealand. The company supplies medical devices — including Erchonia LLLT (cold) laser therapy devices — alongside braces, supports, and assorted wellness and healthcare products sold both at wholesale to clinics and direct to consumers via e-commerce.

Product overview

RehaCare is a distributor of rehabilitation, sports braces, and therapy products operating in Australia and New Zealand. The company offers a diverse portfolio of medical devices and healthcare products organized around several core categories: (1) Laser Therapy Devices including FDA-cleared Lunula Laser for fungal nail treatment, EVRL and FX 405 lasers for pain management, and GVL/Emerald lasers for various therapeutic applications; (2) Braces and Supports spanning multiple body areas including ankle, knee, back, wrist, and shoulder from brands like Neo G and IMAK; (3) Wellness devices including VeRelief Prime for nervous system recovery and Pillowise custom-fitted orthopaedic pillows; (4) Temperature management products from ThermApparel; and (5) Modalities including MelMak ultrasound fracture healing and Marodyne LiV MD for osteoporosis treatment. The company serves healthcare professionals including podiatrists, physiotherapists, chiropractors, and orthopaedic specialists through wholesale and retail channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Erchonia LLLT Laser Therapy Devices

Quantifiable outcome

• 89% of Lunula laser patients respond with significant clear nail increase; 67% treatment success rate; clinical cure rate of 70% and mycological cure rate of 95%
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ErchoniacoreTechnology or IntegrationExclusive distribution partnership for Erchonia low-level laser therapy devices across Australia and New Zealand. RehaCare distributes the complete Erchonia portfolio including Lunula (fungal nail), EVRL (pain relief), FX 405/635 (pain management), GVL (handheld green/violet), and Emerald (fat reduction) lasers. Erchonia is a trusted leader in LLLT committed to clinical outcomes and continuous innovation.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Medi: German manufacturer of medical compression, orthopedic braces, and foot care products distributed through clinical channels. Comparable product portfolio overlap in podiatry/physiotherapy supplies.
• DJO Global (Enovis): Global orthopedic and sports medicine company offering braces, supports, and physical therapy equipment. Comparable to RehaCare's rehabilitation/brace business across a much broader product portfolio and geographic footprint.
• Ossur: Public orthopedic device company producing braces, supports, and prosthetic products sold through clinician channels. Comparable in serving the same podiatry, sports medicine, and orthopedic specialist segments RehaCare targets.
• Chattanooga (DJO): DJO division manufacturing physical therapy modalities, rehab equipment, and pain management devices. Comparable product overlap in modalities like ultrasound (MelMak) and rehabilitation therapy devices.

Direct peers

• Multi Radiance Medical: Manufacturer of FDA-cleared low-level laser therapy devices targeting pain management and physical rehabilitation clinics. Directly competitive with Erchonia devices RehaCare distributes.
• LiteCure: US-based manufacturer of Class IV and LLLT devices for physical therapy, chiropractic, and veterinary use. Direct competitor to RehaCare's Erchonia LLLT portfolio in the practitioner market.
• Bauerfeind: German manufacturer of medical-grade orthopedic braces, compression stockings, and supports widely used by podiatrists, physiotherapists, and chiropractors. Direct competitor to RehaCare's Neo G / IMAK / Corflex brace range.
• THOR Photomedicine: UK-based LLLT manufacturer with FDA clearances for pain management and inflammation indications. Competes with Erchonia LLLT devices RehaCare distributes for clinic adoption.
• Aspen Medical Products: US manufacturer of orthopedic braces and spinal supports sold through practitioner and DME channels. Direct competitor in the clinical bracing segment RehaCare serves.

Regional players

• Device Technologies: Leading Australian distributor of specialty medical devices and capital equipment to hospitals, clinics, and specialists. Comparable ANZ medical equipment distribution model to RehaCare's wholesale operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rehacare
• Xx.com/rehacareau
• Facebookfacebook.com/rehacarepl
• LinkedInlinkedin.com/company/rehacareau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RehaCare