Stoughton Credit Union

What Stoughton Credit Union does

Stoughton Credit Union is a member-owned financial cooperative incorporated on May 12, 1960, and operating from two branches in Stoughton and Kisbey, Saskatchewan, with 12 local staff. It serves individuals, small businesses, and agricultural operations in Stoughton, Kisbey, and surrounding rural Saskatchewan communities, offering a full retail-banking product set: personal and business chequing/savings accounts, personal and agriculture loans, residential mortgages, Mastercard credit cards issued through Collabria, registered investment vehicles (TFSA, RRSP, RRIF, RESP, RDSP), term deposits, self-directed investing via Qtrade Direct Investing, and digitally managed portfolios via Qtrade Guided Portfolios. Creditor insurance is distributed in partnership with CUMIS.

The technology stack is a conventional, partnership-driven retail-banking architecture rather than proprietary infrastructure. Members access accounts through MemberDirect online banking (with 2-Step Verification) and a native iOS/Android mobile app supporting mobile deposit capture and Interac e-Transfers; debit and credit cards tokenize into Apple Pay, Google Pay, and Samsung Pay. Credit card servicing, including the CardWise management platform and Flex Rewards, is provided by Collabria; investment and brokerage functions are outsourced to Qtrade; insurance administration to CUMIS; and deposits are fully guaranteed by the Credit Union Deposit Guarantee Corporation of Saskatchewan.

The business model combines net interest income from loans and mortgages with transaction fees ($0.75 per POS transaction, service packages, wire, safe deposit box, night depository), credit-card interchange from Collabria, and referral/commission revenue from Qtrade, Credential Asset Management, and CUMIS. A distinctive feature of the model is its cooperative profit-sharing: Loyalty Payments of $50 per membership have been paid for four consecutive years (2021-2024) and Patronage refunds of 2% of loan interest in 2023 and 2024, returning surplus directly to members and reinforcing the value proposition of relationship-based, locally governed banking.

Name

Stoughton Credit Union

Legal name

Stoughton Credit Union

Website

https://stoughtoncu.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Stoughton Credit Union is a member-owned cooperative credit union founded in 1960, operating two branches in Stoughton and Kisbey, Saskatchewan, with 12 staff. It provides retail and small-business banking, mortgages, agriculture loans, credit cards (via Collabria), and investments (via Qtrade) to rural Saskatchewan members, sharing profits through annual Loyalty Payments and Patronage refunds.

Ownership category

akta.pro rank

Product category

Community Retail Banking (Credit Union)

NAICS

Credit Unions (52213), Credit Card Issuing (522210), Depository Credit Intermediation (5221)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Community banking services
• Consumer lending
• Agricultural lending
• Retail deposit accounts
• Credit union mortgages

Headquarters

HQ city

Stoughton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Primary revenue stream from interest earned on loans, mortgages, and credit products extended to members. Includes personal loans, mortgages, business loans, and agriculture loans.
2. Account and Service Fees: Monthly service packages, point-of-sale transaction fees ($0.75 per transaction), wire transfer fees, stop payment fees, night depository fees, and safe deposit box rental fees.
3. Credit Card Operations: Revenue from Collabria Mastercard credit card operations, including interchange fees and annual fees on various card products.
4. Investment Services: Partnership revenue from Qtrade Direct Investing and Qtrade Guided Portfolios services, mutual funds, and investment products offered through Credential Asset Management Inc.
5. Insurance Products: Commission revenue from CUMIS creditor insurance products including life, critical illness, disability, and loss of employment insurance on loans and mortgages.
6. Loyalty and Patronage Program: Annual profit-sharing with members through Loyalty Payments ($50 per membership since 2021) and Patronage refunds (2% of loan interest paid in 2023/2024).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Stoughton Credit Union is a member-owned community credit union that provides retail and small-business banking services to individuals, businesses, and agricultural operations in Stoughton, Kisbey, and surrounding Saskatchewan communities. Its core offerings include chequing and savings accounts, personal and business loans, residential mortgages, Collabria Mastercard credit cards, registered investment accounts (TFSA, RRSP, RRIF, RESP, RDSP), term deposits, and partner-led Qtrade investment services, delivered through two physical branches and MemberDirect online and mobile banking channels.

Product overview

Stoughton Credit Union is a community-based financial institution serving Stoughton, Kisbey, and surrounding Saskatchewan communities with a comprehensive suite of banking and financial services. The core offering centers on personal and business deposit accounts, loans, mortgages, and credit cards (issued through Collabria partnership). Digital banking is delivered through Online Banking (desktop) and Mobile Banking App (iOS/Android), complemented by a suite of Financial Calculators. Investment products include registered accounts (TFSA, RRSP, RRIF, RESP, RDSP) and Term Deposits, with broker-dealer services available through Qtrade Direct Investing and Qtrade Guided Portfolios partnerships. Additional services include Creditor Insurance through CUMIS, Safe Deposit Boxes, Night Depository, Wire Transfers, and a Loyalty and Patronage Program returning profits to members.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Accounts Chequing and savings accounts for personal members including Plan 24, Maximizer, Interest Bearing, Cusave, and TFSA accounts with tiered interest rates based on balance, plus monthly service packages ranging from 8 free debit items to unlimited debits.
• Personal Loans Loan products for personal borrowing needs including debt consolidation, home renovations, and general financing with flexible terms.
• Personal Mortgages Residential mortgage products including fixed and variable rate options for primary residences, vacation homes, and revenue properties located in Saskatchewan.
• Personal Mastercard (Collabria) Credit card products issued through Collabria Financial Services including Cash Back World Elite, World Mastercard, and Centra Gold cards with Flex Rewards points system.
• Online Banking Digital banking platform providing account access, bill payments, e-Statements, Interac e-Transfers, and 2-Step Verification security, available via desktop browser and mobile browser.
• Mobile Banking App Native mobile application for iOS and Android enabling account access, mobile cheque deposit, bill payments, transfers, and Find Us feature for locating the nearest ATM or branch.
• Business Accounts Business chequing and savings accounts with MemberDirect Small Business Online Banking features including multi-user access, dual-signer approvals, and account consolidation.
• Business Mastercard (Collabria) Credit card products for business owners issued through Collabria Financial Services with SmartControls for monitoring and controlling business spending.
• Agriculture & Business Loans Specialized lending products for agricultural operations and business enterprises including operating credit, equipment financing, and term loans.
• TFSA (Tax Free Savings Account) Registered investment account allowing tax-free growth on savings and investments with contribution room that accumulates annually and rolls over when unused.
• RRSP (Registered Retirement Savings Plan) Registered investment account providing tax-deductible contributions and tax-sheltered growth until retirement, with options for borrowing for a first home or education.
• RRIF (Registered Retirement Income Fund) Retirement income vehicle converting RRSP funds at age 71, providing regular withdrawals while maintaining tax-sheltered investment growth.
• RESP (Registered Education Savings Plan) Education savings plan with Canada Education Savings Grant matching (up to $500/year, $7,200 lifetime) and Canada Learning Bond eligibility for qualifying families.
• RDSP (Registered Disability Savings Plan) Long-term savings plan for beneficiaries with disability tax credit eligibility, featuring Canada Disability Savings Grant matching (up to $3,500/year) and Canada Disability Savings Bond (up to $1,000/year).
• Term Deposits Guaranteed investment products including non-redeemable terms (locked in with annual interest payments, minimum $500) and redeemable terms (one-year with 90-day hold period).
• Qtrade Direct Investing Online brokerage platform partnership providing access to stocks, bonds, ETFs, and mutual funds with low trading fees and portfolio analytics tools including Portfolio Creator, Portfolio Score, and Portfolio Simulator.
• Qtrade Guided Portfolios Digital advisory investment service providing automated, professionally managed portfolios matched to investor goals, risk tolerance, and timeline with Responsible Investing options available.
• Creditor Insurance Loan and mortgage protection insurance through CUMIS (Division of Co-operators Life Insurance) including Life, Critical Illness, Disability, and Loss of Employment coverage options.
• Loyalty and Patronage Program Member benefit programs distributing annual payments to eligible members. Loyalty payments of $50 per membership have been paid since 2021 based on active relationship, and Patronage refunds are based on loan interest paid during the program year (2% in 2023 and 2024).
• Safe Deposit Box Secure vault storage containers available in various sizes for storing important documents or valuables with annual rental fees.
• Night Depository After-hours secure deposit service for cash and cheque items, held in fireproof vault until processed the next business day under dual-custody.
• Wire Transfers Domestic and international wire transfer services with SWIFT code CUCXCATTREG and Route/Transit 889-42838 for receiving wires.

Quantifiable outcome

• Loyalty Payments of $50 per membership returned to members for 4 consecutive years (2021-2024)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Collabria Financial Services Inc.coreTechnology or IntegrationIssues Collabria Mastercard credit cards to SCU members. Provides credit card processing, CardWise digital account management platform, SmartControls for alerts and controls, and Flex Rewards points program. Cards include Cash Back World Elite, World, Centra Gold, and business options.
• Qtrade Direct Investing (Credential Qtrade Securities Inc.)coreTechnology or IntegrationProvides self-directed online investing platform for stocks, bonds, ETFs, and mutual funds. Qtrade has been ranked Canada's #1 online investing platform. Offers low trading fees, portfolio tools, and educational resources.
• Qtrade Guided PortfolioscoreTechnology or IntegrationDigital advisory investing service offering professionally managed, low-cost portfolios. Includes Responsible Investing options with environmental, social, and governance evaluation. Fully automated with continuous oversight and rebalancing.
• CUMIS (Division of Co-operators Life Insurance Company)coreGTM or Marketing PartnerProvides creditor insurance products including life, critical illness, disability, and loss of employment insurance for SCU loans and mortgages. CUMIS services include enrolment intake, medical underwriting, and claims administration.
• Interac Corp.coreTechnology or IntegrationProvides Interac debit services, Interac e-Transfer functionality with specified limits (per transaction: $3,000 send/$25,000 receive), and Interac Flash contactless payments.
• Credential Asset Management Inc.coreTechnology or IntegrationOffers mutual funds and related financial planning services. Mutual funds are 100% guaranteed and sold through SCU branches.
• WillfulminorGTM or Marketing PartnerOnline do-it-yourself will platform providing estate planning documents including wills and power of attorney. SCU offers 15% discount to members. Documents approved by lawyers in each province.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Synergy Credit Union: Smaller Saskatchewan credit union serving rural communities with personal and business banking. Closely comparable scale and community-led operating model to Stoughton Credit Union.
• Meadow Lake Credit Union: Small Saskatchewan credit union serving rural northwest communities with personal and agricultural banking. Comparable size, rural geography, and member-owned cooperative structure.
• Affinity Credit Union: Saskatchewan-based credit union operating across the province with personal, business, and agriculture banking. Highly comparable as a Saskatchewan community-banking peer sharing the same provincial regulator (CUDGC), credit union structure, and rural/community focus.
• Cornerstone Credit Union: Saskatchewan-based community credit union offering personal, agricultural, and business banking. Directly comparable in size, geography, and member-focused operating model.

Broad incumbents

• Desjardins Group: Canada's largest cooperative financial group operating across credit unions (caisses) with full banking, insurance, and wealth services. Comparable cooperative structure and broad product set, but operates primarily in Quebec/Ontario at vastly larger scale.
• Innovation Credit Union: Saskatchewan-based credit union serving southwest Saskatchewan with personal, business, agricultural, and commercial banking. Operates under the same provincial deposit guarantee and serves a similar rural-agricultural member base.
• Conexus Credit Union: One of the largest Saskatchewan credit unions offering a full personal, business, and agriculture banking suite. Comparable operating model and product set, but at much larger scale and broader provincial reach than Stoughton.
• Canadian Western Bank: Western Canadian chartered bank serving personal, business, and commercial banking customers. Comparable on the personal/business/agriculture banking product mix, though operating at much larger scale and without the community-reinvestment structure.

Emerging players

• Wealthsimple: Canadian fintech offering self-directed investing, managed portfolios, and savings products. Comparable as a Qtrade/Digital advisory competitor for Stoughton's investment services segment, though focused on investing rather than core banking.
• Tangerine: Direct bank operating in Canada with no-fee daily banking and digital-first delivery. Comparable on product breadth and digital experience, but operates nationally without physical branches or community reinvestment focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/StoughtonCU
• LinkedInlinkedin.com/company/stoughton-credit-union
• Instagraminstagram.com/stoughtoncreditunion
• Xx.com/StoughtonCU

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoughton Credit Union