Podozorg

What Podozorg does

Podozorg Nederland is a Dutch private healthcare network operating a soft-franchise model that connects patients with registered podologists and podotherapists through over 100 independently owned practices across the Netherlands. Founded in 2004 by Robert Wonink and headquartered in Nijverdal, the organization serves individual patients with foot complaints (70% of the Dutch population experiences foot complaints during their lifetime, per Podozorg's own market data) along with specialized segments including diabetes patients, rheumatology patients, athletes, and pediatric cases. Core clinical services include podiatric examination, custom therapeutic orthotics, musculoskeletal ultrasound imaging, gait and pressure analysis, orthopedic shoe adjustments, and foot exercises.

The company is built around an integrated service stack. Podozorg Podolab is a wholly owned centralized orthotic manufacturing facility that produces custom therapy soles, support soles, sports soles, and inlays in four variants (minimal, normal, maximal, sport), with barcode-tracked full traceability and a 5-working-day delivery commitment. Practitioners order through proprietary GPManager software or the third-party Intellisole (Voxelcare) platform, both integrated into the Podolab workflow. The Zolenbibliotheek (Sole Library) encodes proven diagnosis-specific solutions. The Podo Educatie Platform (PEP), a wholly owned subsidiary, delivers continuing education including MSK Ultrasound Levels 1-3 (in partnership with SonoSkills), e-learning modules, an annual Scholingen program, and an international cadaver dissection course at the University of Barcelona. Additional assets include a members-only webshop for branded merchandise and the Klachtenwijzer public-facing complaint guide.

Podozorg earns revenue across five streams: (1) franchise/membership fees from network practitioners, (2) margins from Podolab orthotic manufacturing, (3) course fees from PEP (ranging from €175 for e-learning to €2,200 for MSK Ultrasound Level 1 and €537-999 for the Barcelona dissection course), (4) webshop sales of branded merchandise, and (5) centralized administration of orthopedic shoe adaptations via Hoevers Orthopedie. Patient-side revenue flows primarily to individual practices and is often reimbursed through Dutch supplemental health insurance via VECOZO direct billing. Leadership includes founder Robert Wonink and director Eric Wonink, both clinically authoritative figures; the company is founder-controlled with no disclosed external institutional investment.

Name

Podozorg

Legal name

Podozorg NL bv

Website

https://podozorg.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Podozorg Nederland operates a soft-franchise network of over 100 independent podology practices across the Netherlands, delivering foot diagnostics, custom orthotics via its Podolab manufacturing facility, and continuing education through the PEP platform to patients and practitioners.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391), Footwear Manufacturing (31621), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

Keywords

• Podology services
• Custom orthotics
• Foot diagnostics
• Musculoskeletal ultrasound
• Podiatry education

Headquarters

HQ city

Nijverdal

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Patient Treatment Services: Podology and podotherapy consultations and treatments for patients with foot complaints. Services include custom orthotics, therapy soles, ultrasound examinations, and gait analysis. Revenue from patient payments, often reimbursed through supplemental health insurance.
2. Orthotic Manufacturing (Podolab): Centralized production of custom therapy soles, support soles, sports soles, and inlays for network practitioners. Practitioners order through GPManager software. Delivers within 5 working days.
3. Franchise/Membership Fees: Soft franchise organization where podologists and podotherapists join the Podozorg network. Members receive brand rights, use of Podozorg name, access to Podolab services, marketing support, and business guidance. No large upfront fees required.
4. Education and Training (PEP): Podo Educatie Platform offers courses for podologists, podotherapists, and pedicures. Includes e-learning, on-location courses, ultrasound training, and dissection courses. Revenue from course fees.
5. Webshop Products: Online store for practitioners offering Podozorg branded products including pens, door mats, caps, letterhead, T-shirts, tableware, bags, and other office supplies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Podozorg operates a network of over 100 independent podology and podotherapy practices across the Netherlands, delivering foot care services such as podiatric consultations, custom therapeutic orthotics manufactured at the in-house Podolab facility, musculoskeletal ultrasound diagnostics, gait analysis, pressure measurement, and orthopedic shoe adaptations. The organization also runs a centralized education platform (Podo Educatie Platform / PEP) offering accredited courses, e-learning, and dissection training for healthcare professionals, plus a members-only webshop for branded practice supplies.

Product overview

Podozorg is a Dutch network organization comprising over 100 independently operated podology and podotherapy practices operating under a soft-franchise model. The core offering is podiatric healthcare delivered through these local practices, providing diagnostic examinations, custom therapeutic orthotics (Podolab), musculoskeletal ultrasound imaging, and orthopedic shoe adjustments. The ecosystem includes a central orthotic manufacturing facility (Podozorg Podolab), an education platform (Podo Educatie Platform / PEP), a members-only webshop, a patient complaint guide (Klachtenwijzer), and a library of foot exercise programs and educational publications. Podozorg Podolab produces custom orthotics in four variants (minimal, normal, maximal, sport) using GPManager and Intellisole (Voxelcare) ordering software, with a 5-working-day delivery commitment. PEP offers structured and e-learning courses including MSK ultrasound training (Levels 1-3), a cadaver dissection course in Barcelona, and accreditations through KABIZ, NVvP, KNGF, and LOOP.

Differentiator

Problem solved

Functional benefit

Products and services

• Podozorg Podology and Podotherapy Consultations In-person podiatric consultations delivered by registered podologists and podotherapists at over 100 Podozorg practices across the Netherlands. Includes intake interview, function examination, diagnostic testing (2D scan, pressure measurement, gait analysis, ultrasound), and an individualized treatment plan. Targeted at individual patients with foot complaints such as heel pain, forefoot pain, Achilles tendon issues, Morton's neuroma, and sports injuries.
• Podozorg Podolab Custom Therapeutic Orthotics Centralized manufacturing of custom therapy soles, support soles, sports support soles, and inlays produced at the Podolab facility. Available in four variants (minimal carbon, normal podiatric, maximal orthopedic shell, sport). Orders are placed by practitioners via GPManager or Intellisole software, processed from 2D/3D scanners, foam boxes, or plaster casts, with delivery within 5 working days and full barcode traceability. Sold to network practitioners for fitting to patients.
• Musculoskeletal Ultrasound (MSK) Diagnostics Ultrasound imaging of the foot and ankle used to visualize soft tissues, tendons, joints, and nerves, identifying conditions such as Morton's neuroma, plantar fasciitis, and stress fractures that are not visible on X-rays. Performed by trained Podozorg podologists and available to patients as part of the diagnostic workup.
• OVAC Orthopedic Shoe Adaptations Orthopedic adjustments to ready-to-wear shoes (Orthopedische Voorziening Aan Confectieschoenen / OVAC), including rolling provisions and heel sole elevations. Podozorg coordinates administration and financial settlement with health insurers; execution is performed at the Hoevers Orthopedie workshop in Zevenaar. Available to patients requiring shoe modifications.
• Podo Educatie Platform (PEP) Education platform offering courses, e-learning programs, and on-location training for podologists, podotherapists, pedicures, physiotherapists, and other healthcare professionals. Courses include tape techniques, Digitus V orthesiology, biomechanics, and ultrasound training, with accreditation through KABIZ, NVvP, KNGF, LOOP, and the Kwaliteitsregister voor Pedicures.
• Musculoskeletal Ultrasound Training Program (Levels 1, 2, 3) A three-level MSK ultrasound training program covering complete foot and ankle ultrasound (Level 1), advanced structures and dynamic testing (Level 2), and specialist techniques including nerve blocks and tumor recognition (Level 3). Delivered in partnership with SonoSkills, with Level 1 priced at €2,200 including four full days of hands-on training, online learning environment, course materials, and exam fees.
• Foot & Ankle Dissection Course Exclusive two-day cadaver dissection course held at the Bellvitge Campus of the University of Barcelona, taught by Prof. Dr. Miquel Dalmau Pastor. Limited to 30 participants with one foot per two students for hands-on dissection training, plus an optional extra day at the gait lab with Raquel Sánchez Moreno. Podozorg member/team rate: €537; open enrollment: €999 (travel and accommodation not included).
• Tape Techniques E-learning Course Online e-learning course on tape techniques for passive stabilization, compression, and facilitating techniques for the foot. Taught by Mieke Stroeve, delivered through Course-Flow. Study load: approximately 4.5 hours. Priced at €175 excl. 21% VAT and accredited for 3 points at the Kwaliteitsregister voor Pedicures.
• Protective Orthesiology Digitus V E-learning Course

Quantifiable outcome

• 27% of 65+ Dutch population experiences nearly daily foot pain - Podozorg treats patients of all ages with customized solutions
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PodolabcoreStrategic or Co-development PartnerInternal manufacturing facility for custom therapy soles, support soles, sports soles, and inlays. Operates 6 days a week year-round with 5-day delivery commitment. Features unique barcode tracking system for full traceability of materials, production, and quality. Contact: Chantal de Winkel.
• Hoevers Orthopedische SchoentechniekcoreStrategic or Co-development PartnerOrthopedic shoe workshop in Zevenaar handling OVAC (Orthopedic Shoe Adaptations to Retail Shoes) including rolling provisions and heel sole elevations. Podozorg coordinates administration and financial settlement with health insurers.
• University of MünstercoreStrategic or Co-development PartnerResearch partnership for knowledge and innovation. Collaborates with Podozorg to ensure practitioners stay informed about developments in the changing podology landscape and apply latest research to patient care.
• Universiteit van Barcelona (Bellvitge Campus)minorStrategic or Co-development PartnerHost institution for Foot & Ankle Dissection Course taught by Prof. Dr. Miquel Dalmau Pastor. Course held at the Medicine and Health Sciences School's anatomy lab.
• SonoSkillscoreTechnology or IntegrationInternational ultrasound education provider delivering MSK Ultrasound training for foot and ankle. Provides Level 1 and Level 2 courses, free webinar series, and handles course registrations for Podozorg.
• LOOP (Landelijk Overkoepelend Orgaan voor de Podologie)coreStrategic or Co-development PartnerNational umbrella organization for Podology. LOOP conducts quality audits of Podozorg practices through sample reviews of complete patient files. Ensures quality standards are maintained across the network.
• Dr. Van Dalen, Orthopedic Surgeon (Bergman Clinics)minorStrategic or Co-development PartnerRobert Wonink works as echographer for Dr. Van Dalen, orthopedic surgeon specializing in foot and ankle at Bergman Clinics, Naarden. Collaboration for diagnostic imaging and treatment referrals.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hallux Podotherapie: Dutch podotherapy practice group providing foot diagnostics, custom orthotics and treatment of foot complaints — directly comparable in service mix and patient segments to Podozorg practices.
• Rondom Podotherapie: Dutch network of podotherapy practices offering foot care, custom insoles and gait analysis across the Netherlands — directly comparable as a multi-practice podiatry network competing for the same patient pool.
• Podotherapie Nederland: National Dutch association and practice network of podotherapists — directly comparable as a competing organized podotherapy delivery model in the same reimbursement environment.
• Praktijk voor Podotherapie: Dutch podotherapy practice operator offering consultations, custom insoles and foot analysis — directly comparable as a competitor for individual patients and practitioners in the same Dutch market.
• Voetcentraal: Dutch multi-location podiatry and foot care network delivering podotherapy consultations, insoles and foot treatments — directly comparable as a competing regional/national Dutch podology network.

Others

• Enraf-Nonius: Dutch manufacturer and supplier of physiotherapy, rehabilitation and ultrasound equipment; provides the Enraf-Nonius Experience Lab used by Podozorg for MSK ultrasound training — comparable as adjacent/ecosystem enabler.
• SonoSkills: International provider of musculoskeletal ultrasound education and courses; partner that delivers Podozorg's MSK ultrasound Levels 1-3 training — comparable as adjacent enabling player in Podozorg's education stack.

Broad incumbents

• Bergman Clinics: Large Dutch chain of independent specialist medical clinics including orthopedics; comparable as a broader incumbent in foot/ankle care that refers into and competes with podiatry networks like Podozorg.
• DC Klinieken: Dutch chain of independent outpatient specialist clinics including orthopedics — broader incumbent that competes for foot/ankle patient referrals that might otherwise flow to Podozorg practices.

Emerging players

• Steigra: German orthopedic footwear and insole manufacturer with custom/modular product lines — comparable as a specialized orthotic/orthopedic footwear manufacturer that could compete with Podolab in custom insole production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/podozorg
• LinkedInlinkedin.com/company/podozorg
• Instagraminstagram.com/podozorg_nederland
• Xx.com/podozorgnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podozorg