The BD PureWick
The BD PureWick is a non-invasive, suction-based external urine collection system operated by C. R. Bard, Inc. (a BD subsidiary), sold direct-to-consumer in the U.S. for home management of urinary incontinence in adults and caregivers.
- Company typePrivate
- Founded2013
- HeadquartersSpring Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The BD PureWick does
The BD PureWick is a product line of non-invasive urine collection systems operated by C. R. Bard, Inc., a wholly owned subsidiary of Becton, Dickinson and Company (BD). PureWick sells two principal hardware systems — the stationary Urine Collection System (with or without battery backup) and the newer Portable Collection System — paired with proprietary single-use external catheters (Flex Female, Female, and Male) that capture voided urine outside the body via suction at approximately 120-140 mmHg into a sealed 2000cc canister. The technology targets adults with urinary incontinence, particularly elderly users and caregivers managing nighttime incontinence, and is positioned as a non-invasive alternative to indwelling catheters with the goal of reducing nighttime bathroom trips, fall risk, and skin irritation.
The business model is direct-to-consumer cash-pay. PureWick sells through purewickathome.com and a phone sales line (1-800-816-6920) without prescription, without insurance billing, and only within the United States. Hardware generates one-time revenue ($538.70-$1,034.99 per Starter Set), while recurring consumable catheters ($209.70-$450.00 per box of 30) and replacement accessories ($49.99-$83.99) drive ongoing revenue, supported by the AutoShip subscription at 5-10% discounts. Customer acquisition combines a clinician referral pathway (hospitals and discharge planners funnel patients to DTC) with content marketing, testimonials, and an extended-hours phone sales operation. The line claims the #1 external catheter brand in U.S. hospitals with 340M+ catheters sold cumulatively and presence in 4,500+ U.S. hospitals and rehabilitation facilities.
The BD PureWick firmographics
Firmographics- Name
- The BD PureWick
- Legal name
- C. R. Bard, Inc.
- Website
- https://purewickathome.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The BD PureWick is a non-invasive, suction-based external urine collection system operated by C. R. Bard, Inc. (a BD subsidiary), sold direct-to-consumer in the U.S. for home management of urinary incontinence in adults and caregivers.
- Ownership category
- akta.pro rank
The BD PureWick industry classification
Industry- Product category
- Incontinence Management Medical Devices
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Urinary Catheters & Drainage (Intermittent/Foley Catheters, Bags, Securement) (HLAHALAI)
- akta.pro secondary industries
- Suction, Irrigation & Fluid Management Systems (HLAHADAK), Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors) (HLAHALAH)
Keywords
Where The BD PureWick is headquartered
LocationHeadquarters
- HQ city
- Spring Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The BD PureWick business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Hardware Sales - Urine Collection Systems: One-time hardware sales of the PureWick™ Urine Collection System (stationary) and PureWick™ Portable Collection System. Sold in Starter Sets that include the pump unit, collection canister, tubing, and initial box of external catheters. Prices range from $538.70 to $1,034.99 depending on configuration.
- Recurring Consumables - External Catheters/Wicks: Recurring sales of single-use external catheters (PureWick™ Flex Female, PureWick™ Female, PureWick™ Male). AutoShip subscription program offers 5-10% discounts for recurring orders delivered every 30, 60, or 90 days. Box of 30 catheters ranges from $209.70 to $450.00.
- Accessories and Replacement Parts: Replacement accessory kits (canister, tubing), carry bags, power adapters, and other replacement parts. Accessory kits range from $49.99 to $83.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time purchase | Starter Sets for Women (with battery) |
| One time/ perpetual license | One-time purchase | Starter Sets for Women (without battery) |
| One time/ perpetual license | One-time purchase | Starter Sets for Men (with battery) |
| One time/ perpetual license | One-time purchase | Starter Sets for Men (without battery) |
| Unit Pricing | Monthly | PureWick™ Flex Female External Catheters (Box of 30) |
| Unit Pricing | Monthly | PureWick™ Male External Catheters (Box of 30) |
| Unit Pricing | Monthly | PureWick™ Female External Catheters (Box of 30) |
| Subscription | Monthly | AutoShip Subscription Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The BD PureWick product offering
Product offeringCore offering
The BD PureWick System is a non-invasive, suction-based urine collection device for managing urinary incontinence at home. It consists of a stationary or portable suction pump with a sealed 2000cc collection canister and single-use external catheters (wick-based for women, adhesive-based for men) that capture voided urine outside the body. The system is sold direct-to-consumer through purewickathome.com without a prescription, supported by recurring consumable purchases via AutoShip.
Product overview
The BD PureWick offers a portfolio of non-invasive urine collection systems consisting of two main system types: the PureWick™ Urine Collection System (a stationary home-use system with optional battery backup) and the PureWick™ Portable Collection System (a battery-powered mobile system with discreet carry bag). Both systems work with single-use external catheters (PureWick™ Flex Female External Catheter, PureWick™ Female External Catheter for women, and PureWick™ Male External Catheter for men) that sit outside the body and use suction to draw voided urine into a sealed collection canister. The product line includes various starter sets with or without battery, replacement accessories, and consumable external catheters sold in boxes of 30.
Differentiator
Problem solved
Functional benefit
Products and services
- PureWick Urine Collection System Starter Set with Battery (for Women)
Quantifiable outcome
- 93% of caregivers and 84% of users agree the PureWick™ System is easy to set up
- +4 more outcomes
Companies that use The BD PureWick
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
The BD PureWick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The BD PureWick partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
The BD PureWick competitors and assessment
Company assessmentDirect peers
- ConvaTec: Medical products company with a significant continence care portfolio including catheters and external collection devices. Competes with PureWick in hospital and home continence management.
- Hollister Incorporated: Major manufacturer of continence and ostomy care products, including external catheters and urinary management systems. Directly comparable as a competitor in non-invasive urinary collection with established hospital and home care distribution.
- Teleflex: Manufacturer of urological products including a broad range of urinary catheters and drainage systems. Direct overlap with PureWick in urinary catheterization and collection devices used across care settings.
- Coloplast: Global leader in ostomy and continence care products, including intermittent catheters and external collection devices. Direct competitor in the urinary incontinence management category where PureWick operates, serving both hospital and home care channels.
- B. Braun: Global medical device company producing urology and continence care products, including external and intermittent catheters. Comparable as a hospital-channel competitor in non-invasive urine management solutions.
Broad incumbents
- Medline Industries: Large medical supplies manufacturer and distributor with continence care products and broad hospital channel relationships. Comparable in scale of distribution into the acute care facilities where PureWick is the #1 external catheter brand.
- Kimberly-Clark (Depend / Poise): Consumer packaged goods giant with Depend and Poise adult incontinence brands. Adjacent competitor serving the same incontinence end-users via absorbent products, with far larger mass-market distribution.
- Essity (TENA): Global leader in incontinence care with the TENA brand of adult absorbent briefs, pads, and skin care products. Competes with PureWick for the same elderly consumer use case but offers an absorbent-product solution rather than suction-based external collection.
Regional players
- First Quality Enterprises (Prevail): U.S. manufacturer of Prevail adult incontinence briefs, pads, and underpad products. Competes for the same elderly consumer demographic in the home care segment served by PureWick, primarily in North America.
Others
- C.R. Bard / Becton Dickinson (BD): Parent company of the PureWick operating entity, itself a large diversified medical technology conglomerate. Relevant as the structural owner with broad urology, continence, and infection-prevention portfolios that surround PureWick's category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The BD PureWick social profiles
Digital presenceThe BD PureWick financial estimates
Financial estimateRevenue estimate
Valuation estimate
The BD PureWick leadership team
Management profileNumber of profiles
The BD PureWick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The BD PureWick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The BD PureWick
What does The BD PureWick do?
The BD PureWick System is a non-invasive, suction-based urine collection device for managing urinary incontinence at home. It consists of a stationary or portable suction pump with a sealed 2000cc collection canister and single-use external catheters (wick-based for women, adhesive-based for men) that capture voided urine outside the body. The system is sold direct-to-consumer through purewickathome.com without a prescription, supported by recurring consumable purchases via AutoShip.
Is The BD PureWick a public or private company?
The BD PureWick is a private company. It is classified as corporate owned and is currently operating.
When was The BD PureWick founded?
The BD PureWick was founded in 2013. It employs 11 to 50 people.
Where is The BD PureWick based?
The BD PureWick is headquartered in Spring Valley, United States, in the North America region.
How does The BD PureWick make money?
Three revenue lines are on record. Hardware Sales - Urine Collection Systems are the primary driver. The others are recurring Consumables - External Catheters/Wicks and accessories and Replacement Parts.
Who are The BD PureWick's main competitors?
Direct peers on record are ConvaTec, Hollister Incorporated, Teleflex, Coloplast and B. Braun. Broad incumbents are Medline Industries, Kimberly-Clark (Depend / Poise) and Essity (TENA). First Quality Enterprises (Prevail) is listed as a regional player. C.R. Bard / Becton Dickinson (BD) is listed as an others.
Does The BD PureWick have an API?
No public API is recorded for The BD PureWick.
What industry is The BD PureWick in?
The BD PureWick's product category is Incontinence Management Medical Devices. Its primary akta.pro industry code is HLAHALAI, Urinary Catheters & Drainage (Intermittent/Foley Catheters, Bags, Securement), with a secondary code of HLAHADAK, Suction, Irrigation & Fluid Management Systems. Its NAICS code is 333914 and its SIC code is 3842.