Verfaillie Bauwens

What Verfaillie Bauwens does

Verfaillie Bauwens is a Belgian, family-owned retailer of household appliances and consumer electronics, founded approximately 1975 and headquartered in Waardamme with a second store in Knokke. The company sells multi-brand white goods and electronics (e.g., LG televisions, kitchen and climate appliances) as a third-party reseller rather than as a manufacturer or OEM, and it complements its storefronts with an e-commerce site and a dedicated B2B business portal at business.verfaillie.com.

The business model is a regional omnichannel retail operation. Verfaillie Bauwens generates revenue through direct sales of appliances and electronics to consumers, augmented by ancillary services including in-house delivery, installation, and technical support. It also pursues a smaller B2B segment through the dedicated business portal, targeting professional buyers of appliances and electronics. The firm does not disclose financials; reported headcount sits in the 11–50 employee range, consistent with a small regional operation competing against national chains and online-first retailers.

The company has no disclosed funding rounds, M&A activity, or leadership changes in the public record, and operates as a privately held family business. Its differentiation rests on localized physical presence, in-house service capability, and the long-running Verfaillie Bauwens brand, rather than proprietary technology, scale, or unique product IP. No proprietary AI/ML capability, data flywheel, or differentiated platform technology is evidenced.

Name

Verfaillie Bauwens

Legal name

Verfaillie Bauwens

Website

https://verfaillie.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Verfaillie Bauwens is a Belgian family-owned appliance and consumer electronics retailer operating two physical stores in Waardamme and Knokke, an e-commerce site, and a B2B portal serving both individual consumers and business buyers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (423620)

akta.pro primary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Consumer electronics retail
• Household appliances sales
• Appliance installation services
• Electronics repair services
• B2B AV solutions

Headquarters

HQ city

Waardamme

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling household appliances, electronics, and related products across multiple categories including kitchen appliances, TV/audio, computing, telephony, and business solutions. Products sold include refrigerators, washing machines, coffee machines, air conditioners, and professional equipment.
2. Installation Services: Charges for professional installation and placement of large appliances. For large household appliances, installation fee of €59.99 for up to 30 minutes of work. TV and audio installation at €99.99 for up to 90 minutes. Additional work charged at €22.50 per 15-minute increment.
3. Delivery Services: Own delivery service for large appliances in Belgium. Small appliances delivered via external courier (Bpost). Free delivery for orders above €50, otherwise €3.95 for small items.
4. After-Sales Service: Technical service department performs repairs and maintenance in their Waardamme workshop. Service includes smartphone repair, troubleshooting, and device maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Verfaillie Bauwens is a family-owned Belgian retailer of consumer electronics and household appliances operating two physical stores in Waardamme and Knokke plus an e-commerce site, selling multi-brand product lines including large kitchen appliances, laundry equipment, personal care, small kitchen appliances, TV/audio, computing, telephony, navigation, photography, and home/outdoor products. The company complements product sales with its own delivery, professional installation, and in-house after-sales repair services, and runs a separate B2B division providing professional AV, digital signage, hotel TV, and commercial-grade kitchen and laundry equipment.

Product overview

Verfaillie Bauwens is a Belgian electronics and appliance retailer operating physical stores in Waardamme and Knokke, with over 50 years of experience. The company offers a comprehensive portfolio of consumer and professional products across categories including large household appliances (refrigerators, dishwashers, ovens, cooktops), laundry and cleaning equipment, personal care devices, kitchen and cooking appliances (espresso machines, coffee grinders, kettles, bread makers), TV and audio systems, computers and tablets, telephony, navigation and sports electronics, photography and video equipment, and home/outdoor products. The company also provides business solutions including wireless presentation systems (Clickshare), interactive displays, video conferencing, digital signage, hotel TV solutions, professional coffee machines for offices and hospitality, industrial laundry and dishwashing equipment, professional audio systems, and commercial refrigeration. Services include delivery and installation, with free delivery in West and East Flanders for orders over €50, and after-sales technical support with in-house repair capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Household Appliances
• Laundry and Cleaning Equipment
• Personal Care Appliances
• Kitchen and Cooking Appliances
• TV and Audio Equipment
• Computers and Tablets
• Telephony Devices
• Navigation and Sport Electronics
• Photo and Video Equipment
• Home and Outdoor Products
• Business Solutions (B2B Professional AV and Commercial Equipment)
• Delivery and Installation Service
• After-Sales Service and Repair

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Vandenborre: Belgian electronics and appliance retailer with physical stores and e-commerce. Named explicitly as a competitor in Verfaillie Bauwens' price-matching program; serves the same Belgian consumer market with similar product categories.
• Coolblue: Dutch-founded electronics and appliance retailer with strong Belgian operations, offering consumer electronics, household appliances, and delivery/installation services. Coolblue is one of the named competitors in Verfaillie Bauwens' price-matching program, making it the most directly comparable peer.
• Krefel: Belgian household appliance and electronics retailer with a long history of physical stores and online presence. Named as a competitor in Verfaillie Bauwens' price-match program; highly comparable in product mix and customer segment.
• Collishop: Belgian electronics and appliance retailer with both physical stores and online presence. Listed as a price-match competitor, operating in the same product categories and customer segments as Verfaillie Bauwens.
• EP: Belgian electronics retail chain (part of ElectronicPartner group) operating physical stores and e-commerce. Named as a price-match competitor, serving similar customer segments with comparable product offerings.

Broad incumbents

• Bol.com: Largest online marketplace in the Netherlands and Belgium, with significant consumer electronics and appliance assortment. Named as a price-match competitor; represents the online-first competitive threat to traditional retailers.
• MediaMarkt: Pan-European big-box consumer electronics retailer with multiple Belgian locations. One of the named price-match competitors; competes broadly on consumer electronics, appliances, and entertainment categories.
• Fnac: French-Belgian retailer of consumer electronics, appliances, books, and entertainment products. Comparable in product breadth and customer demographic, particularly in Flanders and Brussels.
• Makro: Belgian cash-and-carry and online retailer selling appliances, electronics, and food service equipment. Named as a price-match competitor; partial overlap in B2B and consumer appliance categories.

Regional players

• Brico: Belgian DIY and home improvement retailer that also sells household appliances and consumer electronics. Comparable regional Belgian footprint and customer demographic, with some overlap in large appliance categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VerfaillieBauwens
• LinkedInlinkedin.com/company/verfaillie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verfaillie Bauwens