What The&Partnership does

The&Partnership (T&P) is a London-headquartered, multi-disciplinary marketing and media agency operating as a wholly-owned subsidiary of WPP. Founded in 2013, the company employs between 1,001 and 5,000 people across more than 50 cities in EMEA, APAC, and the Americas, with named offices in London, New York, Paris, Milan, Rome, Warsaw, Toronto, Singapore, Shanghai, Mumbai, Istanbul, and Manchester. T&P organizes its services around five branded practices plus a dedicated AI offering: &Model (fully-integrated marketing partnership with embedded dedicated teams), &Studio (agile content production), &Media (full-funnel performance media), &Creative (brand creative), &Accelerate (marketing for scale-up brands), and AI Sprints (hands-on AI experimentation and adoption programs).

The agency's technical positioning centers on deploying market-leading AI tools across all service lines rather than building proprietary AI models, with AI framed as a creative partner enhancing human-led work. The underlying platform architecture combines strategy, creative, media, content, and technology capabilities in integrated '&Teams' rather than siloed specialist units, supported by an internal AI Taskforce Hub for content transformation. All major service lines are explicitly described as 'supercharged by AI.'

T&P generates revenue through professional services engagements, primarily retainer-based integrated marketing partnerships (&Model) supplemented by project-based content production, media planning/buying, creative campaigns, and bespoke AI consulting. The go-to-market is direct enterprise sales via partner-level relationship managers, targeting global multinational brands across automotive (Toyota, Lexus, Kinto), retail (Argos), financial services (NatWest), energy (British Gas), consumer goods (Mars, Snickers, Whirlpool), travel (easyJet), publishing (Amazon Audible), and nonprofit (RNIB). The company holds multiple wholly-owned UK subsidiaries including Halpern, T&P Media, Muster Agency, MFUSE, MSIX Communications, and ATN Agency, all consolidated under The & Partners Group Limited.

Name

The&Partnership

Legal name

The & Partners Group Limited

Website

https://www.tandpgroup.com/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The&Partnership is a London-based, WPP-owned multi-disciplinary marketing agency offering integrated creative, content, media, and AI-powered services to global enterprise brands across automotive, retail, financial services, energy, and consumer goods through embedded dedicated teams in 50+ cities worldwide.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Integrated marketing services
• Creative advertising agency
• Performance media planning
• AI-powered content production
• Brand campaign management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Services: T&P generates revenue through retainer-based, fully-integrated marketing partnerships (&Model) where dedicated multi-disciplinary teams are embedded with clients. Revenue is derived from ongoing client engagements across strategy, creative, media, and content, billed as professional services.
2. Content Production Services: Bespoke, agile content solutions (&Studio) delivered on a project or retainer basis, producing engaging, AI-optimised content assets for clients.
3. Media Services: Full-funnel, performance-led media planning and buying (&Media), likely billed as a percentage of media spend or retainer, delivering ROI-driven campaigns.
4. Creative Services: Innovative creative solutions (&Creative) for brand campaigns, delivered as part of integrated programmes or standalone creative engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The&Partnership is a multi-disciplinary marketing and advertising agency that provides integrated marketing solutions, AI-powered content production, performance-led media planning and buying, and creative campaign development for enterprise clients globally. Its services are organized into five sub-brands: &Model (fully-integrated marketing partnerships), &Studio (agile content), &Media (performance media), &Creative (creative campaigns), and &Accelerate (marketing for scale-ups), plus AI Sprints for AI experimentation. The agency embeds dedicated multi-disciplinary teams within client organizations as extensions of their marketing functions.

Product overview

The&Partnership is a multi-disciplinary marketing agency with AI at its core, offering five integrated service brands (&Model, &Studio, &Media, &Creative, &Accelerate) plus AI Sprints. The agency blends content and commerce, media and tech to deliver marketing solutions. &Model provides fully-integrated marketing partnership; &Studio delivers agile content solutions; &Media handles performance-led media; &Creative produces innovative creative work; &Accelerate serves scale-up brands; and AI Sprints offers hands-on experimentation programs to help clients integrate AI into their marketing strategies.

Differentiator

Problem solved

Functional benefit

Brands

• &Model: Customised, dedicated, fully-integrated marketing solutions, supercharged by AI.
• &Studio
• &Media
• &Creative
• &Accelerate
• AI Sprints

Products and services

• &Model Customised, dedicated, fully-integrated marketing solutions where the T&P team becomes an extension of the client's business to develop and execute holistic marketing strategy, supercharged by AI. Designed for enterprise brands seeking a single accountable marketing partner across strategy, creative, media, and content.
• &Studio Customised, agile, fix-and-flex content solutions that deliver bespoke, flexible content adapting to the digital landscape with AI-powered automation for engaging, strategically optimised content. Targeted at brands needing scalable, high-volume content production with rapid turnaround.
• &Media Full-funnel, performance-led media solutions amplified by AI, ensuring messages reach the right audience at the right time. Optimises every touchpoint from strategic planning to precise execution. Designed for brands seeking ROI-driven media campaigns.
• &Creative Innovative, transformative creative solutions powered by AI and the unique "&" approach. A collective of innovators crafting creative solutions that anticipate trends and shape compelling narratives and experiences that captivate, convert, and inspire. For brands seeking creative campaigns that defy expectations.
• &Accelerate Customised, lean, performance-led marketing solutions for scale-up brands, supercharged by AI. Designed for emerging and growing brands that need rapid market traction and measurable growth with limited resources.
• AI Sprints Hands-on AI engagement programs that bring together experts in performance, strategy, and technology to help clients harness AI's full power for streamlining operations, boosting efficiency, and reimagining business. Combines prompt-crafting, rapid ideation, and data-driven decision-making guidance. For marketing teams seeking to transform disruption into opportunity with AI-powered content strategies.

Quantifiable outcome

• Toyota 'Art de l'audace': 30M cumulative global reach, 47k engagements, +13% brand desirability, +17 points intention to inquire.
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• WPPcoreStrategic or Co-development PartnerT&P is a proud member of the WPP network, operating under WPP's global policies, standards, and governance framework. T&P adheres to WPP's Code of Conduct, Right to Speak policy, Modern Slavery Act Statement, and participates in WPP's ethical and responsible sourcing standards. WPP's tax team based in London and New York provides tax advice and filing support. The relationship is fundamental to T&P's governance, compliance, and operational infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ogilvy: WPP-owned integrated creative, advertising, and media agency offering full-service brand, content, and media services globally. Closest direct peer as a WPP sibling with a similar integrated full-service agency model and comparable enterprise client base.
• VML: WPP-owned creative and customer experience agency formed from VMLY&R, providing integrated brand experience, commerce, and marketing services. Direct peer within the WPP network competing for similar enterprise mandates.
• Saatchi & Saatchi: Global full-service creative agency under Publicis Groupe offering integrated brand campaigns, media, and digital services. Direct competitor for enterprise creative accounts across automotive, retail, and CPG verticals.
• Leo Burnett: Publicis-owned global creative agency offering integrated brand-building and advertising services. Comparable in scale, global footprint, and enterprise client base to T&P.
• BBDO Worldwide: Omnicom-owned global creative network providing integrated advertising, content, and brand strategy services. Direct peer competing for the same multinational enterprise client roster.
• TBWA Worldwide: Omnicom-owned global creative collective with a strong integrated agency proposition and AI-driven disruption tools. Comparable in offering integrated creative and media services across markets.
• McCann Worldgroup: IPG-owned global advertising network offering integrated creative, media, and content services. Direct competitor for global enterprise accounts across T&P's verticals.
• Publicis Worldwide: Publicis-owned global integrated agency network offering creative, media, and digital transformation services. Comparable in scale and enterprise client focus to T&P.

Broad incumbents

• Havas Creative: Vivendi-owned global creative network offering integrated advertising and communications services. Broader incumbent with a wider portfolio but overlapping integrated agency positioning.

Emerging players

• Accenture Song: Accenture's creative, marketing, and commerce practice offering integrated agency services with deep technology and consulting capabilities. Emerging direct competitor leveraging consulting scale to win enterprise transformation mandates from traditional agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tandpgroup
• Instagraminstagram.com/tandp.group
• TikToktiktok.com/@tandp.group

Revenue estimate

Valuation estimate

Number of profiles

Profiles43 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The&Partnership