Ibis Technology

What Ibis Technology does

Ibis is a hotel brand family wholly owned and operated by Accor S.A., a French multinational hospitality group publicly traded on Euronext Paris. Founded in 1974 in Bordeaux, France, the brand comprises three sub-brands targeting the economy and midscale segments: ibis (modern, connected, affordable hotels with 24-hour service), ibis Styles (design-forward, themed hotels), and ibis budget (value-focused hotels with essential amenities). The portfolio operates 2,500+ hotels across six continents, with 1,600+ in city-center locations spanning Europe, Asia, Africa, the Middle East, North America, South America, and the Pacific.

The core technology is a hotel booking platform integrated with Accor's central reservation system. Customers book through the ibis.accor.com website or native iOS/Android mobile applications, both of which redirect to Accor's broader booking infrastructure. Supporting technology includes the ALL (Accor Live Limitless) loyalty program, with an ibis-specific subscription tier (ALL Accor+ ibis) offering 15% year-round discounts and interoperability with 100+ partner properties. Additional proprietary elements include the Sweet Bed by ibis bedding line, the ibis Store e-commerce platform, and content distribution through the ibis Magazine travel editorial platform.

Ibis operates a transaction-fee revenue model based on hotel room accommodations, supplemented by ancillary streams including the ibis Store merchandise sales and Flight + Hotel package bookings. The go-to-market is direct-to-consumer through website, mobile apps, and digital marketing, with distribution reinforced through the Accor platform and loyalty program integration. Primary customer segments are budget-conscious travelers seeking affordable, conveniently located accommodations and spontaneous/group travelers prioritizing flexibility and value; corporate accounts are served through the ALL ecosystem but do not dominate the customer mix.

Name

Ibis Technology

Legal name

Accor S.A.

Website

https://ibis.com

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ibis is a hotel brand family operated by Accor S.A., comprising ibis, ibis Styles, and ibis budget sub-brands with 2,500+ hotels across six continents. It serves budget-conscious and spontaneous travelers via direct website, mobile apps, and the ALL loyalty program.

Ownership category

akta.pro rank

Product category

Economy & Midscale Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Online Booking Tools (OBT) & Corporate Booking Platforms (THALANAA)

akta.pro secondary industries

OBT Mobile Booking Apps & Traveler Self-Service (THACABAI), Online Corporate Booking & Self-Booking Tools (OBT) (THAKAMAB)

Keywords

• Economy hotels
• Hotel accommodations
• Loyalty programme
• Direct hotel booking
• City center locations

Headquarters

HQ city

Foxboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Room Accommodations: Core revenue from renting hotel rooms across ibis, ibis Styles, and ibis budget brands. Bookings made through Accor's central platform, with rooms available across 2,500+ global locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ibis Technology operates the ibis family of hotel brands—ibis, ibis Styles, and ibis budget—offering affordable hotel accommodation across more than 2,500 hotels in six continents, with direct booking through ibis.accor.com and mobile apps, the ALL Accor+ loyalty programme, merchandise via the ibis Store, and bundled Flight + Hotel packages.

Product overview

Ibis Technology operates the ibis hotel brand family under Accor, consisting of three distinctive hotel brands serving different market segments: ibis (modern, connected, affordable hotels with around-the-clock service), ibis Styles (design-forward hotels with playful themed experiences), and ibis budget (competitively priced hotels with essential amenities). The portfolio spans 2,500+ hotels globally across six continents. Supporting services include the ALL loyalty programme offering up to 10% member discounts, the ibis Store for hotel-inspired merchandise, mobile apps for iOS and Android, the ibis Go Get It entertainment programme, and combined Flight + Hotel packages. The three brands share the same booking infrastructure and loyalty programme but differentiate through pricing, design, and service level.

Differentiator

Problem solved

Functional benefit

Brands

• ibis: Modern, connected, affordable hotel brand. ibis hotels are ideally located around the world and open to all, offering convenient comfort and around-the-clock service.
• ibis Styles
• ibis budget

Products and services

• ibis Hotels Modern, connected, affordable hotel brand with locations worldwide offering convenient comfort and around-the-clock service for individual and group travelers.
• ibis Styles Hotels Design-forward hotel brand featuring playful, themed decor and cuisine aimed at inspiring creativity and connection in a comfortable setting.
• ibis budget Hotels Competitively priced value hotels offering custom beds, energy-boosting buffet breakfasts, and reliable comfort essentials for budget travelers.
• ALL (Accor Live Limitless) Loyalty Programme Loyalty programme granting members up to 10% direct booking discount, room upgrades, free nights, and access to Limitless experiences across 100+ partner properties.
• ibis Store Online merchandise store selling Sweet Bed by ibis mattress toppers, pillows, linens, and hotel-inspired products with 30% Summer Sale pricing and interest-free installment options.
• Flight + Hotel Package Bundled flight and hotel booking package offering convenient combined travel planning and pricing.
• ibis Mobile App Native iOS and Android applications enabling hotel reservations, booking management, loyalty access, and exclusive mobile offers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ALL Accor+ Partner NetworkcoreGTM or Marketing PartnerThe ALL (Accor Live Limitless) loyalty program encompasses 100+ partners across luxury, premium, midscale, and economy segments, enabling cross-brand point earning and redemption. Partners include Raffles, Sofitel, Novotel, Mercure, and other Accor properties.
• Flight + Hotel Package PartnersminorChannel Partner/ Reseller/ DistributorPartnership enabling bundled flight and hotel packages for travelers seeking convenient travel planning with combined bookings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B&B Hotels: B&B Hotels operates 700+ budget hotels across Europe. It competes directly with ibis budget on affordable urban accommodation with consistent European quality standards.
• Comfort Inn (Choice Hotels): Comfort Inn is Choice Hotels' midscale brand with 1,500+ hotels globally. It competes with ibis on affordable accommodations targeting both business and leisure travelers with limited-service amenities.
• Holiday Inn Express: Holiday Inn Express is IHG's limited-service midscale brand with 3,000+ hotels globally. It competes directly with ibis in city-center and roadside locations targeting budget-conscious business and leisure travelers.
• Super 8 by Wyndham: Super 8 is Wyndham's largest economy brand with 1,800+ hotels globally. It competes with ibis budget on economy-tier accommodations targeting value-driven road travelers.
• Travelodge: Travelodge operates 600+ budget hotels primarily in the UK, Spain, and Ireland. It directly competes with ibis budget on price-led positioning for cost-conscious travelers in urban and roadside locations.
• Hampton by Hilton: Hampton by Hilton is Hilton's flagship focused-service brand with 2,800+ properties globally. It competes directly with ibis in the midscale segment, emphasizing consistent quality and complimentary breakfast/amenities.
• Premier Inn: Premier Inn is the UK's largest budget hotel brand, operating 800+ hotels across the UK, Ireland, and Germany. It directly competes with ibis on price, location, and consistency standards in the European midscale-economy segment.

Emerging players

• easyHotel: easyHotel operates ultra-budget hotels across Europe. It competes at the lower end of ibis budget's range with a stripped-down, price-led model targeting the most cost-sensitive travelers.

Broad incumbents

• InterContinental Hotels Group (IHG): IHG operates 6,000+ hotels globally across multiple brands including Holiday Inn Express and Crowne Plaza. It is a broad incumbent that competes with ibis via Holiday Inn Express while operating a broader portfolio of brands.
• Marriott International: Marriott is one of the world's largest hotel groups with 8,000+ properties across luxury, premium, and select-service tiers (including Courtyard, Fairfield). It is a broad incumbent that competes with ibis via its midscale-economy brands while operating at a much larger portfolio scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ibisindonesia
• YouTubeyoutube.com/ibis
• Facebookfacebook.com/ibis
• LinkedInlinkedin.com/company/ibis-hotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ibis Technology