Visser
Visser ATR, founded in 1964, provides waste collection, container rental, recycling, and advisory services to commercial and institutional customers across construction, healthcare, hospitality, government, and industrial sectors in Northern Netherlands. The company is a subsidiary of GP Groot.
- Company typePrivate
- Founded1964
- HeadquartersHarlingen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Visser does
Visser Afvalverwerking, Transport en Recycling (Visser ATR) is a Northern Netherlands waste management company founded in 1964 and headquartered in Harlingen, Netherlands. The company provides waste collection, transportation, container rental, and downstream processing services to commercial, institutional, and industrial customers across at least ten verticals including construction, healthcare, hospitality, government, education, industry, retail, wholesale, offshore, and automotive. Customer relationships are anchored by recurring container rental and scheduled pickup contracts, complemented by self-delivery to the Harlingen facility. The company is a subsidiary of GP Groot, a diversified group that processes approximately 1.3 million tons of waste annually across its recycling installations.
The core technical offering combines scheduled waste pickup (Afvalinzameling) with downstream recycling at group-level installations, where waste streams are converted into raw materials, construction materials, biofuels, and energy. Differentiated, group-developed solutions include the Bonton line of 100% recyclable waste collection modules for source separation, Bodemrijk circular soil improvers manufactured from North Holland green waste, the Afvalscan diagnostic service for waste stream optimization, and the Circulaire Bouwhub marketplace that matches supply and demand for used construction materials. Visser also offers a webshop for SMB and consumer container rental and the Mijn Visser customer portal for enterprise account management, alongside a content platform (Moois) focused on circular economy education.
Visser generates revenue through a mix of recurring container rental and collection contracts (subscription model), transaction-based processing fees for recycling and energy-from-waste, and professional advisory engagements for waste optimization. Pricing is quote-based with monthly billing, distributed through direct field sales to enterprise accounts, phone-based customer service, and self-serve online ordering. The GP Groot affiliation provides shared collection infrastructure, processing capacity, and cross-sell of circular products such as Neste MY Renewable Diesel (claimed up to 90% CO2 reduction), and the business reports a 9.4/10 average customer rating with 99% of customers recommending the service.
Visser firmographics
Firmographics- Name
- Visser
- Legal name
- Visser Afvalverwerking, Transport en Recycling
- Website
- https://visser.frl
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visser ATR, founded in 1964, provides waste collection, container rental, recycling, and advisory services to commercial and institutional customers across construction, healthcare, hospitality, government, and industrial sectors in Northern Netherlands. The company is a subsidiary of GP Groot.
- Ownership category
- akta.pro rank
Visser industry classification
Industry- Product category
- Waste Management Services
- NAICS
- Solid Waste Collection (562111), Waste Collection (5621), Hazardous Waste Collection (562112), Materials Recovery Facilities (56292)
- SIC
- Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)
- akta.pro secondary industries
- Compactor, Container & Roll-off Services (Rental, Service & Logistics) (EUAIAGAC), E-waste & Universal Waste Collection/Transfer (Electronics, Lamps, Batteries) (EUAIABAG), Universal Waste Management (Batteries, Lamps, Mercury-Containing) (BPALAHAL)
Keywords
Where Visser is headquartered
LocationHeadquarters
- HQ city
- Harlingen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Visser business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Waste Collection Services: Collection and transportation of commercial and industrial waste streams from businesses and institutions, including container emptying and scheduled pickups.
- Container Rental: Rental of various container types for different waste streams including roll containers, skip containers, and underground containers.
- Recycling and Material Processing: Processing waste streams into high-quality raw materials, construction materials, new products, and biofuels.
- Energy from Waste: Converting waste streams into energy through processing facilities.
- Advisory Services: Custom waste management consulting and advice on waste separation, cost optimization, and sustainability improvements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom pricing based on service requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Visser product offering
Product offeringCore offering
Visser ATR provides commercial and industrial waste collection, container rental, and recycling/processing services across Northern Netherlands. The company collects multiple waste streams (construction debris, metals, glass, green waste, hazardous materials) from businesses and institutions, then processes them in its recycling installations into high-quality raw materials, construction materials, biofuels, and energy. As a subsidiary of the GP Groot group, it offers an integrated collection-to-recycling service supported by advisory and waste-scan optimization tools.
Product overview
Visser ATR operates as a waste management company offering integrated waste collection, recycling, and advisory services primarily serving Northern Netherlands. The core offering combines Afvalinzameling (waste collection) with Recycling capabilities, supported by an Afvalmanagement advisory module that provides custom advice, waste scans, and source separation guidance. Container rental services (Bouwwcontainer, general containerverhuur) and metals/scrap iron collection serve as key add-on offerings. The company operates several sub-brands including Moois (circularity platform), Bodemrijk (soil improvers), and Bonton (circular waste collection modules). Digital services include the Webshop for online ordering and Mijn Visser customer portal. All services fall under the GP Groot parent group.
Differentiator
Problem solved
Functional benefit
Products and services
- Waste Collection (Afvalinzameling) Scheduled collection and transportation of multiple waste streams (residual waste, paper, glass, construction debris, metals, hazardous waste, green waste) from businesses, institutions, and construction sites using container emptying and pickup routes across Northern Netherlands.
- Recycling and Material Processing Processing of collected waste streams through recycling installations into high-quality raw materials, new construction materials, biofuels, and new products at the Harlingen facility.
- Container Rental (Containerverhuur) Rental of various waste container types for businesses including roll containers for residual waste, skip containers for construction waste, and underground containers, ordered via the webshop.
- Construction Container (Bouwcontainer) Construction containers available in multiple sizes for building, demolition, and renovation projects, with next-day delivery service ordered through the webshop.
- Metals and Scrap Iron Collection (Metalen en Oud IJzer) Collection and purchase of metals and scrap iron from businesses and individuals, with current buying prices displayed on the website.
- Waste Management Advisory (Afvalmanagement) Custom waste management consulting including waste scans (Afvalscan), source separation guidance (Scheiden aan de bron), and tailored advice on cost optimization and sustainability improvements for business customers.
Quantifiable outcome
- 99% customer recommendation rate
- +2 more outcomes
Companies that use Visser
Customer profileNamed customers6 records
Segments10 records
Ideal customer profiles5 records
Visser technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Visser partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NNRDcoreNNRD (Noord-Nederlandse Reinigingsdienst) has an extended partnership with Visser ATR for the Open Fries Kampioenschap Zaalvoetbal (OFK) - Open Friesland Championship Indoor Football. Both companies collaborate on various waste management initiatives and share the Moois circularity platform.
- GP GrootcoreVisser ATR is part of the GP Groot group, a bundling of specialized companies that together handle waste collection, sorting, and recycling. GP Groot processes approximately 1.3 million tons of waste annually and operates water treatment stations, circular economy platforms, and recycling facilities that benefit Visser ATR operations.
- Moois PlatformminorMoois is a platform providing inspiration and knowledge about circularity, developed as an initiative by Visser ATR, GP Groot, and NNRD. The platform helps businesses transition to circular practices through guidance and practical solutions.
- HB Adviesbureau CirculariteitminorHB Adviesbureau Circulariteit helps clients translate sustainability ambitions into concrete measures, bridging theory and practice. They partner with the GP Groot group including Visser ATR to deliver circular economy solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Visser competitors and assessment
Company assessmentDirect peers
- Van Vliet Groep: Dutch container rental, transport, and recycling company serving construction and commercial sectors. Comparable in roll-off/container rental model, construction waste focus, and recurring commercial contracts.
- Twence Holding B.V. Dutch regional waste processor providing collection, recycling, and energy-from-waste services in Eastern Netherlands. Comparable in vertical integration from collection to energy output and municipal/government customer profile.
- Attero: Dutch waste processor operating collection, sorting, and recycling facilities in the Netherlands with similar vertical integration from collection to material recovery. Comparable in regulatory scope and municipal/commercial customer base.
- Renewi plc: Euronext-listed Dutch/Belgian waste collection and recycling company with similar commercial waste, container, and recycling services across Benelux. Direct peer given overlapping routes, regulated waste handling, and material recovery operations in comparable Northern European geographies.
- HVC (Huisvuilcentrale): Dutch waste and energy company owned by municipalities, active in collection, sorting, and energy-from-waste in provinces overlapping Visser's Northern Netherlands footprint. Comparable operating model and customer segments.
Broad incumbents
- Veolia Environnement: Global environmental services group providing waste collection, recycling, and energy-from-waste at scale, including in the Netherlands. Comparable in regulated waste handling and commercial/industrial collection, though much larger and broadly diversified.
- Prezero: European circular services platform owned by the Schwarz Group, operating collection, sorting, and recycling across multiple countries. Broader geographic scope but overlapping service lines (commercial collection, material recovery, circular economy advisory).
Regional players
- Afvalzorg Noord-Holland: Northern Netherlands-based public waste processor operating landfills, transfer stations, and processing facilities. Comparable geographic focus and material recovery activities, though primarily a processor/operator rather than a hauler.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Visser social profiles
Digital presenceVisser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visser leadership team
Management profileNumber of profiles
Visser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visser
What does Visser do?
Visser ATR provides commercial and industrial waste collection, container rental, and recycling/processing services across Northern Netherlands. The company collects multiple waste streams (construction debris, metals, glass, green waste, hazardous materials) from businesses and institutions, then processes them in its recycling installations into high-quality raw materials, construction materials, biofuels, and energy. As a subsidiary of the GP Groot group, it offers an integrated collection-to-recycling service supported by advisory and waste-scan optimization tools.
Is Visser a public or private company?
Visser is a private company. It is classified as corporate owned and is currently operating.
When was Visser founded?
Visser was founded in 1964. It employs 11 to 50 people.
Where is Visser based?
Visser is headquartered in Harlingen, Netherlands, in the Europe region.
How does Visser make money?
Five revenue lines are on record. Waste Collection Services are the primary driver. The others are container Rental, recycling and Material Processing, energy from Waste and advisory Services.
Who are Visser's main competitors?
Direct peers on record are Van Vliet Groep, Twence Holding B.V., Attero, Renewi plc and HVC (Huisvuilcentrale). Broad incumbents are Veolia Environnement and Prezero. Afvalzorg Noord-Holland is listed as a regional player.
Does Visser have an API?
No public API is recorded for Visser.
What industry is Visser in?
Visser's product category is Waste Management Services. Its primary akta.pro industry code is EUAIAGAA, Commercial & Office Waste Collection (Non-hazardous), with a secondary code of EUAIAGAC, Compactor, Container & Roll-off Services (Rental, Service & Logistics). Its NAICS code is 562111 and its SIC code is 4953.