New Art Holdings

What New Art Holdings does

NEW ART HOLDINGS Co., Ltd. (TYO: 7638) is a Tokyo-headquartered pure holding company that operates sixteen subsidiaries across a deliberately diversified set of consumer and luxury verticals. The founding core is bridal jewelry retail under the GINZA DIAMOND SHIRAISHI brand (64 Japan stores plus 7 overseas in Taiwan and Hong Kong as of December 2024) and the EXELCO DIAMOND brand (59 Japan stores plus 6 overseas), the latter built on the Turkeyovsky family's 200+ year Belgian diamond-cutting tradition and holding British and Belgian royal warrants. Adjacent operations include modern and contemporary art auctions (NEW ART EST-OUEST AUCTIONS, established 1984), gallery and museum networks (Karuizawa New Art Museum, White Stone Gallery in Tokyo, Karuizawa, Taipei, Hong Kong, Beijing, Seoul, and Singapore), La PARLER esthetic salons, CRAZY carbon golf shafts retailed through 400+ stores, the Wah Full Group Limited wagyu and food export business (#1 in Hong Kong by wagyu volume), and a luxury resort development arm anchored by the Kengo Kuma-designed K Forest project in Karuizawa (9 units, ¥9.98B aggregate sales).

The business model combines a direct-to-consumer retail foundation with flagship B2B and B2C verticals. Jewelry drives unit economics through high-touch in-salon consultation, semi-order customization systems, and direct diamond procurement from Belgium, Israel, India, and Dubai, operated via the NEW ART Precious Metals Research Institute (NEW ART貴金属総合研究所) spun off in June 2024. Ancillary revenue comes from tiara rental (collection worth ~¥700M), cross-referred wedding venue and dress shop partnerships, art auction transaction fees, resort unit sales (K Forest first-phase ¥872M-1,418.5M per unit, with deliveries from May 2027), wagyu wholesale, and salon services. The Successful Enterprise Partner Alliance framework targets programmatic capital partnerships with successful independent companies, with Wah Full Group Limited (acquired 30.8% in July 2024, target 70%+ consolidation) and NEW ART HR&D (overseas talent introduction) as anchor members.

Customer segments fall into several distinct cohorts: Japanese and increasingly international couples seeking bridal jewelry (primary), golf enthusiasts and retailers buying CRAZY shafts, modern and contemporary art collectors and institutional buyers, Hong Kong and broader Asian food service operators requiring premium wagyu, HNW individuals seeking Karuizawa luxury residences, and esthetic service consumers via La PARLER. Marketing emphasizes brand heritage, celebrity ambassadors (Kumiko Goto for EXELCO), director-driven brand films (Isshin Tamotsu / Kaoru Matsumoto), and IR outreach (18+ briefing sessions). The company is listed on the Tokyo Stock Exchange Standard Market, reports FY2026 consolidated revenue of ¥32,017M with a healthy 88.9% dividend payout ratio ranked #1 among 3,518 Japanese companies, and is led by founder-chairman Yukio Shiraishi with his son Tetsuya Shiraishi positioned as Vice Chairman and successor.

Name

New Art Holdings

Legal name

株式会社NEW ART HOLDINGS

Website

https://newart-ir.jp

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NEW ART HOLDINGS is a Tokyo-listed Japanese conglomerate operating sixteen subsidiaries across bridal jewelry (GINZA DIAMOND SHIRAISHI, EXELCO DIAMOND, 123+ stores), art auctions and galleries, luxury Karuizawa resort real estate (K Forest), wagyu food export (Wah Full Group), beauty salons (La PARLER), and golf equipment (CRAZY), serving couples, art collectors, HNW property buyers, and food service operators across Asia.

Ownership category

akta.pro rank

Product category

Bridal Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Bridal Jewelry Retail (Bridal Boutiques/Chains/Online) (CRAKACAH)

akta.pro secondary industries

Wedding Bands (Bridal Rings) (CRAKACAB), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC), Bridal & Engagement Jewelry Retail (CRAKAGAC)

Keywords

• Bridal jewelry retail
• Diamond procurement sourcing
• Art auction services
• Luxury resort development
• Golf equipment manufacturing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Bridal Jewelry Manufacturing and Sales: Design, manufacturing, and retail sale of engagement rings, marriage rings, and bridal jewelry through GINZA DIAMOND SHIRAISHI and EXELCO DIAMOND brands. Also includes tiara rental services. Main revenue driver representing core business operations.
2. Diamond Wholesale and Trading: NEW ART Precious Metals Research Institute handles diamond rough sourcing and manufacturing. Sells diamonds to external watch and jewelry manufacturers in addition to internal use.
3. Art Sales and Auction: Modern and contemporary art auction operations through NEW ART EST-OUEST AUCTIONS. Art sales through galleries including Karuizawa New Art Museum and White Stone Gallery network in Asia.
4. Wagyu and Food Export: Export of Japanese wagyu beef and agricultural products through Wah Full Group Limited in Hong Kong. Expansion to China, Taiwan, and global markets planned.
5. Resort Real Estate Development: Luxury resort development in Karuizawa including K Forest residences (99.8 billion yen total sales price, 9 units at 872-1418.5 million yen each), wild bird mountain lodge (1.26 billion yen), and land sales.
6. Health and Beauty Services: Operation of La PARLER esthetic salons, cosmetics and health supplement development and sales. New product development with medical institution partnerships planned.
7. Sports Equipment: Development, manufacturing, and sales of golf equipment including CRAZY brand shafts. Over 400 stores carry CRAZY products. Taiwan manufacturer partnership for custom club sets.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels6 records

Core offering

New Art Holdings is a Japanese holding company operating 16 subsidiaries spanning bridal jewelry retail (GINZA DIAMOND SHIRAISHI and EXELCO DIAMOND brands with 123 domestic stores), art auctions and galleries (NEW ART EST-OUEST AUCTIONS, Karuizawa New Art Museum, White Stone Gallery network), beauty services (La PARLER esthetic salons), golf equipment (CRAZY carbon shafts), Japanese wagyu export (Wah Full Group in Hong Kong), and luxury resort real estate development in Karuizawa (K Forest residences at 872 million to 1.4 billion yen per unit). The core revenue driver is bridal jewelry manufacturing and direct retail sales of engagement and marriage rings, supplemented by diamond wholesale, lifestyle services, and luxury property development.

Product overview

New Art Holdings is a diversified conglomerate with 16 subsidiaries operating across multiple business segments. Core businesses include bridal jewelry (GINZA DIAMOND SHIRAISHI with 64 stores and EXELCO DIAMOND with 59 stores), art galleries and museums (Karuizawa New Art Museum, White Stone Gallery with locations in Taiwan, Hong Kong, Beijing, Seoul, Singapore), art auctions (EST-OUEST AUCTIONS), esthetic salons (La PARLER), golf equipment (CRAZY), wagyu beef export (Wah Full Group), and luxury real estate development in Karuizawa (K Forest). The company also operates HR&D services for overseas talent introduction and a precious metals research institute for diamond sourcing. Founded in 1994 and listed on Tokyo Stock Exchange (code: 7638).

Differentiator

Problem solved

Functional benefit

Brands

• GINZA DIAMOND SHIRAISHI (銀座ダイヤモンドシライシ): 日本初のブライダルジュエリー专卖店。婚約指輪・結婚指輪などを展開。国内63店舗、海外7店舗（2024年現在）
• EXELCO DIAMOND (エクエルコ ダイヤモンド)
• La PARLER (ラ・パルレ)
• CRAZY
• NEW ART LAB
• NEW ART EST-OUEST AUCTIONS

Products and services

• GINZA DIAMOND SHIRAISHI (銀座ダイヤモンドシライシ) Japan's first bridal jewelry specialty store brand operating 64 domestic stores (as of December 2024) plus 7 overseas stores. Offers engagement rings, marriage rings, anniversary jewelry, and bridal accessories with direct diamond sourcing from world markets and a proprietary semi-order customization system.
• EXELCO DIAMOND BELGIUM (エクセルコ ダイヤモンド)

Quantifiable outcome

• 過去最高業績を11月、12月に達成 (ジュエリー部門)
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, moderate and minor.

• Wah Full Group LimitedcoreStrategic or Co-development Partner · 1 July 2024Hong Kong-based wagyu and food import/export company, ranked #1 in wagyu handling volume in Hong Kong. NEW ART acquired 30.8% stake as of April 2024, targeting 70% shareholding to make it a consolidated subsidiary. Represents the first partner in the 'Success Enterprise Partner Alliance' (成功企業パートナー連合). Annual sales approximately 8 billion yen with 600 million yen operating profit.
• NEW ART HR&DmoderateStrategic or Co-development Partner · 3 April 2024Human resources company connecting overseas talent from Philippines, Indonesia, Vietnam with Japanese domestic companies. License number 13-ユ-316537. Addresses labor shortages in healthcare, IT, hospitality, and agriculture sectors.
• Kengo Kuma (Architect)coreStrategic or Co-development Partner · 14 October 2023World-renowned architect designing K Forest luxury residences in Karuizawa. Also designed Karuizawa New Art Museum, White Stone Gallery Singapore/New Art Museum Singapore, Wild Bird Mountain Lodge, and other properties. Collaboration spanning over 30 years since 1995 Venice Biennale.
• East-West Auction NetworkmoderateStrategic or Co-development Partner · 1 July 2021Plans to form 'Asian Auction Union' with galleries and auction houses in China, Korea, Japan, Hong Kong, Singapore, Malaysia, Philippines for art auction business expansion. NEW ART EST-OUEST AUCTIONS is 70% owned subsidiary.
• Taiwan Manufacturer PartnersminorStrategic or Co-development PartnerPartnership with Taiwan manufacturer for senior golfer custom club set development, offering higher value-added products in sports equipment business.
• Wedding Venue PartnersmoderateChannel Partner/ Reseller/ DistributorNationwide partnerships with wedding venues, hotels, restaurants, and dress shops. Mutual referrals between jewelry stores and wedding venues. One-stop bridal services through cross-promotion.
• Kumiko Goto (EXELCO Brand Ambassador)coreGTM or Marketing PartnerOscar-winning actress as EXELCO Diamond brand ambassador for luxury brand repositioning. Starring in '受け継がれる輝き' (Inherited Brilliance) short film and TV/web advertisements. Positioned to elevate EXELCO as high-brand competing with European luxury jewelers.
• Kaoru Matsumoto (Film Director)coreGTM or Marketing PartnerRenowned film director creating brand films for GINZA DIAMOND SHIRAISHI since 2016. Latest brand movie 'This is all' for 30th anniversary. 7 films created in 8-year collaboration.
• Medical InstitutionsmoderateStrategic or Co-development PartnerHealthcare partnerships for La PARLER esthetic business. New high-value-added services combining medical and esthetic treatments in development.
• Kyushu Agricultural PartnersmoderateChannel Partner/ Reseller/ DistributorPartnership with Kagoshima (#1 wagyu), Miyazaki (#2), Kumamoto (#4) prefectures for wagyu sourcing through Wah Full Group. Expansion planned for Hokkaido seafood and agricultural products.
• Singapore Art Museum (SAM) / NACmoderateStrategic or Co-development PartnerCollaboration with Singapore National Arts Council for exhibitions and events at New Art Museum Singapore. Art diplomacy partnerships for art district development.

Scale indicators19 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• TBC Group Co., Ltd. (La PARLER competitor): Japanese beauty/esthetic salon chain comparable to La PARLER's domestic esthetic salon operations, beauty service customer base, and recurring beauty/wellness revenue model.
• Ginza Tanaka Co., Ltd. Established Japanese jewelry retailer with strong bridal and gold jewelry heritage. Comparable in Japanese retail jewelry operations, bridal focus, and precious metals handling.
• Bridgestone Sports Co., Ltd. Major Japanese golf equipment manufacturer and retailer comparable to NEW ART Sports (CRAZY brand) as a domestic golf shaft/club maker with retail distribution through Japanese sporting goods channels.
• 4°C Bridal: Japanese bridal jewelry chain specializing in engagement and wedding rings with semi-order customization systems. Directly comparable to New Art's bridal-focused, design-driven retail model.
• I-PRIMO: Japanese bridal jewelry specialty retailer operating salon-style consultation stores across Japan. Closely comparable to GINZA DIAMOND SHIRAISHI's bridal jewelry retail model, target customer, and sales approach.
• Graphy Inc. Japanese bridal jewelry specialist operating multiple boutique brands. Closely comparable as a domestic bridal jewelry multi-brand retail chain serving the same Japanese bridal customer segment.

Broad incumbents

• Sotheby's: Global auction house with significant Asia presence handling fine art and luxury goods. Comparable to NEW ART EST-OUEST AUCTIONS as an auction business, with broader scale and global brand.
• Chow Tai Fook Jewellery Group: Hong Kong-headquartered jewelry retail giant with broad product range and significant bridal presence across Greater China and Asia. Comparable as a major regional bridal/jewelry retailer with integrated operations.
• Tiffany & Co. (LVMH): Global premium jewelry brand with iconic bridal and engagement ring business, now part of LVMH. Comparable in bridal category positioning to EXELCO Diamond's premium repositioning strategy.
• TASAKI & Co., Ltd. Japanese fine jewelry company with pearl and diamond expertise, bridal offerings, and domestic retail presence. Comparable as a Japan-headquartered jewelry retailer with manufacturing and bridal focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newart.recruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Art Holdings