Pinball Brothers
Pinball Brothers is a Swedish-founded, Italian-manufactured premium pinball machine maker producing licensed entertainment- and music-themed games (Alien, ABBA, Queen, Predator) powered by its proprietary Razorback electronics platform, sold globally through authorized distributors to collectors and commercial operators.
- Company typePrivate
- Founded2020
- HeadquartersÖrebro, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pinball Brothers does
Pinball Brothers is a privately held Swedish-headquartered (Örebro) manufacturer of premium physical pinball machines, with production handcrafted in Italy and a sales footprint spanning Europe, North America, South America, the Middle East, and Oceania. Founded in 2020 by a group of pinball enthusiasts, the company designs and sells themed pinball machines under exclusive licensing arrangements with major entertainment and music IP holders, currently featuring the Alien, Queen, ABBA, and Predator franchises. The ABBA and Queen launches in 2024 marked an explicit broadening of the addressable market from sci-fi collectors to mainstream music audiences, including limited-edition runs (300–500 units) with certificates of authenticity.
The company's core technology is the proprietary Razorback electronic system, which the company describes as the only pinball platform in the market using inductive switches rather than micro-switches, combined with full HD video, market-leading audio, an expandable bus architecture, and ongoing firmware updates (e.g., EOS, flasher drivers, hardware diagnostics). An enhanced Razorback+ variant is deployed in newer titles, adding RGB inserts, GI, flashers, and standup targets. Razorback is positioned as both an internal capability advantage and a potential platform asset for future machines.
Pinball Brothers' commercial model is primarily one-time hardware sales of premium-priced machines, sold through 25+ authorized distributors globally, with two designated core partners (Free Play in Sweden and PB USA Sales). A secondary revenue stream consists of aftermarket add-ons and spare parts (including the Flasher-Kit), sold through distributor channels and two direct-to-consumer e-commerce storefronts (pbusasales.com in the USA, free-play.se internationally). The company sells to two main customer segments: collectors and enthusiasts seeking limited-edition home machines, and commercial operators (arcades, bars, pinball lounges) deploying machines in revenue-generating venues. Pricing is not publicly disclosed, and the company has not raised institutional funding or disclosed revenue.
Pinball Brothers firmographics
Firmographics- Name
- Pinball Brothers
- Legal name
- Pinball Brothers AB
- Website
- https://pinballbrothers.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pinball Brothers is a Swedish-founded, Italian-manufactured premium pinball machine maker producing licensed entertainment- and music-themed games (Alien, ABBA, Queen, Predator) powered by its proprietary Razorback electronics platform, sold globally through authorized distributors to collectors and commercial operators.
- Ownership category
- akta.pro rank
Pinball Brothers industry classification
Industry- Product category
- Pinball Machines
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
Keywords
Where Pinball Brothers is headquartered
LocationHeadquarters
- HQ city
- Örebro
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Pinball Brothers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Pinball Machine Sales: The company generates primary revenue from selling complete pinball machines featuring licensed music themes (ABBA, Queen, Alien) and proprietary Razorback technology. Machines are sold in limited editions and special editions at premium price points.
- Add-ons and Spare Parts: Secondary revenue stream from selling add-on components (flasher kits) and spare parts for existing machines. Sold through the company store and authorized distributors.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Pinball Brothers product offering
Product offeringCore offering
Pinball Brothers designs, manufactures, and sells premium themed pinball machines, including Alien, ABBA, Queen, and Predator editions. Each machine is powered by the company's proprietary Razorback electronic system featuring inductive switches, full HD video, and high-fidelity sound. The company also offers add-on kits and spare parts through its global distributor network and direct e-commerce channels.
Product overview
Pinball Brothers is a European pinball machine manufacturer producing premium physical pinball games. The company handcrafts pinball machines in Italy with headquarters in Sweden. Their product portfolio centers on licensed music-themed pinball machines (ABBA, Queen, Alien, Predator) and their proprietary Razorback/Razorback+ electronic system. The Razorback platform serves as the core technology powering all their machines, featuring inductive switches, full HD video, and advanced audio. Add-on kits and spare parts are available through their distributor network.
Differentiator
Problem solved
Functional benefit
Products and services
- Queen Pinball A music-video pinball game featuring the legendary rock band Queen. Includes 14 Queen live songs from Budapest 1986 and Montreal 1987 concerts, Hi-Fi sound system, and exclusive call-outs from band members. Features the Red Special Guitar upper playfield and Wembley Stadium toy. Targeted at Queen fans and pinball collectors.
- ABBA Pinball A premium pinball machine featuring the Swedish pop group ABBA, celebrating 50 years of the band. The game includes more than 20 ABBA songs, music video footage, and exclusive content from the ABBA Voyage show. Players gather instruments, outfits, and souls to forge Abbatars and travel through time and space. Available in Voyage Collector Edition and Arrival Limited Edition.
- Alien Pinball Pinball Brothers' first pinball machine based on the Alien franchise. Won Best Theme Integration and Best Sound Effects at The Pinball Awards in 2022. Features regular software updates including Alien Code 4.1.1. Targeted at sci-fi fans and pinball collectors.
- Predator Pinball Pinball machine based on the Predator franchise, referenced in support documentation with dedicated FAQ section and updates page. Targeted at sci-fi and action film fans and pinball collectors.
- Razorback Electronic System Proprietary electronic system powering Pinball Brothers' machines. Features inductive switches for faster and smoother gameplay, full HD video, market-leading sound, minimal wiring with robust bus architecture, and expandable board system. Includes EOS, flasher drivers, improved safety, and hardware diagnostics. Serves as the core technology platform for the company's pinball machine lineup.
- Add-ons and Spare Parts Aftermarket accessories and replacement components for Pinball Brothers machines. Includes add-on kits such as the Flasher-Kit. Available through distributors in USA (pbusasales.com) and Europe (free-play.se). Targeted at existing Pinball Brothers machine owners.
Quantifiable outcome
- Won Best Theme Integration and Best Sound Effects at The Pinball Awards in 2022
Companies that use Pinball Brothers
Customer profileSegments2 records
Ideal customer profiles2 records
Pinball Brothers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pinball Brothers partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered minor and core.
- RS PinballminorAuthorized distributor for Austria, selling Pinball Brothers games and products to the Austrian market.
- SkillshotminorAuthorized distributor for Belgium, selling Pinball Brothers games and products to the Belgian market.
- RetroarkadenminorAuthorized distributor for Denmark, selling Pinball Brothers games and products to the Danish market.
- France FlipperminorAuthorized distributor for France, selling Pinball Brothers games and products to the French market.
- Vegas StoreGermanyminorAuthorized distributor for Germany, selling Pinball Brothers games and products to the German market.
- Freddys Pinball ParadiseminorAuthorized distributor for Germany, selling Pinball Brothers games and products to the German market.
- Pinball UniverseminorAuthorized distributor for Germany, selling Pinball Brothers games and products to the German market.
- Chalkis Pinball MachinesminorAuthorized distributor for Greece, selling Pinball Brothers games and products to the Greek market.
- Euro Pinball CorpminorAuthorized distributor for Italy, selling Pinball Brothers games and products to the Italian market.
- FlippermaniaminorAuthorized distributor for Poland, selling Pinball Brothers games and products to the Polish market.
- Tu PinballminorAuthorized distributor for Spain, selling Pinball Brothers games and products to the Spanish market.
- Free PlaycorePrimary authorized distributor for Sweden, selling Pinball Brothers games, add-ons, and spare parts. Also serves as international e-commerce partner for add-ons and spare parts.
- Mein FlipperminorAuthorized distributor for Switzerland, selling Pinball Brothers games and products to the Swiss market.
- Retro Arcade SpecialistsminorAuthorized distributor for United Kingdom, selling Pinball Brothers games and products to the UK market.
- Planet Trans CardminorAuthorized distributor for France, selling Pinball Brothers games and products to the French market.
- Nitro PinballminorAuthorized distributor for Canada, selling Pinball Brothers games and products to the Canadian market.
- PB USA SalescorePrimary authorized distributor for USA, operating pbusasales.com for direct sales of games, add-ons, and spare parts to the American market.
- Coin TakerminorAuthorized distributor for Pennsylvania, USA, selling Pinball Brothers games and products.
- Pinball TradersminorAuthorized distributor for Nevada, USA, selling Pinball Brothers games and products.
- Pinball TycoonminorAuthorized distributor for New Hampshire, USA, selling Pinball Brothers games and products.
- On Tilt PinballminorAuthorized distributor for California, USA, selling Pinball Brothers games and products.
- FunhouseminorAuthorized distributor for Brazil/South America, selling Pinball Brothers games and products to the Brazilian market.
- Tilt AmusementsminorAuthorized distributor for United Arab Emirates, selling Pinball Brothers games and products to the Middle East market.
- Mr PinballminorAuthorized distributor for Australia, selling Pinball Brothers games and products to the Australian market.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pinball Brothers competitors and assessment
Company assessmentBroad incumbents
- AtGames: Connected home arcade hardware maker offering Legends Ultimate cabinets and pinball simulators. Competes for the same home-arcade enthusiast budget as Pinball Brothers' collector buyers but in the digital/simulator category.
- Arcade1Up: Mass-market home arcade hardware brand producing affordable countertop and cabinet-style game replicas. Adjacent rather than direct — competes for home entertainment spend and casual pinball interest but not the collector niche.
- Raw Thrills: US-based arcade machine manufacturer producing commercial amusement and video arcade cabinets. Adjacent competitor in coin-operated entertainment hardware, including some licensed themes, but focused on video rather than pinball.
Direct peers
- Heighway Pinball: UK-based pinball manufacturer producing original and licensed machines. A geographically closer peer to Pinball Brothers in the European premium pinball category.
- Stern Pinball: The dominant global manufacturer of pinball machines, producing titles under Marvel, Star Wars, Stranger Things, and other licensed franchises. Directly competes with Pinball Brothers in the premium pinball segment with substantially larger scale and US-based distribution.
- Spooky Pinball: Boutique US pinball manufacturer focused on licensed and original themed machines for the enthusiast market. Closely comparable scale and positioning to Pinball Brothers' premium European offering.
- Chicago Gaming Company: US manufacturer producing remakes of classic Williams/Midway pinball titles and original games. Direct peer in the modern pinball manufacturing category serving collectors and commercial operators.
- Jersey Jack Pinball: US-based premium pinball manufacturer known for high-end licensed titles such as The Wizard of Oz, Willy Wonka, and Elton John. Competes head-to-head with Pinball Brothers in the collector/premium pinball niche.
- American Pinball: US boutique pinball manufacturer producing titles like Houdini and Hot Wheels. Comparable to Pinball Brothers as a smaller-scale competitor targeting enthusiast buyers with themed machines.
Emerging players
- Dutch Pinball: European boutique pinball project developing themed machines. Comparable as a small-scale European player in the premium enthusiast segment, though with thinner commercialization.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pinball Brothers social profiles
Digital presencePinball Brothers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinball Brothers leadership team
Management profileNumber of profiles
Pinball Brothers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinball Brothers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinball Brothers
What does Pinball Brothers do?
Pinball Brothers designs, manufactures, and sells premium themed pinball machines, including Alien, ABBA, Queen, and Predator editions. Each machine is powered by the company's proprietary Razorback electronic system featuring inductive switches, full HD video, and high-fidelity sound. The company also offers add-on kits and spare parts through its global distributor network and direct e-commerce channels.
Is Pinball Brothers a public or private company?
Pinball Brothers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pinball Brothers founded?
Pinball Brothers was founded in 2020. It employs 11 to 50 people.
Where is Pinball Brothers based?
Pinball Brothers is headquartered in Örebro, Sweden, in the Europe region.
How does Pinball Brothers make money?
Two revenue lines are on record. Pinball Machine Sales are the primary driver. The others are add-ons and Spare Parts.
Who are Pinball Brothers's main competitors?
Broad incumbents on record are AtGames, Arcade1Up and Raw Thrills. Direct peers are Heighway Pinball, Stern Pinball, Spooky Pinball, Chicago Gaming Company, Jersey Jack Pinball and American Pinball. Dutch Pinball is listed as an emerging player.
Does Pinball Brothers have an API?
No public API is recorded for Pinball Brothers.
What industry is Pinball Brothers in?
Pinball Brothers's product category is Pinball Machines. Its primary akta.pro industry code is MPAEAJAF, Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards). Its NAICS code is 339930 and its SIC code is 3944.