What Orient House does

Orient House is a privately held Australian retailer specializing in antique, vintage, and handcrafted furniture, décor, and artefacts sourced from five origin regions: China, India, Indonesia (including Bali), Africa, and Türkiye. The company was founded in 1997 in Sydney and operates a single physical showroom at 45 Bridge Rd, Glebe, supported by a Shopify-based e-commerce storefront (orienthouse.com.au) carrying approximately 826 SKUs. The product catalog is organized both by country of origin and by product type (furniture, tables, storage, chairs, mirrors, pots, baskets, home décor, and porcelain), with unit prices ranging from roughly $50 to $8,500 AUD. Beyond standard catalog retail, the company offers custom sourcing for project-based requirements and a dedicated wholesale program for trade and resale buyers.

The business runs on a one-time-purchase, unit-pricing revenue model, with small items shipped Australia-wide via Couriers Please and large items delivered through dedicated Sydney metropolitan and interstate logistics. Distribution is omnichannel: a physical showroom, an owned e-commerce site, a wholesale channel, and an active organic social presence on Instagram, Facebook, and Pinterest that functions as top-of-funnel discovery. The customer base spans three segments — retail consumers (primary), trade professionals such as interior designers, and wholesale buyers — with no named enterprise accounts disclosed.

Operationally, Orient House is a sub-10-employee, founder-led specialty importer with no external funding, no disclosed revenue, no API or AI capabilities, and no documented M&A, partnership, or leadership-change activity. Strategic activity is limited to ongoing catalog curation, the addition of new origin regions and product categories, and incremental commercial extensions such as a gift card program and a custom-sourcing service. The competitive position rests on 25+ years of supplier relationships across five countries and a multi-channel distribution footprint within the Australian niche homeware and antique market.

Name

Orient House

Legal name

Orient House

Website

https://orienthouse.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Orient House is a privately held Sydney-based retailer that imports and sells antique, vintage, and handcrafted furniture, décor, and artefacts sourced from five countries to retail consumers, trade professionals, and wholesale buyers via a Glebe showroom and an e-commerce storefront.

Ownership category

akta.pro rank

Product category

Antique and Handcrafted Home Furnishings Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Used Merchandise Retailers (459510), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Vintage & Antique Furniture Retail (CRAIANAB)

akta.pro secondary industries

Used Home Décor & Decorative Accessories Retail (CRAIANAC), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Antique furniture retail
• Imported home decor
• Tribal art antiques
• Handcrafted furniture sales
• Vintage homewares

Headquarters

HQ city

Glebe

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time sales of antique, vintage, and handcrafted furniture, decor, and artefacts. Products are sold directly to consumers through their physical showroom and online store. They also accept wholesale enquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Orient House imports and retails one-of-a-kind antique, vintage, and handcrafted furniture, decor, and artifacts sourced from artisans and suppliers in Africa, China, India, Bali/Indonesia, and Türkiye. It sells directly to retail consumers, trade interior designers, and wholesale buyers through a Sydney showroom and an Australia-wide e-commerce store, with custom sourcing available for specific project needs.

Product overview

Orient House is an Australian antique, vintage, and handcrafted furniture and decor retailer operating a unified e-commerce platform. The company organizes its portfolio primarily by country of origin (Africa, China, India, Bali/Indonesia, Türkiye) and secondarily by product type (Furniture, Tables, Storage, Chairs, Mirrors/Doors & Wall Decor, Pots & Planters, Baskets, Home Decor, Porcelain). The product lineup includes one-of-a-kind antique and handcrafted items such as tribal masks, sculptures, bronze pieces, baskets, textiles, Chinese blue and white porcelain, Indian architectural pieces, Balinese rattan furniture, and Turkish rugs. Services include retail and wholesale sales, plus custom product sourcing for specific projects. All products are original, unique, and handmade, with imperfections and variations being part of the character of the pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• African Collection
• Chinese Collection Antique Chinese furniture including cabinets, sideboards, tables, chairs, stools, and benches, plus blue and white porcelain decor items, sourced from China. For customers seeking authentic Chinese antique furniture and traditional porcelain.
• Indian Collection Vintage Indian furniture, almirahs and cupboards, tables and chairs, mirrors and doors, brass decor, marble and stone decor, and architectural pieces sourced from India. For retail and trade customers seeking Indian antique and vintage furnishings.
• Bali & Indonesia Collection Balinese and Indonesian furniture including rattan and cane pieces, timber furniture, wall decor, baskets, pots and vases, statues, and buddhas sourced from Bali and the Indonesian archipelago. For customers seeking Indonesian and Balinese handcrafted home furnishings.
• Türkiye Collection Turkish rugs, cushions, terracotta pots, and wooden decor items sourced from Türkiye. For retail and trade customers seeking Turkish handcrafted rugs and decor.
• Furniture Collection Cross-regional assortment of vintage, antique, rattan, and wicker furniture pieces including chairs, tables, storage units, and decorative furniture. For customers browsing by furniture type rather than country of origin.
• Home Decor Collection Cross-regional home decor including bowls, containers, marble and stone decor, bronze and brass pieces, dolls and figures, masks, sculptures, stoneware, cushions, fabrics, coral, shells, candles, lighting, lanterns, and rugs. For customers seeking decorative accents and small homewares.
• Wholesale Program Wholesale pricing and procurement services for trade, interior design, and reseller business customers seeking bulk or project-based purchases of Orient House inventory.
• Custom Sourcing Service Custom product sourcing service for specific project requirements. Available to retail consumers, trade interior designers, and wholesale buyers who need particular items located and procured through Orient House's overseas supplier network.
• Gift Cards Digital gift cards for Orient House purchases, fulfilled through the gift-it.com.au platform. For customers purchasing gifts of antique and handcrafted home furnishings.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Few and Far: Australian online retailer specializing in handcrafted, fair-trade homewares sourced from artisans worldwide. Comparable to Orient House as an Australian-based, globally sourced home decor and accessory retailer.
• The Dharma Door: Australian homewares and lifestyle brand sourcing handcrafted products from artisans globally. Comparable to Orient House as a regionally based Australian retailer of ethically sourced, handcrafted home decor and furniture.
• Hale Mercantile Co. Australian-owned homewares company offering curated textiles, baskets, and decor with a global artisan supply chain. Comparable to Orient House in its Australian base and curated, internationally sourced home goods.

Broad incumbents

• Joss & Main: Online home retailer offering furniture and decor with an emphasis on distinctive, design-forward styles. Comparable to Orient House in selling furniture and home accents through e-commerce to style-conscious buyers.
• Etsy: Large global marketplace for handmade, vintage, and unique goods including furniture and home decor. Comparable to Orient House as a channel for vintage and artisan home furnishings, though at vastly larger scale.
• Anthropologie: Major multi-channel retailer with a strong home collection featuring eclectic, globally-inspired furniture and decor. Comparable to Orient House in aesthetic positioning, though at a much larger scale and broader assortment.

Direct peers

• One Kings Lane: Online retailer specializing in vintage-inspired and unique home furnishings and decor. Comparable to Orient House in its curated, character-driven product positioning across furniture and home accents.
• 1stDibs: Online marketplace for vintage, antique, and contemporary furniture and decor. Directly comparable to Orient House because both curate and sell unique, often antique, home furnishings to consumers and trade buyers.
• Wisteria: US-based retailer offering unique, globally sourced furniture and home decor with an eclectic, vintage-influenced aesthetic. Comparable to Orient House in niche, character-rich product curation and DTC channels.
• Chairish: Online marketplace for vintage and pre-owned furniture and home decor. Closely comparable business model to Orient House, serving both retail consumers and interior designers seeking unique pieces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/orienthousesydney
• Instagraminstagram.com/orienthouse_sydney
• Pinterestpinterest.com/orienthouseaus
• Xx.com/house_orient
• LinkedInlinkedin.com/company/orient-house

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orient House