Name

Střída Sport

Legal name

STŘÍDA SPORT s. r. o.

Website

https://stridasport.cz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hockey Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

akta.pro secondary industries

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Ice hockey equipment
• Hockey apparel retail
• Skate sharpening services
• CCM brand distributor
• Hockey gear retail

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Sale of hockey equipment, apparel, and accessories through brick-and-mortar stores and e-commerce platform. Products include skates, sticks, protective gear, helmets, gloves, bags, team apparel, fan merchandise, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Střída Sport s.r.o. is a Czech-based multi-channel hockey equipment retailer operating as the exclusive CCM brand distributor in Czech Republic and Slovakia. The company sells player and goalie hockey equipment (skates, sticks, helmets, gloves, protective gear, bags), apparel (team and fan), and accessories through branded retail stores, an e-commerce platform, and a network of partner shops across Czech Republic, Slovakia, and Hungary. Supporting services include professional skate sharpening using Sparx machines and a customer loyalty program.

Product overview

Střída Sport is a Czech-based hockey equipment retailer operating as a multi-channel e-commerce and brick-and-mortar store network. The company distributes the premium Canadian CCM brand alongside its own private-label products. The core offering consists of CCM hockey equipment including player skates (Tacks XR, Vizion, Jetspeed, Ribcor lines), goalie skates and equipment (Eflex, Tacks XRP), sticks, helmets, gloves, protective gear, bags, and inline/roller hockey equipment. Supporting the equipment business is a comprehensive apparel division offering team apparel, fan merchandise, underwear, socks, and shoes. The company operates 9 owned stores across Czech Republic and partners with 50+ dealer locations throughout Czech Republic, Slovakia, and Hungary. Services include professional skate sharpening and a loyalty program. The product portfolio spans multiple performance tiers from youth/recreational to professional (NHL-caliber) equipment.

Differentiator

Problem solved

Functional benefit

Brands

• CCM: Primary brand focus - premium Canadian hockey equipment and apparel brand sold through their retail stores

Products and services

• CCM Hockey Equipment Premium Canadian hockey equipment brand including skates, sticks, helmets, protective gear, goalie equipment, gloves, pants, and bags for players at all levels, distributed exclusively by Střída Sport in Czech Republic and Slovakia.
• Tacks XR Skates CCM Tacks XR skate line featuring one-piece boot construction, ADPT memory foam, and Step Blacksteel runners for explosive acceleration and maximum energy transfer, targeted at competitive hockey players.
• Vizion Skates CCM Vizion skate line positioned as the future of skate technology, marketed as light years ahead of competing products, aimed at performance-focused hockey players.
• Jetspeed Series Skates CCM Jetspeed line including FT6 Pro, FT4 Pro, and FT890R roller skates, designed for speed and performance, suitable for both ice and inline hockey.
• Ribcor Series Skates CCM Ribcor skate line featuring tapered fit and flexibility, targeted at hockey players seeking comfort and mobility.
• TACKS Goalie Gear New generation of CCM TACKS goalie gear designed for maximum goaltending performance, including leg pads, blockers, catching gloves, and arm and body protection.
• Jetspeed FT9 Pro CCM Jetspeed FT9 Pro hockey skates with enhanced performance features for competitive-level players.
• CCM Jetspeed FTW PRO CCM Jetspeed FTW PRO stick, the first professional hockey stick made specifically for women.
• White Edition Hockey Equipment Limited edition White Edition product line featuring a distinctive white-themed trio of hockey products.
• Vizion Flag Mini Sticks CCM Vizion Flag Mini Sticks designed for practicing hockey skills at home.
• Player Skates Ice hockey skates for players including men's, women's, junior, youth, and intermediate sizes across multiple CCM lines including Tacks XR, Vizion, Jetspeed, and Ribcor.
• Goalie Skates Specialized goaltender skates including CCM Eflex, Tacks XRP, and Tacks XR lines with reinforced construction for crease control and stability.
• Goalie Equipment Complete goalie protection including leg pads, blockers, catching gloves, arm and body protection, masks, and cages from CCM Tacks and other lines.
• Hockey Sticks Player and goalie sticks available in various flex ratings, curves, and configurations for different skill levels and playing styles.
• Helmets and Cages Hockey helmets with various protection levels, cages, and visors including CCM Tacks and Super Tacks lines.
• Hockey Gloves Player gloves for men and women including CCM Tacks XR Ghost and Tacks XR Pro lines.
• Protective Equipment Shin guards, elbow pads, and shoulder pads for men and women across various CCM lines.
• Hockey Bags Player and goalie equipment bags available in carry and wheeled versions.
• Inline/Roller Hockey Equipment Inline skates, protective gear, and accessories for roller hockey including Jetspeed FT890R roller skates.
• Team Apparel Team clothing including jackets, hoodies, t-shirts, pants, and shorts in CCM branded styles, suited for organized hockey teams and clubs.
• Fan Apparel Fan merchandise including jerseys, jackets, hoodies, t-shirts, caps, hats, and scarfs supporting NHL teams and Czech national hockey.
• Hockey Accessories Tapes, training equipment, referee equipment, water bottles, bottle lids, skate sharpening kits, and miscellaneous hockey accessories.
• Skate Sharpening Services Professional skate sharpening using Sparx professional sharpeners, offered at retail store locations and dedicated service centers including the Praha Holešovice servis a brusírna.
• Loyalty Program Customer loyalty program offering discounts at all branded CCM-STŘÍDA SPORT stores, with digital loyalty cards delivered via email after registration.
• B2B Team Program Business-to-business program for teams and organizational purchases of coordinated team apparel, practice equipment, and bulk hockey gear.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Avion Shopping Mall (Bratislava)minorChannel Partner/ Reseller/ Distributor · 20 June 2023Retail space provider for CCM - BEE Sport Shop in Avion shopping center, Bratislava. Opened June 2023.
• CCM (Canada)coreChannel Partner/ Reseller/ DistributorExclusive distributor of CCM hockey equipment brand in Czech Republic and Slovakia. Operates branded CCM-STŘÍDA SPORT stores and distributes through partner network.
• BEE Sport s. r. o.coreChannel Partner/ Reseller/ DistributorRelated company handling operations in Slovakia under BEE Sport brand. Operates CCM branded stores in Slovakia and Hungary.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bauer Hockey: Global hockey equipment manufacturer (Bauer, Peak, Tuuk, Mission) operating branded retail and DTC channels. A primary brand competitor across all product categories Střída Sport carries, with overlapping retail ambitions at the brand level.
• Decathlon: Global mass-market sporting goods retailer with growing hockey and inline hockey ranges across European stores. A scale competitor in the broader sporting goods category that puts pressure on mid-market hockey equipment pricing.
• Warrior Sports (New Balance): Hockey equipment and apparel brand under New Balance with global retail and team-deal presence. Competes directly for shelf share and shelf mind in the categories Střída Sport sells through its CCM exclusive stores.

Direct peers

• Total Hockey: US-based hockey equipment retailer with large e-commerce platform and pro shops. Comparable to Střída Sport as a specialty hockey retailer offering full equipment categories alongside fitting and sharpening services.
• Pure Hockey: North America's largest hockey specialty retailer with online and brick-and-mortar presence. Directly comparable business model as a multi-channel hockey equipment specialist with services (sharpening, stringing) and exclusive brand relationships.
• Source for Sports: Canadian cooperative network of independent hockey and sports retailers. Comparable as a multi-location hockey retail brand focused on professional fitting, equipment, and team services in a hockey-passionate market.
• HockeyPoint: Czech-based hockey specialty retailer (in-person and online) carrying multiple leading brands including Bauer, CCM, Warrior. Direct competitor to Střída Sport in the Czech hockey equipment market with overlapping product range and target customers.
• IceWarehouse: Long-standing US hockey specialty e-commerce retailer carrying major brands like Bauer, CCM, and Warrior. Comparable as a hockey-focused, brand-led specialist serving serious players with a wide product range.
• HockeyShop.de / Hockey-World: Large German-language hockey equipment retailer serving Germany, Austria, and Switzerland. Geographic adjacency to Střída Sport's CEE footprint; operates multi-brand hockey retail with deep equipment catalog closely mirroring Střída Sport's model.

Regional players

• ProHockey (Czech): Czech online hockey equipment specialist. A regional direct competitor operating in the same Czech market with overlapping brand portfolio and consumer base, competing on price and selection against Střída Sport's e-commerce platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stridasport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Střída Sport