Senro
Senro B.V. is a Dutch industrial technology company based in Hengelo that designs and manufactures automated sorting lines and screening technology for material processing and recycling operators. Founded in 2012, the company employs 51-100 people.
- Company typePrivate
- Founded2012
- HeadquartersHengelo, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Senro does
Senro B.V. is a Dutch industrial technology company headquartered in Hengelo, Netherlands, that designs and manufactures automated sorting lines and screening technology for material processing and recycling operators. Founded in 2012 and operating as a private, for-profit business, the company serves the recycling and bulk-materials handling sector with engineered capital equipment intended to mechanize the separation and classification of mixed materials. The firm employs between 51 and 100 people and maintains a corporate web presence at senro.eu.\n\nThe company's core product offering centers on integrated sorting lines and screening systems. These are industrial-scale mechanical and automation solutions deployed at recycling and processing facilities to improve throughput, separation accuracy, and operational consistency compared with manual or less-automated alternatives. The available input data does not specify the underlying technology stack, control architecture, sensing modalities, or proprietary features of Senro's equipment, nor does it disclose specific product families, capacity ranges, or technical specifications.\n\nThe business model is industrial capital-equipment sales — a project-based, engineered-to-order revenue stream typical of European recycling-machinery OEMs — but no pricing model, contract structure, distribution channel, customer segment mix, or revenue mechanics are documented in the supplied sources. No funding rounds, partnerships, customer references, certifications, or strategic transactions are recorded. Consequently, the commercial specifics of how Senro converts its installed base and pipeline into recurring revenue, including any aftermarket service, parts, or software monetization, remain unverified by the available evidence.
Senro firmographics
Firmographics- Name
- Senro
- Website
- https://senro.eu
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 51–100 employees
- Short description
- Senro B.V. is a Dutch industrial technology company based in Hengelo that designs and manufactures automated sorting lines and screening technology for material processing and recycling operators. Founded in 2012, the company employs 51-100 people.
- Ownership category
- akta.pro rank
Senro industry classification
Industry- Product category
- Industrial Recycling Equipment
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Plastic Recycling Equipment & Technology Providers (Sorting, Washing, Extrusion) (EUAIAKAM)
- akta.pro secondary industries
- Bulking, Sorting & Pre-Processing Facilities (Screening, Shredding, Size Reduction) (EUAIABAJ), C&D Fines & Mixed Inerts Processing (Screening, Beneficiation) (EUAIAHAI), Recycling Equipment & Turnkey Reprocessing Systems (Extruders, Wash Lines) (IMANAMAI)
Keywords
Where Senro is headquartered
LocationHeadquarters
- HQ city
- Hengelo
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Senro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Senro product offering
Product offeringCore offering
Senro B.V. designs, manufactures, and supplies automated sorting lines and screening technology for material processing and recycling operations. The company's equipment is used to separate, classify, and screen bulk materials within industrial waste and recycling facilities.
Product overview
No product information available
Differentiator
Problem solved
Functional benefit
Products and services
- Automated Sorting Lines
Companies that use Senro
Customer profileIdeal customer profiles1 record
Senro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senro competitors and assessment
Company assessmentBroad incumbents
- TOMRA: Norwegian global leader in sensor-based sorting and recycling equipment. Comparable as the dominant incumbent in the same waste/recycling sorting category Senro addresses; competes for the same MRF and C&D plant capex budgets, though across a much broader portfolio.
- Bollegraaf: Dutch builder of large-scale recycling and baler systems with broad MRF capabilities. Comparable as a Dutch incumbent that integrates sorting and screening into complete recovery lines, similar to how Senro's products get deployed.
Direct peers
- STEINERT: German specialist in magnetic, sensor, and sorting technology for recycling and mining. Directly comparable on sensor-based and pre-processing sorting equipment sold to the same MRF and C&D recovery customers as Senro.
- Stadler Anlagenbau: German designer and builder of sorting plants and material recovery facilities. Comparable as a turnkey competitor specifying screening and sorting equipment into the same MRF projects as Senro.
- Machinex: Canadian manufacturer of sorting equipment and turnkey material recovery facilities. Overlaps with Senro on screening and sorting technology for MRFs, C&D, and organics recovery.
- MTB Recycling: French provider of recycling and material processing equipment, including size reduction and sorting. Comparable to Senro on equipment for shredding, screening, and recovery of recyclable streams.
- Redwave: Austrian provider of optical sorting machines and turnkey recycling sorting plants. Directly comparable as a specialist competitor for sensor-based sorting lines in waste, C&D, and plastics recovery.
- Eggersmann Recycling: German designer of recycling plants incorporating screening, shredding, and sorting. Comparable as a turnkey competitor building the same kind of pre-processing and sorting facilities that use Senro's equipment.
- Lubo Screening: Dutch manufacturer of screening and separation equipment for waste, biomass, and recyclables. Closest head-to-head competitor: same country, similar product focus on screening technology for material processing.
- Sesotec: German manufacturer of metal detectors, magnetic separators, and sensor-based sorting systems for recycling and plastics. Overlaps directly with Senro's screening/sorting offering for material recovery facilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Senro social profiles
Digital presenceSenro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senro leadership team
Management profileNumber of profiles
Profiles1 record
Senro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senro
What does Senro do?
Senro B.V. designs, manufactures, and supplies automated sorting lines and screening technology for material processing and recycling operations. The company's equipment is used to separate, classify, and screen bulk materials within industrial waste and recycling facilities.
When was Senro founded?
Senro was founded in 2012. It employs 51 to 100 people.
Where is Senro based?
Senro is headquartered in Hengelo, Netherlands, in the Europe region.
Who are Senro's main competitors?
Broad incumbents on record are TOMRA and Bollegraaf. Direct peers are STEINERT, Stadler Anlagenbau, Machinex, MTB Recycling, Redwave, Eggersmann Recycling, Lubo Screening and Sesotec.
Does Senro have an API?
No public API is recorded for Senro.
What industry is Senro in?
Senro's product category is Industrial Recycling Equipment. Its primary akta.pro industry code is EUAIAKAM, Plastic Recycling Equipment & Technology Providers (Sorting, Washing, Extrusion), with a secondary code of EUAIABAJ, Bulking, Sorting & Pre-Processing Facilities (Screening, Shredding, Size Reduction). Its NAICS code is 334513 and its SIC code is 3559.