Stanton & Killeen

What Stanton & Killeen does

Stanton & Killeen is a seventh-generation family-owned winery founded in 1875 (with 150th anniversary celebrated in 2025) and headquartered at 440 Jacks Road, Rutherglen, Victoria, Australia. The company produces a portfolio of over 30 distinct wine products across three main categories: Portuguese variety wines (including flagship Terra Mãe and The Prince Iberian Blend), Rutherglen table wines (notably Jack's Block Shiraz from century-old 1921 vines and Reserve Durif), and award-winning fortified wines spanning NV Classic/Rare/Grand styles to vintage fortifieds from multiple decades dating back to 1990. The winery cultivates 14 grape varieties, including Australia's first commercial planting of Antão Vaz (2020) and pioneering Portuguese red varieties dating to 1992, making it a recognized leader in Australian alternative varieties.

The business operates a direct-to-consumer model through three channels: a Shopify-powered e-commerce website (stantonandkilleen.com.au) with Australia-wide shipping, a cellar door at the Rutherglen estate open seven days, and a no-fee Wine Club subscription delivering curated packs quarterly or twice-yearly. Revenue is generated from one-time wine purchases ($19.95 to $345 per bottle plus multi-packs and limited collector sets up to $450), recurring Wine Club subscriptions, cellar door experiences, and event-driven sales including the annual Liquid Luxury Amateur Fortified Wine Show. Pricing spans everyday drinking wines to rare vintage magnums, with multiple limited-edition centenary and anniversary releases tied to the 150-year heritage. International distribution is by prior arrangement only; there is no retail or wholesale channel presence.

The company is currently led by 7th-generation co-owners Wendy and Natasha Killeen, with Natasha serving as General Manager, following the 2025 passing of 7th-generation winemaker Simon Killeen. Technology stack is limited to Shopify e-commerce, Shopify Payments (supporting nine payment methods including major cards and digital wallets), Google Analytics, and Facebook Pixel. Marketing is conducted through the company blog, email newsletter, six social media platforms, and experiential events. The winery holds Halliday Wine Companion Top 5 Red Star recognition and is featured as Champion of the Australian Alternative Varieties Wine Show.

Name

Stanton & Killeen

Legal name

Stanton & Killeen Wines

Website

https://stantonandkilleen.com.au

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

1–10 employees

Short description

Seventh-generation family winery in Rutherglen, Victoria, producing Portuguese variety wines, Rutherglen table wines, and award-winning fortified wines, sold direct-to-consumer via Shopify e-commerce, cellar door, and Wine Club subscriptions across Australia.

Ownership category

akta.pro rank

Product category

Winery and Viticulture

NAICS

Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Australian fortified wines
• Portuguese grape varieties
• Rutherglen winery
• Family winery
• Vintage fortified wine

Headquarters

HQ city

Rutherglen

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of table wines, fortified wines, and wine gift packs through Shopify e-commerce platform. Wine prices range from $19.95 (NV S&K Red) to $450 (Centennial Collector's Box), with Vintage Fortifieds ranging $80-$345 per bottle.
2. Wine Club Membership: Subscription-based wine club with quarterly or twice-yearly curated wine pack deliveries. Members commit to purchase selected packs at nominated frequency with flexible customization options. No membership fee. Pack pricing varies by selection.
3. Cellar Door Sales: Direct sales at cellar door location in Rutherglen, including tastings, experiences, and regional platters.
4. Event Tickets: Revenue from event tickets including the Liquid Luxury Amateur Wine Show entries ($25-$40 per entry based on quantity) and celebration events like the 150th anniversary dinner.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Stanton & Killeen is a seventh-generation family winery in Rutherglen, Victoria, producing and selling Australian wines across three core categories: Portuguese variety wines (The Prince Iberian Blend, Terra Mãe, Tempranillo, Arinto), Rutherglen table wines (Jack's Block Shiraz from century-old 1921 vines, Reserve Durif), and award-winning fortified wines (NV Classic/Rare/Grand styles and Vintage Fortifieds spanning multiple decades). The winery sells directly to consumers through Shopify e-commerce, a cellar door, a Wine Club subscription, and home barrel experiences.

Product overview

Stanton & Killeen is a seventh-generation family winery based in Rutherglen, Victoria, producing a diverse portfolio of wines centered on three main categories: Portuguese variety wines (including the flagship Terra Mãe and The Prince Iberian Blend), Rutherglen table wines (Jack's Block Shiraz from century-old 1921 vines, Reserve Durif, and NV blends), and award-winning fortified wines (spanning NV Classic/Rare/Grand styles and Vintage Fortifieds from multiple decades). The company operates a Wine Club subscription service, Cellar Door tasting experiences, and the Liquid Luxury home barrel program for amateur winemakers. The product portfolio includes over 30 distinct wine products across still, sparkling, and fortified styles, ranging from everyday drinking wines ($19.95 AUD) to rare collectible vintages ($345 AUD magnums), with several limited-edition collector releases tied to the winery's 150th anniversary.

Differentiator

Problem solved

Functional benefit

Brands

• The Iberian Range: Portuguese variety wines including The Prince Iberian Blend, Terra Mãe, Tempranillo, Arinto, Alvarinho
• The Rutherglen Range
• Jack's Block
• Liquid Luxury
• Fortifieds

Products and services

• Estrela NV Cuvee Sparkling wine made from Portuguese varieties, bright and bubbly in style, priced at $30.00 AUD. Sold to individual consumers via the winery's Shopify store.
• 2025 Arinto White wine from the Arinto grape variety, zesty and textural, priced at $34.95 AUD. Part of the Portuguese white varieties program; sold to wine consumers via e-commerce and cellar door.
• 2024 Tempranillo Red wine from Tempranillo grapes, juicy and vibrant, priced at $32.00 AUD. Sold directly to consumers via the winery's online store.
• 2023 Sparkling Tempranillo Sparkling red wine made from Tempranillo, lively and fun in style, priced at $45.00 AUD. Sold via direct-to-consumer channels.
• Terra Mãe Portuguese variety red blend made from Touriga Nacional, Tinta Roriz, and Souzão, with vintage-specific labels featuring climate-responsive color palettes. Soft and balanced style, aged 12 months in large format French oak. Current 2024 vintage priced at $42.00 AUD.
• The Prince Iberian Blend Premium dry red blend honoring Chris Killeen ('The Prince of Port'), crafted from Portuguese varieties (57% Tinta Roriz, 21% Tinto Cão, 14% Tinta Barroca, 8% Souzão). Elegant and complex style, priced at $60.00 AUD.
• 2022 Reserve Durif Bold and robust Durif wine with deep purple-black hues, aromas of nougat, wood spice and rose, and flavors of blood plums, liquorice and dark chocolate. Priced at $50.00 AUD. Named 'Fortitude' to honor 5th generation winemaker Norman Killeen.
• 2023 Shiraz Durif Bold and full flavoured red blend of Shiraz and Durif, priced at $30.00 AUD. Sold to consumers via the winery's online store and cellar door.
• NV S&K Red Popular non-vintage red blend bursting with Rutherglen flavors of blackberry, plum and spice. Juicy and easy-drinking, priced at $19.95 AUD. Special 12-bottle deal available for $180.
• Jack's Block Shiraz Premium Shiraz sourced exclusively from century-old vines planted in 1921 at Jack's Block vineyard. Available in multiple vintages (2021 Centennial Release, 2022, 2023). Rich, full-bodied with blackcurrant, dark chocolate and coffee bean. Current vintages priced at $59.95-$60.00 AUD.
• Jack's Block Shiraz Century Collection Limited edition collector's release of 100 handcrafted wooden box sets containing six bottles of 2021 Jack's Block Shiraz Centennial Release, signed and numbered. Priced at $450.00 AUD.
• Jack's Block Shiraz Limited Edition Magnums Back vintage magnums (1.5L) of Jack's Block Shiraz from 2016, 2018 and 2019 vintages. Priced at $159.95 AUD each. Sold as collectible wines through the winery's online store.
• Jack's Block Shiraz: The Mixed Six Mixed six-pack containing two bottles each of 2021, 2022 and 2023 Jack's Block Shiraz vintages, allowing comparison across consecutive years. Priced at $360.00 AUD.
• The S&K Icons Exclusive collection of six icon wines representing seven generations of Stanton & Killeen, including Jack's Block Shiraz (2021, 2022), Reserve Durif (2022), The Prince (2022, 2015), and Terra Mãe (2021). Only 24 units released, priced at $320.00 AUD.
• NV Grand Muscat Premium non-vintage Grand Muscat fortified wine, priced at $105.00 AUD. Sold via direct-to-consumer channels including cellar door and Shopify store.
• NV Rare Muscat Premium non-vintage Rare Muscat fortified wine, priced at $145.00 AUD. Sold via direct-to-consumer channels.
• Vintage Fortifieds (Various Vintages) Single-vintage fortified wines from milestone years. Available vintages include 1990 ($345 magnum), 1994 ($190-$320), 1995 ($185-$320), 1996, 1998 ($175-$264), 1999 ($170-$262), 2000 ($170-$260), 2001 ($240), 2002 ($165-$265), 2003 ($150-$220), 2004 ($80-$240), 2005 ($80-$215), 2006 ($205), 2007 ($75), 2008 ($85), 2016, 2017 ($55), 2018, 2019.
• Wine Club Membership Subscription wine club offering quarterly or twice-yearly curated wine packs with members-only pricing, exclusive wines, and access to experiences. No membership fee; members commit to purchase selected packs at nominated frequency. Members must be Australian residents.
• Cellar Door Experiences Cellar door tastings, vineyard tours, blending experiences, and hosted events at the Rutherglen winery at 440 Jacks Road. Open 7 days a week. Includes regional platters and wine purchases.
• Liquid Luxury Home Barrel Program Home winemaking program allowing customers to own barrels and make their own fortified wine, including the annual Liquid Luxury Amateur Fortified Wine Show competition. Open to home barrel owners across Australia.

Quantifiable outcome

• Jack's Block Shiraz vines over 100 years old, among oldest in Rutherglen
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Grace. Bar and EateryminorStrategic or Co-development Partner · 1 November 2025Catering partner for the 'Raise a Glass: 150 Years of Stanton & Killeen' celebration event on November 1st, providing food for the anniversary dinner.
• Sweet BuzzminorStrategic or Co-development Partner · 1 November 2025Live music entertainment for the 'Raise a Glass: 150 Years of Stanton & Killeen' celebration event, performing jazzy big band tunes.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Stanton & Killeen online store, payment processing (Shopify Payments), customer accounts, and order management. ABN 11 063 095 418 registered with Shopify merchant ID 67498836165.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Yalumba: Australia's oldest family-owned winery (1849) with broad portfolio including table wines and fortifieds. Comparable heritage positioning and family-ownership model but with vastly larger production scale and global distribution.
• Seppelt: Heritage Australian winery with historic Victorian presence including Para Liqueur and fortified wine range. Comparable as a fortified wine specialist with heritage credentials, though now owned by Treasury Wine Estates at much larger scale.
• De Bortoli: Major Australian family-owned wine producer (established 1928) with extensive portfolio across still and fortified wines including Rutherglen-region wines. Comparable in family-ownership and fortified heritage but operates at much larger scale with national distribution.

Emerging players

• Quinta do Crasto: Premium Douro Valley Portuguese producer of Touriga Nacional, Tinta Roriz and other Portuguese varieties used in Stanton & Killeen's Portuguese program. Comparable in varietal specialization though serves as inspiration/source rather than direct Australian competitor.

Direct peers

• Morris Wines: Fifth-generation Rutherglen family winery specializing in fortified wines including Muscat, Topaque and Tawny, with similar heritage positioning and Vintage Fortified portfolio. Both compete directly in premium Australian fortified wines and Rutherglen cellar door tourism.
• Pfeiffer Wines: Family-owned Rutherglen winery producing classic Rutherglen Muscat, Topaque and Durif alongside table wines. Comparable regional positioning, cellar door model and focus on premium fortified wines.
• Campbells Wines: Fifth-generation Rutherglen family winery producing traditional Muscat, Topaque and Durif alongside table wines, with overlapping cellar door and DTC channels. Directly comparable as fellow multi-generational Rutherglen heritage producer.
• All Saints Estate: Heritage Rutherglen estate (established 1864) producing fortified wines, Shiraz and Durif with cellar door and hospitality operations. Comparable as a fellow historic Victorian winery with similar product mix and regional cellar door experience.
• Chambers Rosewood Vineyards: Fifth-generation Rutherglen family winery specializing in Muscadelle and Muscat-based fortified wines (Rare Muscat, Grand Topaque) with similar Vintage Fortified technique. Most direct competitor in the rare fortified wine collector category.

Others

• Symington Family Estates: Portuguese family-owned Port producer (Graham's, Cockburn's, Warre's) using the same Portuguese varieties Stanton & Killeen cultivates. Comparable as a multi-generational family producer specializing in Portuguese variety fortified wines.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@stantonkilleen
• Facebookfacebook.com/stantonandkilleenwines
• LinkedInlinkedin.com/company/stanton-and-killeen-wines
• Instagraminstagram.com/stantonkilleen
• Xx.com/stantonkilleen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanton & Killeen