White Avenue Group
White Avenue Group is a Nigerian real estate developer founded in 2015, building residential and commercial properties across multiple Abuja districts. It serves individual homebuyers, middle-income earners, and property investors through direct-to-consumer sales with flexible payment plans.
- Company typePrivate
- Founded2015
- HeadquartersWuse, Nigeria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What White Avenue Group does
White Avenue Group is a privately held Nigerian real estate development company founded in 2015 and headquartered in Wuse Zone 5, Abuja. The company develops residential and commercial property projects across multiple Abuja districts including Wuse, Kubwa, Wuye, Kaura, and Katampe. Its portfolio includes The Icon (a premium 9-acre apartment development in Wuse Zone 7), Cedarwood City Estate (a master-planned city-scale development in Kubwa with 2- to 5-bedroom duplexes), Color Code Estate (terraced duplexes in Kaura), Glendale Estate (serviced apartments in Wuye with sub-variants Place, Plus, Pearl, and Point), D7 Estate (duplexes in Katampe), and White Court Estate. The company serves individual homebuyers, middle-income earners seeking affordable housing, and real estate investors looking for capital appreciation and rental income returns.
The company operates a direct-to-consumer sales model with all transactions handled through its head office and direct sales team; no third-party resellers or marketplace channels are used. Pricing is quote-based and not publicly disclosed, with flexible payment plans emphasized as the primary mechanism to make homeownership accessible across budget levels. Revenue is generated through one-time property sales, supplemented by positioning real estate as an investment vehicle. The company has received multiple industry awards between 2017 and 2019, including the National Real Estate Excellence Awards, BAM Awards, ET Now Real Estate Awards, and Golden Globe Tiger Awards. Marketing channels include organic social media across Facebook, Twitter, YouTube, Instagram, and LinkedIn, plus content marketing via a company blog with posts as recent as June 2025. No proprietary technology platform, AI/ML capabilities, API integrations, or external funding rounds are disclosed. The company is founder-led, privately held, and appears to be self-financed through property sales.
White Avenue Group firmographics
Firmographics- Name
- White Avenue Group
- Legal name
- White Avenue Group
- Website
- https://whiteavenuegroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- White Avenue Group is a Nigerian real estate developer founded in 2015, building residential and commercial properties across multiple Abuja districts. It serves individual homebuyers, middle-income earners, and property investors through direct-to-consumer sales with flexible payment plans.
- Ownership category
- akta.pro rank
White Avenue Group industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where White Avenue Group is headquartered
LocationHeadquarters
- HQ city
- Wuse
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
White Avenue Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Property Sales: One-time sales of residential and commercial properties including apartments, terraced duplexes, and detached homes. Revenue is generated through property transactions with various payment plan options.
- Investment Opportunities: Company positions real estate as an investment platform offering returns through capital appreciation and rental income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Flexible payment plans for various budget levels |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
White Avenue Group product offering
Product offeringCore offering
White Avenue Group is a Nigerian real estate development company that develops and sells residential properties across multiple named estates in Abuja. The company's portfolio includes apartments, terraced duplexes, and detached homes located in districts such as Wuse Zone 5/7, Kubwa, Wuye, Kaura, and Katampe. Properties are sold directly to homebuyers and individual investors through the company's own sales office with flexible payment plans designed to make homeownership accessible to middle-income buyers.
Product overview
White Avenue Group is a real estate development company offering a portfolio of residential properties in Abuja, Nigeria. The company operates as a single-brand real estate platform with multiple named property developments: The Icon (luxury apartments in Wuse Zone 7), Cedarwood City Estate (master-planned city in Kubwa with terraced and detached duplexes), Color Code Estate (terraced duplexes in Kaura), Glendale Estate (serviced apartments in Wuye with sub-variants Glendale Place/Plus/Pearl/Point), D7 Estate (duplexes in Katampe), and White Court Estate. The company provides various payment plans and targets both homeowners and investors seeking quality returns.
Differentiator
Problem solved
Functional benefit
Brands
- Dream Homes: Residential development brand creating residential spaces at strategic locations in Abuja.
- Glendale Estate
- Color Code Estate
- D7 Estate
- Cedarwood City Estate
- The Icon
Products and services
- The Icon
Companies that use White Avenue Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
White Avenue Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
White Avenue Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
White Avenue Group competitors and assessment
Company assessmentDirect peers
- RevolutionPlus Property: Nigerian-origin residential developer with operations in multiple international markets. Directly comparable to White Avenue as an estate developer offering serviced, amenitized residential communities targeted at aspirational African middle-class buyers.
- ARM Properties: Real estate development arm of the Nigerian ARM Group, focused on premium residential estates. Comparable to White Avenue in targeting aspirational Nigerian homebuyers with high-quality, amenitized developments.
- Coscharis Properties: Property development arm of the Nigerian Coscharis conglomerate, active in luxury residential and mixed-use estates in Lagos and Abuja. Directly comparable to White Avenue as an Abuja-based premium residential developer with multi-district projects.
- LandWey Investment: Nigerian homebuilder with active residential estate projects in Abuja, Lagos, and other Nigerian cities. Comparable to White Avenue as a multi-district for-sale residential developer targeting middle- and upper-middle-income buyers with flexible payment plans.
Others
- PropertyPro.ng: Nigeria's leading online real estate marketplace. Not a direct competitor to White Avenue's development business, but a critical adjacent channel where White Avenue lists inventory and competes for buyer attention against other Abuja developers.
Broad incumbents
- Mixta Africa: Pan-African residential and mixed-use developer with a broader multi-country footprint. Comparable to White Avenue in offering master-planned residential estates, but operates at greater scale and geographic scope across Africa.
- Knight Frank Nigeria: Global real estate services firm with a Nigerian practice covering brokerage, advisory, and residential marketing. Comparable to White Avenue as a participant in Nigerian residential real estate, though operating as a services firm rather than a developer.
- Emaar Properties: UAE-based global real estate developer with project presence in select African markets. Relevant as a broad incumbent benchmark for premium master-planned community development, even where it does not directly compete in Abuja.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
White Avenue Group social profiles
Digital presenceWhite Avenue Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Avenue Group leadership team
Management profileNumber of profiles
Profiles10 records
White Avenue Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Avenue Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Avenue Group
What does White Avenue Group do?
White Avenue Group is a Nigerian real estate development company that develops and sells residential properties across multiple named estates in Abuja. The company's portfolio includes apartments, terraced duplexes, and detached homes located in districts such as Wuse Zone 5/7, Kubwa, Wuye, Kaura, and Katampe. Properties are sold directly to homebuyers and individual investors through the company's own sales office with flexible payment plans designed to make homeownership accessible to middle-income buyers.
Is White Avenue Group a public or private company?
White Avenue Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Avenue Group founded?
White Avenue Group was founded in 2015. It employs 11 to 50 people.
Where is White Avenue Group based?
White Avenue Group is headquartered in Wuse, Nigeria, in the Africa region.
How does White Avenue Group make money?
Two revenue lines are on record. Property Sales are the primary driver. The others are investment Opportunities.
Who are White Avenue Group's main competitors?
Direct peers on record are RevolutionPlus Property, ARM Properties, Coscharis Properties and LandWey Investment. PropertyPro.ng is listed as an others. Broad incumbents are Mixta Africa, Knight Frank Nigeria and Emaar Properties.
Does White Avenue Group have an API?
No public API is recorded for White Avenue Group.
What industry is White Avenue Group in?
White Avenue Group's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 1531.