Supermercado Super Luna

What Supermercado Super Luna does

Supermercado Super Luna (legal name: Supermercados Super Luna) is a privately held regional supermarket chain headquartered in Betim, Minas Gerais, Brazil, founded circa 1989. It operates approximately 29 physical store locations across nine municipalities in the Greater Belo Horizonte metropolitan region (Betim, Brumadinho, Contagem, Igarapé, Mário Campos, Sarzedo, Ibirité, Belo Horizonte, and São Joaquim de Bicas), including multiple formats such as SuperLuna Express and an Atacado e Varejo (wholesale and retail combined) location. The network is supported by a centralized Centro de Distribuição in Betim that also houses purchasing and administration.

The company serves two primary customer segments: individual retail consumers shopping in-store or online, and corporate clients (Pessoas Jurídicas) purchasing basic food baskets (cestas-básicas), cleaning materials, and pantry supplies under the federally regulated PAT (Programa de Alimentação do Trabalhador) program. Digital channels include an e-commerce storefront at superlunasupermercados.com.br with home delivery and in-store pickup, and a proprietary mobile app on iOS and Android for CPF-based loyalty, exclusive offers, and campaign participation. Additional adjacent services include mobile phone credit recharge, a recipe-content platform, and home delivery at select locations.

Revenue is generated predominantly through transactional retail and B2B basket sales; pricing is not publicly disclosed. Marketing is executed through weekly promotional flyers, social media (Facebook, Instagram, LinkedIn), email/webmail, recipe content, and recurring annual campaigns such as the 37-year anniversary sweepstakes. The company employs approximately 2,600 staff across the network and is privately held with no disclosed parent company, ownership structure, or external funding.

Name

Supermercado Super Luna

Legal name

Supermercados SuperLuna

Website

https://superluna.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Supermercado Super Luna is a privately held regional supermarket chain headquartered in Betim, Minas Gerais, Brazil, operating approximately 29 stores across nine municipalities in the Greater Belo Horizonte metro, serving retail consumers and corporate clients via in-store, e-commerce, mobile-app, and PAT-registered food-basket channels.

Ownership category

akta.pro rank

Product category

Grocery Retail / Supermarkets

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Grocery retail
• Supermarket chain
• Corporate food baskets
• Online grocery shopping
• Home delivery groceries

Headquarters

HQ city

Betim

HQ country

Brazil

HQ region

Latin America

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail In-Store Sales: Revenue generated from the sale of consumer goods, groceries, fresh produce, meats, bakery items, and general merchandise across all physical store locations and e-commerce platform.
2. B2B Corporate Sales (Pessoas Jurídicas): Revenue from dedicated corporate accounts purchasing food baskets (cestas-básicas in small and large sizes), cleaning materials, pantry supplies, and other business necessities. Registered under the PAT (Programa de Alimentação do Trabalhador) program.
3. E-commerce Sales: Online sales through superlunasupermercados.com.br with home delivery and in-store pickup options, generating transaction-based revenue.
4. Credit Recharge Services: Mobile phone credit recharge services offered at store counters, generating transaction-based revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Supermercado Super Luna operates a regional supermarket chain selling groceries, fresh produce, meats, bakery items, and general merchandise across approximately 29 physical stores in the Betim metropolitan region of Minas Gerais, Brazil. The company complements its physical stores with an e-commerce platform offering home delivery and in-store pickup, a mobile app for promotions and loyalty, a B2B corporate sales channel providing basic food baskets (Cestas Básicas) under the PAT (Programa de Alimentação do Trabalhador) program, and ancillary services such as mobile phone credit recharge and a centralized distribution center.

Product overview

SuperLuna is a traditional supermarket chain operating as a unified retail platform with multiple service modalities. The core offering consists of physical retail supermarket locations across the Greater Belo Horizonte region in Minas Gerais, Brazil. Complementing the physical stores, the company operates an e-commerce platform (Compre Online), a mobile application (App SuperLuna), and a B2B corporate services division (Serviços para Empresas) offering basic food baskets and business purchasing. Additional services include mobile credit recharge, a recipe collection, home delivery, and a customer service channel. The company employs approximately 2,600 staff across nearly 30 store locations and a distribution center.

Differentiator

Problem solved

Functional benefit

Products and services

• SuperLuna Supermercados (Physical Retail Store Network) Traditional supermarket chain operating approximately 29 physical retail locations across Betim, Brumadinho, Contagem, Igarapé, Mário Campos, Sarzedo, Ibirité, Belo Horizonte, and São Joaquim de Bicas in the Betim metropolitan region of Minas Gerais, Brazil. Stores offer in-house parking, full product variety, quality goods, and competitive pricing for individual and household grocery shoppers.
• Compre Online (E-commerce Grocery Platform)

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PAT (Programa de Alimentação do Trabalhador)coreOthers · 1 April 2026SuperLuna is a registered PAT provider, enabling the company to serve corporate clients with food basket programs under Brazil's government-mandated worker meal benefit program. PAT registration ensures quality standards and regulatory compliance for food basket contents.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grupo Pão de Açúcar (GPA): One of Brazil's largest grocery retailers operating Extra, Pão de Açúcar, and Mercado Extra banners, including strong e-commerce. Overlaps with SuperLuna on full-line assortment and increasingly on digital grocery.
• Atacadão: Brazil's largest cash-and-carry wholesale-club retailer (Carrefour Brasil), expanding aggressively across Minas Gerais. Competes with SuperLuna on pantry staples and household consumables at lower price points, drawing traffic from price-sensitive shoppers.
• Assaí Atacadista: National Atacarejo (wholesale/retail hybrid) chain expanding throughout Minas Gerais with bulk-format stores. Threatens SuperLuna's traditional supermarket basket via aggressive pricing on dry grocery and household items.

Regional players

• Savegnago Supermercados: São Paulo-state regional supermarket chain with an expanding Minas Gerais presence, including formats that overlap SuperLuna's full-line assortment. Comparable in mid-size regional supermarket positioning and promotional flyer mechanics.
• Tenda Atacado: Minas Gerais-anchored Atacarejo chain (Grupo DMA) expanding cash-and-carry stores across the state. Closest sub-national wholesale-club competitor with comparable regional density and price-led positioning.

Direct peers

• Bahamas Supermercados: Minas Gerais supermarket chain operating a comparable multi-store regional model with weekly promotional flyers and full-line assortment. Direct competitor in the regional supermarket segment of MG.
• EPA Supermercados: Minas Gerais supermarket chain with a multi-store presence in Belo Horizonte and surrounding municipalities. Direct competitor on full-line supermarket assortment, fresh departments, and weekly promotional flyer model.
• Supermercados BH: Large Minas Gerais-based regional supermarket chain operating dozens of stores across the Greater Belo Horizonte metro, including overlapping cities such as Betim and Contagem. Most direct head-to-head competitor to SuperLuna on geography and traditional supermarket positioning.
• Martins Supermercados: Triângulo Mineiro-anchored Brazilian supermarket and wholesale-distribution group with retail operations across Minas Gerais. Comparable in scale and regional supermarket positioning, with broader wholesale/distribution capabilities.
• Verdemar: Belo Horizonte-based supermarket chain competing for the same household grocery basket across the Greater BH region. Comparable in store-format and assortment mix, with overlapping middle-class consumer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/superlunasupermercados/?ref=br_rs
• LinkedInlinkedin.com/company/supermercado-super-luna
• Instagraminstagram.com/superluna
• Xx.com/slsupermercados

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermercado Super Luna