HFB Group

What HFB Group does

HFB Group is a Brisbane-based, privately held accounting and business advisory firm founded approximately 1974-1976 and owned for the past decade by Executive Directors Shona Sherman and Tim Davis. The firm operates as a multi-disciplinary professional services practice with four specialist service lines: Accounting (business tax planning, compliance, and capital gains tax advice), Superannuation/SMSF (trustee education, compliance, and investment guidance), Private Wealth (strategic financial advice plus a managed portfolio product with five risk-profiled options — HFB Balanced 60, Growth 80, High Growth 100, Balanced Income, and Growth Income), and Bookkeeping (outsourced services built on Xero platform expertise, including set-up and training).

The firm serves small-to-medium enterprises, family businesses, fast-growth start-ups, SMSF trustees, and high-net-worth individuals primarily in Brisbane and Queensland, Australia. Its technology stack is anchored on the Xero accounting platform with Single Touch Payroll and SuperStream v3 compliance capabilities; the firm does not operate a software product, delivering all services through human advisors supported by a content-led marketing engine (blog verticals 'The Talk' and 'The Vault', YouTube channel 'HFB We Make Business Happen', LinkedIn presence, and educational seminars).

Revenue is generated through professional services fees under a quote-based, multi-year contract model across five revenue streams: Business Advisory, Accounting, SMSF, Private Wealth (including AUM-based portfolio fees), and Bookkeeping. The firm extends its advisory surface through four strategic partners — MSQ (marketing), Harrisons HR (HR consulting), Keystone Executive Coaching (SME transformation with deferred-fee model), and Bitflo (IT services) — allowing it to offer integrated business advisory without expanding headcount in non-core disciplines.

Name

HFB Group

Website

https://hfbgroup.com.au

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

HFB Group is a privately held Brisbane-based accounting and business advisory firm with 50+ years of history, serving Queensland SMEs, family businesses, SMSF trustees, and high-net-worth individuals across accounting, SMSF, private wealth, and bookkeeping services.

Ownership category

akta.pro rank

Product category

Accounting & Business Advisory Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Family Office Administration & Operations (Accounting, Reporting, Payroll) (FSAAADAD)

akta.pro secondary industries

Private Client/High-Net-Worth Advisory (FSAEAAAN), Family Office Advisory (Single/Multi-Family) (FSAEAAAI)

Keywords

• Accounting and tax services
• Business advisory services
• SMSF administration
• Private wealth management
• Bookkeeping services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Business Advisory Services: Fees for strategic business advisory services including transformation consulting, coaching, and planning for SMEs
2. Accounting Services: Business tax compliance, planning, capital gains tax advice, and ongoing accounting services
3. SMSF Services: Self-managed superannuation fund administration, compliance, and advisory services
4. Private Wealth Management: Financial advice fees for superannuation, retirement, business succession, insurance, and investment financing
5. Bookkeeping Services: Outsourced bookkeeping services using Xero platform including accounts management and reporting

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

HFB Group provides accounting, tax compliance, bookkeeping, business advisory, SMSF/superannuation administration, and private wealth management services to SMEs, family businesses, fast-growth start-ups, and high-net-worth individuals in Australia. The firm delivers strategic advisory beyond compliance, including business transformation consulting, SMSF trustee education, retirement and succession planning, and Xero-based outsourced bookkeeping, supported by a multi-asset portfolio management offering.

Product overview

HFB Group operates as a multi-disciplinary business advisory and accounting firm offering a unified service portfolio across five core areas: Accounting Services, Private Wealth (including portfolio management), Superannuation/SMSF Services, and Bookkeeping. The firm also provides educational content through its news and resources sections. The service architecture is organized as a single integrated advisory practice where specialists in tax, wealth, super, and compliance work together to serve SMEs, family businesses, and private clients. HFB does not operate a software-as-a-service platform or technology product—all services are delivered through human advisors with supporting content resources.

Differentiator

Problem solved

Functional benefit

Brands

• HFB Private Wealth: Private wealth management division providing strategic financial advice including superannuation, retirement, business succession and exit strategies, insurances and financing for investment
• HFB Balanced 60
• HFB Growth 80
• HFB High Growth 100
• HFB Balanced Income
• HFB Growth Income

Products and services

• Accounting Services Comprehensive accounting services for SMEs, fast-growth start-ups, and family businesses, including business tax planning, tax compliance, capital gains tax advice, and strategic business guidance beyond compliance.
• Private Wealth Advisory Strategic financial advice covering superannuation, retirement planning, business succession and exit strategies, insurances, and investment financing for high-net-worth individuals and families.
• HFB Private Wealth Portfolio Management Multi-asset investment portfolio management across five risk-profiled fund options: HFB Balanced 60 (60% growth assets), HFB Growth 80 (80% growth assets), HFB High Growth 100 (100% growth assets), HFB Balanced Income, and HFB Growth Income, designed for retail clients seeking professionally managed superannuation and investment solutions.
• Superannuation Services (SMSF) Self-managed superannuation fund (SMSF) specialist services including investment guidance, compliance management, contribution strategies, pension administration, and trustee education for individuals and families managing their own super funds.
• Bookkeeping Services Outsourced bookkeeping services leveraging Xero platform expertise, covering accounts payable management, payroll processing, bank reconciliations, and financial reporting, with Xero set-up and team training capabilities for client internal teams.

Quantifiable outcome

• Strategy sessions have transformed the way families look at their business
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered supporting.

• MSQsupportingGTM or Marketing PartnerMSQ provides strategic marketing expertise to HFB clients, offering the opportunity to view marketing through a strategic lens and ensure marketing dollars deliver true ROI. Partnership enables HFB to offer comprehensive business advisory including marketing strategy.
• Harrisons HRsupportingStrategic or Co-development PartnerHarrisons delivers HR consulting, contracting and outsourcing to help CEOs build productive workplaces. Services include leadership, recruitment, and performance management - a complete HR solution complementing HFB's financial advisory.
• Keystone Executive CoachingsupportingStrategic or Co-development PartnerBusiness advisory and coaching service focused on helping Australian SMEs scale, exit, and achieve lasting profitability. Operates on unique deferred-fee, pay-on-results model where most coaching fee is only payable when agreed financial targets are achieved.
• BitflosupportingTechnology or IntegrationIT technology partner providing friendly tech experts who simplify complex technology, making it approachable and empowering businesses. Bitflo's CEO Mark Gray has presented at HFB cybersecurity events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• William Buck: Australian mid-tier accounting and advisory firm with strong SME and HNW focus, offering tax, business advisory, wealth management and SMSF services — closely matching HFB's service mix and target client base.
• BDO Australia: Global mid-tier accounting and advisory network with a sizable Australian practice serving SMEs, family enterprises and HNW clients across tax, wealth, and advisory — directly comparable in scope and segment.
• Crowe Australasia: Australian accounting, audit, and advisory firm serving SMEs, family businesses, and HNW clients with tax, wealth management and consulting services — overlapping service lines and client profile with HFB.
• Pilot Partners: Brisbane-based Australian mid-tier accounting and business advisory firm serving SMEs, family businesses and HNW clients — a particularly close local competitor to HFB given the shared Brisbane/Queensland focus and similar service mix.
• RSM Australia: Mid-tier accounting and advisory network in Australia serving SMEs and family-owned businesses with audit, tax, consulting, and wealth services — a comparable integrated advisory competitor in the same segment.
• Pitcher Partners: Australian mid-tier accounting and business advisory firm serving SMEs, family businesses, and HNW clients across accounting, tax, wealth, and SMSF services — directly comparable to HFB's multi-disciplinary SME advisory model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hfbwemakebusinesshappen
• LinkedInlinkedin.com/company/hfbwemakebusinesshappen

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HFB Group