What Smartpack does

Smartpack (operating as "Smart Pack" and "Smart Pack Flexible Packaging") is a Saudi Arabia-based flexible packaging manufacturer headquartered in Jeddah. The company converts raw substrate materials — including BOPP, Metallized BOPP, Pearlized BOPP, Matte BOPP, Cast Polypropylene, Metallized CPP, PET, Metallized PET, Matte PET, PVC Shrink Film, Polyamide, Polyethylene, Aluminium foil, and Paper — into finished multilayer flexible packaging materials. It serves manufacturers across food, beverages, dairy, ice cream, confectionery, frozen food, detergent, sugar/powder, and refreshment-towel segments in the Kingdom of Saudi Arabia.

Operations are organized into three sequential production phases: rotogravure printing for high-quality graphics, multilayer lamination to engineer barrier and mechanical properties by combining substrates, and slitting to produce roll-stock products compatible with high-speed FFS, BFS, and HFS packing lines. An optional fourth stage delivers converted formats — shrink sleeve labels, ice cream cone sleeves, side/center seal bags, and stand-up pouches. The active product portfolio comprises twelve specialized lines, including multilayer triplex laminates, PVC shrink films, aluminum foil lids with heat-seal lacquer, top-seal films for modified atmosphere packaging, and vertical-specific packaging for frozen foods, ice cream, confectionery, juice and beverage labels, sugar sachets, butter wraps, detergent pouches, and refreshment towels. Notable product claims include a 42% material reduction versus traditional clip-on lids for top-seal films, increased permeability and hot-tack properties for frozen-food packaging, and leak-proof, drop-tested multilayer laminates.

Smartpack runs a sales-led, direct-distribution model with no disclosed intermediaries. Orders are accepted via phone (+966 568080501), email ([email protected]), WhatsApp, and website enquiry forms. Pricing is quote-based, tailored to customer specifications, and not publicly disclosed. The company is privately held with no disclosed investors, funding rounds, parent entities, subsidiaries, leadership changes, partnerships, M&A activity, or patents. It serves a single-country market (Saudi Arabia), is estimated to employ 51–100 people, and reports no international distribution footprint.

Name

Smartpack

Legal name

Smart Pack

Website

https://smartpack.com.sa

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Smartpack is a Jeddah-based manufacturer of multilayer flexible packaging materials serving food, beverage, dairy, detergent, and confectionery customers in Saudi Arabia via direct, quote-based sales of rotogravure-printed, laminated, and slit film products.

Ownership category

akta.pro rank

Product category

Flexible Packaging Materials

NAICS

Plastics Bag and Pouch Manufacturing (326111), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Plastics, Foil & Coated Paper Bags (2673), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Flexibles for Hygiene & Medical (Sterile Barrier, Wound Care, Diaper Backsheets) (IMALABAK)

akta.pro secondary industry

Dry Foods & Staples Packaging (Cereals, Pasta, Rice) (IMALAHAJ)

Keywords

• Flexible packaging materials
• Multilayer laminated packaging
• Rotogravure printing services
• Food packaging films
• Shrink sleeve labels

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Flexible Packaging Materials Sales: Smart Pack generates revenue by manufacturing and selling flexible packaging materials to customers. The company converts raw flexible packaging materials (BOPP, Metallized BOPP, Cast polypropylene, PET, PVC, Polyamide, Polyethylene, Aluminium foil, Paper) into finished flexible packaging products for various industries including food, beverages, dairy, and detergents.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Smart Pack is a flexible packaging manufacturer based in Jeddah, Saudi Arabia, that converts raw substrates (BOPP, CPP, PET, PVC, PE, aluminum foil, and paper) into multilayer laminated packaging films for industrial customers. Production runs through three main phases — rotogravure printing, multilayer lamination, and slitting — with optional forming into shrink sleeve labels, ice cream cone sleeves, side seal bags, center seal bags, and stand-up pouches for use on automatic packing lines (FFS, BFS, HFS).

Product overview

Smartpack is a flexible packaging company offering a comprehensive portfolio of 12 specialized packaging product lines. The core offerings include Multilayer Packaging (Triplex Laminates) combining Polyester/BOPP/CPP with Aluminum and Polyethylene for food products; PVC Films for shrink sleeve labels; Aluminum Foil Lids for food-grade sealing; and Top Seal Films for modified atmosphere packaging. The product range spans industry-specific solutions including Frozen Food Packaging, Ice Cream Packaging, Biscuits & Confectionery Packaging, Detergent Packaging, Label For Juice & Beverage Packaging, Sugar Sachet Packaging, Refreshment Towel Packaging, and Butter Wrapper Packaging. Production involves three main phases: Rotogravure printing, lamination (multilayer structure bonding), and slitting for roll stock products. Materials used include BOPP Transparent, Metallized BOPP, Pearlized BOPP, Matte BOPP, Cast polypropylene (CPP), Metallized cast polypropylene (MCPP), PET, Polyamide, Polyethylene (PE), Aluminium foil, and Paper.

Differentiator

Problem solved

Functional benefit

Products and services

• Multilayer Packaging (Triplex Laminates) Multilayer Flexible Laminated Packaging combining Polyester, Cast polypropylene or BOPP laminated with Aluminum and Polyethylene for rice, pasta, coffee, and other food products. Features resistance to light, oxygen, moisture, chemicals, puncture, and tear with heat sealability.
• PVC Films PVC Shrink Films used for shrink sleeve labels that cover bottles and shrink to their form. Features include shrinkage capability, glossy appearance, excellent firmness and tightness, and tear resistance for heavy products with sharp edges.
• Aluminum Foil Lids Food-grade aluminum foil lids with high sealing performance, hygienic properties, and resistance to moisture. Customizable with heat seal lacquer and printed designs using Rotogravure printing technology for dairy products, juices, jams, and water.
• Frozen Food Packaging Flexible packaging materials designed for frozen foods with increased permeability, improved sealing, hot tack technique, and sustainable attractive packaging. Protects against factors such as soiling, microorganism attack, loss of water content, and ingress of moisture.
• Top Seal Films Flexible packaging films for top-seal machines providing sealing, modified atmosphere packaging (MAP), and skin-packing. Can reduce packaging materials by up to 42% compared to traditional clip-on lids. Features transparency, no fogging, tamper detection, and extended shelf-life.
• Ice Cream Packaging Flexible packaging materials for ice cream industries including cone sleeves, ice lolly packaging films, and lollipop packaging films. Features transparent and glossy appearance, tamper detection, sustainability, and product eye-catching qualities.
• Biscuits & Confectionery Packaging Flexible packaging solutions combining bi-axially oriented polypropylene film (BOPP) or Cast polypropylene film (CPP) laminated with Metallized BOPP. Features complete sealing to protect from air and moisture, preserving taste, crunchiness, and freshness. Includes resealable pouches for larger products.
• Detergent Packaging Flexible packaging materials for liquid detergents, powder detergents, and soaps including stand up pouches, three side seal pouches, and labels. Sizes range from 50 to 210 fluid ounces. Features leakage-proof properties and extended shelf-life.
• Label For Juice & Beverage Packaging BOPP Label films including wrap-around white labels with high gloss and pearlescent appearance, and BOPP transparent films with high transparency and good optical properties. Both comply with EC and FDA regulations. Available in white or transparent appearances for high-speed production lines.
• Sugar Sachet Packaging PE coated kraft paper and poly coated paper for sugar sachets. Features LDPE laminated to paper for better seal strength and tamper-proof properties. Suitable for high-speed packaging lines and leakage-proof applications.
• Refreshment Towel Packaging Packaging material for refreshment towels designed to maintain freshness, enhance sanitary conditions, and resist moisture. Features impeccable sealing to preserve shelf-life and protect from damage. Compatible with high-speed packaging machines.
• Butter Wrapper Packaging Laminated aluminum foil wraps and multi-layered laminate with ALU foil laminated with paper for butter packaging. Features grease-proof, leakage-proof, tear-proof, and puncture-resistant properties. Provides barrier against oxygen and foreign odors to extend shelf-life.

Quantifiable outcome

• Top-seal packaging can reduce packaging materials by as much as 42% and save up to 10 tons of plastic for every 1 million trays sealed

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Printpack: US-based flexible and specialty packaging converter producing films, laminates, and pouches for food, beverage, and personal care markets. Comparable to Smartpack in multilayer flexible packaging manufacturing and customer verticals.
• Uflex Limited: India-based integrated flexible packaging manufacturer with multilayer lamination, rotogravure printing, and converting capabilities across food, beverage, and personal care end markets. Comparable to Smartpack due to its full-value-chain flexible packaging model and similar customer verticals.
• Taghleef Industries: Global manufacturer of BOPP and CPP films used as primary substrates for flexible packaging. Closely comparable to Smartpack because both produce flexible packaging films for FMCG customers, and Taghleef has a strong manufacturing and sales presence across the Middle East, including Saudi Arabia.

Broad incumbents

• Mondi Group: International packaging and paper group with significant flexible packaging production for food, beverage, and personal care. Comparable to Smartpack in flexible packaging offerings and customer verticals, especially corrugated-free flexibles for FMCG.
• Constantia Flexibles: One of the world's largest flexible packaging converters serving food, beverage, and pharma end markets with multilayer films, laminates, and pouches. Comparable to Smartpack in product portfolio and converting technology, but at substantially larger scale and broader global footprint.
• Huhtamaki: Global food and consumer packaging manufacturer with flexible films, laminates, and pouches for food service and FMCG. Comparable to Smartpack in flexible packaging formats and customer segments, but with global manufacturing footprint and broader product portfolio.
• Berry Global Group: Major global packaging manufacturer with flexible films, laminates, and converted packaging products across food, beverage, and consumer goods. Comparable to Smartpack in flexible packaging converting but with much broader geographies and integrated resin production.
• Sealed Air Corporation: Global packaging company known for Cryovac food packaging and protective packaging films. Comparable to Smartpack in flexible films and food packaging categories, especially shrink and barrier films, though operating at much larger scale.
• Amcor: Global packaging giant with a large flexible packaging segment covering films, laminates, and pouches for food, beverage, personal care, and healthcare. Comparable to Smartpack in core product categories but with vastly greater scale, global customer base, and sustainability capabilities.

Regional players

• Polysack Plastic Industries: Middle East–based flexible packaging manufacturer producing multilayer films, laminates, and shrink films for food and beverage customers. Comparable to Smartpack as a regional flexible packaging peer with similar product range and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/smartpack_sa
• Facebookweb.facebook.com/SMARTPACK.SA
• LinkedInlinkedin.com/company/smartpack
• Instagraminstagram.com/smartpack_sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartpack