Salzburger Verkehrsverbund

What Salzburger Verkehrsverbund does

Salzburger Verkehrsverbund GmbH (SVV) is the statutory public-transport association for Austria's federal state of Salzburg, established in 1995 under §17 of the ÖPNRV-G 1999 federal law and supervised by the Provincial Government of Salzburg and federal authorities. The company coordinates a unified multimodal transport network spanning 642 buses and trains operated by partners including ÖBB-Personenverkehr, Salzburg AG (OBUS and Lokalbahn), Österreichische Postbus, Albus, Bayerische Regiobahn, Westbahn, and multiple regional carriers, moving roughly 79 million passengers annually. Its core product set includes single-ride tickets (€1.40–€2.50), myRegio weekly/monthly passes (from €22/€68), and the KlimaTicket Salzburg annual subscription family (six variants at €299/year), together with digital channels — the Salzburg Verkehr trip-planning app, the 2GO check-in/check-out app using GPS and motion signals to deliver a best-price weekly settlement via SEPA direct debit, and the Shuttle app for on-demand micro-transit across seven regions plus Nightline Lungau.

Commercially, SVV operates both B2C (online shop, apps, customer center, 90+ newsstand/tobacconist partners, ticket vending machines) and B2B (Guest Mobility Ticket bundled with overnight stays, KlimaTicket JOBTICKET for employers, schedule-linking and event-ticketing services for businesses). Revenue is not publicly disclosed but is generated from fare-pool administration, subscription fees, B2B service contracts with tourism operators and event organizers, and direct channel sales, with a large multi-stakeholder Supervisory Council chaired by Bgm. Hannes Rainer and oversight from public authorities anchoring it firmly in the public-sector ecosystem. Headcount is approximately 66 employees, with functional leadership under CEO Mag. Johannes Gfrerer alongside three Prokuristen. The organization's value proposition is the unification of fragmented public transport into a single ticket, single app, and single network — a role that is structurally protected by regulation and reinforced by integration across operators, geography, and digital surfaces.

Name

Salzburger Verkehrsverbund

Legal name

Salzburger Verkehrsverbund GmbH

Website

https://salzburg-verkehr.at

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Salzburger Verkehrsverbund GmbH is Austria's statutory Salzburg-state transport association, coordinating 642 buses and trains from multiple operators into a unified ticketing network for 79 million annual passengers via KlimaTicket, myRegio, 2GO app, Guest Mobility Ticket, and on-demand shuttles.

Ownership category

akta.pro rank

Product category

Public Transport Services

NAICS

Interurban and Rural Bus Transportation (48521), Scenic and Sightseeing Transportation (487), School and Employee Bus Transportation (485410)

SIC

Transportation Services (4700)

akta.pro primary industry

Intercity Bus Aggregators/Marketplaces (Scheduled Coach Ticketing Platforms) (THAIADAH)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Rail/Bus/Multimodal Booking OTAs (THAKAAAI)

Keywords

• Public transport association
• Unified ticketing network
• Regional bus and rail
• Annual travel subscription
• On-demand shuttle service

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales - Single Ride and Time Cards: Sale of single ride tickets, day tickets, hourly tickets, short trip tickets, weekly passes, monthly passes, and annual KlimaTickets. Revenue collected through online shop, apps, customer center, partner sales points, and ticket vending machines. Ticket prices range from €1.40 (short trip) to €299 (KlimaTicket annual).
2. B2B Services: Services for businesses including Guest Mobility Ticket (included in overnight stay), event ticketing for organizers, schedule ordering services for companies, and website schedule linking. Revenue generated through partnerships with tourism businesses and event organizers.
3. KlimaTicket Salzburg Annual Subscriptions: Annual climate tickets providing unlimited travel on all public transport in Salzburg state. Starting at €299/year for KlimaTicket Salzburg CLASSIC, with variants for U26 (€299), students (SEMESTER), seniors (SENIOR|EDELWEISS), people with disabilities (SPEZIAL), and CLASSIC PLUS. Collected weekly via SEPA direct debit for 2GO users.
4. Shuttle On-Demand Services: On-demand micro public transport shuttle services across multiple regions in Salzburg state, bookable via app or hotline. Nightline Lungau charged at €5.00 per trip. Revenue shared with executing transport companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

Salzburger Verkehrsverbund coordinates unified public transport ticketing and route information across all buses and trains in the federal state of Salzburg, Austria, selling single-ride tickets, hourly tickets, day tickets, weekly and monthly myRegio passes, the annual KlimaTicket Salzburg family (CLASSIC, U26, SEMESTER, SENIOR/EDELWEISS, SPEZIAL, CLASSIC PLUS) and the student s'COOL-CARD tickets. The offering is delivered through mobile apps (Salzburg Verkehr-App and the SBG2GO check-in/check-out app), an online ticket shop, customer center, partner sales points, ticket machines, newsstands, and a dedicated shuttle app providing on-demand micro-transit in nine regions.

Product overview

Salzburger Verkehrsverbund operates as a regional public transport association managing a comprehensive network of buses and trains across the federal state of Salzburg, Austria. The product portfolio consists of physical ticket products and digital applications working in conjunction. Physical tickets span single-ride tickets, time-based passes (weekly/monthly myRegio cards), and the KlimaTicket Salzburg family of annual passes covering all public transport. Digital offerings include the Salzburg Verkehr-App for route planning and ticket purchasing, the Salzburg Verkehr 2GO-App with innovative check-in/check-out technology for automatic best-price calculation, and the Salzburg Verkehr Shuttle-App for on-demand micro-transit booking in underserved regions. The ecosystem is complemented by specialty tickets like the Freizeit-Ticket Salzburg for leisure travelers, Guest Mobility Ticket for tourists, and special youth/senior fare products. Together these products provide end-to-end mobility services from trip planning and ticketing through to on-demand shuttle transport.

Differentiator

Problem solved

Functional benefit

Brands

• KlimaTicket Salzburg: Annual network ticket offering unlimited travel on all public transport in Salzburg for one year at €299.
• s'COOL-CARD
• myRegio
• Salzburg Verkehr 2GO
• Salzburg Verkehr Shuttle
• Freizeit-Ticket Salzburg

Products and services

• Einzelfahrkarten (Single Ride Tickets) Single-ride tickets for occasional public transport users across the Salzburg state network, including core zone and regional options, short-trip tickets and hour tickets. Available via app, online shop, customer center, partner sales points, ticket machines and newsstands.
• myRegio Zeitkarten (Time Cards) Weekly (from €22) and monthly (from €68) travel passes providing discounted multi-zone fares for frequent commuters in one region, two regions or the entire Salzburg state network.
• KlimaTicket Salzburg Annual Subscription Annual climate ticket providing unlimited travel on all public transport across the federal state of Salzburg, available in CLASSIC, CLASSIC PLUS, U26, SEMESTER, SENIOR|EDELWEISS and SPEZIAL variants, including free bicycle and dog transport and benefits for families and people with disabilities.
• s'COOL-CARD Student and Youth Tickets Discounted annual travel cards for school children, apprentices and students including SUPER s'COOL-CARD for statewide travel, s'COOL-CARD for school commute, MEGA s'COOL-CARD city supplement and myRegio FerienCARD for holidays.
• Freizeit-Ticket Salzburg Day ticket valid for one day for two adults and up to four children under 15, covering all public transport throughout the Salzburg region excluding long-distance routes, designed for leisure travelers and families.
• Salzburg Verkehr Shuttle (Mikro-ÖV) On-Demand Service On-demand micro public transport service available in multiple Salzburg regions (Tennengau, Loigom-Soifen, Pinzgau-Ost, Goldegg, EFA, Lungau, Nightline Lungau) providing flexible, schedule-independent shuttle travel booked through the dedicated Shuttle-App or hotline.
• Salzburg Verkehr 2GO-App (Check-in/Check-out Ticketing) Check-in/check-out mobile application using GPS and motion technology to track journeys and automatically calculate the best-priced weekly ticket, with SEPA direct debit weekly billing on iOS 14.5+ and Android 8.0+.
• Salzburg Verkehr-App (Trip Planner & Tickets) Mobile application providing real-time route planning, timetable information and digital ticket purchasing across all SVV public transport services.
• Guest Mobility Ticket Public transport ticket included in overnight accommodation across SalzburgerLand, providing guests with unlimited travel on all regional public transport during their stay.
• Salzburg Verkehr Shuttle-App Dedicated mobile application for booking Salzburg Verkehr Shuttle on-demand micro-transport services across multiple Salzburg regions.
• Nachtverkehr (Night Bus Service) Night bus services operated on weekends and public holidays providing late-night public transport coverage across the Salzburg region.
• Wintersport Ticket Special winter sports ticket offering free public transport to ski resorts and winter sport regions in Salzburg.
• Salzburg Verkehr Fahrplanauskunft (Route Planner) Online and mobile trip planning service providing real-time route information and connections across all SVV transport services via fahrplan.salzburg-verkehr.at and the Salzburg Verkehr-App.

Quantifiable outcome

• 79 million passengers transported annually
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ÖBB-Personenverkehr AGcoreOthersAustrian Federal Railways is a core transport partner providing rail services within the Salzburg Verkehrsverbund network. ÖBB operates regional trains, S-Bahn, REX services, and the ÖBB travel center at Salzburg main station. ÖBB-Personenverkehr AG is subject to supervision by Schienen Control GmbH and the Agency for Passenger Rights.
• Salzburg AG (OBUS/Salzburger Lokalbahn)coreOthersSalzburg AG operates OBUS (trolleybus) city transport and Salzburger Lokalbahn (local railway) within the SVV network. Service centers at main station and Alpenstraße. Responsible for ticket sales and lost & found for their services.
• Österreichische Postbus AGcoreOthersAustrian Post Bus provides regional bus services across Salzburg state, including Pongau and Lungau regions. Operates service offices and lost & found. Part of the ÖBB group.
• Albus SalzburgcoreOthersAlbus operates city bus services in Salzburg. Partner for core zone transport, bicycle transport (free Monday-Friday from 09:00, all day weekends/holidays), and lost & found.
• Pinzgauer Lokalbahn (Salzburg AG)minorOthersPinzgauer Lokalbahn operated by Salzburg AG provides local railway services in the Pinzgau region. Customer center in Mittersill. Free bicycle transport on trains.
• DB Bahn Oberbayernbus / Deutsche Bahn subsidiariesminorOthersGerman railway subsidiaries operating cross-border routes into Salzburg state, including services to/from Berchtesgaden area.
• SteiermarkbahnminorOthersStyrian Railway operates on route 630 within the SVV network area, providing cross-regional rail connections.
• Bayerische Regiobahn (BRB)minorOthersBavarian Regional Railway operates cross-border services connecting to Salzburg network.
• Südostbayernbahn (DB)minorOthersDeutsche Bahn subsidiary providing services connecting to Salzburg network.
• WestbahnminorOthersPrivate railway operator on the Vienna-Salzburg long-distance route providing additional services in the Salzburg area.
• Regional Carriers (Hogger, Tanzberger, Krautgartner, Schwab, Neu Touristik, etc.)minorOthersMultiple smaller regional bus companies operating on-demand and scheduled services within SVV network, including shuttle services for rural areas.
• Tourism Associations (TVB - Tourismusverband)coreGTM or Marketing PartnerTourism associations across Salzburg state (TVB Seekirchen, Tourismusverband Schwarzach-St. Veit, etc.) partner with SVV for Guest Mobility Ticket promotion and hiking guide integration (salzburg-erfahren.at). Tourism mobility is a key revenue and usage driver.
• State of Salzburg / Land SalzburgcoreOthersThe State of Salzburg is the supervisory authority and co-funder of SVV. SVV operates as a transport association organization company under the ÖPNRV-G 1999 law, supervised by the Provincial Government of Salzburg.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Verkehrsverbund Tirol: Austrian regional transport association coordinating buses, trains, and trams in Tyrol under the same ÖPNRV-G framework. Directly comparable in mandate, tariff integration, and B2C ticketing model to SVV, differing mainly by geography and ski-tourism intensity.
• Verkehrsverbund Steiermark: Styria's regional Verkehrsverbund offering the VerbundTarif and VerbundTickets. Operates under the same Austrian transport-association legal framework and offers a directly comparable regional annual climate ticket (KlimaTicket Steiermark).
• Oberösterreichischer Verkehrsverbund (OÖVV): Public transport association for Upper Austria. Closely matches SVV's structure: statutory authority, multi-operator coordination, integrated ticketing, and a KlimaTicket Oberösterreich annual subscription product at a similar price point.
• Verkehrsverbund Vorarlberg: Vorarlberg's transport association with the VVV / VMOBIL brand. Comparable as a small-state Austrian Verkehrsverbund with multimodal integration, annual tickets, and cross-border (Swiss/Austrian) operations.

Broad incumbents

• Wiener Linien: Vienna's municipal public transport operator running U-Bahn, tram, and bus. Larger and urban-focused, but a direct functional analog in Austrian public transport, with its own annual pass product and digital ticketing platform.
• Verkehrsverbund Berlin-Brandenburg (VBB): Berlin-Brandenburg integrated transit authority operating one of Europe's largest Verkehrsverbünde. Comparable tariff-integrator role across bus, rail, and tram with a unified ticketing system.
• Schweizerische Bundesbahnen (SBB): Swiss Federal Railways, which coordinates directly with several Austrian Verkehrsverbünde including SVV for cross-border ticketing. Comparable digital product suite (SBB Mobile) and full mobility-provider mandate.

Emerging players

• Transit App: Independent multimodal journey planner and ticketing app used in many North American and European cities. Comparable product layer to SVV's Salzburg Verkehr App, and a potential partner/threat to regional ticketing apps.

Others

• ÖBB-Personenverkehr AG: Austrian Federal Railways passenger division, which is both a core transport operator within SVV's network and a broader national rail/mobility provider. Most relevant ecosystem partner and indirect competitor for long-distance passenger revenue.
• Münchner Verkehrs- und Tarifverbund (MVV): Munich's regional transport association integrating S-Bahn, U-Bahn, tram, and bus across the metro region. Closest large German counterpart to a Verkehrsverbund and a benchmark for tariff integration and digital ticketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/salzburg.verkehr
• LinkedInlinkedin.com/company/salzburg-verkehr
• Instagraminstagram.com/salzburg_verkehr

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salzburger Verkehrsverbund