Slagerij Tomassen

What Slagerij Tomassen does

Slagerij Tomassen is a Dutch family-owned artisan butcher operating two physical retail stores in Heel (since 2010) and Someren (original location, currently under renovation) in the Limburg and North Brabant provinces of the Netherlands. Founded in 1978 by Jan Tomassen after he began working as a house butcher in the 1970s, the business is now run by his sons Mike and Dennis Tomassen under the legal entity Slagerij Tomassen Someren BV. The company serves local families, barbecue enthusiasts, and social gathering hosts with fresh meat cuts sourced from regional farmers, alongside three structured product lines: barbecue packages (Pakket 1, 2, 3) and gas barbecue rentals, gourmet and fondue sets, and fresh prepared meals (Verse Maaltijden) renewed twice weekly by professional cooks.

The core offering is built on traditional butchery techniques rather than proprietary technology, with no software platform, app, or digital infrastructure disclosed beyond a WordPress website used for marketing and contact. Products are differentiated by artisan craftsmanship, in-house marinade and recipe development, and direct farmer sourcing emphasizing origin, animal welfare, and additive-free meat. Pricing is unit-based and publicly disclosed, with individual meal portions in the €1.55-€12.75 range and BBQ rental from €40 including gas.

The business model is direct-to-consumer retail, with virtually all revenue generated through walk-in foot traffic at the two stores, supplemented by phone and email orders for pickup. There is no online ordering, no delivery service, no wholesale or B2B channel, and no disclosed e-commerce revenue stream. Marketing is limited to the website, weekly promotional offers (weekaanbiedingen), and organic social media. Pricing follows a pay-as-you-go model across fresh meat by weight, fixed-price ready meals, event packages, and rental add-ons, with no subscription or recurring contract structure.

Name

Slagerij Tomassen

Legal name

Slagerij Tomassen Someren BV

Website

https://slagerijtomassenheel.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Slagerij Tomassen is a Dutch family-owned artisan butcher operating two physical stores in Heel and Someren, serving regional consumers with fresh meat, barbecue packages, gourmet and fondue sets, and freshly prepared meals.

Ownership category

akta.pro rank

Product category

Artisan Butchery

NAICS

Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Artisan butcher shop
• Fresh meat retail
• BBQ meat packages
• Gourmet fondue sets
• Ready-made meals

Headquarters

HQ city

Heel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Physical Retail Meat Sales: Direct retail sales of fresh meat, barbecue products, gourmet/fondue packages, and ready-made meals through physical storefronts in Heel and Someren. Customers visit stores to purchase products.
2. Ready-Made Meals: Artisan prepared meals (verse maaltijden) prepared twice weekly by professional cooks, sold for convenience without compromising on quality.
3. Barbecue Rental: Gas barbecue rental service starting from 10 persons for €40 including gas, with €50 deposit. Minimum 2 days advance notice required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Slagerij Tomassen is a traditional Dutch artisan butcher shop that prepares and sells fresh meat cuts, BBQ packages (Pakket 1, 2, 3), gourmet and fondue sets, and freshly prepared meals (verse maaltijden) made twice weekly by professional cooks. The business serves local consumers through two physical storefronts in Heel and Someren in the Netherlands, also offering gas barbecue rental for groups.

Product overview

Slagerij Tomassen is an authentic family butcher offering a portfolio of meat products and prepared foods. The core offering centers on fresh artisanal meat (beef, pork, poultry) sourced from local farmers, supplemented by three distinct product lines: BBQ packages (Pakket 1, 2, 3 with accompaniments), Gourmet & Fondue sets (Standaard, Deluxe, Fondue), and fresh prepared meals (Verse Maaltijden, renewed twice weekly). The company also offers weekly promotional deals and gas barbecue rental service. The portfolio is complemented by individual meat cuts, salads, and sauces sold per portion or weight.

Differentiator

Problem solved

Functional benefit

Products and services

• Barbecue Pakket 1 BBQ package featuring marinated chicken breast, marinated bacon strips with paprika, BBQ sausage, and shaslick skewers for grilling occasions.
• Barbecue Pakket 2 BBQ package containing homemade saté skewers, marinated beef schnitzel, and marinated filet portions for grilling.
• Barbecue Pakket 3 BBQ accompaniment package with fresh raw vegetables, cold cuts, various sauces, herb butter, and bread; requires 2-day advance order.
• Gourmet Standaard Per-person gourmet selection including beefsteak, chicken breast, pork osso buco, hamburger, minced meat roll, and shoarma.
• Gourmet Deluxe Premium per-person gourmet selection featuring ball beefsteak, turkey filet, pork tenderloin, bacon slice, and chicken shoarma.
• Fondue Fondue selection including beef, chicken, fricandeau, turkey, H-O-H minced meat balls, and stroganoff minced meat balls.
• Verse Maaltijden Freshly prepared meals including goulash, chicken stroganoff, chicken pilav, beef stew, pork chop in jus, meatball in jus, meatballs in tomato sauce, chicken fillet in satay sauce, chicken ragout, cold cuts, salads, lasagna, and chili con carne, prepared fresh twice per week by professional cooks.
• Gasbarbecue Verhuur Gas barbecue rental service available for groups of 10 or more persons at €40 (including gas) with €50 deposit, requiring minimum 2-day advance notice.
• Ambachtelijk Vlees Fresh artisan meat products including steaks, chicken breasts, ground meat, and artisanal meats sourced from local farmers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Keurslager: Keurslager is a Dutch franchise organization of certified quality artisan butchers operating on a comparable traditional-butcher model with local sourcing and bespoke prepared meats. Member shops compete directly with Tomassen for the same regional Dutch household customers seeking premium fresh meat and prepared products.
• Brandt & Levie: Brandt & Levie is a well-known Amsterdam-based artisan butcher with a similar emphasis on craft, traceability, and direct farmer relationships. Comparable target market (quality-conscious Dutch consumers), comparable product mix (fresh cuts, sausages, BBQ lines), and a strong brand-building playbook that Tomassen could emulate.
• De Vrije Slager: De Vrije Slager is a Dutch cooperative-style butcher concept with multiple locations and a comparable assortment of fresh cuts, BBQ, and prepared meats. Targets the same Dutch household segment with similar mid-market price points and traditional in-store service.
• Slagerij Dungelmann: Dungelmann is an Amsterdam heritage butcher (founded 1888) operating physical retail with prepared meats, sausages, and ready meals. Same traditional-butcher model, similar product breadth (cuts, prepared products, BBQ items), and similar dependence on local foot traffic and brand reputation.

Broad incumbents

• Albert Heijn: Albert Heijn is the largest Dutch supermarket chain with extensive fresh-meat counters and prepared-meal ranges. Overlaps with Tomassen on every product line (fresh cuts, BBQ, ready meals) at lower price points; competes for the same household weekly grocery basket, especially on price.
• Jumbo: Jumbo is one of the largest Dutch supermarket chains, with prominent meat counters and frequent promotional campaigns on BBQ and fresh-meat bundles. Directly competes with Tomassen for household protein spend, particularly during BBQ season.
• Lidl: Lidl is a major Dutch discount grocer with an expanding fresh-meat and BBQ range. Competes on price-sensitive occasions and could pull trade-down volume away from Tomassen during periods of cost-of-living pressure.

Emerging players

• Picnic: Picnic is a fast-growing Dutch online grocery delivery service covering Tomassen's Limburg/Brabant service area. While not an artisan butcher, it competes for the weekly household protein basket through convenience and pricing, and represents a channel/distribution model Tomassen could partner with or emulate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SlagerijTomassenHeel
• LinkedInlinkedin.com/company/slagerij-tomassen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slagerij Tomassen