RE/MAX + Grupo Vantagem

What RE/MAX + Grupo Vantagem does

RE/MAX + Grupo Vantagem is a Portuguese real estate brokerage operating as the largest affiliate within the RE/MAX international franchise network. Founded in 2007 and headquartered in Lisbon under the legal entity PRESTIGIO GLOBAL – SOCIEDADE DE MEDIAÇÃO IMOBILIÁRIA, S.A. (AMI License 7772), the firm runs 45+ physical stores across continental Portugal staffed by 1,400+ specialized consultants. It mediates residential property buying, selling, and renting — claiming approximately 32 properties transacted per day and 8,000 families served annually, with a portfolio of 6,000+ active listings.

The platform combines a website portal with property search, blog content, and a Casafari-powered free property valuation tool, alongside an internal recruitment and training academy positioned as a real estate mediation 'school.' Beyond core brokerage, the group operates four wholly-owned subsidiaries: Prestigio Global II – Intermediação de Crédito, Lda. (GOLD by Maxfinance, a Banco de Portugal-registered credit intermediary linked to 13+ lenders including Santander Totta, BPI, CGD, and Novo Banco); SYMETRIC for remodeling; Seguros By Gold for insurance mediation; and Potential Record for ancillary business services. An Empreendimentos division markets 13+ new development projects, and an Imóveis da Banca line handles bank-owned and distressed assets.

Revenue is generated primarily through transaction-based real estate commissions, with no publicly disclosed fixed pricing; ancillary revenue streams flow from credit intermediation, insurance mediation, and renovation services. Go-to-market is sales-led via the physical branch network, supplemented by digital listings, content marketing, and active participation in international real estate exhibitions (A Place in the Sun Live London 2026, SIMA Madrid 2026) to capture foreign investor demand. The firm is privately held, franchisee-owned (no PE/VC capital disclosed), and reports no publicly available financials.

Name

RE/MAX + Grupo Vantagem

Legal name

PRESTIGIO GLOBAL – SOCIEDADE DE MEDIAÇÃO IMOBILIÁRIA, S.A.

Website

https://grupovantagem.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RE/MAX + Grupo Vantagem is Portugal's largest RE/MAX franchisee, operating 45+ stores and 1,400+ consultants to mediate residential property transactions and offer integrated mortgage, insurance, and renovation services to individual buyers, sellers, and international investors.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Relocation & Corporate Housing Brokerage (BPAJAAAG), Executive & VIP Corporate Housing (THAMAHAF)

Keywords

• Real estate brokerage
• Property mediation
• Mortgage intermediation
• Residential listings
• Property valuation

Headquarters

HQ city

Santo Antônio

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Commission-based real estate mediation services charged on completed property transactions. The company operates as a RE/MAX franchise holder with licensed real estate mediators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

RE/MAX + Grupo Vantagem provides real estate mediation services — buying, selling, and renting residential properties — across Portugal through a network of more than 45 stores staffed by 1,400+ specialized consultants. The firm complements mediation with GOLD by Maxfinance credit intermediation tied to multiple Portuguese banks and Empreendimentos Vantagem marketing for new property developments.

Product overview

RE/MAX + Grupo Vantagem is a real estate mediation franchise operating as the largest Portuguese group within the RE/MAX international network. The offering is a unified platform combining core real estate mediation services (buying, selling, renting) with complementary modules: GOLD by Maxfinance for mortgage intermediation, Empreendimentos Vantagem for property development projects, Imóveis da Banca for bank-owned properties, and a Recruitment/Training program. The company manages 45+ branches with 1000+ consultants and 6000+ property listings across Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• GOLD by Maxfinance: Mortgage and credit intermediation services brand operated by Prestigio Global II – Intermediação de Crédito, Lda., a linked credit intermediary registered with Banco de Portugal.

Products and services

• Real Estate Mediation Services Full-service residential real estate mediation (buying, selling, renting) delivered through 45+ physical branches and 1,400+ consultants across Portugal, covering 6,000+ property listings.
• GOLD by Maxfinance Mortgage and Credit Intermediation Credit intermediation service negotiating mortgage and consumer credit conditions on behalf of property buyers with partner banks including Santander Totta, BPI, CGD, Novo Banco, CTT, UCI, Bankinter, Credibom, ABANCA, SICAM, BBVA, UNICRE, and COFIDIS.
• Empreendimentos Vantagem - New Development Marketing Marketing and sales channel for new property development projects (residential apartments, villas, mixed-use) marketed to investors, buyers, and constructors via a dedicated Empreendimentos portal.
• Imóveis da Banca - Bank-Owned Properties Specialized brokerage service offering bank-owned and distressed-asset properties for sale, supported by mortgage simulation tools and financing options.

Quantifiable outcome

• 32 properties transacted per day with 4 properties sold per hour on average
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• GANHAR - Consultoria de Gestão, LDA (Re/Max Portugal)coreChannel Partner/ Reseller/ Distributor · 1 January 2007Franchise holder agreement with RE/MAX Portugal, the national franchisor for the RE/MAX brand in Portugal. The company operates under the RE/MAX brand as part of this franchise relationship.
• EMP/ESP Real Estate franchising, Inc. (Re/Max Europe)coreChannel Partner/ Reseller/ DistributorEuropean franchisor for the RE/MAX network, providing brand licensing and network support for international operations.
• GOLD by Maxfinance (Prestigio Global II - Intermediação de Crédito)coreImplementation/ SI/ Consulting PartnerIntegrated mortgage and credit intermediary service (GOLD by Maxfinance) operating under Prestigio Global II - Intermediação de Crédito, Lda., registered with Banco de Portugal as tied credit intermediary No. 0002250. Provides mortgage and consumer credit services including presentation of credit contracts, consumer assistance, and contract negotiation with lenders.
• Banco Santander Totta, S.A.minorOthersPartner lending institution connected through GOLD by Maxfinance mortgage services.
• Banco BPI, S.A.minorOthersPartner lending institution connected through GOLD by Maxfinance mortgage services.
• Caixa Geral de Depósitos, S.A.minorOthersPartner lending institution connected through GOLD by Maxfinance mortgage services.
• Novo Banco, S.A.minorOthersPartner lending institution connected through GOLD by Maxfinance mortgage services.
• SYMETRIC - Remodelações, Lda.minorImplementation/ SI/ Consulting PartnerRelated company providing remodeling and renovation services for properties.
• Seguros By Gold - Sociedade de Mediação de SegurosminorImplementation/ SI/ Consulting PartnerRelated insurance brokerage company providing insurance services related to property transactions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ERA Portugal: International residential real estate franchise network with strong Portuguese market presence; competes on storefront coverage, agent network, and residential listings similar to Grupo Vantagem.
• Coldwell Banker Portugal: Global premium residential franchise active in Portugal; overlaps with Grupo Vantagem's higher-end listings and international buyer acquisition, particularly in Lisbon, Cascais, and the Algarve.
• Porta da Frente / Christie's International Real Estate: Portuguese-founded premium brokerage affiliated with Christie's International; competes for the same affluent residential and international investor segment in Lisbon, Cascais, and the Algarve.
• Portugal Sotheby's International Realty: Luxury-focused international brokerage with a strong Lisbon, Cascais, Comporta, and Algarve presence; directly competes for high-ticket and international Golden Visa investor clients.
• Century 21 Portugal: Largest global competitor to RE/MAX in Portugal, operating a comparable franchise model of branded residential brokerage stores, agent recruitment, and transaction-based commissions. Directly competes for the same buyer/seller pool and consultant talent.
• IAD Portugal: European proptech-enabled network of independent real estate consultants; competes with Grupo Vantagem on residential mediation and agent recruitment with a lower-overhead, digital-first model.
• Keller Williams Portugal: US-headquartered real estate franchise expanding in Portugal with a similar agent-centric, training-academy-driven model; targets the same residential brokerage and consultant recruitment market.
• RE/MAX Portugal (other franchisees): Sister RE/MAX franchisees operating under the same Portuguese master franchisor; compete directly for listings, buyers, and consultants within the shared RE/MAX brand and referral network.

Others

• Imovirtual / OLX Imóveis: Portugal's leading horizontal real estate listings portal; not a direct brokerage competitor but the dominant buyer-discovery channel on which Grupo Vantagem's agents depend for lead generation.

Broad incumbents

• Savills Portugal: Global real estate services firm offering residential, commercial, and investment advisory in Portugal; overlaps on premium and international investor segments but operates a broader advisory portfolio than Grupo Vantagem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/remaxlisboa
• LinkedInlinkedin.com/company/grupo-remax-vantagem

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX + Grupo Vantagem