What Masons & Partners does

Masons & Partners LLP is a privately held limited liability partnership established in 1850 in Louth, Lincolnshire, operating as a diversified property and rural professional services firm. The company runs three primary arms from its Cornmarket headquarters: (1) a residential estate agency handling sales and lettings across the Louth and Lincolnshire Wolds area, including a specialist equestrian property desk (operating since 2005) and a property auction service via Rocket Auctions partnership; (2) a rural land and professional services division delivering farm sales, estate management, planning and development advisory, infrastructure advisory (utilities, compulsory purchase, renewables), dispute resolution, professional valuations, and agricultural finance brokerage with FCA authorisation as a broker for Agricultural Mortgage Corporation and Oxbury Bank; and (3) Lincolnshire's only weekly livestock market, operated since 2018 through subsidiary Louth Market Ltd, complemented by seasonal machinery auctions. The firm serves residential property sellers, buyers, landlords, and tenants alongside farmers, landowners, and rural businesses, with cross-referral across disciplines.

The business model is commission-and-fee based across multiple streams: residential sales commissions, percentage-of-rent monthly fees for fully managed lettings, transactional fees for rural land agency, professional fees for valuations, planning, infrastructure, and dispute resolution work, and brokerage commissions on agricultural loan origination. Technology is functional rather than transformative, comprising a Homeflow-powered website and portal, 360-degree virtual tours, digital brochures, a My Property File tenant/landlord portal, and a third-party AI Property Staging tool, with property exposure generated through Rightmove, Zoopla, Prime Location, On the Market, and specialist portals (UK Land and Farms, Equestrian Property for Sale). The go-to-market is hybrid: a direct sales team handles viewings and negotiations, a community-led equestrian desk leverages a proprietary buyer database, and event-driven livestock auctions drive physical footfall at the London Road site. The firm holds RICS, ARLA, TPO, and CAAV credentials and serves North East Lincolnshire, North Lincolnshire, and the wider Lincolnshire Wolds through the 2024 Sanderson Green merger integration.

Name

Masons & Partners

Legal name

Masons and Partners LLP

Website

https://masonsandpartners.co.uk

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

11–50 employees

Short description

Masons & Partners LLP is a privately held, 175-year-old Lincolnshire property and rural professional services firm offering residential estate agency, lettings, farm finance brokerage, valuations, planning, livestock auctions, and infrastructure advisory primarily to homeowners, landlords, farmers, and landowners across the Lincolnshire Wolds.

Ownership category

akta.pro rank

Headquarters

HQ city

Louth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Estate Agency - Sales Commission: Commission-based residential property sales in Louth and Lincolnshire Wolds area
2. Lettings and Property Management: Let Only service (tenant find) and Fully Managed Service with percentage of rent collected plus VAT
3. Rural Land Agency: Farm and land sales, lettings, estate and property management services
4. Agricultural Finance Brokerage: Facilitation of AMC and Oxbury agricultural loans with FCA authorization as broker
5. Planning and Development Advisory: Option agreements, overage agreements, promotion agreements, and planning applications
6. Livestock and Machinery Auctions: Weekly livestock market (Louth Market Ltd) and seasonal machinery auctions
7. Infrastructure Advisory: Utilities infrastructure representation for landowners (compulsory purchase, pipelines, wayleaves, renewables, telecoms)
8. Dispute Resolution: Expert witness reports, mediation, arbitration support for rural disputes
9. Professional Valuations: Inheritance Tax, Capital Gains Tax, acquisition advice, litigation support, machinery and livestock valuations, mortgage security valuations

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels14 records

Core offering

Masons & Partners LLP is a multi-disciplinary property and rural professional services firm offering residential estate agency (sales and lettings), rural land agency (farm and estate sales, acquisitions, management), a weekly livestock market, professional valuations, planning and development consultancy, utilities infrastructure advisory, dispute resolution, agricultural mortgage brokerage, and specialist equestrian property services. The firm also operates online property auctions via Rocket Auctions and partners with Cyden Homes for new-build sales at Alexander Park, Louth.

Product overview

Masons & Partners LLP is a diversified property and rural professional services firm established in 1850, operating from Louth, Lincolnshire. The business is structured as an integrated offering of complementary services rather than a single product: its core estate agency (Masons Estate Agency) handles residential property sales; its lettings division (Masons Lettings and Management) provides tenant find and fully managed services; its rural division (Masons Rural) delivers land agency, farm sales, and professional valuations; and its livestock market (Louth Livestock Market) operates weekly cattle and sheep auctions. Additional services include planning and development consultancy, utilities infrastructure advisory, dispute resolution, AMC farm finance brokerage, and property auctions via Rocket Auctions. A specialist equestrian property desk serves that niche market. The company also partners with Cyden Homes for new build sales at Alexander Park. The portfolio is unified by shared professional qualifications (RICS, RICS Registered Valuers, FAAV) and local market expertise in the Lincolnshire Wolds.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Sale completed in 11 weeks from offer to completion
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Rocket AuctionscoreTechnology or IntegrationPartnership for 28-day modern property auctions available 24/7 online. Traditional Online Auction with immediate contract exchange for cash buyers and Conditional Online Auction with up to 20 working days for mortgage arrangements.
• Cyden HomescoreStrategic or Co-development PartnerWorking with region's premier house builder to assist at all stages of developing sites in Louth and Lincolnshire area. Supporting new development from site identification through sales to post-completion management. Promotes Alexander Park development off Legbourne Road.
• UK Land and FarmscoreChannel Partner/ Reseller/ DistributorSpecialist farmland and rural property portal for marketing farms and equestrian properties to discerning buyers.
• Equestrian Property for SalecoreChannel Partner/ Reseller/ DistributorSpecialist equestrian property portal for presenting equestrian properties direct to horse owners and riders seeking properties in Lincolnshire.
• Tenancy Deposit Scheme (TDS)minorOthersGovernment-approved scheme for protecting tenant deposits in rental properties.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Galbraith: UK chartered surveying and estate agency firm with a strong rural and country house practice across Scotland and the North of England. Comparable to Masons on estate agency, rural land transactions, valuations and professional services to landowners.
• Brown & Co: UK rural property consultancy and chartered surveying firm spanning farm sales, estate management, valuations, planning and rural business advice across the Midlands and East Anglia. Closely comparable to Masons in service mix (agency + rural professional + auctions) and customer base (farmers, estates, landowners).
• Bidwells: UK property consultancy with rural, commercial and residential practices across East Anglia, Oxfordshire and the Midlands. Comparable to Masons in rural land agency, farm and estate transactions, planning, and professional services to landowners and farmers.
• Fisher German: Chartered surveyors and rural property consultants serving landowners, farmers and rural businesses across the Midlands. Directly comparable to Masons on rural land agency, farm sales, valuations, planning and rural business advisory.
• Strutt & Parker: Premium UK estate agency and rural land management firm (now part of BNP Paribas Real Estate) specialising in country houses, farms, estates and rural professional services. Comparable to Masons on rural land agency and country property expertise, with a national footprint that Masons lacks.
• Carter Jonas: National chartered surveying and property consultancy with a substantial rural practice covering farms, estates, country houses, valuations and planning. Comparable to Masons on multi-line rural advisory, qualified surveyor bench and estate agency breadth, though with significantly larger geographic footprint.

Broad incumbents

• Chestertons: UK estate agency and property services group with residential sales, lettings and a country houses arm (incorporating former Humberts brand). Comparable to Masons on residential sales and lettings service lines, with broader geographic reach.
• Knight Frank: Global real estate firm with a UK rural and country houses practice covering farms, estates, valuation and advisory. Broadly comparable to Masons in residential and rural agency scope but operates at much larger scale and competes for premium mandates in adjacent counties.
• Humberts: Country house and rural estate agency brand (now operating within Chestertons) covering farms, country properties and rural professional services. Comparable to Masons on country property sales, equestrian and rural land advisory across southern and central England.
• Savills: Global real estate services group with a substantial UK rural and country houses division covering farms, estates, forestry, planning and valuations. Overlaps materially with Masons' rural practice but at far larger scale and broader geographic coverage; competes for prime Lincolnshire and East Midlands mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/movewithmasons

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masons & Partners