AMPS

What AMPS does

AMPS (Association of Manufacturers and Suppliers of Power Systems and Ancillary Equipment) is a UK-based trade association founded in 2001 that represents over 100 member companies in the British power generation industry. Its membership spans manufacturers and suppliers of generators, engines, control systems, radiators, starting, test, and monitoring equipment, as well as environmental and service providers. The organization operates as a private company limited by guarantee, governed by a member Council and led by an elected Chair (currently Louise Hazel, MD at IPU Group Ltd) and Director General (Neil Smith, appointed June 2026).

AMPS delivers a portfolio of membership services rather than a single product. Offerings include the AMPS Power Magazine publication, a Knowledge Centre (Technical FAQs, Jargon Buster, White Paper Library, Ask AMPS service), a Guide to On-Site Power Generation, an annual Awards for Excellence program, an Annual Conference, Industry Day facility-hosted events, and a published Member Directory. It also secures exclusive partner benefits for members, including CESAR & ECV equipment authentication pricing (via CEA), Uptime Intelligence Annual Outage Analysis, and PlantWorx 2025 exhibition access. The association positions itself as the 'Trusted Voice of the UK PowerGen Industry' and has launched a 2026-2030 strategy titled 'Powering a Resilient Future.'

The business model is subscription-based and membership-driven, with revenue derived from membership fees paid by the 100+ member companies. The go-to-market is community-led: prospective members engage via the website's 'Join us today' call-to-action and direct outreach. Marketing channels include LinkedIn, email newsletter, AMPS Magazine, and industry events. The operating footprint is UK-only, with a headquarters at Rutland House, Peterborough, and a registered office in Northallerton. Revenue, pricing, and headcount are not publicly disclosed.

Name

AMPS

Legal name

Association of Manufacturers and Suppliers of Power Systems and Ancillary Equipment

Website

https://amps.org.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

10,001+ employees

Short description

AMPS is a UK trade association founded in 2001 representing over 100 member companies in the power generation manufacturing and supply industry. It delivers membership services including publications, knowledge resources, awards, events, advocacy, and exclusive partner benefits to UK PowerGen manufacturers and suppliers.

Ownership category

akta.pro rank

Headquarters

HQ city

Northallerton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: AMPS generates revenue through membership fees from over 100 member companies in the UK power generation industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AMPS is the UK trade association representing over 100 manufacturers and suppliers of power generating systems, engines, control systems, radiators, and ancillary equipment. The association delivers membership services including industry advocacy and representation, technical committee expertise, the AMPS Knowledge Centre (FAQs, white papers, Jargon Buster), the AMPS Power Magazine publication, the Guide to On-Site Power Generation, the Member Directory, annual Awards for Excellence, conferences, Industry Day events, training initiatives, and affiliate partnerships (CESAR/ECV, Uptime Intelligence).

Product overview

AMPS (Association of Manufacturers and suppliers of Power generating Systems) is a UK-based trade association representing over 100 member companies in the power generation industry. Rather than offering a single product, AMPS provides a portfolio of membership services including the AMPS Power Magazine publication, Knowledge Centre with Technical FAQs and White Paper Library, annual Awards for Excellence, Annual Conference, Industry Day events, and a Member Directory. The association serves as the 'Trusted Voice of the UK PowerGen Industry' and has launched a new 2026-2030 strategy focused on powering a resilient future.

Differentiator

Problem solved

Functional benefit

Products and services

• AMPS Power Magazine The association's official magazine providing industry news, insights, and updates for the power generation sector, distributed to members and industry stakeholders.
• AMPS Knowledge Centre A knowledge repository including Technical FAQs, Jargon Buster, White Paper Library, Ask AMPS services, and Affiliate Resources for members.
• Guide to On-Site Power Generation Comprehensive industry guide covering on-site power generation topics, brought to the UK audience.
• AMPS Member Directory Directory of over 100 AMPS member companies in the UK PowerGen industry, searchable by product category.

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• CESAR SchemecoreStrategic or Co-development Partner · 24 April 2026AMPS partnership with the CESAR Scheme for equipment identification and security in the power generation industry.
• CEA (Construction Equipment Association)coreStrategic or Co-development Partner · 24 September 2025AMPS joined forces with the CEA to deliver exclusive CESAR & ECV Pricing to members, providing preferential pricing on equipment authentication and verification services.
• PlantWorx 2025coreGTM or Marketing Partner · 10 February 2025Exclusive member benefit partnership with PlantWorx 2025 exhibition, providing members with preferential access and visibility at the construction equipment trade show.
• Uptime IntelligencecoreStrategic or Co-development PartnerAMPS members get exclusive access to Uptime's Annual Outage Analysis, providing valuable industry intelligence and benchmarking data for member companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BEAMA: UK trade association for the electrotechnical and infrastructure products industry. Directly comparable to AMPS as a UK membership body representing electrical equipment manufacturers and serving as the unified industry voice on policy, standards, and technical representation.
• Energy Industries Council (EIC): UK trade association for companies that supply capital goods and services to the energy industries worldwide. Closely comparable to AMPS as a UK-headquartered membership body serving energy equipment suppliers with networking, events, and advocacy services.
• Energy Networks Association (ENA): UK trade association for transmission and distribution network operators. Comparable to AMPS as a UK energy industry membership body that convenes operators, advocates on policy, and runs industry events and working groups.

Regional players

• European Engine Utilities Association (EEUA): European-level body for engine and power-generation utilities. Comparable to AMPS as a regional industry association for engine and power-generation stakeholders, but operating at a pan-European scale rather than UK-only.

Emerging players

• Electrical Contractors' Association (ECA): UK trade association for electrical contractors and engineers. Comparable to AMPS in operating as a UK electrical industry membership body with technical training, events, and advocacy, but focused on the contractor/installer side rather than OEM power-generation equipment.

Broad incumbents

• Association of Equipment Manufacturers (AEM): North American trade association for equipment manufacturers across construction, agriculture, mining, and power generation. Comparable to AMPS at the model level (membership-funded industry representation, technical committees, large trade events) but operating at a much larger scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amps-the-association-of-manufacturers-power-systems
• Xx.com/AMPSPowerSystem

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMPS