Mode Marketing
Mode Marketing is a privately held Uruguayan trade marketing and campaign management firm serving retail businesses. Founded in 1992 and headquartered in Montevideo, the company operates with a small-to-mid-sized team of 51 to 100 employees.
- Company typePrivate
- Founded1992
- HeadquartersMontevideo, Uruguay
- Headcount51–100
- GTM typeB2B
- OfferingServices
Mode Marketing firmographics
Firmographics- Name
- Mode Marketing
- Website
- https://grupomode.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mode Marketing is a privately held Uruguayan trade marketing and campaign management firm serving retail businesses. Founded in 1992 and headquartered in Montevideo, the company operates with a small-to-mid-sized team of 51 to 100 employees.
- Ownership category
- akta.pro rank
Mode Marketing industry classification
Industry- Product category
- Trade Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)
- akta.pro secondary industries
- Sales Promotion Campaign Design & Management (BPAFAMAC), In-Store Marketing & Retail Activation (POS/POP, Displays) (MPAAAJAC)
Keywords
Where Mode Marketing is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Markets served
Mode Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Mode Marketing product offering
Product offeringCore offering
Mode Marketing delivers trade marketing services and campaign management for retail businesses. The firm supports retail clients with the planning and execution of trade marketing activities and retail-focused campaigns from its base in Montevideo, Uruguay.
Differentiator
Problem solved
Functional benefit
Products and services
- Trade Marketing Services Trade marketing services delivered to retail businesses to support the planning and execution of trade marketing initiatives at retail.
- Retail Campaign Management Campaign management services tailored for retail businesses, supporting the coordination and execution of retail-focused marketing campaigns.
Companies that use Mode Marketing
Customer profileIdeal customer profiles1 record
Mode Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mode Marketing competitors and assessment
Company assessmentDirect peers
- Advantage Solutions: Large North American trade marketing and retail activation agency delivering in-store campaigns, merchandising, and shopper marketing services comparable to Mode Marketing's scope.
- BDS Marketing: US-based retail marketing and merchandising services provider specializing in in-store activation, promotional campaigns, and retail execution.
- Acosta: US-based trade marketing and retail services agency offering in-store execution, campaign management, and shopper marketing — closely aligned with Mode Marketing's core offerings.
- CROSSMARK: Global retail marketing services provider offering in-store execution, shopper marketing, and campaign management for CPG and retail clients.
Regional players
- SAS Group: LATAM-focused trade marketing and merchandising services provider with operations across multiple Latin American markets, directly comparable in scope and geography to Mode Marketing.
- Actionline Marketing: Latin American trade marketing and field marketing agency offering promotional campaign management and in-store activation services across the region.
- Smollan: South Africa-headquartered retail and trade marketing services group with significant Latin American operations, providing comparable in-store activation and campaign execution services.
Broad incumbents
- TPN (part of IPG Mediabrands): Trade promotion and retail media agency within IPG Mediabrands delivering shopper marketing and campaign execution services comparable to Mode Marketing's portfolio.
- Geometry Global (Ogilvy): WPP-owned shopper marketing and trade promotion agency operating globally with deep retail campaign management capabilities that overlap Mode Marketing's offering.
Others
- Salesforce (Trade Promotion Management software): While a software platform rather than an agency, Salesforce's trade promotion management suite represents the technology-driven alternative to traditional trade marketing agencies and signals the structural pressure on services-only players.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Mode Marketing social profiles
Digital presenceMode Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mode Marketing leadership team
Management profileNumber of profiles
Mode Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mode Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mode Marketing
What does Mode Marketing do?
Mode Marketing delivers trade marketing services and campaign management for retail businesses. The firm supports retail clients with the planning and execution of trade marketing activities and retail-focused campaigns from its base in Montevideo, Uruguay.
When was Mode Marketing founded?
Mode Marketing was founded in 1992. It employs 51 to 100 people.
Where is Mode Marketing based?
Mode Marketing is headquartered in Montevideo, Uruguay, in the Latin America region.
Who are Mode Marketing's main competitors?
Direct peers on record are Advantage Solutions, BDS Marketing, Acosta and CROSSMARK. Regional players are SAS Group, Actionline Marketing and Smollan. Broad incumbents are TPN (part of IPG Mediabrands) and Geometry Global (Ogilvy). Salesforce (Trade Promotion Management software) is listed as an others.
Does Mode Marketing have an API?
No public API is recorded for Mode Marketing.
What industry is Mode Marketing in?
Mode Marketing's product category is Trade Marketing Services. Its primary akta.pro industry code is BPAFAAAO, Promotions, Shopper & Retail Marketing (Sales Promotion, POS), with a secondary code of BPAFAMAC, Sales Promotion Campaign Design & Management. Its NAICS code is 54181 and its SIC code is 7311.