Raadsma IJzerhandel

What Raadsma IJzerhandel does

Raadsma IJzerhandel is a family-owned Dutch technical wholesaler and ironmonger headquartered in Dokkum and founded in 1836, currently in its eighth generation of ownership by the Raadsma family. The company distributes hardware, tools, fasteners, building materials, personal protective equipment, workwear, and garden and agricultural equipment, serving professional builders, contractors, agricultural operators, and industrial-maintenance customers. It operates six physical branch locations across the Northern Netherlands — Dokkum, Heerenveen, Leeuwarden, Groningen, Emmeloord, and Drachten — with the Drachten branch added through the February 2024 acquisition of Klunder De IJzerwarenspecialist B.V. (founded 1912). An own-driver fleet provides same-day delivery in Northern Netherlands and Flevoland for orders placed before 07:00 AM, with nationwide shipping handled through an external carrier.

The business runs a hybrid physical-digital distribution model. Counter sales at the six branches are complemented by a webshop (webshop.raadsma.nl), a mobile app for 24/7 ordering, digital invoicing, DICO-standard document exchange, and OCI webselectie punch-out integration into customer procurement systems. A June 2026 integration with DEDDO calculation and invoicing software extends this digital workflow. The product portfolio includes the company's own Ivana private-label brand plus third-party brands such as STIHL, Hikoki, SCAG, SECO, iLOQ, SALTO, dormakaba, ASSA ABLOY, GEZE, and SIGA. Service revenue is generated through tool inspection (NEN 3140), repair and maintenance of electric and pneumatic tools, sharpening of circular saw blades, custom DTS plastic door sills, cylinder and key services, workwear printing, project support, and access-management solutions.

Revenue is generated primarily through one-time product sales on account-based wholesale pricing with free shipping, supplemented by professional service revenue. Pricing is not publicly displayed and is negotiated with registered business customers. The company is privately held by the founding family with no disclosed venture capital or private equity ownership, and revenue figures are not publicly disclosed. KeurTec certification has been held since 2009. The company is currently nominated among six finalists for Friese Onderneming van het Jaar 2025.

Name

Raadsma IJzerhandel

Legal name

IJzerhandel J.M. Raadsma Dokkum B.V.

Website

https://www.raadsma.nl

Company type

Private

Founded year

1836

Operating status

Operating

Headcount range

51–100 employees

Short description

Raadsma IJzerhandel is a family-owned Dutch technical wholesaler founded in 1836 that distributes hardware, tools, fasteners, building materials, and workwear to construction, agricultural, and industrial-maintenance customers across Northern Netherlands via six branches, a webshop, mobile app, and same-day delivery fleet.

Ownership category

akta.pro rank

Headquarters

HQ city

Dokkum

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - Hardware and Ironware: Sale of bevestigingsmaterialen (fasteners), hang- en sluitwerk (hardware), gereedschappen (tools), machines, persoonlijke beschermingsmiddelen (PPE), bedrijfskleding (workwear) and land- en tuinbouwartikelen (agricultural articles). Core revenue stream from physical and online sales across all 6 branches.
2. Service Revenue: Additional services including repair and maintenance of electric and pneumatic tools, ladders, scaffolding and agricultural equipment; tool inspection per NEN 3140; grinding of circular saw blades; cylinder and key services; custom threshold production (DTS); workwear printing; project support; door concepts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Raadsma IJzerhandel is a family-owned technical wholesale distributor established in 1836 that supplies hardware, fasteners, tools, machines, workwear, PPE, and door-related solutions to construction, agriculture, industrial, shipyard, and government customers in Northern Netherlands. The company operates six physical branches complemented by an online webshop and mobile app, and offers value-added services including tool repair, NEN 3140 inspection, sharpening, custom ear protection, custom door sills, and project support for contractors.

Product overview

Raadsma IJzerhandel operates as a traditional ironmonger and technical wholesale supplier for the construction industry and related sectors. The company offers a comprehensive portfolio centered around physical products (tools, hardware, fasteners, machines, workwear, PPE, garden equipment) complemented by service offerings (delivery, repairs, tool inspection, sharpening). Their digital offerings include an e-commerce webshop and mobile app for 24/7 ordering. They sell their own Ivana brand products and distribute major brands including Hikoki, Stihl, Makita, Festool, SCAG, and SECO. Key services include custom door sills (DTS), access management solutions (iLOQ, SALTO, dormakaba), air-tight building products (Siga), and project support. The company operates 6 branch locations in northern Netherlands with same-day delivery capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Ivana: Own private-label brand of Raadsma, offering tools and machine accessories.

Products and services

• Hardware, Fasteners, Tools, Machines, Workwear, and PPE Catalog Core product range spanning bevestigingsmaterialen (fasteners), hang- en sluitwerk (locks and hinges), hand tools and machines, ladders, workwear, PBM's (personal protective equipment), land- en tuinbouwartikelen, and related hardware for construction, agriculture, industrial, shipyard, and government customers.

Quantifiable outcome

• Same-day delivery for orders placed before 07:00 AM for in-stock items
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and standard.

• DEDDOcoreTechnology or Integration · 30 June 2026Integration partnership enabling customers to directly select materials from the Raadsma webshop and send them to their calculation or invoice system in DEDDO for smart calculation and invoicing.
• Klunder De IJzerwarenspecialistmajorStrategic or Co-development Partner · 1 February 2024Acquisition completed February 1, 2024. Klunder De IJzerwarenspecialist was a family business since 1912, previously owned by Matthieu Kroon. Location at De Lange West 104A in Drachten merged into Raadsma's network, strengthening position in Northern Netherlands.
• SIGAcoreChannel Partner/ Reseller/ DistributorExclusive dealer of SIGA air tightness products for Northern Netherlands. SIGA is a Swiss supplier of products for airtight building construction. Products include Fentrim tapes, Majpell foil, Twinet tape, and Primur adhesive for air sealing applications.
• iLOQcoreChannel Partner/ Reseller/ DistributoriLOQ is a Finnish company and partner of Raadsma. iLOQ S50 is the world's first and only NFC-powered cylinder that harvests energy from a smartphone for unlocking. Provides digital locking solutions for critical infrastructure including energy, telecom, data centers, water, real estate and transport sectors.
• Berkvens DeurenmajorStrategic or Co-development PartnerDoor supplier partner for the HPL door project at Garage van den Brug. Berkvens Deuren supplied doors for the project where Raadsma provided installation services.
• STIHLcoreChannel Partner/ Reseller/ DistributorDealer of STIHL products including Smart Connector for connected fleet management. STIHL connected offers automatic machine data, fleet overview, location tracking, and maintenance reminders for professional users.
• HikokicoreChannel Partner/ Reseller/ DistributorDealer of Hikoki power tools. Current promotional campaign offers free Multivolt battery with purchase of qualifying Hikoki machines between September 2025 and March 2026.
• SCAG Power EquipmentstandardChannel Partner/ Reseller/ DistributorDealer of SCAG commercial mowers. American brand specializing in zero-turn mowers for professional landscape maintenance. SCAG Liberty Z model available at Raadsma.
• SECOstandardChannel Partner/ Reseller/ DistributorDealer of SECO riding mowers. Manufacturer with over 30 years experience specializing in mowers and mulchers for slopes. Products known for quality and reliability.
• SALTO SystemsstandardChannel Partner/ Reseller/ DistributorAccess control solutions partner. Displayed in toegangsbeheer (access management) service offerings.
• SimonVossstandardChannel Partner/ Reseller/ DistributorDigital lock partner. Electronic locking solutions for various applications.
• dormakabastandardChannel Partner/ Reseller/ DistributorDoor hardware and access solutions partner. Global manufacturer of door hardware, access control and security solutions.
• ASSA ABLOYstandardChannel Partner/ Reseller/ DistributorGlobal door opening solutions partner. Major international supplier of lock and access solutions.
• GEZEstandardChannel Partner/ Reseller/ DistributorDoor technology partner. German manufacturer of door, window and safety technology solutions.
• DTScoreChannel Partner/ Reseller/ DistributorCustom threshold solutions. DTS kunststof dorpels (plastic thresholds) offered as custom-made product through Raadsma services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Würth: Global leader in technical wholesale for the trade industry, distributing fasteners, tools, hardware, and consumables via a vast branch and sales-rep network. Closely comparable business model and customer base to Raadsma, but at vastly greater scale and geographic reach.
• Toolstation: Pan-European chain of trade-focused hardware stores offering tools, fasteners, and building supplies at competitive prices, with strong Dutch and Benelux presence. Directly competes for the same trade-customer wallet share as Raadsma, but with national scale and an online-first proposition.
• Hornbach: European DIY and trade retailer with a strong Dutch store footprint; sells tools, hardware, and building materials with a particular focus on the professional and prosumer trade segment, comparable to Raadsma's contractor base.

Direct peers

• Fixet: Dutch chain of trade-focused hardware stores serving construction professionals with tools, fasteners, and consumables. Operates the same kind of trade-counter/wholesale format as Raadsma and targets an overlapping B2B customer base across the Netherlands.
• Mastertools: Dutch online and offline tool retailer specialising in power tools, hand tools, and machinery for professional and DIY users. Competes with Raadsma in the tools and machinery category with a more digitally native go-to-market.
• HBM Machines: Dutch retailer of machines, tools, and metalworking/woodworking equipment for trade and industrial customers. Overlaps with Raadsma's tool and machinery assortment, including complementary categories like STIHL/Hikoki power tools and SCAG/SECO outdoor power equipment.
• BMN Bouwmaterialen: Dutch construction materials wholesaler serving contractors and builders with lumber, fasteners, and building supplies. Adjacent to Raadsma in customer profile (professional builders) and product mix (fasteners, building materials), though BMN is heavier in raw building materials than hardware.

Regional players

• Praxis: Largest Dutch home improvement chain, offering tools, hardware, fasteners, and building materials to both trade and DIY customers. Overlaps with Raadsma's assortment but skewed toward DIY consumers and broader national footprint.
• Gamma: Major Dutch home improvement chain combining DIY and trade assortments across tools, hardware, fasteners, and building materials. Comparable product categories to Raadsma with a national store network and growing online proposition.
• Karwei: Dutch home improvement chain operating in similar categories as Praxis and Gamma — tools, hardware, and building supplies — primarily serving Dutch DIY and smaller trade customers. Adjacent competitor for trade wallet share in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RaadsmaBV
• Facebookfacebook.com/IJzerwarenspecialist
• LinkedInlinkedin.com/company/raadsmabv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raadsma IJzerhandel