Ouattitude

What Ouattitude does

Ouattitude is a French specialty manufacturer of cellulose wadding (ouate de cellulose) insulation, founded in 2014 and headquartered in Servian, Hérault, in the Occitanie region of southern France. The company produces two product brands — Ouattitude and Igloo France S — both made from approximately 90–91% locally sourced recycled paper with fire-retardant salts added, and certified under ACERMI, CSTB Technical Approval, CE marking, and the Label 'Produit Biosourcé Or + Filière française'. Output is distributed exclusively across the southern half of France, leveraging an estimated annual production capacity of more than 5,000 kg and a circular-economy supply chain anchored by a regional press group (Le Midi Libre, L'Indépendant) and local associations.

The company's technology centers on cellulose wadding with demonstrably high thermal phase shift (9.5 hours to traverse R=7 insulation, versus 3.6 hours for glass wool), hygroscopic humidity regulation, acoustic insulation, class E fire resistance, and rodent-deterring fiber entanglement. Operationally, Ouattitude runs a B2B2C go-to-market: it sells bagged cellulose wadding to a network of un-named professional applicators (installers) who then blow, inject, or wet-spray the product into attics, walls, floors, and sloped roofs for end customers (homeowners and builders). Pricing is not publicly disclosed and is negotiated on a quote basis per applicator contract.

Ouattitude is a wholly owned subsidiary of the Iso Green Group, alongside sister entities Igloo France Cellulose (France) and Igloo Cellulose Inc. (North America). The company is a privately held SAS with a 10-person team, no disclosed funding rounds, no public valuation, and no named enterprise customers. Industry positioning is reinforced through active membership in ECIMA, AICB, and ECIA, the French and European cellulose insulation manufacturer associations.

Name

Ouattitude

Legal name

OUATTITUDE

Website

https://ouattitude.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Ouattitude is a French manufacturer of cellulose wadding insulation made from locally recycled paper, selling through a network of professional applicators in the southern half of France under the Ouattitude and Igloo France S brands.

Ownership category

akta.pro rank

Product category

Cellulose Insulation Manufacturing (Building Materials)

NAICS

Mineral Wool Manufacturing (327993)

SIC

Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)

akta.pro primary industry

Cellulose (Recycled Fiber) Insulation (IMADAGAC)

akta.pro secondary industries

Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD), Cellulose-Based Biodegradable Materials (cellulose films, fibers, derivatives) (IMAEAOAE)

Keywords

• Cellulose wadding insulation
• Recycled paper insulation
• Biosourced building insulation
• Thermal phase shift insulation
• Blown-in cellulose insulation

Headquarters

HQ city

Servian

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cellulose wadding insulation sales: Ouattitude manufactures and sells cellulose wadding insulation (brands: Ouattitude and Igloo France S) to professional applicator partners. Revenue is generated through product sales to the installer network who then install the insulation for end customers in the building sector.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ouattitude manufactures and sells cellulose wadding (ouate de cellulose) insulation products under two brands: Ouattitude and Igloo France S. The insulation is produced from 90-91% recycled paper sourced locally in the Occitanie region, with fire-retardant salts added, and is sold to professional applicator partners who install it in residential and commercial buildings (attics, walls, floors, sloped roofs). Operations are based at the Servian factory in H\u00e9rault, France.

Product overview

Ouattitude is a French manufacturer of cellulose wadding (ouate de cellulose) - a biosourced thermal and acoustic insulation material produced from recycled paper. The company operates two main product brands: Ouattitude and Igloo France S, both certified ACERMI and carrying the 'Produit Biosourcé Or + Filière française' label. These insulation products are applied through blowing, injection, or wet spray methods for interior building insulation including attics, walls, floors, and sloped roofs.

Differentiator

Problem solved

Functional benefit

Brands

• Ouattitude: Cellulose wadding insulation product with composition of 91% recycled paper, thermal conductivity λD=0.039-0.041 W/(m.K), certified ACERMI, labeled 'Produit Biosourcé Or + Filière française'.
• Igloo France S

Products and services

• Ouattitude (cellulose wadding brand) Cellulose wadding insulation product made from 91% recycled paper with thermal conductivity \u03bbD=0.039 W/(m.K) for blown installation. Certified ACERMI, CE marking, CSTB Technical Approval, and labeled 'Produit Biosourc\u00e9 Or + Fili\u00e8re fran\u00e7aise'. Designed for thermal and acoustic insulation of attics, walls, floors, and sloped roofs in residential and commercial buildings. Sold to professional applicators for installation.
• Igloo France S (cellulose wadding brand) Cellulose wadding insulation product under the Igloo France S brand, manufactured by Ouattitude. Features Label 'Produit Biosourc\u00e9 Or + Fili\u00e8re fran\u00e7aise' (Biosourced Product Gold + French Sector). Certified ACERMI and approved for blown, injection, and wet-spray applications for interior building insulation. Sold to professional applicators.

Quantifiable outcome

• 26.4% less energy consumption compared to glass wool for maintaining 20°C constant temperature
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ECIMA (Association des Fabricants de Ouate de Cellulose)coreStrategic or Co-development PartnerECIMA is the association of cellulose wadding manufacturers in France. It ensures market conformity of insulation products with DTU standards, monitors member compliance with labeling regulations, product quality control, and minimum fire classification (class C). Ouattitude is an active member benefiting from industry representation and quality standards.
• AICB (Association des Industriels de la Construction Biosourcée)coreStrategic or Co-development PartnerAICB represents French industries producing construction materials from renewable and local resources (wood, hemp, flax, paper, recycled textiles). The association represents members before public authorities, promotes biosourced construction, and ensures product quality certification.
• ECIA (European Cellulose Insulation Association)coreStrategic or Co-development PartnerECIA unites the voice of the European cellulose wadding manufacturing industry and represents member interests at the European level. Founded in September 2013, ECIA cooperates with European and international industry associations, institutions, regulatory authorities, and research institutes to promote greener, more durable, and energy-efficient buildings.
• Groupe de presse (Le Midi Libre, L'Indépendant)coreOthersPrincipal supplier and partner providing recycled paper raw material. The regional press group collects and supplies paper which Ouattitude transforms into insulation. This partnership supports local economy and circular economy goals.
• Local associationsminorOthersPartnership with local associations that collect newspapers and paper from their members. Ouattitude purchases the collected paper, financing the associations' social missions while reducing waste volumes handled by local authorities.
• Iso Green GroupcoreOthersParent company of Ouattitude. Iso Green Group includes other subsidiaries: Igloo France Cellulose and Igloo Cellulose Inc. (North American operations).
• Igloo France CelluloseminorOthersSister company within Iso Green Group, operating in the French cellulose insulation market.
• Igloo Cellulose Inc.minorOthersSister company within Iso Green Group, operating cellulose insulation business in North America (cellulose.com).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Isonat: French manufacturer of wood-fiber insulation (part of Buitex group). Competes in the biosourced insulation niche with similar sustainability credentials and uses overlapping installer channels in France.
• Homatherm: German manufacturer of wood-fibre and cellulose-based insulation products. Competes in the broader natural-fibre insulation category in Western Europe with overlapping use cases in attics, walls, and floors.
• Steico: European manufacturer of wood-fiber insulation boards and blown-in products. Competes in the broader natural/biosourced insulation space and overlaps on blown-in attic applications with comparable sustainability positioning.

Broad incumbents

• Rockwool: Global leader in stone wool insulation. Targets the same thermal/acoustic applications in France with a broad product portfolio, deep trade relationships, and large-scale installer training programs that Ouattitude must compete against.
• Saint-Gobain Isover: Dominant French glass wool and mineral wool insulation manufacturer under Saint-Gobain. Competes for the same attic/wall/floor applications via a vastly larger installer network, but lacks cellulose-specific positioning.
• Kingspan Group: Pan-European rigid foam insulation and building envelope solutions provider. Competes in building insulation broadly and increasingly pushes high-performance PIR/PUR products that can substitute for cellulose in retrofit applications.

Direct peers

• Igloo France Cellulose: Sister company within the Iso Green Group producing cellulose wadding insulation in other French regions. Operates the same product category with identical raw material and certifications, serving a directly comparable installer channel.
• UniverCell (Soprema): French cellulose wadding manufacturer under the Soprema group, a major building materials player. Directly competes in the same biosourced cellulose insulation category with similar ACERMI-certified products and installer-based distribution.

Regional players

• Greenfiber: North American cellulose insulation manufacturer (part of the Iso Green Group's sister entity Igloo Cellulose Inc.). Demonstrates the same cellulose wadding technology and installer-based model in a different geography, illustrating both the technology's portability and Ouattitude's group-level footprint.

Others

• ECIMA: French cellulose insulation manufacturers' association of which Ouattitude is an active member. Represents the industry collectively on standards, lobbying, and quality, making it an ecosystem reference rather than a commercial competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ouattitude

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ouattitude