What Proyecto Tití does

Proyecto Tití is a nonprofit conservation organization founded in 1989 by Anne Savage, Ph.D. and Rosamira Guillen, dedicated to protecting Colombia's critically endangered cotton-top tamarin (Saguinus oedipus) and its tropical dry forest habitat. The organization operates through two legal entities — Fundación Proyecto Tití in Barranquilla, Colombia and Proyecto Tití, Inc. in the United States — and delivers an integrated portfolio spanning scientific research, environmental education, community engagement, forest conservation, and ecotourism.

The core scientific program is built on more than 30 years of continuous field research, producing a longitudinal database on wild cotton-top tamarin biology, ecology, behavior, genetics, and conservation status, including a novel population survey methodology combining territorial vocalization playback with traditional transect surveys. Community-facing programs include CARTITILLA, a hands-on environmental education curriculum delivered in rural Caribbean-region schools across multiple Colombian departments (Atlántico, Sucre, Córdoba, Bolívar, Antioquia, Chocó), with materials in Spanish and English. The Tití Tours ecotourism program generates earned revenue through in-person wildlife experiences, and the Tití Guardians women-led restoration initiative cultivates native seedlings for forest reforestation.

The organization's business model is a nonprofit hybrid: the primary revenue stream is donations and charitable contributions from individuals, foundations, and corporate sponsors via a Network for Good donation portal, supplemented by ecotourism (Tití Tours), gift shop sales of artisan-made crafts from recycled materials, and annual report partnerships. Go-to-market is community-led, combining direct community engagement with global digital outreach through YouTube, Instagram, Facebook, WhatsApp, a newsletter (Titi Tidbits), and the TamarANNE Tuesday blog. As of 2024, the organization reports creating over 7,000 hectares of new protected areas, with the cotton-top tamarin population decline stabilized at approximately 1.3% per year.

Name

Proyecto Tití

Legal name

Proyecto Tití, Inc

Website

https://proyectotiti.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Proyecto Tití is a Colombian nonprofit founded in 1989 that protects the critically endangered cotton-top tamarin through long-term field research, community-based environmental education, ecotourism, and forest restoration across Colombia's Caribbean region.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (11531)

SIC

Services-Social Services (8300), Forestry (800), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Invasive Species Control & Site Restoration (Pre/Post Planting) (AFAMACAN), Site Assessment, Planning & Permitting (Reforestation Plans) (AFAMACAC)

Keywords

• Wildlife conservation
• Environmental education
• Ecotourism services
• Primate research
• Forest restoration

Headquarters

HQ city

Barranquilla

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream from individual donors, foundation grants, and corporate sponsors supporting conservation programs. Website features a donation portal via Network for Good.
2. Tití Tours Ecotourism: Revenue-generating wildlife tourism experiences offering visitors the opportunity to observe cotton-top tamarins in their natural habitat, with proceeds supporting conservation activities.
3. Gift Shop Sales: Sale of artisan-made treasures crafted from recycled materials, with proceeds supporting conservation efforts.
4. Annual Report Sales/Support: Support from annual report partnerships and organizational sponsors.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Proyecto Tití runs integrated conservation programs to protect Colombia's critically endangered cotton-top tamarin through long-term scientific field research, hands-on environmental education in rural schools (CARTITILLA), women-led forest restoration (Tití Guardians), and ecotourism experiences (Tití Tours). The organization combines wildlife protection, community engagement, and habitat restoration funded primarily by donations and grants.

Product overview

Proyecto Tití is a conservation nonprofit offering an integrated portfolio of programs focused on protecting Colombia's critically endangered cotton-top tamarins. The core offerings include CARTITÍLLA (hands-on environmental education in rural schools), Tití Tours (ecotourism experiences), and Wild & Captive Tamarins Studies (scientific research). Supporting these are educational products including Pasatitiempos Activity Booklet, Cotton-top Tamarin Masks, Sock Puppets, Dance instruction, drawing activities, puzzles, and board games designed for elementary school children. Additional programs include TITÍCUENTO (storytelling module) and Champetitiando Music (dance and music program). The organization also operates a Gift Shop for fundraising.

Differentiator

Problem solved

Functional benefit

Products and services

• CARTITILLA Hands-on environmental education program delivered in rural Caribbean-region schools in Colombia, teaching students to protect cotton-top tamarins and their forest habitat through engaging lessons and activities available in Spanish and English.

Quantifiable outcome

• Over 7,000 hectares of new protected areas established
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Conservation International: Major international conservation NGO working in biodiversity hotspots including Colombia. Overlaps with Proyecto Tití on forest and species conservation.
• World Wildlife Fund (WWF): Largest global conservation NGO with active Colombia programs. Overlaps in tropical forest and species protection but operates at vastly greater scale.
• Wildlife Conservation Society: One of the largest global wildlife conservation organizations, operating Bronx Zoo plus field programs in 60+ countries including Colombia. Broader portfolio but overlapping species-habitat mandate.
• Fauna & Flora International: Long-established UK-based conservation NGO operating species-based programs globally. Comparable in species-protection focus and field-research depth.

Direct peers

• Durrell Wildlife Conservation Trust: Species-focused conservation trust with field programs in multiple countries combining scientific research, community engagement, and education. Comparable integrated conservation model.
• Primate Conservation Inc. Small nonprofit dedicated exclusively to primate conservation worldwide. Direct peer given the highly specialized primate-species focus shared with Proyecto Tití.
• Rainforest Trust: Nonprofit that protects threatened tropical habitats through land purchase and protected-area creation. Direct peer in the forest-protection / protected-area creation model.
• Fundación Jocotoco: Ecuadorian nonprofit that pioneered community-driven, species-focused conservation in South America with reserves, ecotourism, and education. Closely comparable operating model in a neighboring Andean country.
• Re:wild: Species-and-site focused conservation nonprofit (formerly Global Wildlife Conservation) that supports field projects for threatened species globally. Comparable mission and operating model.
• Margot Marsh Biodiversity Foundation: Direct peer — private foundation that funds primate and other threatened species conservation globally, with many projects in Latin America. Directly comparable as a species-focused, grantmaking conservation entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9iW18yVZUXpkodGlk87ASg
• Facebookfacebook.com/proyectotiti
• Instagraminstagram.com/proyectotiti
• Xx.com/proyectotiti

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proyecto Tití