What Hotel Royal does

Hotel Royal is a Singapore-headquartered hospitality group operating a single 362-room four-star smoke-free hotel at 36 Newton Road, three on-site dining venues (Trishaw Coffee House, Happy Joy Chinese Restaurant operating since 1986, and Hatsu Japanese Restaurant led by Owner-Chef Leon Yap), five function rooms for meetings and events (capacities 10 to 120 pax), and supporting facilities including an outdoor pool, gym, business center, and self-service launderette. The property targets two primary customer segments — leisure and individual travellers (families, couples, staycationers) who value the hotel's spacious 30–60 sqm rooms and proximity to Orchard Road and Novena MRT, and corporate and MICE clients seeking function rooms with bundled catering at SGD 45++–75++ per person. The underlying technology stack is conventional four-star hotel infrastructure — complimentary WiFi, satellite/cable TV with in-house movie channels, electronic door locks, safety boxes, and IDD voicemail — with no proprietary digital platforms disclosed.

The business operates three revenue streams: room accommodation (Deluxe Twin/Double/Triple/Family, Premier, Executive Suite, and Royal Suite), food and beverage across the three on-site venues including buffet and happy-hour promotions, and meetings and events with half-day and full-day seminar packages. Distribution mixes direct booking via the official website (hotelroyal.com.sg) and telephone, with third-party bookings channeled through Grabrooms OTA integration. Room pricing is not publicly disclosed on the website, while F&B and meeting packages are partially disclosed. The group holds ISO 9001 certification since 2002, multiple NCPC Hotel Security Gold Awards since 1997, and a 2004 NAC Arts Supporter Award.

The group is family-owned and led by Deputy CEO Zach Lee, who is driving a multi-year transformation that includes plans to redevelop the Newton Road flagship into a property with up to 650 rooms and to expand the group's footprint into Vietnam and broader Southeast Asia, building on the success of the award-winning Baba House Melaka in Malaysia. The stock trades on SGX as H12.

Name

Hotel Royal

Legal name

Hotel Royal

Website

https://hotelroyal.com.sg

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hotel Royal is a Singapore-based, family-owned hospitality group operating a 362-room four-star hotel at Newton Road with three on-site F&B venues and meeting facilities, serving leisure travellers, families, and corporate MICE clients.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel accommodation
• Food and beverage services
• Meeting event venues
• Hospitality services
• Guest room booking

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Room Accommodation: 362 well-appointed guest rooms and suites generating nightly accommodation revenue. Room categories include Deluxe Twin, Deluxe Double, Deluxe Triple, Deluxe Family, Premier Room, Executive Suite, and Royal Suite, with pricing varying by room type and season.
2. Food & Beverage: Three on-site dining venues: Trishaw Coffee House (all-day dining, 6:00 AM–10:30 PM), Happy Joy Chinese Restaurant (since 1986; lunch and dinner service), and Hatsu Japanese Restaurant (modern Edomae Omakase style; closed Sundays). F&B promotions include Teochew Porridge Buffet and happy hour drink specials.
3. Meetings & Events: Five function rooms and one private dining room available for conferences, seminars, weddings, office parties, and birthdays. Seminar packages range from $45++ to $75++ per person with various inclusions (tea breaks, lunch). Function room capacity ranges from 10 to 120 pax depending on configuration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Hotel Royal Singapore operates a 362-room, 4-star smoke-free hotel at 36 Newton Road, Singapore, offering nightly accommodation across seven room categories (Deluxe Twin, Deluxe Double, Deluxe Triple, Deluxe Family, Premier Room, Executive Suite, Royal Suite) at 30–60 sqm each. The property is complemented by three dining venues (Trishaw Coffee House for all-day local and international cuisine, Happy Joy Chinese Restaurant operating since 1986, and Hatsu Japanese Restaurant serving Edomae Omakase), five function rooms hosting meetings and events, and on-site leisure facilities including a gym, swimming pool, business centre and self-service launderette.

Product overview

Hotel Royal Singapore is a single 4-star hotel property offering accommodation across seven room types (Deluxe Twin, Deluxe Double, Deluxe Triple, Deluxe Family, Premier Room, Executive Suite, and Royal Suite) totaling 362 guest rooms. The hotel operates three dining venues (Trishaw Coffee House, Happy Joy Restaurant, and Hatsu Japanese Restaurant) providing local, Chinese, and Japanese cuisine. Additional offerings include meeting and events facilities with multiple function rooms, a gym, outdoor swimming pool, business center, and self-service launderette. Room service is available 24 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Guest Rooms and Suites Accommodation Nightly smoke-free hotel accommodation across seven room categories ranging from 30 sqm deluxe rooms to the 60 sqm Royal Suite, accommodating up to four adults and one child, for individual travellers, couples, families and business travellers seeking a central Singapore stay minutes from Orchard Road and 8 minutes' walk from Novena MRT.
• Trishaw Coffee House On-site all-day dining venue open to hotel guests and walk-in diners serving local Singapore favourites, Teochew porridge buffet, international dishes and happy hour beverage promotions daily from 6:00 AM to 10:30 PM.
• Happy Joy Chinese Restaurant On-site Chinese restaurant established in 1986, serving lunch and dinner daily to hotel guests and the public, including dim sum and traditional Chinese cuisine.
• Hatsu Japanese Restaurant On-site Japanese Edomae Omakase restaurant led by Owner-Chef Leon Yap, serving curated sushi and Japanese dishes to hotel guests and external diners from Monday to Saturday.
• Meetings, Incentives, Conferences and Events (MICE) Packages Conferences, seminars, weddings, office parties and birthday events hosted in five function rooms (Royal Room 1, Royal Room 2, Royal Room 2A) and a private dining room for 10 to 120 attendees, including AV equipment, tea breaks and lunch at Trishaw Coffee House for corporate event planners and organisers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GrabroomsminorChannel Partner/ Reseller/ DistributorHotel Royal Singapore uses Grabrooms as an online travel agency (OTA) partner for room distribution. The hotel's official website links directly to Grabrooms booking pages with campaign codes and room parameters, enabling third-party online reservations alongside direct website bookings.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Park Hotel Group: Singapore-based owner-operator of full-service urban hotels (Park Hotel Clarke Quay, Grand Park Orchard, etc.), competing head-to-head for the same Orchard-area leisure and corporate demand.
• Millennium Hotels and Resorts: SGX-listed (via City Developments) owner-operator of multiple Singapore full-service hotels (Marina Mandarin, Orchard Hotel, Copthorne King's) targeting the same mid-tier and corporate MICE demand.
• Pan Pacific Hotels Group: Singapore-headquartered upper-upscale and luxury hotel operator with a comparable full-service urban and regional Southeast Asia footprint, overlapping the same Orchard-area inbound traveler and corporate MICE segments.
• Far East Hospitality: Singapore hospitality group operating multiple mid- to upper-tier hotels (Village, Quincy, Oasia) under similar brand-and-manage models, targeting overlapping family and corporate segments.
• Meritus Hotels & Resorts (Mandarin Orchard): Singapore-based full-service hotel brand anchored by Mandarin Orchard on Orchard Road; competes directly with Hotel Royal for shopping-tourism and corporate demand in the Orchard/Novena corridor.
• Carlton Hotel Singapore: Iconic Singapore full-service hotel in the Bras Basah-Bugis area with comparable 4-star positioning, dining venues, and MICE offerings targeting the same business and leisure traveler mix.
• Peninsula Excelsior Hotel: Singapore full-service city hotel with similar 4-star positioning, on-site F&B, and meeting facilities, targeting overlapping business and leisure demand.
• Concorde Hotel Singapore: Comparable Orchard-area full-service 4-star hotel with multiple on-site dining venues and meeting facilities, competing for the same leisure and corporate guest wallet.

Broad incumbents

• Accor: Global multi-brand hospitality operator with a large Singapore presence across mid-scale and premium brands (Novotel, Sofitel, Mövenpick), competing for share of the same inbound and corporate traveler pool.
• Shangri-La Hotels and Resorts: Established regional luxury and upper-upscale hospitality group with Singapore flagship Shangri-La; competes in the same urban premium leisure and MICE segments from a luxury positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Royal