China Education Resources Inc.

What China Education Resources Inc. does

China Education Resources Inc. (CER) is a Vancouver-headquartered, publicly listed ed-tech company (TSXV: CHN, OTCQB: CHNUF) operating in China's kindergarten-through-grade-12 education market since 1997. The company's core asset is the CERSP.com portal, co-developed with China's Ministry of Education Curriculum Development Center, which serves as a centralized K-12 education hub featuring 30 subject-area sub-websites, online teacher training programs, over 2,000 tutoring courses, an instant messaging utility (EM), and an education blog/social network for teachers. CER has signed agreements with education authorities in 14 Chinese provinces, and as of Q3 2021 reports over 2 million K-12 teachers registered on its platform, positioning it as one of the largest K-12 teacher networks globally.

CER's business model operates on a Business-to-Government (B2G) basis, generating revenue through two primary streams: book sales and distribution services to provincial education authorities (approximately $4.9M in 2020) and online products including teacher training programs and CERSP portal access (approximately $2.5M in 2020). The company distributes via direct enterprise sales to provincial education ministries, supplemented by the CERSP portal as a national-level digital channel and a School Platform (CER-SP) customized per province. Product extensions include a Teacher Training Mobile APP (launched 2015), Soccer Education curriculum (2016), and M-Learning solutions (2013).

Financial performance has been volatile: annual revenue declined from $9.4M in 2019 to $7.4M in 2020 due to COVID-19 disruption, then recovered with 30% YoY nine-month revenue growth to $7.0M through September 2021 and 68% YoY quarterly revenue growth in Q3 2021. The company employs 51-100 staff across offices in Vancouver, Canada, and operates wholly-owned subsidiaries including CEN China Education Network Ltd., Today's Teachers Technology & Culture Ltd. (TTTC), and CEN Smart Networks Ltd. In July 2022, the British Columbia Securities Commission issued a cease trade order against CER for failure to file audited 2021 financial statements, primarily attributed to COVID-19 lockdown disruptions to audit work in China.

Name

China Education Resources Inc.

Legal name

China Education Resources Inc.

Website

https://chinaeducationresources.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

China Education Resources Inc. is a Vancouver-based ed-tech company operating the CERSP.com portal, co-developed with China's Ministry of Education, providing K-12 teacher training, online tutoring, and textbooks to provincial education authorities across 14 Chinese provinces.

Ownership category

akta.pro rank

Product category

K-12 Education Technology

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

akta.pro secondary industries

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)

Keywords

• K-12 education technology
• Online teacher training
• Education content distribution
• School platform solutions
• Educational publishing services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Book Sales and Distribution Services: Revenue from selling educational textbooks, materials, and books to school libraries and education authorities across Chinese provinces. Includes digital textbook contents and traditional print materials. Represents the larger portion of revenue, generating approximately $4.9M in 2020.
2. Online Products: Revenue from online education platforms, teacher training programs, and digital content delivery. Includes subscription-based access to CERSP portal, online courses, and virtual training services. Generated approximately $2.5M in 2020.
3. EM User Fees: Future revenue stream from instant messaging utility fees for the EM communication platform used by teachers, students, parents and administrators.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

China Education Resources Inc. is a publicly listed ed-tech company providing online and offline learning, teacher training courses, textbooks, online portals, customized education solutions, online tutoring, and soccer education programs for China's kindergarten to grade 12 (K-12) market. The core offering is anchored by the CERSP.com portal co-developed with China's Ministry of Education Curriculum Development Center, which serves as a national-level education hub with 30 subject-area sub-websites, supporting online teacher training, digital textbook content, and a K-12 teacher social network of 2 million registered users.

Product overview

China Education Resources Inc. operates a comprehensive platform-plus-services portfolio for China's K-12 education market. The core offering centers on the CERSP.com portal—a central education hub developed with China's Ministry of Education—complemented by the School Platform (CER-SP), online teacher training programs, and tutoring services. The product suite includes textbooks, educational materials, soccer education programs, and a teacher training mobile APP. Revenue streams derive from online teacher training, EM user fees, online product sales, and book distribution. The company serves China's entire kindergarten through twelfth grade system with over 2 million K-12 teachers registered through its web portal.

Differentiator

Problem solved

Functional benefit

Brands

• CERSP: Online education portal co-developed with China's Ministry of Education Curriculum Development Center, serving as the primary platform for teacher training, educational resources, and social networking for K-12 education in China.
• CER-SP
• EM
• ESP

Products and services

• CERSP.com Portal Comprehensive K-12 education portal co-developed with China's Ministry of Education Curriculum Development Center, serving as the central online hub for students, teachers, parents, and school administrators with 30 subject-area sub-websites supporting online teaching, learning, and administrative requirements.
• Online Teacher Training Program Online professional development and certification training for K-12 teachers, adopted by China's Ministry of Education for national-level teacher training, providing ongoing professional development with access to new curriculum materials and teacher interaction.
• Textbooks and Educational Materials Educational textbooks, curriculum materials, and content for China's K-12 system, including digital textbook contents, supplementary materials, and enrichment resources sold to provincial education authorities and school libraries.
• Online Tutoring Service Online tutoring service for K-12 students offering over 2,000 courses available through the CERSP portal, connecting students with qualified teachers and tutors.
• CER-SP School Platform School Platform providing digital education tools and customized solutions for provincial education systems (e.g., exclusive customization for Shanxi Province), enabling teacher training delivery and school administration functions.
• Education Service Portal (ESP) Tutoring Online and offline tutoring service combining internet-based learning with CD programs for K-12 students, including real-time online tutoring and adaptive learning materials with registered teacher-tutors.
• Teacher Training Mobile APP Mobile application enabling teachers to participate in training programs via smartphones, including video content viewing, virtual classrooms, expert help access, training calendar, homework submission, newsletters, personal training status reports, photo sharing, and social networking with other teachers.
• Soccer Education Program Comprehensive soccer education curriculum and textbooks for China K-12 students, developed in partnership with a Spanish education and soccer firm to address the rapidly spreading soccer education sector in China.
• K-12 Teacher Social Network/Blog Site Education blog and social media platform for teachers and students to share ideas and enhance learning experiences, claimed as the world's largest K-12 teacher social network with over 1 million registered teachers as of 2011 and growing to over 2 million by 2021.
• School Library Content Services Provision of education materials and books to school libraries, with CER selected as a qualified content provider for provincial school library upgrade programs.

Quantifiable outcome

• 68% revenue increase in Q3 2021 compared to Q3 2020
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Alliance Equity Capital GroupminorOthers · 13 July 2021Engaged for investor relations and shareholder communications services.
• Spanish Soccer Education FirmminorStrategic or Co-development Partner · 9 March 2016Partnership to develop soccer education program for China K-12 students, addressing the rapidly spreading soccer education sector in China since 2015.
• Local China Teacher Training CompanyminorStrategic or Co-development Partner · 29 May 2014Strategic partnership agreement signed by CER's wholly owned subsidiary Today's Teachers Technology & Culture Ltd. (TTTC) with a major China local teacher continuous training company.
• Shanxi Province Education AuthoritycoreChannel Partner/ Reseller/ Distributor · 28 June 2012Exclusive agreement to customize CER's leading School Platform (CER-SP) for Shanxi Province education system.
• Shanxi Province Education AuthoritycoreChannel Partner/ Reseller/ Distributor · 31 January 2012Selected by Shanxi Province education authority to provide education materials and books to school libraries in the province.
• Coca-Cola CompanyminorGTM or Marketing Partner · 6 January 2010Joint promotional campaign in China promoting Qoo, a non-carbonated beverage, through the CER education platform.
• Curriculum Development Center of Ministry of Education ChinacoreStrategic or Co-development PartnerCo-developed the CERSP.com portal with China's highest ranking authority in curriculum development for kindergarten to grade 12. This strategic collaboration established CER's national-level distribution channel and provided credibility for market expansion.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 17zuoye: Online K-12 learning platform used by Chinese schools and teachers for homework, content delivery, and teacher workflows. Comparable as a school-facing digital K-12 platform serving both teachers and students.
• Zuoyebang: Leading Chinese K-12 online education company providing tutoring, learning content, and teacher/student tools. Directly comparable as a technology-driven K-12 platform in China.
• Yuanfudao: Major Chinese online K-12 education platform offering tutoring, homework help, and learning products. Directly comparable as a scaled online K-12 platform serving Chinese students and teachers.
• TAL Education Group: One of China's largest K-12 education and tutoring companies, offering online and offline educational content and teacher-focused services. Directly comparable as a Chinese K-12 ed-tech platform targeting schools, teachers, and students.
• iHuman Inc. Chinese digital education company offering interactive learning content and apps for K-12 students. Comparable as a content-and-platform-focused K-12 ed-tech operator in China.
• China Distance Education Holdings (CDEL): Provider of online education and training programs in China, including professional and K-12 offerings. Directly comparable as an online education provider targeting Chinese learners with similar regulatory exposure.
• OneSmart International Education Group: Chinese K-12 tutoring and education services company. Comparable as a Chinese K-12 education operator facing similar regulatory and scaling dynamics.

Emerging players

• Squirrel AI (Yixue Squirrel AI Learning): AI-driven adaptive K-12 education provider in China. Comparable as a technology-led K-12 learning platform, though more focused on AI personalization than teacher training.
• Koolearn (Koolearn.com, New Oriental subsidiary): Online education arm of New Oriental offering K-12 and adult online courses in China. Comparable as a Chinese online education platform with similar government and regulatory exposure.

Broad incumbents

• New Oriental Education & Technology Group: Broad Chinese education services conglomerate offering K-12 tutoring, teacher training, and digital learning products. Comparable as a Chinese education services incumbent that has faced similar regulatory headwinds from 'double reduction'.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/chinaeducationr
• Facebookfacebook.com/china-education-resources-inc-122406517813766
• LinkedInlinkedin.com/company/china-education-resources-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Education Resources Inc.