Pendleton Eye Center

What Pendleton Eye Center does

Pendleton Eye Center is a private multi-specialty ophthalmology practice founded in 1998 by Dr. Robert B. Pendleton, headquartered in a purpose-built 3,500 square foot facility at 3637 Vista Way, Oceanside, California. The practice serves patients across North San Diego County, including Oceanside and Carlsbad, with documented out-of-state patient draw (e.g., Wisconsin). Service lines span cataract surgery (laser-assisted and manual), premium intraocular lens implants (Light Adjustable Lens by RxSight, multifocal, extended depth of focus, toric), refractive lens exchange, implantable contact lenses, dry eye treatment, glaucoma management, retina care, oculoplastics, pterygium treatment, and a full-service on-site optical boutique offering 600+ designer frames and specialty contact lenses.

The practice is differentiated by investments in advanced surgical technology — the LENSAR femtosecond laser system with Augmented Reality 3D imaging, ORA Wavefront Analysis (Optiwave Refractive Analysis) for intraoperative lens power verification, and the No Stitch / No Patch / No Injection surgical technique — alongside a six-physician clinical team (five ophthalmologists and one optometrist) and multilingual staff. Pendleton is affiliated with Unifeye Vision Partners (UVP), a vision care network, for operational, administrative, and service-related coordination. Technology infrastructure includes SolutionReach and AdvancedMD for scheduling/patient portal, and CareCredit/Alphaeon Credit for patient financing.

The business model is a hybrid of professional services and retail: standard cataract procedures and eye exams are billed through Medicare and private insurance with patient responsibility for co-pays and deductibles, while premium IOL packages (multifocal, toric, EDOF, Light Adjustable Lens) generate out-of-pocket revenue above insurance reimbursement. Patient acquisition is sales-led and multi-channel, combining physician referrals, a content-rich website with symptom checker and eye education resources, active social media across six platforms, an email newsletter, prominent patient testimonials, a referral portal, and self-serve online booking. The on-site optical shop adds a hardware retail stream. The practice operates weekdays 8:00 AM-5:00 PM from a single location.

Name

Pendleton Eye Center

Legal name

Pendleton Eye Center

Website

https://pendletoneye.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Pendleton Eye Center is a private multi-specialty ophthalmology practice in Oceanside, California, founded in 1998 and serving North San Diego County with cataract surgery, premium IOLs, dry eye, glaucoma, retina, oculoplastics, and an on-site optical shop.

Ownership category

akta.pro rank

Product category

Ophthalmology Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

akta.pro secondary industries

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Ophthalmology Surgery Centers (HLAFAIAF)

Keywords

• Ophthalmology services
• Cataract surgery
• Eye care practice
• Optical retail
• Vision correction

Headquarters

HQ city

Oceanside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Ophthalmology Services and Surgical Procedures: Revenue from comprehensive eye exams, cataract evaluations, and surgical procedures including cataract surgery, glaucoma treatment, retina care, and oculoplastics. Insurance-based billing with Medicare assignment accepted.
2. Optical Shop (Eyewear and Contact Lenses): Revenue from prescription eyeglasses, sunglasses, safety glasses, computer glasses, sports goggles, and contact lenses including specialty lenses for keratoconus. Boutique optical features over 600 designer frames.
3. Premium Lens Upgrades: Additional out-of-pocket revenue from advanced vision packages including multifocal, extended depth of focus, and toric intraocular lens implants. Standard monofocal lenses are covered by insurance while premium options require patient payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pendleton Eye Center is a multi-specialty ophthalmology practice providing comprehensive eye care including cataract surgery (laser-assisted and manual), premium intraocular lens implants, glaucoma management, dry eye treatment, retina care, oculoplastic surgery, and refractive procedures. The practice operates an on-site optical shop dispensing prescription eyewear and contact lenses, and serves patients in North San Diego County from its Oceanside, California facility.

Product overview

Pendleton Eye Center operates as a multi-specialty ophthalmology practice offering comprehensive eye care services primarily in Oceanside, California. The practice provides a portfolio of interconnected services centered on cataract surgery (including laser-assisted surgery using the LENSAR system and manual techniques), premium lens implants (Light Adjustable Lens, multifocal, and toric IOLs), and diagnostic technologies (ORA Wavefront Analysis, Cassini pre-operative testing). The practice complements surgical services with specialty areas including dry eye treatment, glaucoma management, retina care, oculoplastics, refractive lens exchange, implantable contact lenses, and a full-service optical shop. Patient-facing digital tools include online self-evaluation assessments, appointment scheduling via SolutionReach and AdvancedMD platforms, and financing options through CareCredit and Alphaeon Credit. The overall offering functions as a unified eye care practice rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Cataract Surgery Removal of cloudy natural lens replaced with clear artificial intraocular lens, performed using the No Stitch, No Patch, No Injection technique. Offered as both laser-assisted and manual surgical options for patients with vision impairment from cataracts.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Unifeye Vision Partners (UVP)coreOthersPendleton Eye Center is affiliated with Unifeye Vision Partners (UVP), a vision care network. The privacy policy states that Pendleton Eye Center is affiliated with UVP for operational, administrative, and service-related purposes. Information may be shared with UVP-affiliated entities and practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EyeCare Partners: Large PE-backed national network of ophthalmology and optometry practices. Representative of the consolidating platform competition Pendleton faces; offers similar services across a vastly larger footprint with stronger payer leverage.
• American Vision Partners: PE-backed ophthalmology platform operating multi-specialty practices in the Southwest. Comparable as a scaled, well-capitalized competitor pursuing similar cataract and premium-IOL economics across multiple sites.
• Warby Parker: National optical retailer offering prescription eyewear, contact lenses, and increasingly eye exams. Adjacent peer on the retail optical side that competes with Pendleton's on-site optical boutique for eyewear purchases.
• Unifeye Vision Partners: Vision care platform to which Pendleton is affiliated. Operates a broader network of ophthalmology and optometry practices, providing a reference point for the platform economics and multi-practice operating model that Pendleton sits within.

Direct peers

• Discover Vision Centers: Ophthalmology group offering cataract and refractive surgery, glaucoma, retina, and an optical shop. Comparable to Pendleton in premium-IOL emphasis and integrated optical retail, though larger and multi-location.
• NVISION Eye Centers: Multi-location ophthalmology group on the West Coast with premium cataract and refractive surgery offerings (including premium IOLs). Closely comparable to Pendleton in cataract-centric model, technology-led positioning, and out-of-pocket premium lens upsells.
• Quigley Eye Specialists: Multi-specialty ophthalmology practice offering cataract surgery, glaucoma, retina, and oculoplastics with an on-site optical. Comparable service mix and surgical-center-style delivery model, though operating on the East Coast of Florida rather than SoCal.
• Acuity Eye Specialists: Multi-specialty ophthalmology practice in Southern California offering cataract surgery, glaucoma, retina, and oculoplastics with multiple locations across the region. Directly comparable to Pendleton in service mix, surgical technology orientation, and SoCal patient demographic.

Others

• LENSAR: Manufacturer of the LENSAR femtosecond laser system used by Pendleton for laser-assisted cataract surgery. Enabling technology partner whose product is core to Pendleton's surgical differentiation.
• RxSight: Manufacturer of the FDA-approved Light Adjustable Lens that Pendleton implants. Enabling technology partner rather than a competitor; relevant because LAL adoption is a key driver of Pendleton's premium upsell positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oside_eyedoc
• YouTubeyoutube.com/@PendletonEyeCenter
• Facebookfacebook.com/PendletonEyeCenter
• LinkedInlinkedin.com/company/pendleton-eye-center
• Instagraminstagram.com/pendletoneyecenter
• TikToktiktok.com/@pendletoneyecenter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pendleton Eye Center