PurePlay Orthopaedics
PurePlay Orthopaedics Pty Ltd is a privately held Australian specialist distributor of orthopaedic implants, surgical instruments, biologics, and trauma devices, supplying hospitals and surgeons with multi-OEM products, training, and clinical support.
- Company typePrivate
- Founded2010
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PurePlay Orthopaedics does
PurePlay Orthopaedics Pty Ltd is a privately held Australian specialist distributor of orthopaedic implants and trauma devices, headquartered at 21 Corporate Blvd, Bayswater, Victoria. The company supplies high-quality, research-backed medical devices from a portfolio of international OEM partners — including B. Braun, Enovis, KLS Martin, ACTIS Medical, Royal Biologics, Symbios, TCM, Xiros, and the Queensland Health Tissue Bank — to surgeons, orthopaedic specialists, and hospitals across the Australian market. It positions itself as a clinical partner rather than a transactional supplier, offering training, expert product guidance, and reliable service. The company holds ISO 9001 certification and operates a relationship-driven, enterprise field-sales motion.
The business model is hardware sales through direct B2B engagement with healthcare institutions. PurePlay earns margin on the distribution of third-party medical devices and does not manufacture; pricing is quote-based and tailored to institutional procurement needs. The current product range covers orthopaedic implants, surgical instruments, rehabilitation devices, suture anchors, polymer-based orthopaedic products, and tissue allografts, supported by training and clinical guidance delivered to surgical teams.
The company is led by a two-person executive team: Executive Director Rebecca Cordingley (PhD, 23+ years across commercial and scientific sectors) and Sales Director Mark Graham (former 15-year professional AFL player translating elite sport discipline into enterprise sales leadership). With 11-50 employees and no disclosed funding rounds, acquisitions, or AI/ML capabilities, PurePlay is a small, founder-led specialist distributor operating on relationship depth, OEM partnerships, and quality credentials rather than scale or technology differentiation.
PurePlay Orthopaedics firmographics
Firmographics- Name
- PurePlay Orthopaedics
- Legal name
- PurePlay Orthopaedics Pty Ltd
- Website
- https://pureplayortho.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PurePlay Orthopaedics Pty Ltd is a privately held Australian specialist distributor of orthopaedic implants, surgical instruments, biologics, and trauma devices, supplying hospitals and surgeons with multi-OEM products, training, and clinical support.
- Ownership category
- akta.pro rank
PurePlay Orthopaedics industry classification
Industry- Product category
- Orthopaedic Medical Device Distribution
- NAICS
- Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Orthopedic Trauma & Extremities Fixation (Plates/Screws/Nails/External Fixation) (HLAHAEAB)
- akta.pro secondary industry
- Orthopedic Joint Reconstruction Implants (Hip/Knee/Shoulder/Elbow/Ankle) (HLAHAEAA)
Keywords
Where PurePlay Orthopaedics is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
PurePlay Orthopaedics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Medical Device Distribution: PurePlay Orthopaedics generates revenue through the distribution and sale of orthopaedic implants and trauma devices to healthcare professionals and medical institutions. As a specialist distributor, they supply high-quality medical devices supported by robust evidence and expert guidance.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PurePlay Orthopaedics product offering
Product offeringCore offering
PurePlay Orthopaedics is a specialist B2B distributor of orthopaedic implants, trauma devices, surgical instruments, and related biological products for healthcare professionals and medical institutions in Australia. The company sources products from multiple international manufacturers (including B. Braun, Enovis, KLS Martin, ACTIS Medical, Royal Biologics, Symbios, TCM, and Xiros) and supplies them to hospitals and surgical teams alongside expert training, clinical guidance, and logistics support.
Product overview
PurePlay Orthopaedics is a specialist distributor of orthopaedic implants and trauma devices, operating as a distribution partner rather than a manufacturer. The company provides high-quality medical devices sourced from multiple international brand partners, including ACTIS Medical, B. Braun, Enovis, KLS Martin, Royal Biologics, Symbios, TCM, and Xiros. These distributed products collectively form the company's portfolio of orthopaedic and trauma solutions, supported by expert guidance, training, and access to emerging technologies for healthcare professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- ACTIS Medical orthopaedic devices
Companies that use PurePlay Orthopaedics
Customer profileSegments1 record
Ideal customer profiles1 record
PurePlay Orthopaedics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PurePlay Orthopaedics partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- B. BrauncoreB. Braun is a global leader in medical technology and pharmaceutical products. PurePlay Orthopaedics distributes B. Braun's orthopaedic and medical device products in Australia, providing healthcare professionals access to B. Braun's comprehensive portfolio of medical solutions.
- EnoviscoreEnovis (formerly DJO Global) provides orthopaedic solutions including rehabilitation and surgical devices. PurePlay Orthopaedics serves as a distribution partner for Enovis products in Australia, focusing on rehab solutions.
- KLS MartincoreKLS Martin is a leading manufacturer of surgical instruments and medical devices. PurePlay Orthopaedics distributes KLS Martin products, providing Australian healthcare professionals with access to precision surgical instruments.
- ACTIS MedicalcoreACTIS Medical manufactures medical devices. PurePlay Orthopaedics distributes ACTIS Medical products in the Australian market, expanding the range of orthopaedic solutions available to healthcare providers.
- Queensland Health Tissue BankminorQueensland Health Tissue Bank (MSH QTB) provides human tissue products for medical use. PurePlay Orthopaedics partners with Queensland Health Tissue Bank to supply tissue allografts for orthopaedic and trauma procedures.
- Royal BiologicsminorRoyal Biologics specializes in biological products for orthopaedic applications. PurePlay Orthopaedics distributes Royal Biologics products, providing access to biologic solutions for bone and tissue healing.
- SymbiosminorSymbios is a manufacturer of orthopaedic implants and devices. PurePlay Orthopaedics distributes Symbios products in Australia, expanding access to their orthopaedic solutions.
- TCM (The Chartered Orthopaedic Company)minorTCM (The Chartered Orthopaedic Company) provides orthopaedic solutions. PurePlay Orthopaedics distributes TCM products, providing additional options for orthopaedic care in Australia.
- XirosminorXiros, a UK-based company, provides polymer-based orthopaedic solutions including suture anchors and surgical products. PurePlay Orthopaedics distributes Xiros products in the Australian market.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
PurePlay Orthopaedics competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PurePlay Orthopaedics social profiles
Digital presencePurePlay Orthopaedics compliance and trust
Trust signalCompliance1 record
PurePlay Orthopaedics financial estimates
Financial estimateRevenue estimate
Valuation estimate
PurePlay Orthopaedics leadership team
Management profileNumber of profiles
Profiles2 records
PurePlay Orthopaedics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PurePlay Orthopaedics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PurePlay Orthopaedics
What does PurePlay Orthopaedics do?
PurePlay Orthopaedics is a specialist B2B distributor of orthopaedic implants, trauma devices, surgical instruments, and related biological products for healthcare professionals and medical institutions in Australia. The company sources products from multiple international manufacturers (including B. Braun, Enovis, KLS Martin, ACTIS Medical, Royal Biologics, Symbios, TCM, and Xiros) and supplies them to hospitals and surgical teams alongside expert training, clinical guidance, and logistics support.
Is PurePlay Orthopaedics a public or private company?
PurePlay Orthopaedics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PurePlay Orthopaedics founded?
PurePlay Orthopaedics was founded in 2010. It employs 11 to 50 people.
Where is PurePlay Orthopaedics based?
PurePlay Orthopaedics is headquartered in Melbourne, Australia, in the Oceania region.
How does PurePlay Orthopaedics make money?
One revenue line is on record: medical Device Distribution.
Does PurePlay Orthopaedics have an API?
No public API is recorded for PurePlay Orthopaedics.
What industry is PurePlay Orthopaedics in?
PurePlay Orthopaedics's product category is Orthopaedic Medical Device Distribution. Its primary akta.pro industry code is HLAHAEAB, Orthopedic Trauma & Extremities Fixation (Plates/Screws/Nails/External Fixation), with a secondary code of HLAHAEAA, Orthopedic Joint Reconstruction Implants (Hip/Knee/Shoulder/Elbow/Ankle). Its NAICS code is 3391 and its SIC code is 3842.