The Insole Company

What The Insole Company does

The Insole Company, operated by Athletic Science Private Limited, is a Bengaluru-based consumer foot-care business founded in 2023 that designs, manufactures, and sells custom 3D-printed orthotic insoles and sandals. Its core product line comprises Customised Insoles, Diabetic Insoles, Custom Arch Support Insoles, Slim Arch Support Insoles, and two sandal SKUs (Customised Sandals and Arch Support Sandals), with starting prices ranging from ₹2,200 to ₹7,700 and final pricing dependent on foot condition, size, and materials. The underlying technology combines 2D and 3D foot-scanning hardware sourced from France and the USA, computer-aided design incorporating 40+ correction elements, and in-house 3D printing using medical-grade TPU foam with a water-resistant, sweat-absorbing microfiber top layer. Manufacturing is positioned as domestic under the Make in India initiative.

The company operates a direct-to-consumer, appointment-based go-to-market model anchored by two physical assessment locations in Bengaluru (Yelahanka headquarters at the Padukone-Dravid Centre for Sports Excellence and a branch at Basecamp by Push Sports on Bengaluru City University's Palace Road). Customers book via WhatsApp or the website, undergo in-store 3D foot scanning and orthopaedic consultation, and receive custom-manufactured products via doorstep delivery or pickup. Supporting digital marketing channels include a free online foot health assessment tool, an educational blog, and presence on Instagram, YouTube, LinkedIn, Pinterest, and Medium. The company reports 1,000+ customers served, a 4.9/5 average Google rating, and 98% customer satisfaction, though no revenue or unit-volume figures have been disclosed.

The business targets four customer segments: athletes and active individuals (primary), people with chronic foot conditions such as flat feet, high arches, or plantar fasciitis (primary), diabetic patients (secondary), and professionals who stand for long shifts (secondary). Revenue mechanics are entirely unit-based one-time purchases with no subscription or recurring contract layer, and the company is privately held with no disclosed external funding, suggesting it is currently bootstrapped under the parent holding entity Athletic Science Private Limited. Headcount is reported at 1-10, operations are limited to Karnataka, India, and there is no evidence of patents, trademarks, regulatory clearances, or institutional awards.

Name

The Insole Company

Legal name

Athletic Science Private Limited

Website

https://insole.in

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

The Insole Company is a Bengaluru-based, bootstrapped consumer foot-care business founded in 2023 that designs, 3D-prints, and sells custom orthotic insoles and sandals priced from ₹2,200 to ₹7,700, serving athletes, chronic foot-pain sufferers, diabetic patients, and standing professionals in India through in-store 3D foot scanning and direct delivery.

Ownership category

akta.pro rank

Product category

Custom Orthotic Insoles

NAICS

Footwear Manufacturing (3162), Footwear Manufacturing (31621), Shoe Retailers (45821)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)

akta.pro industry

PRIMARYCRAAACAG

Comfort, Orthopedic & Medical Footwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Brands & Manufacturing

SECONDARYIMAOAIAI

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Footwear Manufacturing (Including Athletic & Safety)

SECONDARYCRADAMAL

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYCRAAACAK

Footwear Components & Materials (Uppers, Soles, Laces, Insoles)

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Brands & Manufacturing

Keywords

• Custom orthotic insoles
• 3D-printed foot orthotics
• Diabetic foot insoles
• Custom arch supports
• Orthopedic footwear

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Insoles Sales: One-time purchase of custom 3D-printed orthotic insoles tailored to individual foot scans. Customers pay upfront for personalized products.
2. Custom Sandals Sales: One-time purchase of premium customized sandals with built-in orthopedic support and 3D-scanned fit

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Insole Company designs and manufactures personalised 3D-printed custom orthotic insoles and sandals using precision 2D/3D foot scanning and CAD design. Its product range includes general Customised Insoles, Diabetic Insoles, Custom and Slim Arch Support Insoles, Customised Sandals, and Arch Support Sandals, sold primarily through in-store assessments at its Bengaluru locations.

Product overview

The Insole Co. is a custom orthotic insole company that specializes in personalized 3D-printed insoles and footwear for the Indian market. Founded in 2023 and headquartered in Bengaluru, the company combines advanced 2D and 3D foot-scanning technology from France and the USA with expert orthopaedic assessment to design and manufacture custom insoles and sandals. The product portfolio includes Customised Insoles for general foot pain, Diabetic Insoles for sensitive feet, Custom Arch Support Insoles for posture correction, Slim Arch Support Insoles for formal footwear, and Customised Sandals as premium footwear options. The company operates through a 6-step process involving foot scanning, expert consultation, design, 3D printing, and doorstep delivery, serving customers primarily in Bengaluru with reported metrics of over 1,000 happy customers, a 4.9/5 average rating, and 98% satisfaction rate.

Differentiator

Problem solved

Functional benefit

Products and services

• Customised Insoles Fully personalised 3D-printed orthotic insoles designed from a precision 2D/3D foot scan, featuring custom anatomical correction, over 40 correction elements, and durable medical-grade foam for individuals suffering from chronic foot pain. Starting price ₹3,500 onwards.
• Diabetic Insoles Medical-grade custom insoles engineered for diabetic feet, eliminating high-pressure zones with precise pressure offloading and enhanced soft-touch cushioning for sensitive skin. Starting price ₹6,500 onwards.
• Custom Arch Support Insoles Customisable arch support insoles built from a 3D foot scan with high-impact shock absorption to improve overall body posture and reduce fatigue for all-day standing and walking. Starting price ₹3,500 onwards.
• Slim Arch Support Insoles Ultra-thin, low-profile arch support inserts designed to provide discreet essential arch support inside tight dress shoes and formal footwear. Starting price ₹2,200+.
• Customised Sandals Premium custom footwear combining 3D-scanned fit with craftsmanship, featuring built-in orthopedic support, premium materials, secure anti-slip soles, and easy washable construction for casual everyday outdoor wear. Starting price ₹7,700 onwards.
• Arch Support Sandals Ergonomic footwear combining sandal freedom with insole-grade arch support, featuring an open design, anti-slip soles, and washable construction for casual everyday outdoor wear. Starting price ₹6,600 onwards.

Quantifiable outcome

• 1000+ Happy Customers
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Make in IndiaOthersThe Insole Company is part of the Make in India initiative, indicating domestic manufacturing commitment.

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Emerging players

• Upstep: Online custom-orthotics brand offering impression-kit based custom insoles for plantar fasciitis, flat feet, and high arches. Competes on custom fit but uses a remote impression-kit workflow rather than in-clinic 3D scanning — a relevant adjacent model that pressures DTC efficiency.
• Currex (formerly CurrexSole): Sports-specific insole brand offering semi-custom and activity-tuned insoles (runPRO, bikePRO). Comparable on athlete-focused positioning and engineered arch/heel support, but a hardware-DTC brand without full 3D-print customization.

Broad incumbents

• Dr. Scholl's: Global foot-care incumbent with a mass-market line of orthotic insoles, comfort inserts, and diabetic foot products. Most directly comparable on product category (orthotics/insoles for foot pain, diabetes, sports) but competes via over-the-counter retail rather than custom 3D scanning.
• Superfeet Insoles: Premium off-the-shelf insole brand focused on sports performance, arch support, and orthopedic comfort. Comparable target buyer (athletes, professionals on their feet) and benefits claim (alignment, pain relief), though Superfeet sells semi-rigid standard inserts rather than fully custom 3D-printed products.
• Powerstep: Established OTC orthotic insole brand with strong presence in podiatry channels and retail. Comparable on product and customer use cases (plantar fasciitis, arch support, comfort) but lacks a custom 3D-print workflow.
• Birkenstock Custom Footbed: Global footwear powerhouse with a custom footbed service at retail locations. Comparable on the in-store foot-measurement-plus-custom-insole workflow and orthopedic positioning, though Birkenstock uses molded footbed technology, not 3D printing.
• Sof Sole: Performance insole brand offering sport-specific and comfort variants via retail. Comparable on target buyer (athletes, active individuals) and product category but on a mass-market off-the-shelf model with no customization.

Direct peers

• Aetrex: Orthotics and comfort footwear company offering custom 3D foot scanning (Albert 3D scanner) for personalized insoles and orthotics. Direct peer on the core differentiated workflow: 3D scan → CAD → custom insole output, with a comparable orthotic-and-footwear product mix targeting pain relief and posture.
• Footbalance (by Vista Healthcare): Custom 3D-printed insole manufacturer serving sports and orthopedic markets via retail clinics. Highly comparable on technology (in-store scanning + custom 3D print) and customer base (runners, foot pain patients), differing mainly by European origin and presence through partner clinics rather than owned stores.

Regional players

• Healthy Feet Store: US-specialty retailer aggregating orthotic insole, diabetic foot-care, and comfort footwear brands. Functions as a category benchmark for online distribution of premium insoles in a market where The Insole Co. would eventually need to compete via D2C.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheInsoleCompany
• LinkedInlinkedin.com/company/athletic-science-private-limited
• Instagraminstagram.com/theinsoleco
• Pinterestin.pinterest.com/theinsoleco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Insole Company