Pacific Place

What Pacific Place does

Pacific Place is an integrated luxury mixed-use development located in Admiralty, Hong Kong, owned and operated by Swire Properties Limited (HKEX: 1972). Established in 1988, the complex combines 711,000+ square feet of retail with five office towers, four five-star hotels (Conrad Hong Kong, Island Shangri-La, JW Marriott Hotel Hong Kong, and The Upper House), 268 serviced apartments, and 400 parking bays. The retail component is positioned as a destination luxury mall anchored by Harvey Nichols, Lane Crawford, Gucci, Bottega Veneta, LOEWE, and MUJI, and supported by the 'above' tiered loyalty programme (Blue, Gold, Platinum, Black).

The business model is that of a Class-A institutional landlord: Pacific Place earns revenue principally through retail rent (typically turnover-linked plus base rent), office leases to corporate tenants, hotel investment income, serviced-apartment rentals, and parking. Tenant selection emphasises luxury, premium, and lifestyle brands, reinforced by cultural partnerships (Art Basel, ComplexCon, Ralph Lauren Wimbledon pop-ups) and brand launches (e.g., ANTEPRIMA) that drive footfall and maintain co-tenancy prestige. Technology use is early-stage, with the AI Fai Chun Photo Booth being the most notable digital/AI activation; the Heatherwick Studio-led redesign of 2011 and the Pacific Place Six expansion mark the principal recent capital interventions.

The customer base is segmented across luxury retail shoppers (local high-net-worth individuals, mainland Chinese visitors, and international tourists), corporate office tenants, hotel guests, and short-to-long-stay serviced apartment residents. Because Pacific Place is not a separately listed entity, its revenue is consolidated within Swire Properties' Hong Kong investment property portfolio and is not publicly broken out at the asset level.

Name

Pacific Place

Legal name

Swire Properties Limited (太古地产有限公司)

Website

https://pacificplace.com.hk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Place is an Admiralty, Hong Kong luxury mixed-use complex owned by Swire Properties, combining 711,000+ sq ft of retail, five office towers, four five-star hotels, 268 serviced apartments, and 400 parking bays, serving luxury shoppers, corporate tenants, hotel guests, and residents.

Ownership category

akta.pro rank

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Space Leasing: Pacific Place generates revenue primarily through leasing retail spaces to fashion, dining, and lifestyle brands. Tenants include luxury retailers (Harvey Nichols, Lane Crawford), fashion brands (Gucci, Bottega Veneta, LOEWE), watch retailers (Omega, IWC Schaffhausen), and various dining establishments. The mall also includes office towers (Pacific Place One through Six) and serviced apartments (The Taikoo Place and STAR STUDIOS).
2. Parking Services: Revenue generated from parking facilities with approximately 400 parking spaces. Hourly parking fee of HK$39. Free parking incentives offered to customers with spending receipts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pacific Place is an integrated mixed-use lifestyle hub combining luxury retail shopping, fine dining, entertainment, Grade A office space, five-star hotels, and serviced residences in Admiralty, Hong Kong. The complex leases retail space to over 100 premium fashion, dining, and lifestyle brands while also operating a six-screen cinema, loyalty program, and parking facilities. Its 711,000+ square feet of retail floor area is anchored by luxury department stores such as Harvey Nichols and Lane Crawford.

Product overview

Pacific Place is a mixed-use lifestyle hub developed and managed by Swire Properties, featuring retail shopping, dining, entertainment, cinema, office spaces, hotels, and residential living. The property comprises the main shopping mall with fashion and lifestyle stores, the MOViE MOViE cinema with VIP screening rooms, multiple restaurants and cafés, the Starstreet Precinct cultural area, five Grade A office towers, four five-star hotels (Conrad, Island Shangri-La, JW Marriott, The Upper House), and serviced apartments (The Pavilia Bay and STAR STUDIOS). Digital services include the Pacific Place mobile app for shopping, dining discovery, and the above loyalty program, plus the Pacific Place Offices app for tenant services. The mall offers concierge services, free Wi-Fi, valet parking, and the AI-powered Fai Chun Photo Booth during seasonal events.

Differentiator

Problem solved

Functional benefit

Brands

• above: Loyalty program by Pacific Place offering members exclusive privileges, rewards redemption, and VIP concierge services including the above Lounge and Pavilion VIP area.

Products and services

• MOViE MOViE Pacific Place Cinema Six-screen cinema with 581 seats featuring laser projection, surround sound, and RealD PWS screens, including the premium THE OVAL OFFICE VIP lounge with 16 seats offering 'My Favourite MOViE' private screening service with leather executive chairs and butler service for cinema patrons.
• above Loyalty Program Multi-tiered loyalty program with Blue, Gold, Platinum, and Black levels, where members earn 1 point per HK$1 spent redeemable for above Dollars; tiers require annual spending thresholds from HK$5,000 (Blue) to HK$500,000 (Platinum), with Black tier by invitation only, offering exclusive offers, parking benefits, and access to VIP lounges.
• Pacific Place Serviced Residences Serviced apartments with 268 units ranging from 1,220 to 2,650 sq ft with 1-3 bedroom configurations, branded as The Taikoo Place and STAR STUDIOS, providing long-stay accommodation with hotel-style services and integrated amenity access for executives, expatriates, and corporate relocation clients.
• Pacific Place Grade A Office Leasing Premium Grade A office space leasing across five office towers (One, Two, Three, Five, Six) plus SPACES.8QRE and Pacific Place Six upon completion, targeting financial and professional services companies in the Admiralty core business district with direct MTR interchange access.
• Pacific Place Parking Services Approximately 400 parking spaces across multiple parking areas with hourly unit pricing of HK$39, supplemented by free 3-hour parking incentives for visitors meeting same-day spending thresholds, including contactless parking via licence plate recognition.
• Pacific Place Retail Mall Leasing Over 711,000 square feet of retail floor area spanning multiple levels (LG2 to L4) leasing to luxury and premium fashion, dining, lifestyle, and entertainment tenants, including flagship department stores Harvey Nichols and Lane Crawford, international luxury brands (Gucci, Bottega Veneta, LOEWE), and watch retailers (Omega, IWC Schaffhausen, Rolex).

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• YLYstudiominorStrategic or Co-development Partner · 5 February 2026Local Hong Kong embroidery studio that created four embroidered horse installations for the 'Whimsical Gallop' Chinese New Year celebration. YLYstudio dedicated over 1,000 hours to handcrafting more than 590 ornaments with eight auspicious motifs using over 80 types of sequins, threads, and ribbons.
• Art Basel Hong KongcoreStrategic or Co-development Partner · 20 March 2025Pacific Place hosted 'Lanternfly Ballet' by Monster Chetwynd as the only offsite Encounters project of Art Basel Hong Kong 2025. The immersive installation combined installation and performance art, reflecting on transformation and biodiversity themes.
• ComplexCon Hong KongcoreGTM or Marketing Partner · 18 March 2025Pacific Place became the official mall partner of ComplexCon Hong Kong, a global pop culture festival converging music, fashion, art, and streetwear. above members enjoy exclusive ticket redemptions using points.
• Heatherwick Studio (Thomas Heatherwick)coreStrategic or Co-development Partner · 1 January 2011British designer Thomas Heatherwick and his Heatherwick Studio designed Pacific Place's 2011 redesign, transforming the mall into a next-generation fashion luxury landmark with innovative vision.
• André Fu (above Lounge Designer)minorStrategic or Co-development PartnerRenowned architect André Fu designed the above Lounge and Pavilion VIP areas, creating exclusive spaces for above Black and Platinum/Gold members with sophisticated bar area, comfortable seating zones, and private meeting rooms.

Scale indicators5 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• K11 MUSEA: Luxury cultural-retail destination in Tsim Sha Tsui developed by New World Development. Comparable as a luxury mall positioning itself around art, culture, and experiential retail - directly competing for culturally-engaged luxury shoppers and tourist footfall.
• IFC Mall: Direct competitor luxury mall in Central, Hong Kong. Also owned by Swire Properties, offering a competing luxury retail collection with direct MTR connectivity, making it the closest peer in terms of positioning, tenant mix, and ownership structure.
• Lee Gardens: Luxury retail cluster in Causeway Bay operated by Hysan Development. Comparable as a competing luxury destination in Hong Kong with premium watch, jewelry, and fashion tenant mix targeting high-spend consumers.
• Harbour City: One of Hong Kong's largest mixed-use complexes in Tsim Sha Tsui with extensive luxury retail, dining, hotels, and office space. Comparable for the integrated luxury mixed-use model and competing for the same luxury tourist and shopper cohort.
• Elements: Luxury shopping mall at Kowloon Station developed by MTR Corporation and Sun Hung Kai Properties. Comparable as a premium mall serving luxury brands, high-end dining, and connected to a transportation hub - a direct competitive alternative for luxury spend.
• Times Square Hong Kong: Major vertical retail and office complex in Causeway Bay operated by Wharf REIC. Comparable as a flagship Hong Kong shopping destination mixing luxury, mid-market retail, dining, and entertainment in a vertical mall format.

Broad incumbents

• Marina Bay Sands: Integrated resort in Singapore combining luxury retail mall, hotel, casino, and convention facilities. Comparable for the integrated luxury retail-hospitality-entertainment model and competing for regional luxury tourist spend.
• The Venetian Macao: Integrated resort in Macau with luxury retail, hotels, and entertainment. Comparable as an integrated luxury destination competing with Hong Kong for regional luxury and tourist dollars.

Regional players

• Plaza 66: Luxury mall in Jing'an, Shanghai, also developed by Swire Properties. Comparable as a sister luxury property within Swire's portfolio with a similar luxury tenant mix and positioning - relevant as a regional comparable for HK luxury mall performance.
• ION Orchard: Luxury mall at Orchard MRT in Singapore. Comparable as a flagship luxury retail destination with high-end tenant mix in an Asian gateway city, serving as a regional benchmark for luxury mall operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PPPromotions
• Facebookfacebook.com/PacificPlaceHK
• Instagraminstagram.com/pacificplacehk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Place