Rodna Zemya Holding

What Rodna Zemya Holding does

Rodna Zemya Holding AD is a Bulgarian public diversified holding company traded on the Bulgarian Stock Exchange under ticker HRZ and headquartered in Sofia. The entity traces its listed history to the 1998 restructuring of Privatization Fund Rodna Zemya AD and was materially reshaped in 2014 through the merger of 10 operating companies into a single listed group. The holding's business is a portfolio of traditional-sector subsidiaries spanning flour milling, greenhouse agriculture, food production, mushroom cultivation, wine production, and real estate.

The largest operating asset is Baumaks Bulgaria EOOD, controlled via a 2015-acquired majority stake in Hedus AD. Baumaks is the largest DIY retail chain in Bulgaria, operating 8 hypermarkets with more than 105,000 square meters of retail space, serving 15,000+ customers daily and employing 514 people as of 2014. The holding generates revenue through a mix of B2C DIY retail, B2B flour and food sales, agricultural wholesale, wine sales, mushroom production, and real estate holdings. Capital structure activity includes a 2019 public offering of 20 million shares at 1.80 BGN (raising approximately 36 million BGN) and bond prospectuses filed in 2020 and 2025 for admission to the regulated market. Governance is led by board members Biser Lozkov Lozel and Stylyana Ivanova Grozdanova, in place since the 2014 restructuring.

Name

Rodna Zemya Holding

Legal name

Родна Земя Холдинг АД

Website

https://rodnazemya.bg

Company type

Public

Founded year

1998

Operating status

Operating

Short description

Rodna Zemya Holding AD is a Bulgarian public diversified holding (BSE: HRZ) operating subsidiaries in flour milling, greenhouse farming, food and wine production, real estate, and DIY retail via Baumaks Bulgaria, the country's largest DIY chain with 8 hypermarkets.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Others

Marketing channels2 records

Core offering

Rodna Zemya Holding AD is a publicly listed Bulgarian holding company that consolidates and manages a portfolio of subsidiaries across multiple sectors. It holds flour milling companies (Lovech Mills, Kyustendil Mills), greenhouse farming complexes (Strelcha, General Toshevo), real estate properties including the Zaharna Fabrika revitalization project, mushroom production (Shampinon), wine production (Wine Industry), and a majority stake in Hedus AD which owns Baumax Bulgaria — Bulgaria's largest DIY retail chain with 8 hypermarkets.

Product overview

Rodna Zemya Holding AD is a diversified Bulgarian holding company that manages a portfolio of subsidiaries across multiple sectors including retail (Baumax Bulgaria DIY hypermarket chain), agriculture (greenhouse complexes, milling operations), real estate (Zaharna Fabrica revitalization project, land sales), and wine production. The company operates as an investment vehicle focused on managing incorporated businesses, developing planned projects, and seeking foreign partnerships to leverage synergistic effects across its subsidiary network.

Differentiator

Problem solved

Functional benefit

Brands

• Пълдин (Puldin): Puldin Properties Invest AD SIC - real estate investment company under the Rodna Zemya Holding group

Products and services

• Baumax Bulgaria DIY Retail Chain
• Zaharna Fabrika Land Sales
• Zaharna Fabrika Revitalization Project

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• Baumaks Bulgaria EOODcoreOthers · 20 January 2015Baumaks Bulgaria EOOD is a wholly-owned subsidiary of Hedus AD, which Rodna Zemya Holding acquired a majority stake in. It is the largest DIY retail chain in Bulgaria with 8 hypermarkets in 7 cities, trading area over 105,000 sq.m., and 514 employees.
• Hedus ADcoreOthers · 20 January 2015Hedus AD owns 100% of Baumaks Bulgaria EOOD. Rodna Zemya Holding acquired a majority stake in Hedus AD with Competition Protection Commission approval.
• T i A Bi Real Estate OOD (Ти ей би риъл естейт ООД)coreOthers · 18 March 2014One of ten companies merged into Rodna Zemya Holding AD through merger procedure. EIK 200448023.
• Marimeks 77 EOOD (Маримекс 77 ЕООД)coreOthers · 18 March 2014One of ten companies merged into Rodna Zemya Holding AD through merger procedure. EIK 130851004.
• Shampinon EOOD (Шампиньон ЕООД)coreOthers · 18 March 2014One of ten companies merged into Rodna Zemya Holding AD through merger procedure. EIK 124617299.
• Lovezhki melnitsi 2005 EOOD (Ловешки мелници 2005 ЕООД)coreOthers · 18 March 2014One of ten companies merged into Rodna Zemya Holding AD through merger procedure. EIK 130186558.
• Anitas 2003 EOOD (Анитас 2003 ЕООД)coreOthers · 18 March 2014One of ten companies merged into Rodna Zemya Holding AD through merger procedure. EIK 131131931.
• Oranzhereen kompleks Strelcha EOOD (Оранжериен комплекс Стрелча ЕООД)coreOthers · 18 March 2014One of ten companies merged into Rodna Zemya Holding AD through merger procedure. EIK 202630633.
• Oranzherii General Toshevo EOOD (Оранжерии Генерал Тошево ЕООД)coreOthers · 18 March 2014One of ten companies merged into Rodna Zemya Holding AD through merger procedure. EIK 202634553.
• Kyustendilski melnitsi OOD (Кюстендилски мелници ООД)coreOthers · 18 March 2014One of ten companies merged into Rodna Zemya Holding AD through merger procedure. EIK 202608149.
• Demira S OOD (Демира С ООД)coreOthers · 18 March 2014One of ten companies merged into Rodna Zemya Holding AD through merger procedure. EIK 130841421.
• Vinena industriya EOOD (Винена индустрия ЕООД)coreOthers · 18 March 2014One of ten companies merged into Rodna Zemya Holding AD through merger procedure. EIK 130921424.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• OBI: Major European DIY/home-improvement retail chain. Comparable to Rodna Zemya's Baumaks Bulgaria subsidiary as a DIY competitor, though operating at significantly larger scale across multiple European markets.
• CBRE Group: Global commercial real estate services and investment firm. Comparable to Rodna Zemya's real estate development and disposition activities (e.g., Zaharna Fabrika complex), though operating globally and across the full real estate value chain.
• Hornbach: European DIY retail chain focused on construction and home improvement. Comparable to Baumaks Bulgaria as a competitor in the same product category, at substantially larger pan-European scale.
• Mr. Bricolage: French-origin DIY retail chain with European footprint. Comparable as a peer in the European DIY retail category where Baumaks Bulgaria operates.
• Leroy Merlin: Global home-improvement and DIY retail leader. Comparable to Baumaks Bulgaria as a DIY retail competitor with substantially greater scale, supply-chain depth, and omnichannel capabilities.
• Praktiker: European DIY retail chain. Comparable as a DIY retail competitor to Baumaks Bulgaria in the broader European home-improvement market.

Direct peers

• Chimimport AD: Bulgarian diversified holding listed on the Bulgarian Stock Exchange with interests across transport, finance, and industry. Most directly comparable Bulgarian publicly traded diversified holding with a multi-subsidiary structure similar to Rodna Zemya.
• Stara Planina Hold AD: Bulgarian public holding company with diversified industrial and manufacturing subsidiaries. Comparable as another publicly listed Bulgarian holding operating a portfolio of operating businesses.
• Trace Group Hold AD: Bulgarian holding company focused on construction and infrastructure. Comparable to Rodna Zemya as a Bulgarian public holding with operating subsidiaries in real-asset-intensive sectors.
• Sopharma AD: Bulgarian pharmaceutical holding listed on the Bulgarian Stock Exchange. Comparable as a publicly traded Bulgarian holding company managing a portfolio of operating subsidiaries and using the public markets for capital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodna Zemya Holding