What Sikkens does

Sikkens is a Dutch decorative paint brand founded in 1792 and headquartered in Sassenheim, Netherlands. The brand is part of AkzoNobel and operates exclusively in the Dutch market, supplying architectural coatings including wall paints, lacquers, floor coatings, metal paints, and primers. Its product range is built on proprietary coatings technologies such as 4SO Technology and includes a TUV-certified biobased line led by products like Rubbol XD High Gloss. Sikkens also runs the Colour Futures annual trend forecasting system, which positions the brand with architects, interior designers, and specifiers.

Sikkens serves a fragmented customer base spanning DIY consumers, independent professional painters, architects and designers, and maintenance contractors. Its go-to-market combines an authorized trade network of Sikkens Centers with direct e-commerce via SikkensCenter.nl. The company supports its professional channel with the Sikkens Academy training platform and the Sikkens Expert App for field reference. Pricing is per-unit at retail and through trade channels rather than enterprise contracts, and revenue is not separately disclosed from its parent AkzoNobel. The brand is also associated with cultural partnerships, most notably the Kinderdijk World Heritage Foundation.

Name

Sikkens

Legal name

Akzo Nobel Decorative Coatings B.V.

Website

https://sikkens.nl

Company type

Private

Founded year

1792

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sikkens is a heritage Dutch decorative paint brand, founded in 1792 and operated under AkzoNobel, supplying architectural coatings to Dutch consumers, professional painters, architects, and maintenance contractors via Sikkens Centers and direct e-commerce.

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Architectural & Decorative Coatings (IMAEAGAA), Industrial Protective Coatings (IMADAKAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Decorative coatings
• Interior wall paints
• Exterior lacquers
• Professional paint brands
• Architectural coatings

Headquarters

HQ city

Sassenheim

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Architectural Coatings Sales: Revenue generated from direct sales of paints, lacquers, primers, and coatings to professional painters and consumers through e-commerce and trade channels. Products sold in various sizes (500ML, 1L, 2.5L, 5L, 10L) with per-unit pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sikkens manufactures and sells decorative architectural coatings for the Dutch market, including interior wall paints (muurverven), lacquers (lakken), floor coatings, metal paints, and primers. The brand sells waterborne and biobased paint products for both professional painters and homeowners through its own e-commerce platform and authorized trade dealers.

Product overview

Sikkens is a premium decorative paints and coatings brand under AkzoNobel, serving both professional painters and consumers in the Netherlands. The product portfolio is organized into distinct technology families: (1) Alphacryl and Alphatex interior wall paints ranging from standard matte (Alpha Prof Mat, Alpha Projecttex) to premium stain-resistant lines (Alpha Rezisto Easy Clean, Alpha Rezisto Anti Marks) and advanced formulations (Alphaxylan SF with polysiloxane technology, Alphatex IQ for fast exterior application); (2) Rubbol exterior wood/metal lacquers including the premium XD line for maximum durability (up to 10 years), the BL Rezisto line for skin grease resistance, BL Endurance for low-VOC applications, and specialty thixotropic systems (EPS Thix, DSA Thix); (3) Redox metal protection coatings including the one-pot Metal Protect Satin and professional-grade 2K epoxy Forte; (4) Color collections including the Colour of the Year program, Colour Futures annual collections, RIJKS Colors, 5051, and RAL conversion options; (5) Sikkens Tester for color validation. The brand positions around craftsmanship and quality, with strong sustainability messaging including biobased certifications and environmental labels.

Differentiator

Problem solved

Functional benefit

Brands

• Sikkens Expert App: Mobile application for professionals providing color selection and product information tools.

Products and services

• Alphacryl Pure Mat SF Premium interior wall paint with Class 1 scrub resistance per DIN EN 13300, extremely matte finish with decontaminatable properties, for professional and consumer use.
• Rubbol XD High Gloss Extremely durable high-gloss exterior lacquer with 4SO technology providing up to 10 years proven protection against UV and weather influences; TUV biobased certified.
• Rubbol XD Semi-Gloss Extremely weather-resistant semi-gloss exterior lacquer with optimal colour retention and up to 10 years protection.
• Rubbol SB Excellent weather-resistant high-gloss exterior lacquer with optimal gloss retention, providing up to 8 years protection.
• Rubbol AZ Universal high-gloss exterior lacquer with good coverage and flow, suitable for processing from 5 to 30°C.
• Rubbol BL Rezisto Satin Skin grease-resistant satin interior lacquer with fast drying and curing, providing extreme protection against scratches and wear.
• Rubbol BL Endurance High Gloss Exterior lacquer with extremely low VOC content (80% lower than conventional), excellent flexibility for long-lasting protection; up to 6 years protection.
• Alpha Rezisto Easy Clean Matte, stain-repellent and easy-to-clean interior wall paint with Class 1 scrub resistance that does not shine after repeated cleaning.
• Alpha Rezisto Anti Marks Interior wall paint extremely resistant to streaks, smudges, and impacts from shoes and bags, with extra long protection duration.
• Alphatex IQ Mat Rain-resistant matte exterior wall paint with 45-minute rain resistance and high resistance to salt penetration.
• Alphaxylan SF Waterborne, solvent-free lime-matte interior wall paint on polysiloxane basis with very high water vapor permeability and Class 1 scrub resistance.
• Alpha Topcoat Extremely weather-resistant silk-gloss exterior wall paint with excellent water vapor permeability, providing up to 10 years protection.
• Redox BL Metal Protect Satin Fast-drying one-pot system for metal interior and exterior use, providing rust-inhibiting waterborne adhesion primer, intermediate and top coat.
• Redox BL Forte Waterborne 2-component epoxy primer/topcoat for professional use on steel, galvanized steel, aluminum, stainless steel and copper with high mechanical and chemical resistance.
• Sikkens Tester 30ml colour tester product (priced at €2.99) for testing paint colours at home, with built-in paint and roller in one.

Quantifiable outcome

• Up to 10 years UV and weather protection with Rubbol XD High Gloss
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stichting Werelderfgoed Kinderdijk (Kinderdijk World Heritage Foundation)coreStrategic or Co-development Partner · 13 March 2024AkzoNobel and Sikkens brand signed a new six-year partnership with Stichting Werelderfgoed Kinderdijk to provide technical expertise and innovative coatings for restoring and preserving the 19 windmills built around 1740. The partnership builds on the relationship established in 2016 and aims to maintain these iconic 18th-century Dutch windmills in their original colours. The windmills attract over 350,000 visitors annually.
• AkzoNobelcoreTechnology or IntegrationSikkens is owned by AkzoNobel, a leading global paints and coatings company. Akzo Nobel Decorative Coatings B.V. is the legal entity operating the Sikkens.nl website and handling all sales, customer support, and product fulfillment.
• Polyfilla ProminorChannel Partner/ Reseller/ DistributorRelated brand under AkzoNobel offering complementary filler products for professional painters, cross-promoted on Sikkens professional platform.
• MeesterhandminorChannel Partner/ Reseller/ DistributorRelated brand under AkzoNobel offering professional painting tools and accessories, cross-promoted on Sikkens professional platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flexa: Flexa is a sister brand under AkzoNobel selling decorative paints and wood finishes in the Netherlands, competing with Sikkens for the same DIY consumers and trade painters via overlapping product categories.
• Farrow & Ball: Farrow & Ball is a UK-based premium heritage paint brand with a comparable positioning around colour curation, designer-led collections, and high-end interior finishes, competing for the same premium consumer and designer segment Sikkens addresses.
• Little Greene: Little Greene is a premium heritage British paint brand built around period colour collections and architectural finishes, directly comparable to Sikkens' Colour Futures and heritage-led positioning.
• Sigma Coatings: Sigma Coatings is a Dutch premium architectural paint brand, owned by PPG, directly competing with Sikkens in the Netherlands across professional and consumer channels with comparable wall paints, lacquers, and wood finishes.
• Dulux (AkzoNobel): Dulux is AkzoNobel's flagship global decorative paint brand, also sold in the Netherlands, competing head-to-head with Sikkens in premium interior/exterior wall paints and trade channels.

Broad incumbents

• Jotun Paints: Jotun is a large international paints and coatings manufacturer with a decorative paints division that competes with Sikkens in architectural coatings across European markets, offering broader portfolio scope.
• Hempel: Hempel is a European-headquartered global coatings manufacturer with decorative and protective paint lines that overlap with Sikkens' exterior and metal coatings portfolio.
• Sherwin-Williams: Sherwin-Williams is one of the world's largest coatings companies with a substantial architectural paints portfolio, comparable as a broad incumbent in decorative and protective coatings globally.
• PPG Industries: PPG is a global coatings incumbent and the parent of Sigma Coatings, directly comparable as an architectural paints competitor to Sikkens and its AkzoNobel parent.

Emerging players

• Histor (Monument) Verf: Histor/Historie Verf is a Dutch niche paint brand focused on heritage and monumental building restoration, overlapping with Sikkens' Kinderdijk heritage work and exterior wood/metal coatings for historic properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SikkensNL
• Facebookfacebook.com/SikkensNL
• LinkedInlinkedin.com/company/sikkens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sikkens