Northern Jaguar Project
Northern Jaguar Project is a US-Mexico binational nonprofit that protects the world's northernmost jaguar population through a 56,000+ acre reserve in Sonora, a rancher partnership program, camera-trap research, and youth environmental education, funded primarily by individual donations.
- Company typePrivate
- Founded2003
- HeadquartersTucson, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Northern Jaguar Project does
Northern Jaguar Project (NJP) is a US-based 501(c)-style nonprofit founded in 2003 to protect the world's northernmost breeding population of the jaguar in the U.S.-Mexico borderlands. Its core product is the over 56,000-acre Northern Jaguar Reserve in Sonora, Mexico, assembled through staged land purchases between 2003 and 2019 across six former ranches (Los Pavos, Zetázora, Carricito, Tézotas, Bábaco I, Bábaco II). Titles to the reserve are held by a separate Mexican nonprofit, Asociación Conservación del Norte, A.C., creating a binational operational structure with a Tucson, Arizona administrative office and a Sahuaripa, Sonora field office.
NJP's program portfolio is built on four pillars: scientific research (a network of 200+ motion-triggered cameras generating a reviewed archive of over 1.6 million photographs and 3,200 videos, used to track individual jaguars across years); the Viviendo con Felinos® rancher partnership program, currently covering 21 collaborating ranches and a 150+ square mile buffer zone; habitat restoration (buffelgrass removal, gabion construction, erosion control, fencing); and youth outreach through Eco-Guardian clubs delivered with the Mexican partner Conciencia y Educación Ambiental, A.C. The reserve operates as an "umbrella species" conservation model, protecting jaguars and the broader ecosystem (mammals, birds, herpetofauna, plants, invertebrates) under one management regime.
The business model is donation-funded: individual one-time and monthly recurring donations processed through the website are the primary revenue stream, supplemented by cause-marketing partnerships (Heliotrope jewelry donating 15% of sales, Food Conspiracy Co-op Round Up, Summit Hut Banff Festival giving), grants, volunteer labor, and merchandise. Pricing is tierless donation amounts with optional designation to land purchase, general operations, or a stewardship fund. Go-to-market is community-led, combining field presence, earned media (Discovery Channel, USA Today, New York Times coverage), and community events (Día del jaguar festival, Viviendo con Felinos fiestas, Arizona Gives Day, Giving Tuesday).
Northern Jaguar Project firmographics
Firmographics- Name
- Northern Jaguar Project
- Legal name
- Northern Jaguar Project
- Website
- https://northernjaguarproject.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Northern Jaguar Project is a US-Mexico binational nonprofit that protects the world's northernmost jaguar population through a 56,000+ acre reserve in Sonora, a rancher partnership program, camera-trap research, and youth environmental education, funded primarily by individual donations.
- Ownership category
- akta.pro rank
Northern Jaguar Project industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)
- akta.pro secondary industry
- Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF)
Keywords
Where Northern Jaguar Project is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Northern Jaguar Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Individual Donations: Primary revenue source - one-time and recurring monthly donations from individual supporters, processed through the organization's website
- Corporate Partnerships and Merchandise: Revenue from partnership arrangements such as Heliotrope jewelry (15% of sales donated) and Round Up programs at local businesses
- Volunteer and Intern Program: Volunteer support for field operations including camera maintenance, restoration work, photography, and administrative tasks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-time Donation |
| Subscription | Monthly | Monthly Recurring Donation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Northern Jaguar Project product offering
Product offeringCore offering
Northern Jaguar Project is a binational nonprofit that owns and manages the over 56,000-acre Northern Jaguar Reserve in Sonora, Mexico and partners with 21 ranches through the Viviendo con Felinos® program to create a 150+ square-mile protected buffer for the world's northernmost breeding jaguar population. It runs a 200+ motion-triggered camera monitoring network that has produced a database of 1.6 million+ photographs and 3,200 videos used for individual jaguar identification and population research. Complementary programs include youth environmental education via Eco-Guardian clubs and on-the-ground habitat restoration (water conservation, gabion construction, buffelgrass removal).
Product overview
Northern Jaguar Project is a conservation organization operating a portfolio of interconnected programs centered on protecting the world's northernmost jaguar population. The core offering is the 56,000-acre Northern Jaguar Reserve, complemented by the Viviendo con Felinos® rancher partnership program, scientific research/monitoring, youth outreach through the Eco-Guardians program, and habitat restoration efforts. These programs work together to provide safe spaces for jaguars, engage local communities, and protect whole ecosystems under the jaguar's umbrella of protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Northern Jaguar Reserve
- Viviendo con Felinos®
- Scientific Research and Monitoring Program
- Youth Outreach / Eco-Guardians Program
- Eco-Guardians Coloring Book
- Habitat Restoration Program
Quantifiable outcome
- 182,000+ acres of protected habitat for jaguar conservation
- +3 more outcomes
Companies that use Northern Jaguar Project
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Northern Jaguar Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Northern Jaguar Project partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- HeliotropeminorPartnership where Heliotrope artist Spring Winders creates jaguar-themed jewelry (bolo ties, earrings, necklaces, rings) and 15% of sales are donated to NJP.
- Food Conspiracy Co-opminorRound Up donation program where spare change from purchases supports NJP conservation work.
- Summit HutminorBanff Mountain Film Festival partner that donates a portion of ticket sales back to community organizations including NJP.
- Border Arts CorridorminorCollaboration on the Un-Fragmenting / Des-Fragmentando art installation projecting jaguar images onto the U.S.-Mexico border wall to bring attention to wildlife impacts.
- Casa de la CulturaminorCollaboration on the Un-Fragmenting / Des-Fragmentando art installation projecting jaguar images onto the U.S.-Mexico border wall.
- Conciencia y Educación Ambiental, A.C.coreEnvironmental education partner that designs and implements youth outreach activities including workshops on species identification, water conservation, climate change, and ecological topics. Santa and Blanca Nápoles founded the organization in 2003.
- Nature and Culture InternationalcoreCollaboration on the Borderlands Linkages Initiative to identify critical wildlife corridors between private and government reserves. NJP works with NCI to protect connectivity across the borderlands landscape.
- Wildlands NetworkcoreCollaboration on the Borderlands Linkages Initiative to identify critical wildlife corridors between private and government reserves.
- Sky Island AlliancecoreCollaboration on the Borderlands Linkages Initiative to identify critical wildlife corridors between private and government reserves.
- Cuenca Los OjoscoreCollaboration on the Borderlands Linkages Initiative to identify critical wildlife corridors between private and government reserves.
- Rancho El AribabicoreCollaboration on the Borderlands Linkages Initiative to identify critical wildlife corridors between private and government reserves.
- NaturaliaminorConnected NJP with Conciencia y Educación Ambiental in 2006 to implement a pilot environmental education program in Sahuaripa.
- Nature and Culture InternationalcoreLed México conservation program and established effective protected areas; NJP Executive Director Lydia Lozano Angulo previously worked there for almost a decade.
- Arizona Trail AssociationminorSeeds of Stewardship program provided gear loan for Eco-Guardian campout on the Northern Jaguar Reserve.
- Optics for the TropicsminorDonated binoculars for Eco-Guardian outings and wildlife observation activities.
- BICAS (Bicycle Inter-Community Art and Salvage)minorDonated bikes for raffle at Viviendo con Felinos celebration event.
- Asociación Conservación del Norte, A.C.coreMexican non-profit organization that holds title to Northern Jaguar Reserve properties and serves as the authorized non-for-profit in Mexico.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Northern Jaguar Project competitors and assessment
Company assessmentBroad incumbents
- Defenders of Wildlife: U.S. wildlife conservation nonprofit with significant Mexican gray wolf and large carnivore programs. Comparable in carnivore conservation focus and policy advocacy, though more U.S.-policy-oriented than land-acquisition driven.
- World Wildlife Fund (WWF): Global conservation organization with jaguar conservation programs across the species' range. Comparable as a brand-driven, donation-funded conservation NGO, but at dramatically greater scale and broader portfolio than NJP.
- Wildlife Conservation Society: Wildlife conservation organization combining field programs, zoos, and research. Comparable in scientific research, protected-area management, and community-based conservation, though it operates at global institutional scale.
- The Nature Conservancy (TNC): One of the largest global conservation NGOs, operating through land acquisition, reserve management, and scientific research. Comparable in business model and methods but at vastly greater scale and geographic breadth.
Direct peers
- Sky Island Alliance: U.S.–Mexico borderlands conservation nonprofit focused on the Sky Island region. Highly comparable as a binational partner of NJP, working on habitat connectivity, wildlife corridors, and community-based conservation in the same Sonoran geography.
- Nature and Culture International: Latin American land conservation nonprofit and NJP partner. Closely comparable because NJP's Executive Director previously ran NCI's México program, and both organizations use land acquisition and protected-area establishment as core strategies.
- Wildlands Network: Wildlife corridor and connectivity-focused nonprofit and an existing NJP partner in the Borderlands Linkages Initiative. Comparable mission in landscape-scale carnivore corridor protection and binational U.S.–Mexico conservation strategy.
- Panthera: Global wild cat conservation nonprofit with dedicated jaguar programs across Latin America. Highly comparable as a species-focused NGO deploying camera-trap research, community engagement, and protected-area management similar to NJP's Viviendo con Felinos model.
- Cuenca Los Ojos: Borderlands conservation and restoration foundation in Sonora, and an existing NJP partner. Comparable as a private landowner-led reserve model restoring watersheds and wildlife habitat adjacent to NJP's reserve.
Regional players
- Center for Biological Diversity: U.S.-based biodiversity advocacy nonprofit focused on endangered species and habitat protection. Comparable in jaguar and borderlands wildlife advocacy but primarily operates through legal/regulatory channels rather than direct land management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Northern Jaguar Project social profiles
Digital presenceNorthern Jaguar Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Jaguar Project leadership team
Management profileNumber of profiles
Profiles15 records
Northern Jaguar Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Jaguar Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Jaguar Project
What does Northern Jaguar Project do?
Northern Jaguar Project is a binational nonprofit that owns and manages the over 56,000-acre Northern Jaguar Reserve in Sonora, Mexico and partners with 21 ranches through the Viviendo con Felinos® program to create a 150+ square-mile protected buffer for the world's northernmost breeding jaguar population. It runs a 200+ motion-triggered camera monitoring network that has produced a database of 1.6 million+ photographs and 3,200 videos used for individual jaguar identification and population research. Complementary programs include youth environmental education via Eco-Guardian clubs and on-the-ground habitat restoration (water conservation, gabion construction, buffelgrass removal).
Is Northern Jaguar Project a public or private company?
Northern Jaguar Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Northern Jaguar Project founded?
Northern Jaguar Project was founded in 2003. It employs 1 to 10 people.
Where is Northern Jaguar Project based?
Northern Jaguar Project is headquartered in Tucson, United States, in the North America region.
How does Northern Jaguar Project make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships and Merchandise and volunteer and Intern Program.
Who are Northern Jaguar Project's main competitors?
Broad incumbents on record are Defenders of Wildlife, World Wildlife Fund (WWF), Wildlife Conservation Society and The Nature Conservancy (TNC). Direct peers are Sky Island Alliance, Nature and Culture International, Wildlands Network, Panthera and Cuenca Los Ojos. Center for Biological Diversity is listed as a regional player.
Does Northern Jaguar Project have an API?
No public API is recorded for Northern Jaguar Project.
What industry is Northern Jaguar Project in?
Northern Jaguar Project's product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAIAC, Wildlife Rescue, Rehabilitation & Release, with a secondary code of THAAAFAF, Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based). Its NAICS code is 712190 and its SIC code is 8731.