AGENT FINDER
AGENT FINDER operates The Jon Sterling Team, a licensed residential real estate brokerage matching buyers and sellers with agents across Florida's Vero Beach and Treasure Coast market. Revenue comes from transactional commissions on individual home sales, delivered by a small team under a brokerage affiliation with The Real Brokerage Inc.
- Company typePrivate
- Founded2002
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AGENT FINDER does
AGENT FINDER (operating as The Jon Sterling Team) is a licensed residential real estate brokerage practice serving home buyers and sellers in Florida's Vero Beach and broader Treasure Coast market, including Sebastian, Indian River Shores, Orchid, John's Island, and Fort Pierce. The firm is led by Jon Sterling, a broker since 2002 who previously ran brokerages in Chicago, launched Keller Williams in the UK, and served as Area Director for Keller Williams in South Florida overseeing 35 offices and approximately 7,000 agents responsible for $12.9 billion in production. Operationally, the practice is a small team (1-10 employees) that operates under The Real Brokerage Inc. for licensing and back-office support, with no proprietary technology platform or app — service delivery is direct via phone, text, email, and in-person consultations.
The business model is transaction-based: revenue is generated exclusively through real estate commissions earned at closing on residential buy and sell transactions, with commissions now openly negotiable under the August 2024 NAR settlement and buyer agreements required before home tours. Go-to-market is sales-led and centered on referral-based lead generation from past clients, augmented by an educational content marketing engine covering Vero Beach neighborhoods, agent-selection advice, and post-NAR settlement compliance, distributed via blog posts and organic social sharing on Facebook, X, Pinterest, LinkedIn, and Reddit. The proposition is differentiated by Sterling's broker-level experience evaluating agent performance and by deep micro-market specialization in the Treasure Coast, with no disclosed revenue, transaction counts, or external funding.
AGENT FINDER firmographics
Firmographics- Name
- AGENT FINDER
- Legal name
- The Real Brokerage Inc.
- Website
- https://agentfindr.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AGENT FINDER operates The Jon Sterling Team, a licensed residential real estate brokerage matching buyers and sellers with agents across Florida's Vero Beach and Treasure Coast market. Revenue comes from transactional commissions on individual home sales, delivered by a small team under a brokerage affiliation with The Real Brokerage Inc.
- Ownership category
- akta.pro rank
AGENT FINDER industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where AGENT FINDER is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AGENT FINDER business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Real Estate Commissions: Transaction-based commissions on home sales and purchases, earned upon closing. Commissions are negotiable per 2024 NAR settlement terms. Agent represents buyers or sellers (or both) in residential real estate transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Negotiated commission structure |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
AGENT FINDER product offering
Product offeringCore offering
AGENT FINDER is a real estate professional service that matches buyers and sellers of real estate with high-quality agents in the Florida Treasure Coast market. Operating as The Jon Sterling Team under The Real Brokerage Inc., the firm provides residential real estate brokerage services to clients in Vero Beach, Sebastian, Indian River Shores, Orchid, John's Island, and Fort Pierce.
Differentiator
Problem solved
Functional benefit
Products and services
- The Jon Sterling Team Residential Brokerage Full-service residential real estate brokerage serving individual home buyers and sellers in Vero Beach, Sebastian, Indian River Shores, Orchid, John's Island, and Fort Pierce, Florida.
- Buyer Representation Service Representation of individual home buyers in property search, offer, negotiation, and closing across the Florida Treasure Coast.
- Seller Representation Service Representation of individual home sellers in listing, marketing, negotiation, and closing across the Florida Treasure Coast.
- Agent Matching Service Matching of real estate buyers and sellers with high-quality agents in the Florida Treasure Coast market, branded as AGENT FINDER.
Quantifiable outcome
- Top-tier listing agents sell homes for meaningfully more than average; top buyer agents save clients real money on purchases
Companies that use AGENT FINDER
Customer profileSegments1 record
Ideal customer profiles1 record
AGENT FINDER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AGENT FINDER partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Real Brokerage Inc.minorBrokerage affiliation under which Jon Sterling operates as a licensed real estate agent. The firm provides licensing, E&O insurance, and brokerage support services.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
AGENT FINDER competitors and assessment
Company assessmentDirect peers
- HomeLight: HomeLight is a direct peer — a national agent-matching platform that connects buyers and sellers with top-performing real estate agents using production and performance data. Both AGENT FINDER and HomeLight are built around the same core insight: that agent quality is highly variable and consumers benefit from data-driven selection.
- Compass: Compass is a technology-forward residential real estate brokerage competing for high-producing agents and their clients. Both operate at the intersection of agent-quality differentiation and residential transaction services, with overlapping target customers (home buyers and sellers) and overlapping value proposition (better agent selection and experience).
- eXp Realty: eXp Realty is a cloud-based residential brokerage that licenses agents and provides brokerage infrastructure at low fixed cost. It is comparable because AGENT FINDER operates under a similar cloud-brokerage model (via The Real Brokerage) and competes for the same buyer/seller pool, albeit at a vastly different scale.
Emerging players
- Opendoor: Opendoor is an iBuyer that enables sellers to transact directly with a tech-enabled buyer, partially bypassing traditional agents. It is an emerging competitive threat to AGENT FINDER's addressable market, since its growth reduces the number of transactions that flow through agent-mediated channels.
Broad incumbents
- Redfin: Redfin is a large, tech-enabled residential brokerage that competes directly for buyer and seller leads and has its own agent-matching and recommendation systems. It is a broad incumbent that overlaps with AGENT FINDER's value proposition (matching consumers to agents), but at much greater scale and with proprietary technology.
- Zillow Group: Zillow is the dominant real estate search and agent-advertising platform in the U.S. and a broad incumbent in the buyer/seller-to-agent funnel. AGENT FINDER competes against Zillow for the consumer's first touch in agent selection, but Zillow's reach, data, and Premier Agent program make it a vastly larger incumbent.
Regional players
- Idealista: Idealista is the leading residential real estate portal in Spain, Portugal, and Italy, with a comparable content-plus-listings business model that connects consumers with agents. It is a regional peer — same vertical, similar content-led approach to consumer education, but geographically distinct from AGENT FINDER's U.S. focus.
Others
- The Real Brokerage: The Real Brokerage is the brokerage affiliation under which AGENT FINDER's founder operates, providing licensing, E&O insurance, and back-office support. It is included as a peer because it is the infrastructure counterparty — not a direct competitor, but the platform on which AGENT FINDER is built.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
AGENT FINDER social profiles
Digital presenceAGENT FINDER financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGENT FINDER leadership team
Management profileNumber of profiles
Profiles1 record
AGENT FINDER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGENT FINDER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGENT FINDER
What does AGENT FINDER do?
AGENT FINDER is a real estate professional service that matches buyers and sellers of real estate with high-quality agents in the Florida Treasure Coast market. Operating as The Jon Sterling Team under The Real Brokerage Inc., the firm provides residential real estate brokerage services to clients in Vero Beach, Sebastian, Indian River Shores, Orchid, John's Island, and Fort Pierce.
Is AGENT FINDER a public or private company?
AGENT FINDER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AGENT FINDER founded?
AGENT FINDER was founded in 2002. It employs 1 to 10 people.
Where is AGENT FINDER based?
AGENT FINDER is headquartered in San Francisco, United States, in the North America region.
How does AGENT FINDER make money?
One revenue line is on record: real Estate Commissions.
Who are AGENT FINDER's main competitors?
Direct peers on record are HomeLight, Compass and eXp Realty. Opendoor is listed as an emerging player. Broad incumbents are Redfin and Zillow Group. Idealista is listed as a regional player. The Real Brokerage is listed as an others.
Does AGENT FINDER have an API?
No public API is recorded for AGENT FINDER.
What industry is AGENT FINDER in?
AGENT FINDER's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.