Delo Prodaja
Delo Prodaja (delo-prodaja.si) is an independent Slovenian-language online casino comparison platform operated solo by Aleš Kocjan, providing first-party tested reviews of bonus terms, payout speeds, and licensing for Slovenian players, monetized via affiliate commissions from ~10 partner casino operators.
- Company typePrivate
- Founded2018
- HeadquartersLjubljana, Slovenia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Delo Prodaja does
Delo Prodaja, operating at delo-prodaja.si, is an independent Slovenian-language online casino comparison and review platform founded in 2018 and operated as a solo venture by casino analyst Aleš Kocjan. The platform evaluates foreign-licensed online casinos that accept Slovenian players, providing first-party tested reviews covering bonus terms, wagering requirements, payout speeds, KYC processes, mobile compatibility, and licensing credentials. The core product is the "Casino Igre za Pravi Denar v Sloveniji" comparison page, supported by specialized sub-brands covering mobile casino gaming, slot machine analysis (RTP, volatility, bonus buy features), no-deposit bonus terms, and responsible gambling guidance.
The underlying technology is a standard web publishing platform with no proprietary technology disclosed; the platform's differentiator is editorial methodology rather than software architecture. Each casino is tested with real-money accounts from registration through deposit and payout, with 350+ casinos analyzed and 600+ games reviewed accumulated over 8 years. The site displays standard trust badges (256-bit SSL, eCOGRA certification references, RNG certification) and supports Slovenian-language content with EUR-denominated bonuses.
The business model is affiliate referral monetization. The platform earns commissions when referred users register and play at partner online casinos, with ~10 featured operator partners (Slotsgallery, Bizzo, Slotrave, Dragonslots, National Casino, Cazeus, Ice Casino, Hellspin, Ivibet, Dragonia) receiving priority editorial placement. GTM motion is content-marketing-driven: SEO-optimized review articles attract Slovenian-speaking organic search traffic, with conversion occurring via embedded affiliate links routing users to partner casinos. No subscription or product pricing applies to end users; the site's content is free. The platform has won three major iGaming affiliate awards (EGR Europe 2023 Best Casino Affiliate, SBC 2024 Affiliate of the Year, iGBA 2024 Best Affiliate Website), reinforcing its editorial brand position. Geographic focus is exclusively Slovenia.
Delo Prodaja firmographics
Firmographics- Name
- Delo Prodaja
- Legal name
- Delo Prodaja (operated by Aleš Kocjan)
- Website
- https://delo-prodaja.si
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Delo Prodaja (delo-prodaja.si) is an independent Slovenian-language online casino comparison platform operated solo by Aleš Kocjan, providing first-party tested reviews of bonus terms, payout speeds, and licensing for Slovenian players, monetized via affiliate commissions from ~10 partner casino operators.
- Ownership category
- akta.pro rank
Delo Prodaja industry classification
Industry- Product category
- Online Casino Comparison
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
- akta.pro secondary industry
- Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)
Keywords
Where Delo Prodaja is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Delo Prodaja business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Casino Affiliate Commissions: The site earns affiliate commissions when users register and play at online casinos through referral links. This is a revenue sharing model where casinos pay a percentage of revenue generated by referred players. The site explicitly states that some links are affiliate links and may earn commission upon registration.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Delo Prodaja product offering
Product offeringCore offering
Delo Prodaja operates an independent Slovenian-language online casino comparison and review platform at delo-prodaja.si. The site independently tests and reviews 350+ online casinos and 600+ casino games for Slovenian players, covering bonus terms, wagering requirements, payout speeds, KYC processes, mobile compatibility, and licensing. It monetizes exclusively through affiliate referral commissions when users register and play at partner foreign-licensed online casinos.
Product overview
Delo Prodaja is an independent Slovenian online casino comparison and review platform that evaluates foreign-licensed online casinos accepting Slovenian players. The portfolio consists of a core comparison product (Casino Igre za Pravi Denar v Sloveniji – Primerjava Igralnic) supported by specialized vertical sub-brands covering mobile gaming (Mobilne Casino Igre za Pravi Denar), slot machine analysis (Igralni Avtomati za Pravi Denar), and no-deposit bonuses (Casino Igre Brez Pologa), all underwritten by responsible gambling guidance content (Odgovorno Igranje). The platform differentiates itself through first-hand testing methodology — editor Aleš Kocjan tests each casino with real money deposits, verifies withdrawal speeds, and analyzes bonus terms rather than relying on operator-provided data.
Differentiator
Problem solved
Functional benefit
Products and services
- Casino Igre za Pravi Denar v Sloveniji – Primerjava Igralnic (Online Casino Comparison Platform) Comprehensive online casino comparison and review platform for Slovenian players, providing detailed analysis of casino bonuses, game selection, payment methods, withdrawal speeds, and licensing information. Free editorial resource monetized through affiliate referrals to partner casinos.
- Mobilne Casino Igre za Pravi Denar (Mobile Casino Reviews) Dedicated mobile casino gaming section testing and reviewing casino games on iOS and Android devices, including loading speeds, app stability, and gameplay quality.
- Igralni Avtomati za Pravi Denar (Slot Machine Reviews) Slot machine review and comparison section featuring RTP analysis, volatility testing, bonus buy features, and practical gaming recommendations based on real-money testing.
- Casino Igre Brez Pologa (No-Deposit Bonus Comparison) No-deposit bonus and free spins comparison section reviewing wagering requirements, withdrawal limits, and bonus terms across multiple online casinos for Slovenian players.
Quantifiable outcome
- 350+ casinos analyzed with real-money testing
- +1 more outcomes
Companies that use Delo Prodaja
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Delo Prodaja technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Delo Prodaja partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Slotsgallery CasinocoreFeatured as top recommendation on the site. Offers 100% bonus up to €777 plus 100 free spins. Affiliate referral relationship where readers clicking through to register generates commission. Receives editorial priority placement in comparison tables.
- Bizzo CasinocoreRecommended casino with 125% bonus up to €1,250 plus 125 free spins — highest bonus percentage in comparisons. Affiliate referral partner receiving editorial placement. Notable for iOS and Android app stability.
- Slotrave CasinocoreFeatured with 100% bonus up to €500 plus 100 free spins. Praised for lowest minimum deposit (€10) and fastest KYC completion times. Affiliate referral partner with editorial placement.
- Dragonslots CasinocoreFeatured casino with 100% bonus up to €1,000 plus 25 free spins. Affiliate partner highlighted for fastest mobile loading speeds (3 seconds on 4G) and highest number of slot titles.
- National CasinocoreFeatured casino partner offering 100% bonus up to €100 plus 100 free spins. Supports Slovenian language and Paysafecard payments. Affiliate referral placement with positive editorial ratings.
- Cazeus CasinocoreFeatured for most transparent bonus conditions among tested casinos. 100% bonus up to €500 plus 200 free spins. Affiliate referral partner praised for clear terms without hidden clauses.
- Ice CasinominorFeatured casino with lowest wagering requirement (5x) among no-deposit bonus tests. 100% bonus up to €500 plus 100 free spins. Affiliate partner with fast e-wallet payouts (4 hours).
- Hellspin CasinominorFeatured casino partner with 100% bonus up to €100 plus 100 free spins. Affiliate referral placement. Offers demo versions without registration — a distinguishing feature noted in reviews.
- Ivibet CasinominorFeatured casino partner with 100% bonus up to €100 plus 120 free spins. Affiliate referral placement. Notable for 7-day expiry on free spins — longer than standard 24–48 hours.
- Dragonia CasinominorFeatured casino with highest free spin count (200) among comparison set. 100% bonus up to €500 with split wagering (35x for bonus, 40x for free spins). Affiliate referral partner.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Delo Prodaja competitors and assessment
Company assessmentEmerging players
- Bigwinboard: Independent slot review site with deep slot testing, RTP analysis, and bonus buy evaluations. Comparable on the slot-machine-review vertical where the subject company has a dedicated sub-brand.
- SlotsUp: Slot-focused casino and game review platform with comparable game-by-game testing content (RTP, volatility, providers). Overlaps with the slot-specific sub-brand (Igralni Avtomati za Pravi Denar) of the subject company.
- BetterBonus: Bonus-comparison focused affiliate emphasizing wagering requirement transparency and payout speed testing. Comparable on the core value proposition of surfacing real bonus terms versus operator-stated marketing.
- GamblersConnect: Casino comparison site operating in multiple European markets with localized content. Relevant emerging peer for understanding localized affiliate competition in smaller European geographies like Slovenia.
Direct peers
- LatestCasinoBonuses (LCB): Bonus-led casino affiliate with a deep database of no-deposit bonuses, free spins, and casino reviews. Directly comparable in focusing on bonus terms comparison, wagering requirement transparency, and Slovenian/European market coverage.
- Bojoko: Casino comparison site emphasizing transparent testing, community reviews, and bonus comparisons across multiple European markets. Comparable business model, audience (European online casino players), and methodology-driven editorial approach.
- CasinoGuru: Major global casino review and comparison platform with real-testing methodology and a 'how we rate' transparency approach. Highly comparable as a content-driven casino affiliate that monetizes via referral commissions to licensed operators.
- AskGamblers: Long-running casino review and complaint-resolution platform with a large indexed review base. Operates the same affiliate-driven revenue model, driving player acquisition to licensed casinos via SEO content and user-generated reviews.
- Casinomeister: Veteran independent casino review and watchdog site that has historically advocated for player rights, payout verification, and editorial independence. Comparable on independence-from-operators stance and methodology transparency.
Broad incumbents
- OnlineCasinoReports: Established multi-jurisdiction casino review publisher with broader editorial scope and longer operating history. Comparable as a long-tenured affiliate publisher covering multiple regulated and offshore markets with similar SEO-led monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Delo Prodaja social profiles
Digital presenceDelo Prodaja compliance and trust
Trust signalCompliance3 records
Delo Prodaja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delo Prodaja leadership team
Management profileNumber of profiles
Profiles1 record
Delo Prodaja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delo Prodaja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delo Prodaja
What does Delo Prodaja do?
Delo Prodaja operates an independent Slovenian-language online casino comparison and review platform at delo-prodaja.si. The site independently tests and reviews 350+ online casinos and 600+ casino games for Slovenian players, covering bonus terms, wagering requirements, payout speeds, KYC processes, mobile compatibility, and licensing. It monetizes exclusively through affiliate referral commissions when users register and play at partner foreign-licensed online casinos.
Is Delo Prodaja a public or private company?
Delo Prodaja is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Delo Prodaja founded?
Delo Prodaja was founded in 2018. It employs 51 to 100 people.
Where is Delo Prodaja based?
Delo Prodaja is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Delo Prodaja make money?
One revenue line is on record: casino Affiliate Commissions.
Who are Delo Prodaja's main competitors?
Emerging players on record are Bigwinboard, SlotsUp, BetterBonus and GamblersConnect. Direct peers are LatestCasinoBonuses (LCB), Bojoko, CasinoGuru, AskGamblers and Casinomeister. OnlineCasinoReports is listed as a broad incumbent.
Does Delo Prodaja have an API?
No public API is recorded for Delo Prodaja.
What industry is Delo Prodaja in?
Delo Prodaja's product category is Online Casino Comparison. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites, with a secondary code of MPAEABAL, Player Acquisition & Affiliate Networks for iCasino. Its NAICS code is 7132.