What Exo Mountain Gear does

Exo Mountain Gear is a privately held, direct-to-consumer outdoor equipment company founded in 2014 by Steve Speck and Lenny Nelson in Boise/Meridian, Idaho. The company designs, builds, and ships a single product line — modular K4 Pack Systems for backcountry and mountain hunters — from a 7-person in-house team, emphasizing USA manufacturing with Berry Compliant MIL-SPEC materials and lifetime warranty support.

The core offering is the K4 Pack System, built around a custom-engineered 13-layer carbon fiber frame (under 3 lbs, 150 lb+ load rating) paired with interchangeable bags in four capacities (2,200 / 3,600 / 5,000 / 7,200 cubic inches), five hipbelt sizes, four frame heights, six inches of micro-adjustment, and an EXS women's/youth variant. An integrated load shelf enables external meat and quarter hauling, while laser-cut MOLLE panels support 25+ proprietary accessories (rifle carrier, InReach holder, dry bags, hipbelt pouches, locking buckles, blaze orange lid). Materials include 500D Cordura from Invista, a proprietary Brookwood Squadron laminate, YKK zippers, and Duraflex hardware.

The business operates a pure DTC model with no retailers or dealers: sales occur through an own-brand Shopify storefront (exomtngear.com) shipping globally and a Meridian, Idaho showroom for local try-and-buy. Pricing is premium-but-direct at $649.99–$729.99 for complete K4 systems and $384.99 for a frame-only SKU, with no regular discounting aside from a 10% onX Elite member offer and professional/service-member discounts. Customer acquisition is content-led via the Hunt Backcountry Podcast, Exo Journal blog, YouTube how-to library, and free resources (gear list, training program with Atomic Athlete, nutrition plan with Valley-to-Peak Nutrition). Legacy K3 accessories are still sold to support the prior generation, while logo apparel is sold at cost as a community-building tool.

Name

Exo Mountain Gear

Legal name

Exo Mountain Gear

Website

https://exomtngear.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Pack Systems and Accessories Sales: Direct-to-consumer sales of hunting pack systems (K4, EXS) and accessories. Sells at prices significantly below retail due to elimination of middleman markup.
2. Logo Gear: T-shirts, hats, hoodies, decals, and water bottles sold at cost to represent the Exo community. Price points from $3.50 to $32.50.
3. Gift Cards: Gift cards sold in $25, $50, $100, $250, and $500 denominations with no expiration or additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Exo Mountain Gear is a direct-to-consumer outdoor equipment manufacturer that designs, builds, and ships backcountry hunting pack systems from Boise, Idaho. Its core product is the K4 Pack System, a modular setup built around a proprietary 13-layer carbon fiber frame paired with interchangeable bags in four capacities (2200, 3600, 5000, 7200 cubic inches) plus a women/youth EXS variant, supported by more than 25 purpose-built accessories for meat-hauling, hydration, rifle carry, and load management.

Product overview

Exo Mountain Gear is a direct-to-consumer outdoor equipment company offering a modular K4 Pack System for backcountry hunting. The core offering consists of interchangeable carbon fiber frames (available in 4 heights and EXS/women's variant) paired with four bag sizes (2200, 3600, 5000, 7200 cubic inches), all sharing a 150lb+ load rating and weighing under 3lbs for the frame. The system is complemented by over 25 purpose-built accessories including hipbelt pouches, rifle carriers, dry bags, and specialized holders. The company also supports K3 legacy pack owners with replacement parts, sells branded logo apparel at cost, and provides educational content including a podcast, gear list templates, training programs, and nutrition guides—all manufactured in Boise, Idaho with Berry Compliant MIL-SPEC materials including 500d Cordura and custom carbon fiber stays.

Differentiator

Problem solved

Functional benefit

Products and services

• K4 2200 Pack System Streamlined daypack with 2,192ci capacity and 150lb+ load rating for carrying essential gear and hauling heavy loads; pairs a carbon fiber frame (under 3lbs) with a compact bag. Designed for backcountry and mountain hunters needing a lightweight daypack.
• K4 3600 Pack System Mid-capacity pack with 4,268ci total capacity (bag + lid) sized for 3-5 day ultralight backcountry adventures. Includes carbon fiber frame, integrated load shelf, and MOLLE-compatible hipbelt. Targets hunters pursuing multi-day trips.
• K4 5000 Pack System Do-it-all hunting pack with 5,658ci total capacity for weeklong backcountry trips. Built on the K4 carbon fiber frame with load shelf, interchangeable bags, and personalized fit. Designed for week-long backcountry hunts.
• K4 7200 Pack System Expedition-style pack with 7,828ci total capacity for 10+ day trips. Weighs under 6lbs and can carry 150lb+ loads for extended backcountry expeditions. Built for hunters on the longest, most remote hunts.
• K4 EXS Pack System Extra-short 22-inch frame designed for women and youth, paired with K4 bags (2200, 3600, or 5000) and a thinner, contoured shoulder harness. Delivers full K4 performance in a smaller, body-specific fit.
• K4 Frame System Carbon fiber frame sold without a bag, rated for 150lb+ loads and weighing under 3lbs. Available in four heights (22", 23.5", 25", 26.5") with 6 inches of torso micro-adjustment. Allows buyers to use their own bag or build a custom setup.
• Logo Gear (Apparel) Branded apparel including t-shirts, hats, hoodies, decals, and water bottles sold at cost to represent the Exo community. Price points range from $3.50 to $32.50.
• Gift Card Digital gift cards available in $25, $50, $100, $250, and $500 denominations, delivered via email with no expiration or additional fees.

Quantifiable outcome

• Weighs less than 3lbs yet capable of carrying 150lb+ loads
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor.

• Atomic AthleteminorStrategic or Co-development PartnerPartnership to offer free backcountry hunting training program. Atomic Athlete, owned by gym owners and program developers who are dedicated backcountry hunters, developed a 4-7 week training program scaled for different fitness levels.
• Valley-to-Peak Nutrition (Kyle Kamp)minorStrategic or Co-development PartnerPartnership with Registered Dietician Kyle Kamp to offer free Backcountry Fuel Guide. Helps customers develop performance-focused nutrition plans for backcountry hunting.
• onX HuntminorGTM or Marketing PartnerExo Mtn Gear offers 10% discount to onX Hunt Elite Members. Cross-promotional relationship driving referrals from onX's hunting mapping app user base.
• The Experience ProjectminorGTM or Marketing PartnerAlaska HUNT Film Series collaboration. Exo Mtn Gear hosts films on their website and YouTube channel. Mark Huelsing appears to be involved in The Experience Project.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• YouTubeyoutube.com/exomountaingear
• Instagraminstagram.com/huntbackcountry
• Xx.com/huntbackcountry
• Facebookfacebook.com/Exomountaingear
• LinkedInlinkedin.com/company/exo-mountain-gear

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exo Mountain Gear