Indonesian Tobacco

What Indonesian Tobacco does

PT Indonesian Tobacco Tbk. (IDX: ITIC) is an Indonesian publicly listed manufacturer of roll-your-own tobacco products (rokok gulung / tembakau linting), founded c. 1965 by Chandra Saksono in Surabaya and now headquartered in Malang, East Java. The company produces a portfolio of 13+ branded SKUs — including Pohon Sagu, Kuda Terbang, Anggur Kupu, Lampion Lilin, Manna, Butterfly, and Papillon — in 25g, 30g, 35g, 40g, and 2500g packaging formats carrying government excise tax stamps. Production capacity is 500-600 tons per year, up from 3 tons when the business began as a household industry, and is supported by integrated ISO 9001/14001/45001 and SMK3 PP 50 certifications.

The business model is straightforward physical-goods manufacturing and wholesale/retail distribution. Revenue is generated by selling branded roll-your-own tobacco to mass-market, low-to-middle income Indonesian consumers, with distribution concentrated in cities outside Java. The company claims roughly 80% of the Indonesian roll-your-own tobacco market. Export sales supplement the domestic base across Malaysia, Singapore, Japan (since 2017, via the Papillon brand), and India (since 2024, first-time entry). Domestic wholesale and retail form the primary channel; export markets are served through direct sales. Pricing is not publicly disclosed but the product positioning is explicitly economical and affordable.

Financially, FY2024 net sales were 324.48 billion IDR with FY2024 EBITDA of 53.45 billion IDR and a 6.55% net profit margin; FY2025 net sales were 313.45 billion IDR (down ~3.4% YoY). In USD terms, revenue is in the high-teens-millions range. The company has been publicly traded on the Indonesia Stock Exchange since July 4, 2019, with Djonny Saksono (son of the founder) serving as President Director and majority shareholder, and Shirley Suwantinna as President Commissioner. The company has no disclosed private equity, venture capital, or institutional ownership, and no subsidiaries.

Name

Indonesian Tobacco

Legal name

PT Indonesian Tobacco Tbk.

Website

https://indonesiantobacco.com

Company type

Public

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Short description

PT Indonesian Tobacco Tbk. (IDX: ITIC) is a Malang-based Indonesian manufacturer of roll-your-own tobacco products, holding nearly 80% of the domestic market and exporting to Malaysia, Singapore, Japan, and India. Founded c. 1965, it sells 13+ brands to low-to-middle income consumers via wholesale and retail distribution.

Ownership category

akta.pro rank

Product category

Tobacco Products

NAICS

Tobacco Manufacturing (312230), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Tobacco Products (2100)

akta.pro primary industry

Roll-Your-Own (RYO) Tobacco & Papers Manufacturing & Brands (CRADAJAD)

akta.pro secondary industry

Tobacco Product Wholesale Distribution (Cigarettes, Cigars, Smokeless) (CRAOAIAD)

Keywords

• Roll-your-own tobacco
• Tobacco manufacturing
• Shag tobacco products
• Excise-stamped tobacco
• Tobacco brand portfolio

Headquarters

HQ city

Malang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tobacco Product Sales: The company generates revenue through manufacturing and selling roll-your-own tobacco products. Products are sold in various sizes (25g, 35g, 40g, 2500g) with excise tax stamps in domestic and export markets. Major brands include Pohon Sagu, Kuda Terbang, Anggur Kupu, Lampion Lilin, Manna, Butterfly, and Papillon.

Go-to-market motion1 record

Distribution channels2 records

Core offering

PT Indonesian Tobacco manufactures and sells roll-your-own tobacco products (rokok gulung, tembakau tingwe, tembakau shag, or tembakau linting sendiri) under multiple brand names including Pohon Sagu, Kuda Terbang, Anggur Kupu, Lampion Lilin, Manna, Butterfly, and Papillon. Products are packaged in sizes from 25g to 2500g with official government excise tax stamps and distributed through wholesale and retail networks across Indonesia and export markets in Malaysia, Singapore, Japan, and India. The company holds approximately 80% of the Indonesian roll-your-own tobacco market share.

Product overview

PT Indonesian Tobacco Tbk. is a manufacturing company that produces and sells roll-your-own tobacco products (rokok gulung, tembakau tingwe, tembakau shag, or tembakau linting sendiri) in packaging with custom excise tax stamps. The company offers a portfolio of tobacco brands including Pohon Sagu, Kuda Terbang, Anggur Kupu, Lampion Lilin, Manna, Butterfly, and Papillon. Domestic products range from 25g to 40g packaging, while export products serve markets in Malaysia, Singapore, Japan, and India. The company controls approximately 80% of the national market share in the roll-your-own tobacco industry.

Differentiator

Problem solved

Functional benefit

Brands

• Pohon Sagu: Flagship roll-your-own tobacco brand available in 30g and 35g packaging.
• Kuda Terbang
• Anggur Kupu
• Lampion Lilin
• Manna
• Papillon
• Butterfly
• Bunga Sakura
• Save
• Roda Terbang Biru
• DC-9
• Djago Tarung
• Pohon Mangga

Products and services

• Pohon Sagu Flagship roll-your-own tobacco brand of PT Indonesian Tobacco, available in 30g and 35g packaging in the domestic market and exported to Malaysia and Singapore.
• Kuda Terbang Original Kuda Terbang legacy brand of roll-your-own tobacco, one of the company's longest-established labels.
• Anggur Kupu Roll-your-own tobacco brand packaged in 35g and 40g sizes, launched during the Malang-era brand expansion.
• Lampion Lilin Roll-your-own tobacco brand packaged in 35g and 40g sizes, launched during the 1981-2000 brand expansion.
• Manna Premium roll-your-own tobacco brand developed for Eastern Indonesian markets including Kalimantan, Sulawesi, and Maluku; available in 35-40g packaging.
• Papillon Premium roll-your-own tobacco brand launched in 2017 specifically for the Japanese export market.
• Butterfly Roll-your-own tobacco brand sold in export markets Malaysia and Singapore.
• Kuda Terbang Biru Blue variant of the legacy Kuda Terbang roll-your-own tobacco brand in 35-40g packaging.
• Roda Terbang Biru Blue flying-wheel variant roll-your-own tobacco product in 35-40g packaging.
• Save Roll-your-own tobacco product in 35-40g packaging.
• Pohon Sagu Extra Premium variant of the flagship Pohon Sagu brand of roll-your-own tobacco in 35-40g packaging.
• Bunga Sakura Cherry-blossom branded roll-your-own tobacco in 25g packaging, also exported to Japan.
• DC-9 Roll-your-own tobacco product in the company's brand portfolio.
• Djago Tarung Roll-your-own tobacco product in the company's brand portfolio.
• Pohon Mangga Mango-tree branded roll-your-own tobacco product in the company's brand portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Philip Morris International: Global tobacco giant and parent of HM Sampoerna, with extensive R&D and reduced-risk product portfolio. Comparable as the dominant global incumbent setting competitive dynamics and regulatory standards that shape the environment Indonesian Tobacco operates in.
• ITC Limited: India's largest diversified conglomerate with a major cigarettes business (Classic, Gold Flake) that recently opened to imports like Indonesian Tobacco's exports. Comparable as a regional incumbent tobacco manufacturer with similar export ambitions in the South/Southeast Asian corridor.
• British American Tobacco: Global tobacco multinational and parent of Bentoel in Indonesia. Comparable as the parent of an Indonesian listed tobacco subsidiary, offering a structural parallel to a publicly traded Indonesian tobacco asset.
• Japan Tobacco Inc. Global tobacco incumbent with significant international footprint, operating in markets like Japan where Indonesian Tobacco exports the Papillon brand. Comparable as a foreign incumbent competing in the same export geographies.

Direct peers

• PT Bentoel Internasional Investama Tbk: Indonesian tobacco subsidiary of British American Tobacco, listed on IDX. Comparable as a publicly listed Indonesian tobacco manufacturer with multi-brand portfolio, exposed to the same regulatory and excise environment.
• PT Djarum: Major privately held Indonesian kretek cigarette manufacturer with broad brand portfolio (Djarum Super, LA Lights). Closely comparable as an Indonesian tobacco manufacturer with diversified brand portfolio targeting similar consumer segments.
• PT Hanjaya Mandala Sampoerna Tbk: Indonesia's largest cigarette company (subsidiary of Philip Morris International), listed on IDX, dominant in kretek. Comparable as a publicly listed Indonesian tobacco manufacturer facing the same excise, demographic, and regulatory environment as Indonesian Tobacco.
• PT Gudang Garam Tbk: One of Indonesia's largest cigarette manufacturers, listed on IDX, producing kretek and white cigarettes domestically and exporting regionally. Directly comparable as a large-scale Indonesian tobacco manufacturer with multi-brand portfolio and similar regulatory/exposure profile.
• PT Nojorono Tobacco International: Indonesian tobacco manufacturer producing cigarettes and RYO/sigaret products under multiple brands. Comparable mid-tier Indonesian tobacco peer operating in adjacent tobacco categories within the same regulatory framework.
• PT Surya Mustika Nusantara: Indonesian cigarette manufacturer listed on IDX, with brands such as Surya. Comparable publicly listed domestic tobacco manufacturer with similar mass-market positioning to Indonesian Tobacco's RYO portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Indonesian Tobacco