Rochester ATM

What Rochester ATM does

Rochester ATM (also branded R-ATM) is a family-owned ATM sales, placement, leasing, repair, and advertising services company headquartered in Henrietta, New York, serving business clients primarily in Western and Upstate New York. The company distributes new ATM hardware from four manufacturers — Nautilus Hyosung (HALO II, 5200), Genmega (G2500P, Onyx, Onyx W, GT3000, C6000), Hantle (1700W, T4000), and Triton (Traverse, Argo, FT5000) — and offers three engagement models: outright purchase with wholesale pricing and a lifetime labor warranty for local buyers, monthly leasing with shared surcharge revenue, and a zero-upfront-cost placement program in which Rochester ATM owns the machine and provides vault cash, maintenance, and processing via RBS Lynk.

Revenue is generated across hardware resale, recurring transaction-fee surcharges (with hosts receiving 100% of the surcharge profit), monthly lease payments, repair and EMV/TDES upgrade services, special-event ATM rentals, and ancillary digital screen and ATM wrap advertising. Customers are predominantly small and mid-sized local businesses — convenience stores, gas stations, restaurants, bars, hotels, golf clubs, fairs, and nonprofits — across hospitality, retail, entertainment, and community verticals. Go-to-market is direct sales plus word-of-mouth referrals, supplemented by the company's website, ATMIA membership, and earned media coverage; supporting operations are credited to a 1–10 person team and owner Kyle Bolster.

Name

Rochester ATM

Legal name

Rochester ATM

Website

https://rochesteratm.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Rochester ATM is a family-owned ATM sales, placement, leasing, repair, and advertising services provider based in Henrietta, NY, distributing Nautilus Hyosung, Genmega, Hantle, and Triton machines to small and mid-sized businesses across Western and Upstate New York.

Ownership category

akta.pro rank

Product category

ATM Sales and Services

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

ATM Deployers & Managed ATM Services (IAD/ISO) (FSAMAOAC)

akta.pro secondary industries

ATM Cash Replenishment & First/Second-Line Maintenance (BPAKAIAB), Cash Access & Cardless ATM Withdrawal Services (FSAMAOAJ)

Keywords

• ATM sales
• ATM placement
• ATM leasing
• ATM repair
• ATM advertising

Headquarters

HQ city

Henrietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ATM Equipment Sales: Direct sales of ATM machines from major manufacturers including Nautilus Hyosung, Genmega, Hantle, and Triton. Volume buying power allows wholesale pricing for customers.
2. ATM Leasing: Lease programs for businesses without available capital to purchase machines. Lessees recover a portion of surcharge revenue while sharing maintenance responsibilities.
3. ATM Placement Services: Free placement program where Rochester ATM provides, maintains, and services ATM machines at business locations. Company earns surcharge revenue while locations receive convenience benefits.
4. Surcharge Revenue: Business owners receive 100% of surcharge profits from ATM transactions. Rochester ATM facilitates processing through RBS Lynk.
5. ATM Advertising - Digital Screens: Digital screen advertising on ATM displays offering captive audience marketing opportunities with professionally designed advertisements and QR code tracking capabilities.
6. ATM Wraps: Custom ATM machine wraps including design, application, and UV protection for brand advertising on ATM exteriors.
7. ATM Repair Services: Hardware and software repair services with most parts in stock. Loaner parts available while components are being shipped for repair to minimize downtime costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rochester ATM (R-ATM) sells ATM machines from top brands (Nautilus Hyosung, Genmega, Hantle, Triton) at wholesale prices and operates three engagement models: direct sale, monthly leasing, and a free placement program where the company owns and operates the ATM at the host location. The company also provides ATM repair, EMV/Triple DES upgrade services, digital screen advertising, machine wrap advertising, and short-term ATM rental for special events such as fairs and festivals, primarily serving businesses across Western and Upstate New York.

Product overview

Rochester ATM (R-ATM) is a family-owned ATM sales and service company based in Western New York serving the Upstate New York area. The company offers a portfolio of ATM-related products and services organized around four core offerings: ATM Sales (purchasing machines from brands including Nautilus Hyosung, Genmega, Hantle, and Triton with wholesale pricing and lifetime labor warranty), ATM Placement (free placement of owned ATM machines at business locations at zero cost to the host, using Triton equipment), ATM Leasing (lease-to-own programs with shared surcharge revenue), and ATM Repair (service with parts in stock and loaner parts). Supporting services include Special Event ATM rentals for fairs and festivals, EMV Upgrade & Triple DES Encryption for legacy machines, Digital Screen Advertising on ATM screens, and ATM Wrap Advertising for brand customization. The company sells and supports equipment from four ATM manufacturers: Nautilus Hyosung (HALO II, 5200), Genmega (G2500P, Onyx, Onyx W, GT3000, C6000), Hantle (1700W, T4000), and Triton (Traverse, Argo Series, FT5000 Series).

Differentiator

Problem solved

Functional benefit

Products and services

• ATM Sales Sale of ATM machines from top industry brands including Nautilus Hyosung, Genmega, Hantle, and Triton, offered at wholesale pricing through volume buying power. Includes a lifetime labor warranty for local Western New York customers and full processing setup with surcharge revenue going to the business owner.
• ATM Placement (Free ATM) Zero-cost ATM placement program in which Rochester ATM owns and operates the ATM at a business location at no cost or labor to the host. The company uses Triton machines and RBS Lynk processing, handling equipment, vault cash, maintenance, and servicing; the location only provides power and internet/phone connection.
• ATM Leasing Monthly lease arrangements for ATM machines for businesses without available capital to purchase. Lessees participate in maintenance and running of the machine while recovering a portion of the surcharge revenue.
• ATM Repair Hardware and software ATM repair service with most parts in stock, fast response, and a loaner-part program so customers can keep operating while components are being shipped.
• Special Event ATM Short-term ATM rental for fairs, festivals, and outdoor events with high traffic in short periods. Includes delivery, setup, optional wireless connectivity, and weatherproof enclosures for temporary power and communication.
• EMV Upgrade and Triple DES Encryption EMV chip-card reader upgrades and Triple DES encryption certification services for older ATM machines to comply with MasterCard (October 2016) and Visa (October 2017) liability shift deadlines.
• Digital Screen Advertising Digital screen advertising on ATM displays for high-resolution, in-front-of-screen impressions. Includes custom-designed advertisements and QR code tracking capabilities.
• ATM Wrap Advertising Custom ATM machine wraps for brand advertising covering front and side panels, including design, application, and UV protection. Compatible with Nautilus Hyosung MB1500/1800/2700/MM5000, Hantle 1700/C4000, and Genmega G2500 models.
• Genmega ATM Equipment (G2500P, Onyx, Onyx W, GT3000, C6000) Genmega retail and through-the-wall ATMs distributed and serviced by Rochester ATM, including the G2500P with motorized presenter, Onyx and Onyx W touchscreen series, GT3000 weather-resistant through-the-wall model, and C6000 high-end Windows CE 6.0 ATM with up to four 2,000-note cassettes.
• Triton ATM Equipment (Traverse, Argo Series, FT5000) Triton ATMs distributed and serviced by Rochester ATM, used for all placement options and noted for the lowest downtime in the industry. Range includes the entry-level Traverse, the Argo Series with capacitive touch options, and the full-featured FT5000 powered by Triton TDL software on Windows CE OS.
• Hantle ATM Equipment (1700W, T4000) Hantle ATMs distributed and serviced by Rochester ATM, including the 1700W retail model with integrated topper sign and the T4000 through-the-wall model with rear-service panel. TDES and ADA compliant with 56K modem or integrated Ethernet SSL communication.
• Nautilus Hyosung ATM Equipment (HALO II, 5200) Nautilus Hyosung ATMs distributed and serviced by Rochester ATM, including the affordable HALO II retail cash dispenser and the advanced 5200 retail ATM with upgradable cassette capacity, color TFT LCD, EMV card reader, and PCI 3.0 compliant keypad with TLS transmission encryption.

Quantifiable outcome

• Stores with ATMs increase sales by over 8% on average
• +5 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Syracuse ATMcoreStrategic or Co-development PartnerRegional partnership with Syracuse ATM for ATM sales, service, and placement coverage across Upstate New York. Rochester ATM refers customers between regions and shares best practices.
• ATM Industry Association (ATMIA)minorOthersMember of the ATM Industry Association, indicating commitment to industry standards and best practices.
• ATMsForGood.orgminorStrategic or Co-development PartnerSupporter and member of ATMsForGood.org, a charitable initiative related to ATM accessibility and community benefit.
• RBS LynkcoreTechnology or IntegrationRochester ATM uses RBS Lynk, described as the second largest ATM processor worldwide, for all placement option processing and settlement services.
• Nautilus HyosungcoreTechnology or IntegrationEquipment partnership for ATM hardware including HALO II, 5200, and other Nautilus Hyosung models. Rochester ATM distributes and services Nautilus Hyosung equipment.
• GenmegacoreTechnology or IntegrationEquipment partnership for Genmega ATM models including G2500, Onyx, Onyx W, GT3000, and C6000. Rochester ATM distributes and services Genmega equipment.
• HantlecoreTechnology or IntegrationEquipment partnership for Hantle ATM models including 1700W and T4000. Rochester ATM distributes and services Hantle equipment.
• TritoncoreTechnology or IntegrationEquipment partnership for Triton ATM models including Traverse, Argo Series, and FT5000. Rochester ATM uses Triton machines for all placement options, noting they have the lowest downtime in the industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Triton Systems: ATM manufacturer whose hardware (Traverse, Argo, FT5000) is used for all Rochester ATM placement units; peer in the sense of equipment-partner/supplier influencing parts availability, warranty economics, and competitive product positioning.
• ATM Industry Association (ATMIA): Industry association of which Rochester ATM is a member; ecosystem-level peer representing the operating standards, lobbying, and certification frameworks that shape compliance requirements for independent ATM deployers.
• Nautilus Hyosung: Major ATM OEM whose HALO II and 5200 are sold and serviced by Rochester ATM; relevant peer as equipment partner that shapes pricing, technology refresh cadence, and EMV-compliance roadmaps.
• Genmega: ATM manufacturer whose G2500, Onyx, GT3000, and C6000 lines Rochester ATM distributes; comparable as the hardware/technology layer of the ATM value chain and a partner whose product roadmap affects competitive positioning.

Broad incumbents

• NCR Atleos: Spin-out of NCR's ATM business (formerly Cardtronics), the largest independent ATM deployer globally with national placement contracts, FI servicing, and processing at scale — directly comparable as the upper-bound incumbent in the same IAD/managed-ATM category.
• Everi Holdings: Public company combining ATM cash-access services with gaming-industry fintech; overlaps with Rochester ATM in the cash-access and placement layer while operating at materially larger scale across gaming and hospitality.
• Payment Alliance International (PAI): Largest independent ATM managed-services provider in North America, offering placement, sales, and processing for retail and hospitality merchants — same target verticals and revenue model as Rochester ATM but at national scale.
• Certegy (Ezentria): Payment-processing and ATM-services provider serving retail and convenience-store merchants; competes for placement relationships in shared verticals (c-store, fuel, hospitality) and offers comparable transaction-processing rails.

Direct peers

• FCTI: ATM cash-access and managed-services provider for hospitality, gaming and retail merchants; competes for the same SMB placement and surcharge-revenue economics that anchor Rochester ATM's placement program.
• Syracuse ATM: Named regional partner of Rochester ATM, offering ATM sales, service and placement in the Syracuse/Upstate NY market; same business model, geography-adjacent footprint, and SMB customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rochester ATM