REACT Group

What REACT Group does

REACT Group Plc is an AIM-listed UK specialist cleaning, decontamination and facilities services provider headquartered in Birmingham (registered office) and Swadlincote, operating through three wholly-owned divisions: REACT Specialist Cleaning (trauma, crime-scene, fire restoration, infection control, biohazard and emergency response cleaning), LaddersFree (commercial window, cladding, gutter and signage cleaning delivered through a national network of 300-plus local operatives servicing more than 3,000 commercial properties across England, Wales and Scotland), and Fidelis Contract Services (recurring contract cleaning, washroom hygiene, kitchen/duct cleaning, industrial deep cleaning, pest control and barrier matting for healthcare and education customers).

The group's service platform combines a four-step infection-control methodology (test, clean, disinfect, retest using ATP bioluminescence testing), ULV fogging and whole-room misting with viricides effective against SARS-CoV-2, a 90-day barrier surface-coating technology, and water-fed pole systems for ground-level window cleaning. Service delivery is supported by an extensive compliance stack (ISO 9001:2018, ISO 14001:2015, SafeContractor, CHAS, Constructionline Gold, upper-tier waste-carrier licence, asbestos removal licence, IPAF associate membership) and security-cleared, medically fit and immunised operatives — credentials that are mandatory for NHS, justice, rail and government-framework work.

REACT monetises primarily through multi-year (typically 3-5 year) framework agreements and subscription-style recurring contracts with NHS trusts, tier-1 FM companies (notably Sodexo as a Core Vendor), major retailers (Lidl, Next), hotel chains (Marriott, Costa, Holiday Inn Express), logistics operators (DPD), event venues (Nottingham Motorpoint Arena), shopping-centre operators, and government agencies, supplemented by ad-hoc professional-services revenue for one-off emergency, fire, trauma and void-property cleans. Go-to-market is direct enterprise field sales augmented by a partner programme that onboards subcontractor specialists, with cross-selling across the three divisions. The group is publicly listed on AIM under ticker REAT.L, having formed in 2015 from REACT Specialist Cleaning (itself part of the long-trading Autoclenz group) and grown via the 2021 acquisition of Fidelis and the 2022 acquisition of LaddersFree for up to £8.5 million.

Name

REACT Group

Legal name

React Group Plc

Website

https://reactsc.co.uk

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

REACT Group Plc is an AIM-listed UK specialist cleaning and decontamination provider operating three divisions — REACT Specialist Cleaning, LaddersFree, and Fidelis Contract Services — delivering infection control, trauma cleaning, commercial window cleaning and recurring contract cleaning to NHS trusts, tier-1 FM companies, retailers, hotels, government agencies and event venues across the UK.

Ownership category

akta.pro rank

Product category

Specialist Commercial Cleaning Services

NAICS

Remediation Services (562910), Janitorial Services (56172), Waste Management and Remediation Services (562)

SIC

Sanitary Services (4950)

akta.pro primary industry

Biohazard Spill Response & Decontamination Services (BPALAGAH)

akta.pro secondary industries

Industrial Cleaning & Decontamination (Tank/Vessel/Confined Space) (IMAIAGAE), Environmental Emergency Response & Incident Management (Spills, Hazmat) (BPAIAMAL), Post-Death/Unattended Death Cleanup (HSAEAHAL)

Keywords

• Specialist cleaning services
• Commercial window cleaning
• Infection control cleaning
• Facilities management services
• Decontamination services

Headquarters

HQ city

Swadlincote

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Contract Maintenance: Regular deep cleaning regimes delivered under long-term contracts, typically in healthcare and public transport sectors. Provides predictable recurring revenue with visibility into future income.
2. Contract Reactive: First responder emergency response service operating 24/7, 365 days per year under formal contract or framework agreements. Reactive cleaning services on-call.
3. Ad Hoc Services: One-off specialist cleaning situations outside framework agreements, including fly-tipping, void clearance, Covid-19 decontaminations, fire restoration, and trauma cleaning. Variable one-time revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

REACT Group provides specialist cleaning, decontamination, and hygiene services across the UK through three divisions: REACT Specialist Cleaning (trauma, crime scene, infection control, fire restoration, biohazard remediation), LaddersFree (commercial window and cladding cleaning via a national network of 300+ operatives), and Fidelis Contract Services (routine housekeeping, washroom hygiene, industrial deep cleaning, pest control). Services are delivered to healthcare, facilities management, justice, rail, highways, housing, education, retail, hospitality, and industrial sectors on multi-year contracts and emergency call-out basis.

Product overview

REACT Group operates as a specialist cleaning services provider with a platform-plus-divisions architecture comprising three main operating divisions: REACT Specialist Cleaning (core brand providing emergency and specialist cleaning including crime scene, trauma, fire restoration, and infection control), LaddersFree (commercial window cleaning subsidiary with a national network of over 300 local operatives), and Fidelis Contract Services (contract cleaning and facilities maintenance business focused on education and healthcare sectors). The Group serves diverse sectors including healthcare, education, hospitality, justice, rail, highways, housing, and industrial, offering services from routine maintenance to complex decontamination. The company was formed in 2015 and has grown through strategic acquisitions, listed on AIM (ticker: REAT.L).

Differentiator

Problem solved

Functional benefit

Products and services

• REACT Specialist Cleaning The primary brand providing specialist cleaning, decontamination, and emergency response cleaning services including crime scene cleaning, trauma cleaning, fire and smoke restoration, infection control, void property cleaning, and biohazard remediation for healthcare, justice, housing, and public sector clients.
• LaddersFree Commercial Window and Cladding Cleaning One of the UK and Ireland's largest commercial window and cladding cleaning businesses with a national network of over 300 local operatives. Provides window cleaning, cladding cleaning, gutter cleaning, jet-washing, signage cleaning, and solar panel cleaning services for more than 3,000 commercial properties across the UK, Wales, and Scotland.
• Fidelis Contract Services Contract cleaning and facilities maintenance business providing daily housekeeping, washroom hygiene services, building and caretaker services, kitchen and duct cleaning, industrial deep cleaning, pest control, and barrier matting for flooring, with strong credentials in education and healthcare sectors.
• Infection Control Cleaning Services Healthcare-focused cleaning services targeting superbugs (MRSA, C. Diff) and seasonal viruses using a four-step methodology: test, clean, disinfect, and test again. Covers clinical areas, operating theatres, and post-operative facilities with ATP residue testing verification and ULV fogging decontamination.
• Fire and Smoke Restoration Services Specialist fire and smoke damage cleaning services using insurance-approved restoration techniques to minimise further damage and expedite safe return to premises following fire incidents.
• Event and Public Spaces Cleaning Services Specialist cleaning services for event venues, stadia, sports venues, concert halls, museums, and galleries including kitchen cleaning, exterior cleaning, routine housekeeping, flood response, graffiti removal, floor and carpet care, washroom services, and high-level cleaning. Available 24/7, 365 days per year.

Quantifiable outcome

• 41% revenue growth to £4.36 million in FY2020
• +4 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SodexocoreChannel Partner/ Reseller/ DistributorREACT operates as a Core Vendor partner for Sodexo's UK operations, providing specialist cleaning services under the partnership arrangement. The relationship has been maintained and extended, demonstrating long-term partnership commitment.
• Partner Programme SubcontractorscoreChannel Partner/ Reseller/ DistributorREACT has an established partner programme expanding services with specialist cleaning firms and subcontractors. Looking for partners driven by commitment to cleaning excellence. Provides work from tier-1 & blue-chip organizations, pays partners on time, offers training in specialist areas.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Churchill Group: UK-based contract cleaning and support services provider serving healthcare, retail, and public sector with multi-service offerings. Closely comparable to REACT's Fidelis division in scale, customer mix, and contract-based commercial cleaning model.
• Citrus Cleaning Group: UK specialist commercial and industrial cleaning provider with services in window cleaning, deep cleaning, and facility maintenance. Comparable as a UK specialist cleaning peer with similar contract-based model and customer overlap in retail and hospitality.
• Ideal Response: UK specialist decontamination, trauma, and crime scene cleaning company. Directly comparable to REACT Specialist Cleaning's biohazard and emergency response services with similar NHS and emergency response customer base.

Broad incumbents

• ISS A/S: Global facility services provider with significant UK presence across cleaning, workplace, and technical services. Comparable for healthcare and corporate cleaning contracts where REACT operates as a specialist sub-contractor.
• Atalian Servest: UK arm of Atalian, a large international facilities services group providing cleaning, security, and maintenance to commercial and public sector clients. Comparable as a broad incumbent competing for similar framework agreements.
• Serco Group: International public services and outsourcing company (LSE: SRP) with UK government contracts including justice, healthcare, and facilities management. Comparable for public sector cleaning, custody, and emergency response contracts.
• Mitie Group: Major UK facilities management and professional services company (LSE: MTO) providing cleaning, security, and engineering services to NHS, government, and enterprise clients. Comparable as a broad incumbent that REACT serves as a specialist sub-contractor.
• Sodexo: Global facilities management and food services company operating Core Vendor partnerships with REACT. Comparable as both a customer and a broad-incumbent FM provider with overlapping specialist cleaning capabilities across healthcare, education, and corporate accounts.
• Rentokil Initial: UK-listed global hygiene and pest control services group (LSE: RTO). Comparable as a large UK-listed incumbent in hygiene services with overlapping customer segments in healthcare, hospitality, and commercial property.

Regional players

• Spotless Group: Australia-based contract cleaning and facility services provider serving retail, healthcare, and commercial customers. Comparable as a regionally-focused specialist cleaning operator with similar multi-vertical service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/react_sc
• LinkedInlinkedin.com/company/react-specialist-cleaning-limited

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REACT Group