Active Alpha Group
Active Alpha Group is a Mumbai-based, privately held investment manager founded in 2012 that runs systematic, factor-based equity strategies exclusively on Indian public markets, distributing them through SEBI-registered PMS, a Mauritius offshore fund, white-label mandates and a Middle East JV to institutional investors, RIAs, HNIs and global asset managers.
- Company typePrivate
- Founded2012
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Active Alpha Group does
Active Alpha Group is a privately held, Mumbai-headquartered investment management firm founded in 2012 by Raghav Kapoor and Vineet Sachdeva. The firm specializes in systematic, factor-based equity strategies applied exclusively to Indian public markets, offering seven rules-based strategies (Quality Index, Momentum, Growth, Value, Conservative, Balanced, Aggressive) built on a six-factor framework — Quality, Value, Momentum, Low Volatility, Growth, Size — with dynamic, regime-aware weightings. Its core technology is a proprietary, 15-year India-customized factor dataset that incorporates signals absent from standard global factor models, including promoter behavior analysis (pledging, insider transactions), government policy sensitivity, corporate governance scoring and monsoon-driven seasonality. On top of this rules-based core the firm layers AI/ML features such as NLP for earnings call analysis, satellite-imagery processing for economic activity indicators, and ensemble machine-learning models for factor timing and regime detection, plus a proprietary risk model and transaction-cost-optimized monthly rebalancing.
The firm makes money through fee-based AUM mandates across four distribution vehicles. For Indian HNIs and family offices it runs SEBI-registered Portfolio Management Services with a minimum ticket of INR 50 lakhs. For international investors it operates a Mauritius-domiciled offshore fund denominated in USD/EUR with monthly liquidity and Big Four audit. It also runs white-label and sub-advisory mandates for global asset managers wanting India equity products under their own brand, and has a strategic joint venture with a Middle Eastern financial institution distributing Sharia-compliant India equity strategies with Arabic reporting. Target segments span US-based RIAs (via an INDQ-branded ETF and direct outreach), institutional allocators (pension funds, endowments, sovereign wealth funds), Indian HNIs/family offices and global asset managers. The firm operates from Mumbai, Mauritius and the USA.
Commercial go-to-market is sales-led and relationship-driven: long-term institutional and partner engagement, quote-based pricing for PMS/sub-advisory mandates, content-driven thought leadership (research library, monthly market commentary, webinars) for top-of-funnel demand, and direct inquiry via a categorized contact form. Pricing is not publicly disclosed; the firm emphasizes transparency of methodology rather than fee schedules. ActiveAlpha reports a 13+ year live track record with 17.2% annualized USD returns since inception (versus a 9.1% MSCI India benchmark), a 0.80 Sharpe ratio (vs 0.40), 9.0% annualized Jensen's alpha and a top-1% ranking among 401 India funds on risk-adjusted returns. Ownership and control remain concentrated with the two co-founding Managing Partners, with no disclosed external institutional or PE backing.
Active Alpha Group firmographics
Firmographics- Name
- Active Alpha Group
- Legal name
- ActiveAlpha Group
- Website
- https://activealphagroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Alpha Group is a Mumbai-based, privately held investment manager founded in 2012 that runs systematic, factor-based equity strategies exclusively on Indian public markets, distributing them through SEBI-registered PMS, a Mauritius offshore fund, white-label mandates and a Middle East JV to institutional investors, RIAs, HNIs and global asset managers.
- Ownership category
- akta.pro rank
Active Alpha Group industry classification
Industry- Product category
- Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Quantitative/Systematic Equity (Active) (FSAAAIAL)
- akta.pro secondary industry
- Emerging Markets Equity (Active) (FSAAAIAF)
Keywords
Where Active Alpha Group is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Active Alpha Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Portfolio Management Services (PMS) Fees: SEBI-registered PMS strategies with minimum investment of INR 50 lakhs. Management fees and potentially performance fees charged on assets under management.
- Offshore Fund Management: Mauritius-domiciled offshore fund providing India equity exposure for international investors with monthly liquidity. USD/EUR denominated, big-four audited structure. Management fees on offshore fund AUM.
- White-Label Partnership Fees: White-label and sub-advisory partnerships with global asset managers seeking India equity products. Institutional infrastructure and customizable mandates under partner brands.
- Strategic JV Management Fees: Strategic joint venture with Middle Eastern financial institution providing Sharia-compliant India equity strategies with dedicated relationship team and Arabic reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | PMS Strategies for Indian HNIs and Family Offices |
| Subscription | Monthly | Offshore Fund for International Investors |
| Subscription | Multi-year contract | Strategic JV - Sharia-Compliant Products |
| Subscription | Multi-year contract | White-Label and Sub-Advisory |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Active Alpha Group product offering
Product offeringCore offering
Active Alpha Group (ActiveAlpha) is a Mumbai-based investment management firm that builds and manages systematic, rules-based, multi-factor equity strategies focused exclusively on Indian public markets. The firm delivers its strategies through SEBI-registered Portfolio Management Services (PMS) for Indian HNIs and family offices, a Mauritius-domiciled offshore fund for international investors, and white-label/sub-advisory partnerships for global asset managers, including a Middle East joint venture offering Sharia-compliant products.
Product overview
Active Alpha Group offers a platform of systematic, factor-based equity investing products focused on Indian public markets. The core offering consists of seven systematic investment strategies (Quality Index, Momentum, Growth, Value, Conservative, Balanced, and Aggressive) that use proprietary multi-factor models to identify and harvest alpha from Indian equities. These strategies are accessible through multiple investment vehicles: SEBI-registered PMS for Indian investors, Mauritius-domiciled Offshore Fund for international investors, White-Label solutions for global asset managers, and a Strategic Joint Venture for Middle East partners seeking Sharia-compliant options. The strategies share a common systematic framework using six core factors (Quality, Value, Momentum, Low Volatility, Growth, Size) but differ in factor weightings and portfolio construction to target different risk-return profiles.
Differentiator
Problem solved
Functional benefit
Products and services
- Quality Index Strategy Flagship systematic strategy that identifies quality companies within value parameters with momentum confirmation, holding 20-30 quality companies that are undervalued with positive momentum. Benchmarked against NIFTY 500, for investors seeking quality-driven alpha in Indian equities.
- Momentum Strategy Systematic strategy seeking companies with strong price and relative momentum to capture trending opportunities in the Indian market. Benchmarked against NIFTY 500 Momentum 50.
- Growth Strategy Systematic strategy focusing on companies with strong earnings growth and improving profitability metrics. Benchmarked against NIFTY 500 Growth 50.
- Value Strategy Systematic strategy identifying undervalued companies trading below intrinsic value with positive catalysts. Benchmarked against NIFTY 500 VALUE 50.
- Conservative Strategy Balanced approach combining Nifty 50 exposure with cash for lower volatility and capital preservation. Benchmarked against Nifty 50 and Cash.
- Balanced Strategy Multi-cap approach across Nifty 50, Mid Cap 100, and Small Cap segments for diversified exposure. Benchmarked against Nifty 500.
- Aggressive Strategy Full-spectrum exposure across large, mid, and small-cap segments for growth-oriented investors. Benchmarked against Nifty Mid Cap 100 and Small Cap 100.
- PMS Strategies SEBI-registered Portfolio Management Service providing Indian HNIs and family offices direct equity ownership through systematic factor strategies with minimum investment of INR 50 lakhs.
- Offshore Fund (Mauritius) Mauritius-domiciled fund offering international investors tax-efficient India equity exposure with monthly liquidity and USD/EUR denomination, big-four audited structure.
- White-Label / Sub-Advisory Solutions White-label and sub-advisory services enabling global asset managers to offer India equity products powered by ActiveAlpha's systematic engine under their own brand, with customizable mandates and institutional infrastructure.
- Strategic Joint Venture (Middle East, Sharia-Compliant) Strategic partnership with a Middle Eastern financial institution providing Sharia-compliant India equity strategies with local distribution, Arabic reporting, and a dedicated relationship team.
Quantifiable outcome
- 17.2% annualized USD returns since inception (2012)
- +6 more outcomes
Companies that use Active Alpha Group
Customer profileSegments5 records
Ideal customer profiles5 records
Active Alpha Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
Active Alpha Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Middle Eastern Financial InstitutioncoreStrategic joint venture with a leading Middle Eastern financial institution to provide Sharia-compliant India equity strategies. The partnership includes Sharia-compliant investment options, Arabic reporting capabilities, local distribution network, and a dedicated relationship team for Middle East investors seeking India exposure.
Scale indicators10 records
Recent moves5 records
Expansion highlights7 records
Active Alpha Group competitors and assessment
Company assessmentBroad incumbents
- AQR Capital Management: Global quantitative asset manager pioneering factor investing across equities and alternative assets. Comparable systematic/quantitative methodology to ActiveAlpha and a likely long-term competitor as it extends EM and India factor offerings.
- BlackRock: World's largest asset manager with extensive factor ETF franchise (iShares) and growing India equity offerings. Competes indirectly with ActiveAlpha in factor-based India equity access for global institutional and RIA clients.
- WisdomTree Investments: Global ETF provider with a strong factor and emerging-markets lineup including India equity exposures. Closely comparable to ActiveAlpha's systematic factor approach delivered through ETF and white-label vehicles for advisors and institutions.
Emerging players
- Quantum Mutual Fund: Boutique India AMC built around research-driven, value-oriented systematic processes. Comparable methodology and target investor segment (HNIs, advisors seeking disciplined India equity exposure) to ActiveAlpha's rules-based strategies.
- PPFAS Mutual Fund: Smaller, research-driven India AMC known for concentrated, value- and quality-tilted equity strategies. Overlaps with ActiveAlpha's Quality Index and Value strategies and appeals to a similar long-term HNI/investor base.
Direct peers
- Aditya Birla Sun Life AMC: Large Indian AMC offering factor and quality-tilted strategies across PMS and mutual fund vehicles. Directly competes with ActiveAlpha's PMS and quantitative offerings for HNI and institutional India-equity mandates.
- DSP Investment Managers: India-focused asset manager offering factor-based and quality-tilted strategies. Comparable as a mid-to-large Indian active manager using systematic and disciplined approaches for both PMS and mutual fund vehicles.
- ICICI Prudential AMC: Among India's largest AMCs with active factor ETFs and quantitative strategies benchmarked to NIFTY indices. Overlaps directly with ActiveAlpha in factor-based India equity offerings for both domestic and offshore investors.
- Nippon India Mutual Fund: Operates a wide range of NIFTY factor and thematic ETFs (Value, Quality, Momentum, Low Vol) directly comparable to ActiveAlpha's seven systematic strategies. Competes for the same institutional and RIA India-equity allocation dollars.
- Motilal Oswal Asset Management: One of India's largest quant-focused AMCs, well known for factor-based ETFs and index strategies on NIFTY 500. Directly competes with ActiveAlpha in India systematic factor strategies targeting both retail and institutional investors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Active Alpha Group social profiles
Digital presenceActive Alpha Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Alpha Group leadership team
Management profileNumber of profiles
Profiles1 record
Active Alpha Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Alpha Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Alpha Group
What does Active Alpha Group do?
Active Alpha Group (ActiveAlpha) is a Mumbai-based investment management firm that builds and manages systematic, rules-based, multi-factor equity strategies focused exclusively on Indian public markets. The firm delivers its strategies through SEBI-registered Portfolio Management Services (PMS) for Indian HNIs and family offices, a Mauritius-domiciled offshore fund for international investors, and white-label/sub-advisory partnerships for global asset managers, including a Middle East joint venture offering Sharia-compliant products.
Is Active Alpha Group a public or private company?
Active Alpha Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active Alpha Group founded?
Active Alpha Group was founded in 2012. It employs 11 to 50 people.
Where is Active Alpha Group based?
Active Alpha Group is headquartered in Mumbai, India, in the Asia region.
How does Active Alpha Group make money?
Four revenue lines are on record. Portfolio Management Services (PMS) Fees are the primary driver. The others are offshore Fund Management, white-Label Partnership Fees and strategic JV Management Fees.
Who are Active Alpha Group's main competitors?
Broad incumbents on record are AQR Capital Management, BlackRock and WisdomTree Investments. Emerging players are Quantum Mutual Fund and PPFAS Mutual Fund. Direct peers are Aditya Birla Sun Life AMC, DSP Investment Managers, ICICI Prudential AMC, Nippon India Mutual Fund and Motilal Oswal Asset Management.
Does Active Alpha Group have an API?
No public API is recorded for Active Alpha Group.
What industry is Active Alpha Group in?
Active Alpha Group's product category is Investment Management. Its primary akta.pro industry code is FSAAAIAL, Quantitative/Systematic Equity (Active), with a secondary code of FSAAAIAF, Emerging Markets Equity (Active). Its NAICS code is 523940 and its SIC code is 6282.