Audi Slovenija

What Audi Slovenija does

Audi Slovenija, operated by PORSCHE SLOVENIJA, d.o.o., is the official general importer and exclusive representative for Audi vehicles in Slovenia, sitting within the Porsche Holding / Porsche Austria / Volkswagen Group corporate structure (parent manufacturer AUDI AG in Ingolstadt, Germany). Headquartered at Bravničarjeva ulica 5, 1000 Ljubljana, the company markets and distributes the full Audi product portfolio in the Slovenian market, spanning compact models (A2 e-tron, A3), mid-size sedans and wagons (A5, A6), full-size luxury SUVs (Q7, Q8), and electric and plug-in hybrid variants across the e-tron and e-hybrid families (Q4 e-tron, Q6 e-tron, A6 e-tron, e-tron GT, and hybridized A5/A6/Q3/Q5/Q8). High-performance RS and S variants are offered across multiple model lines. The underlying vehicles feature connected-car technology (Audi connect with remote unlock/lock, climate control, battery status), advanced driver assistance systems using camera/radar/lidar sensor arrays, over-the-air software updates, and EU Data Act-compliant data-sharing infrastructure managed by Group Information Services AG.

The business model is a traditional automotive import and distribution operation. Vehicles are sold through a network of authorized dealers (pooblaščeni trgovci), supported by an online Audi Configurator (konfigurator.audi.si), the myAudi customer portal, and Porsche Leasing for financing, leasing, and insurance. Pricing is not publicly disclosed; customers configure vehicles and obtain pricing through dealers, with all recommended retail prices including VAT (DDV) and motor vehicle tax (DMV). Customer segments are split between individual consumers and families (primary) seeking premium sedans, SUVs, performance, and electric vehicles, and business / corporate customers purchasing fleet vehicles and employee benefit cars. Marketing leverages a multi-channel approach: official website (audi.si), AudiLab Slovenija content hub, social (Facebook, Instagram, LinkedIn, YouTube), email newsletters, and the upcoming Audi Formula 1 racing program from 2026 as a major brand initiative. Revenue, employee count, and founding date are not publicly disclosed; the firm is a private limited company within the Porsche group.

Name

Audi Slovenija

Legal name

PORSCHE SLOVENIJA, d.o.o.

Website

https://audi.si

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Audi Slovenija, operated by PORSCHE SLOVENIJA d.o.o., is the exclusive general importer and authorized dealer network for Audi vehicles in Slovenia, distributing the full Audi portfolio — including ICE, plug-in hybrid (e-hybrid), and fully electric (e-tron) models — to individual consumers, families, and corporate fleet customers through authorized dealers, the online Audi Configurator, and Porsche Leasing.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Distribution channels4 records

Marketing channels10 records

Core offering

Audi Slovenija, operated by PORSCHE SLOVENIJA, d.o.o., is the general importer and brand representative for Audi in Slovenia. The company sells new Audi passenger vehicles (including A-series, Q-series, S, RS, and e-tron electric models), offers configuration and ordering, and provides financing, leasing, after-sales servicing, and warranty support through an authorized dealer and service network.

Product overview

Audi Slovenija (operated by Porsche Slovenija, d.o.o.) is the authorized importer for Audi vehicles in Slovenia, offering a comprehensive portfolio of luxury automobiles spanning multiple vehicle classes. The product lineup includes compact models (A2 e-tron, A3), mid-size sedans and wagons (A4, A5, A6 including e-tron variants), SUVs (Q3, Q5, Q7, Q8), and electric vehicles (Q4 e-tron, Q6 e-tron, e-tron GT). High-performance RS and S variants are offered across multiple model lines. The company provides vehicle sales, configuration, financing, leasing, authorized dealership network, and service/maintenance through its digital and physical channels including the Audi configurator, myAudi portal, and physical service centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi new vehicle sales Retail sale of new Audi passenger vehicles (including Audi A, Q, S, RS, and e-tron models) to Slovenian consumers and corporate buyers through the authorized importer and dealer network.
• Audi online Configurator Online vehicle configuration tool that allows customers to select Audi model, trim, options, colours, and accessories before placing an order with an authorized dealer.
• Audi financing and leasing Vehicle financing, leasing, and insurance products offered in cooperation with affiliated financial services to support private and corporate buyers in Slovenia.
• Audi after-sales service and parts Authorized maintenance, repair, warranty work, and supply of genuine Audi parts across the Slovenian service network.
• Audi Approved :plus used vehicles Certified pre-owned Audi vehicles sold with manufacturer-backed warranty, multi-point inspection, and roadside assistance through the authorized dealer network.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PORSCHE SLOVENIJA, d.o.o.coreChannel Partner/ Reseller/ DistributorPORSCHE SLOVENIJA, d.o.o. is the general importer (generalni uvoznik) and official representative (zastopnik) for Audi vehicles in Slovenia. It operates the official audi.si website, manages authorized dealer networks, and provides customer services including financing through Porsche Leasing.
• Porsche Informatik GmbHcoreTechnology or IntegrationTechnology partner providing IT infrastructure and digital services supporting audi.si, the Audi Configurator, and stock vehicle platforms. Based in Salzburg, Austria.
• Meta Platforms Ireland Limited (Facebook)minorGTM or Marketing PartnerFacebook page (Audi Slovenija @AudiSLO) is co-managed by PORSCHE SLOVENIJA and Meta Platforms Ireland as joint controllers under GDPR Article 26. Facebook is used for brand marketing and customer engagement.
• Group Information Services AG (Volkswagen Group)coreTechnology or IntegrationOperates the self-service platform (eu-data-act.drivesomethinggreater.com) for Volkswagen Group brands including Audi, enabling customers to access, download, and share vehicle-generated data in compliance with EU Data Act requirements.
• Porsche Leasing (Porsche Bank Group)coreChannel Partner/ Reseller/ DistributorFinancing, leasing, and insurance services provider for Audi vehicles in Slovenia at porscheleasing.si, part of the Porsche Bank Group affiliated with the Slovenian import operation.
• Audi Revolut F1 TeamcoreStrategic or Co-development PartnerAudi's Formula 1 racing team entering the top tier of motorsport from 2026 with the Audi R26 car. The partnership with Revolut (title sponsor) forms the Audi Revolut F1 team, representing the brand's most significant technological and marketing initiative.

Recent moves5 records

Expansion highlights4 records

Emerging players

• Tesla Slovenia: Direct-sales EV competitor in Slovenia with no traditional dealer network. Attacks Audi's e-tron lineup (Q4 e-tron, Q6 e-tron, e-tron GT) on price, software, and charging experience in the same Slovenian BEV buyer pool.

Direct peers

• Volvo Car Slovenija: Authorized Volvo Cars importer in Slovenia. Competes directly in the premium SUV and sedan segments (XC40/XC60/XC90, EX30/EX90 EVs) with a comparable authorized-dealer and online configurator model.
• Mercedes-Benz Slovenija: General importer for Mercedes-Benz passenger cars and vans in Slovenia. Closest direct competitor to Audi in the premium ICE/PHEV/BEV space, with analogous dealership, financing, and service infrastructure serving the same Slovenian customer base.
• Porsche Slovenija: Operates as Porsche Slovenija, d.o.o. — the same legal entity that runs Audi Slovenija as general importer. Sister brand importer with identical distribution model, shared Porsche Leasing, and shared Porsche Informatik IT infrastructure in Slovenia.
• BMW Group Slovenija: Authorized importer for BMW, MINI, and BMW Motorrad in Slovenia. Direct premium-segment competitor with parallel dealer network, configurator, and financing operations, targeting the same Slovenian premium buyers as Audi Slovenija.

Regional players

• SEAT / CUPRA Slovenija: Volkswagen Group sibling brands operating in Slovenia. CUPRA in particular targets the same younger premium performance buyer as Audi's S and RS lines, sharing group powertrain and platform technology.
• Hyundai Slovenija: Authorized Hyundai importer in Slovenia competing across SUV and EV segments (Tucson, Ioniq 5, Ioniq 6). Provides a parallel mass-to-premium import-and-dealer model relevant to Audi Slovenija's compact and mid-size pricing.
• Lexus Slovenija: Toyota's premium-brand importer in Slovenia, competing with Audi in hybrid sedans, SUVs, and the emerging Lexus BEV portfolio. Operates an analogous authorized-dealer/service model in the same premium niche.

Broad incumbents

• Volkswagen Slovenija: Sister brand under the Volkswagen Group umbrella with a Slovenian importer. Shares parent group data, charging, and platform technology with Audi, while competing across a broader mass-market-plus-premium price band that overlaps with Audi's entry models.
• Škoda Slovenija: Another Volkswagen Group sister brand in Slovenia. Competes with Audi's compact models (A3, Q3) from a value-premium positioning, sharing group-level BEV platforms (MEB) and dealer-network infrastructure patterns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AudiSlovenija
• Facebookfacebook.com/AudiSLO
• LinkedInlinkedin.com/company/audislo
• Instagraminstagram.com/audi.slovenija
• Xx.com/audislo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Slovenija