904WARD

What 904WARD does

904WARD is a 501(c)(3) nonprofit organization founded in 2015 and headquartered in Jacksonville, Florida, that promotes racial healing and equity through conversations, education, and community action projects. It serves a multi-segment audience in Northeast Florida: community members participating in Race Cards conversations and remembrance events, Jacksonville-area schools and educators, students aged 16-23 through the Student Advocacy Training Institute, Florida civic participants engaging in voter and advocacy work, and corporate clients purchasing DEI consulting services.

The organization's core products include the Race Cards conversation facilitation tool (delivered as a physical card deck and a mobile application on iOS and Android built with the Expo framework), the Jacksonville Community Remembrance Project conducted in partnership with the Equal Justice Initiative, Little Free Diverse Libraries installed regionally through Yellow House, the Black History Curriculum (a downloadable educational product sold at $15 per unit and aligned to Common Core Standards), the Center for Corporate and Community Equity (fee-based DEI training, equity audits, and coaching including HB7-compliant services), two podcasts (4WARD Together and Business of Race), and annual policy briefs on policing, curriculum censorship, age of arrest, DEI, community-centered leadership, and immigration produced with the Southern Poverty Law Center, Urban Strategies Inc., and Equal Ground. The technology stack is intentionally lightweight — there is no proprietary AI or machine-learning component — and relies on standard app-store distribution and Wix-based web infrastructure.

904WARD's revenue model is a hybrid nonprofit mix: individual donations and corporate sponsorships (the dominant stream, processed through QGiv and Kindful), one-time curriculum sales, fee-based corporate consulting, and philanthropic grants. The single largest disclosed inflow was a $1 million philanthropic grant in December 2020. The organization operates with a small paid staff of 1-10 employees and mobilizes thousands of volunteers annually, and as of 2025 it has announced a transition back to a fully volunteer-led operating model due to diminished funding for racial equity work.

Name

904WARD

Legal name

904WARD Inc.

Website

https://904ward.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

904WARD is a Jacksonville, Florida-based 501(c)(3) nonprofit founded in 2015 that advances racial healing and equity through conversation tools (Race Cards), historical remembrance, education, youth advocacy, and corporate DEI consulting across Northeast Florida.

Ownership category

akta.pro rank

Product category

Racial Equity and DEI Services

NAICS

Other Individual and Family Services (624190), Educational Support Services (611710), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

School Climate, Culture & Belonging Initiatives (DEI-Aligned) (EDAKAMAM)

akta.pro secondary industry

Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ)

Keywords

• DEI consulting services
• Community education programs
• Racial equity training
• Diversity curriculum
• Youth advocacy training

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Individual Donations: The organization relies heavily on individual donations from supporters. The website features a prominent donate button and accepts recurring donations to support ongoing operations and programs.
2. Black History Curriculum Sales: Sale of educational curriculum materials to schools and educators. The Black History Curriculum is sold for $15.00 per unit as a downloadable product.
3. Corporate Consulting Services: Fee-based consulting services provided through the Center for Corporate and Community Equity, including DEI training, equity audits, and leadership coaching for businesses and organizations.
4. Sponsorships: Corporate and organizational sponsorships displayed on the website. Multiple sponsors are shown on the homepage, indicating a sponsorship program for funders.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

904WARD is a nonprofit organization that promotes racial healing and equity through a portfolio of programs delivered in Jacksonville, FL and statewide in Florida. Its core offerings include the Race Cards conversation facilitation tool (physical deck and mobile app), the Jacksonville Community Remembrance Project (JCRP) partnered with the Equal Justice Initiative, Little Free Diverse Libraries, the Student Advocacy Training Institute (SATI) for youth ages 16-23, and the Center for Corporate & Community Equity which delivers fee-based DEI training, equity audits, and coaching to businesses.

Product overview

904WARD is a nonprofit organization offering a portfolio of programs focused on racial healing and equity in Jacksonville, FL. The core offerings include Race Cards (a conversation facilitation tool available as physical cards and mobile app), the Jacksonville Community Remembrance Project (JCRP) partnered with the Equal Justice Initiative, Little Free Diverse Libraries, and the Student Advocacy Training Institute (SATI). Additional programs include the Center for Corporate & Community Equity providing DEI consulting services, the Black History Curriculum educational product, the Business of Race Podcast, and advocacy/voter engagement programs. The organization also publishes policy briefs on policing, curriculum censorship, age of arrest, DEI, community-centered leadership, and immigration. 904WARD began in 2015 and is transitioning back to volunteer-led operations.

Differentiator

Problem solved

Functional benefit

Brands

• Race Cards: A conversation facilitation tool containing questions about race and personal experiences, designed for use with family, co-workers, friends, neighbors, and faith groups.
• Jacksonville Community Remembrance Project (JCRP)
• Little Free Diverse Libraries
• Center for Corporate & Community Equity
• Student Advocacy Training Institute (SATI)
• 4WARD Together Podcast
• Black History Curriculum
• Business of Race Podcast

Products and services

• Race Cards A conversation facilitation tool designed to help facilitate honest, authentic discussions around race in an accessible format. Available as a physical card deck and free mobile app. Each deck contains questions spanning personal experiences, justice, race relations, privilege, and equity, with guidance for meaningful conversation facilitation. Used by families, co-workers, friends, neighbors, and faith groups.
• Jacksonville Community Remembrance Project (JCRP) Partnership with the Equal Justice Initiative to remember the legacy of racial terror lynchings in Jacksonville. Includes community education, soil collection, historical markers, Montgomery pilgrimages, research and publication, and truth and reconciliation activities.
• Little Free Diverse Libraries Public bookcases installed in communities across Jacksonville and Florida filled with diverse stories for adults, teens, children, and early readers. Highlights stories and authors of color. Includes banned books for students in Duval County libraries.
• Black History Curriculum Reading curriculum created by students for students covering Black History from the 1980s through 2010s. Includes nonfiction, fiction, and poetry texts meeting Common Core Standards. Topics include Florence Griffith Joyner, Hurricane Katrina, Colin Kaepernick, the CROWN Act, and more. Sold for $15.00 per curriculum unit as a downloadable product.
• Student Advocacy Training Institute (SATI) Summer program for students aged 16-23 that equips the next generation with tools for racial equity advocacy. Features local leaders, activism in art, education, environment, journalism, civic engagement and organizing. Students produce equity advocacy projects for seed funding consideration.
• Center for Corporate & Community Equity Consulting services working within businesses, organizations, and communities to address racial disparities. Includes DEI training (HB7 compliant), equity audits, and coaching for managers challenged in building diverse teams.
• Advocacy Programs (Civic Engagement) Civic engagement programs including voter registration, Know Your Employees (government accountability), and advocacy events calendar. Helps community members understand elected officials and take action on legislation.

Quantifiable outcome

• Served over 140 attendees at inaugural 904 Day Breakfast
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Equal Justice InitiativecoreStrategic or Co-development Partner904WARD partners with the Equal Justice Initiative (EJI) on the Jacksonville Community Remembrance Project (JCRP). EJI conducted research identifying over 4,400 African Americans killed in racial terror lynchings and created The National Memorial for Peace and Justice. 904WARD works with EJI to document Jacksonville's lynching victims, collect soil samples, install historical markers, and conduct Montgomery pilgrimages to the Legacy Museum.
• Yellow HousecoreStrategic or Co-development Partner904WARD partners with Yellow House to install Little Free Diverse Libraries in communities across Duval County and Florida. Yellow House assists with the physical installation and stocking of libraries with diverse books for adults, teens, children, and early readers.
• Southern Poverty Law CentermajorStrategic or Co-development Partner904WARD collaborates with the Southern Poverty Law Center on policy briefs covering issues including policing, curriculum censorship, age of arrest, DEI, community-centered leadership, and immigration. Policy briefs are published annually as part of the Stay Informed initiative.
• Urban Strategies Inc.majorStrategic or Co-development PartnerPartnership with Urban Strategies Inc. on the development of 2026 policy briefs addressing key community challenges and opportunities in Jacksonville and Florida.
• Equal GroundmajorStrategic or Co-development PartnerPartnership with Equal Ground on policy briefs covering immigration and other advocacy priorities as part of the Stay Informed initiative.
• VyStar Credit UnionminorGTM or Marketing PartnerVyStar Tower served as the venue for the inaugural 904 Day Breakfast event, demonstrating corporate sponsorship and venue partnership for community events.
• Jessie Ball duPont CenterminorGTM or Marketing PartnerThe Jessie Ball duPont Center serves as the primary venue for 904WARD events including community conversations and volunteer orientations. Also accepts book donations for Little Free Diverse Libraries.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Southern Poverty Law Center: Large national civil rights organization, an active 904WARD partner on policy briefs and a parallel force in racial terror lynching education through EJI; broader in scope and budget but overlapping in mission.
• Catalyst: Global nonprofit focused on workplace equity, inclusion, and leadership coaching, directly overlapping with 904WARD's Center for Corporate & Community Equity consulting and DEI training offerings but at vastly greater scale.

Direct peers

• Race Forward: National racial justice organization that, like 904WARD, develops facilitation tools (e.g., the Groundwater Approach), delivers trainings, and operates a racial equity consulting practice serving institutions and communities.
• Showing Up for Racial Justice (SURJ): National network mobilizing white anti-racist volunteers and donors for racial equity action, comparable to 904WARD's volunteer mobilization model and policy-brief advocacy output.
• The People's Institute for Survival and Beyond: National anti-racism training and organizing nonprofit offering Undoing Racism workshops and leadership development, parallel to 904WARD's SATI program and community equity work.
• Living Room Conversations: Nonprofit whose core product is a structured conversation kit for difficult topics across differences, mirroring 904WARD's Race Cards in product format, distribution model, and dialogue-driven mission.
• National Conference for Community and Justice (NCCJ): Long-standing interfaith and interracial dialogue organization running DEI trainings, youth programs, and community conversations, structurally similar to 904WARD's portfolio.
• Stirfry Seminars: Diversity dialogue and cross-cultural training provider offering facilitated conversation tools and workshops, conceptually adjacent to Race Cards and 904WARD's corporate equity practice.

Regional players

• Equality Florida: Florida-based civil rights advocacy and community education nonprofit running Stay Informed-style policy engagement and youth leadership programs targeting the same regional donor and activist base as 904WARD.

Emerging players

• Diverse City LLC: Boutique DEI and equity audit consultancy serving mid-market employers, an emerging substitute for the corporate-side work 904WARD delivers through its Center for Corporate & Community Equity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/904ward
• Facebookfacebook.com/904WARD
• LinkedInlinkedin.com/company/904ward-inc
• Instagraminstagram.com/904wardjax

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 904WARD